Business Communication

Presentation
 Barak Obama
The Person Of The Year
 Obamas’ History
• Born on August 4 1961, in Honolulu, HI .
• Son of Barack Obama, a Kenyan govt.
economist; raised by mother, a Kansas
native.
• Lived with mother in Indonesia as child;
raised as teenager in Honolulu by maternal
grandparents.
 Continues….

• Married Michelle; children - Malia and

Sasha.
• Followed United Church of Christ as
religion.
 Background

Barack Obama

Barack
Hussein Ann Soetoro
Obama Sr.

Onyngo Sarah Stanley Madelyn

Obama Obama Dunham Dunham
Barack Obama’s
Family
Starting from right side
• Barack Obama.
• Barack Obama’s
younger daughter
Sasha.
• Barack Obama’s
elder daughter Malia.
• Barack Obama’s wife
Michelle Obama
 Obama’s Education
• Obama attended Punahou School in Hawaii from the fifth
grade in 1971 until his graduation from high school in
1979.
• Following high school, Obama moved to Los Angeles,
studied at Occidental College for 2 years, where he
describes living a "party" lifestyle of drug and alcohol use.
 Continues…..
• He then transferred to Columbia
University, New York where he majored
in political science with a specialization
in international relations and graduated
with a B.A from Columbia in 1983.
• Harvard Law School, law degree, magna
cum laude, 1991.
 Career
• Community organizer, Chicago, 1983-86.
• Civil rights attorney, Chicago, 1991-96.
• University of Chicago, lecturer, early 1990s-
2004.
• Delivered the keynote address at the Democratic
National Convention in July 2004.
 Continues…..
• Won the Democratic-party nomination primary in
March 2004, and was elected to the Senate in
November 2004, defeating Alan Keyes.
• Illinois State Senator, 1996-2005; U.S. Senator, 2005.
• Was the junior United States Senator from Illinois
from 2005 until he resigned on November 16, 2008,
following his election to the Presidency.
 Towards President Run
• In 1971, Obama enrolled in the Besuki Primary School, a
government school, In third grade, Senator Obama wrote
an essay titled 'I Want To Be a President.' when asked to
write on ‘My Dream’.
• On February 10, 2007, Obama announced his candidacy
for President of the United States in front of the Old State
Capitol building in Springfield, Illinois.
 Continues…..

• Democratic Party presidential primaries contest

narrowed down to Obama and Hillary Clinton.
• On June 3,2008, with all states counted, Obama
passed the threshold to become the presumptive
nominee.
 Continues….

• On November 4, 2008, Barack

Obama defeated John McCain in
the general election and became
the first African American to be
elected President of the United
State.
Opinion Of U.S.A Citizens about
Black vs White
Stage 1:-Barack Obama Vs Hillary Clinton
• This was the democratic presidential nomination
race.This was termed as Black man Vs White
woman.Here Hillary was contending with gender
stereotypes and Obama with racial ones.
 Continues….

• With the policies being advocated by the two

being similar the question to be asked here
was which bias ran deeper into the minds of
the American people. Answer was in
accordance with a gallop poll conducted and
research carried out over the years.
 Continues….
• Gallop poll : Black Man – 93% Vs White
Woman – 86%
• Research : White = Americans
• Mild negative implicit bias > 80% – 90%
• Strong negative implicit bias > 30% - 40%
• But attitude towards women is more inflexible
 Continues…..

Stage 2 : Barack Obama Vs John McCain

• Battle to become the most powerful man
(now that Hillary was gone) in the world.
• Some viewed this as a clear cut Black Vs
White Battle.
• But there were other factors also.
 Segmentation strategy

• Demographic

• Geographic

• Behavioral
Age
Gender

Demographic

Race Ethnicity
Geographic

State-wise
 First
Time
Voters

The
undecided Supporters

Behavioral

Apathetic
Voters Opposition
The three leadership principles followed by
BARACK OBAMA

• Clear vision
• Clear execution
• Friends in high places
• To galvanize your followers, you simply cannot
recast your message. Nor can you confuse or
scare people
• Stick to a limited number of points, repeat them
relentlessly, and turn people on.execution isn't the
only thing a leader needs to get right, but without it
little else matters
• Friends, who are firmly by your side, convinced of
the merits of your character and policies
Calm and confidence were the
reasons for his success
 ECONOMY ENERGY &
ENVIRONMENT

Middle class taxes cut

to ease the burden
on Americans EDUCATION to invest more in renewable
Energy and create 5 million
more “green” jobs
No child left behind

ETHICS HEALTH AND

CARE
FOREIGN
refusing to take POLICY
donations Reduce health care
Continue the long costs for families
American tradition of
smart diplomacy.
 Taxes
Homeland security
Middle class tax cut
for 95 percent of
increased security
American workers
Senior and social Measures for our airports,
security ports, and land borders

Eliminate income taxes for seniors

making less than $50,000 –
benefiting more than 7 million seniors.

Women
Veterans
equal pay for equal work,
armored vehicles and body armor
expanding the childcare
tax credit. for our troops fighting abroad,
and will fully fund veterans’
medical care
 Medium used

Internet
News-
Paper
SMS

Meetings

TV
Talk
shows
Journal
Fund
Raising
Dinner
• Used social sites like
• Facebook
• Youtube

• Used cell phones and messages for information and polling

• Used every possible media to reach youth: TV, internet, live

shows and events.
• Used hope and change as the theme that resonated
with young voters.

• Focused on issues like- economy, college cost, the

war and the environment that attracted the youth
most.

• The Obama campaign has also set up a Web site,

VoteForChange.com, that also provides voter
registration information to potential voters.
States That Supported Obama
• Alabama (2nd distt) • North Carolina
• Illinois
• Minnesota • Ohio
• California • Indiana

• Nevada • Oregon
• Iowa
• Colorado
• Pennsylvania
• New Hampshire • Maine
• Connecticut
• Rhode Island
• New Jersey • Maryland
• Delaware
• Vermont
• New Mexico • Massachusetts
• Florida • Virginia
New York • Michigan
•
• Hawaii
• Washington
• Wisconsin
Barack Obama’s Attitude Towards
Kashmir
• Barack Obama suggested that his
administration would encourage India to
solve the Kashmir dispute with
Pakistan's that Islamabad can better
cooperate with the United States on
Afghanistan.
 Continues…..
• Obama also added that India should not make the
mistake of getting involved military in Afghanistan,
because any such involvement inevitable links with
Afghanistan with the Kashmir issue.

• And he further said India should keep links with all

Afghanistan groups relations and encourage the formation
in Kabul on the basis of intra-Afghans dialogue.
 Obama’s Views Towards
Nuclear Deal
• Democratic Party candidate for the United
States Presidential election Barack Obama
has said he was reluctant to seek changes in
the civilian nuclear deal with India.

• The existing nuclear agreement balanced

both issues – America’s strategic relationship
with India and its non-proliferation concerns.
 Continues…..

• Focused on counter-terrorism, greater military

ties, promotion of democracy in the region and
beyond and combating climate change and
global poverty.

• Agriculture given a higher priority to allow india

to pursues its goal of a “second green
revolution.”
 Beneficial possibilities with
this …..
• Recognition of India as a nuclear power.
• Future recognition of India as a permanent
UN Security Council member
• More efficient import of nuclear technology
and equipment which will ultimately translate
into higher nuclear power generation.
 Continues……

• Opportunity of the KPO (Knowledge

Process Off-shoring): Indian graduates
of Science and Engineering will play a
major role in this expansion.
• Indian military is in need to diversify its
sourcing of military hardware.
 Obama’s Attitude Towards
Outsourcing
• Strongly oppose outsourcing of U.S. jobs to
India and other countries
• Will stop giving tax breaks to corporations that
ship jobs overseas, and will start giving them
to companies that create good jobs right here
in America.
• Will cause reverse brain drain specially in I.T.
industry.
 Continues….

• Outsourcing to India & China is

irreversible, which brought relief to millions
of call center & BPO (Business
Outsourcing process) employees in India.
Sonal R. Shah (Senior Executive ,Google)
Appointed By Obama For Advisory Board

• Sonal R. Shah (born May 20, 1968 in Mumbai,

India), is an American economist.
• Appointed to the Obama-Biden Transition
Project led by John David Podesta in
November 2008
• Head of Global Development Initiatives, the
philanthropic arm of Google.org
 Continues…..
• Barack Obama has picked Indian-American Sonal Shah, an
eminent economist who heads Google’s philanthropic arm,
as one of the advisers to help him assemble his White
House team.
• Shah, 40, is part of an advisory board comprising individuals
with significant private and public sector experience who will
offer their expertise in their respective fields to Obama’s
transition team, according to US media reports.
 Continues…..

• Sonal Shah along with other members of

the advisory board will help the transition
team headed by former White House chief
of staff John Podesta, longtime Obama
adviser Valerie Jarrett, and Pete Rouse, the
President-elect’s Senate chief of staff.
 Why Sonal Shah?

• Because she signifies change, working

in a field in which not many youth
venture.
• She belongs to the American-Indian
community, she helped in bringing
Indian votes into Obama’s kitty, also
Indo-US relations will improve.
 Understand the Proper and
opportunity and effective
the need utilization
Of available
resources
Politics is to
Serve people
and not personal
benefits

be articulate in
your ideas and
thoughts Define your
focus
 You can win
anything in the
World with
Understand
Determination
Your
And will
potential

Always move
Ahead in life

Your destiny
Depends on your
Capabilities
Never be scared
And using them
Of your defeats
And setbacks
 Nothing can
Stop you
If you have
Chosen the
Stick to your Right path
Values and
principles

Unity

everyone is Never leave

equal Your
hope
 Bibliography
• CNN.com • Indianexpress.com
• Businessworld.com • Biography.com
• Wikipedia.com
• Google.com
• Hindu.com
• Wikianswer.com
• Changemaker.com
Thank you
Group members:
Divya goel
Durgesh Tomer
Meenu bhati
Shefali
Swati
Purvi