M&S has high holding status, so this will influence the environmental regulation with which induties must comply. M&S has standard accounting methods. M&S is listed in on London stock exchange, they are founding member of business in the community
Industry life cycle period
There are 4 phases in the life cycle, the M&S had started from introduction phase it had taken along time to developed and move towards the growth phase. In 20
century the growth of M&Swas strong enough to compete in the market. The company is still in the growth stage as they areinnovative and creative in terms of developing new products and because of this only theyhaven’t reached to the maturity and decline stage.
Threat of New Entrants:
century; there were new entries like Asda, Tesco, and Sainsbury. Even Zara and Top Shopwere entering the market. So M&S faced high threat from them and started avoiding productdifferentiation & decreasing the cost through mass production.
Bargaining Power of Buyers:
M&S bargaining power increases because the quality and the price of the products are hightherefore they cannot hold the customers as Tesco, Asda and Top- Shop do so they havecome up with quality products with cheaper prices to attract the customers, thus M&S is becoming more price sensitive.
The Bargaining Power of Suppliers:
M&S bargaining power is very high as it is known for its quality & value products. So supplier can threaten the market by increasing high price or decreasing the quality. As M&S is doing partnership widely which increases bargaining power of supplier.
Threat of Substitute Product & Service:
Due competition substitute products & services are available, M&S is having brand name whichis valuable, but substitutes are also available like Tesco, Asda, Manchester United, Zara and TopShop.
Intensity of Rivalry among competitors:
The Rivalry among the competitors is strong, In case of M&S, there are many competitors sothey use tactics like sales promotions, advertising, product differentiation and diversifying thestructure by introducing other brand products.