INTERNSHIP PROJECT

Guidance
Dr . J. V. Balasubramanian
Presented By
PRIYANGA R
Company Guidance
Mr. Suresh
Mrs. Usha
INDIA’S Favorite
Footwear - BATA
  Bata India is the largest retailer and leading manufacturer of
footwear in India and is a part of the Bata Shoe Organization.
BATA  Incorporated as Bata Shoe Company Private Limited in 1931
 Founded in 1932 byTomas Bata .
Introduction  Receives the ISO 9001 certification over the years the company
has established a leadership position in the foot wear industry and
is easily the most trusted name in branded footwear.
  BATA, founded in 1894.
 The company is led by a third generation of the bata family.
 Founded by Tomas Bata, in 1994, Thomas J. Bata, the son of the
company’s founder retires.
 Bata, it has organised in to three business units,
Company  BATA
profile  BATA Industrials (safety shoes)
 AW lab (sports style).
BATA
showroom.
  Bata has various products and related products such as,

Various Slippers
Sandals
products of Formal wear shoes
Casual wear shoes
BATA Sports shoes
 More than 20 brands and labels in BATA industry,
Bata
Northstar
Power
Bubble gummer
Weinbrenner
Sandak /toughees etc.
FUNTIONAL
DEPARTMENTS
 Bata, compromise a Managing director and heads such as,
Human Resource department.
Marketing department.
Product development department.
Manufacturing department.
Accounts department.
  The HR department of BATA deals with issues related to people
such us hiring, training, promotion, performance, organization
development, employee motivation and industrial relation.
Human
Resource  HR-Organization development:
Department Recruitment and Selection.
Training and Development.
Job analysis.
Employee relation activates.
  Product Layout:
The factory has four main sections,
PRODUCT
DEVELOPMENT o Cutting, Stitching
o Bottoms
DEPARTMNT o Assembly
o Dispatch
  BATA’s marketing objective is to achieve the level where it’s each
category is in a position of 100 % estimated business.
 The company aims with the better management development
MARKETING and implementation on new idea’s according to the change in
trends and fashion to attract the customers.
DEPARTMENT  Marketing strategy of BATA:
Segmentation
Targeting
Positioning
 Strength Weakness Opportunities Thread's
• Presence over • Limited • E- • Entre of Goble
70 countries. Advertisemen commerce. branch in
• 1000 hundreds ts. • Growing India.
branch stores in • Lack of fashion • Rapid growth
India. recognition for updates. of E-
• Integrated a sport shoe commerce.
manufacturing, brand.
supply chain
and distribution
Smart Analysis network
MY  I have learned from BATA Finance and accounts team as basic tax
information’s, tax bills, e-way, e-invoice, tax-invoice , journal
EXPRIANCE IN entry, cash and bank entry, cash inventory, petty cash
maintaining, ledger statement, vendor reconciliation, maintain
BATA INDIA daily bills and entry of daily inward invoice and out invoice.
LTD  BATA work culture.
THANK YOU