PRESENTED BY:-

 RAJNI BURMAN.
 PRERNA SHARMA.
 PRAGYAN PANDA.
 RAJEEV BANSAL.
 KUNAL AGARWAL.
 AMITESH JAISWAL.
 ROHIT KOTHARI
 RAVI KUMAR.
 Sony Background

 Sony Established in May of 1946

 -With research and manufacturing
telecommunications and measuring equipment

•May 1960 Sony developed t he worlds first

Transist or TV
•Sony cont inued t o develop innovat ions in t he
t elevision m arket .
• Sony developed worlds first color TV in Oct
1968
 CONTD…..
 Significant product milestones included
Japan’s first transistor radio (1955)
 Trinitron colour television (1968)
 Walkman personal stereo (1979)
 Handycam videocamera (1989)
 PlayStation (1994),
 Blu-ray Disc recorder (2003)
 PlayStation 3 (2006
 MISSION STATEMENT
 "To experience the joy of advancing
and applying technology for the
benefit of the public."


VISION STATEMENT
"We invite new thinking, so even more fantastic ideas can
evolve. We take chances. We exceed expectations. We
help dreamers dream."
THE COMPETITORS
 Sony today
1,080 subsidiaries worldwide

Sony Music Sony Pictures

Aerosmith, M Carey Charlies Angels
Dylan, Springsteen Dawson’s Creek
Jackson, Streisand Riki Lake

Sony Computer
Sony Music Studios Culver City Studios Entertainment
and disk manufacture
PLAYSTATION
Software design
ColumbiaTristar
film distribution
Cable channels

Consoles
Sony Electronics
TV, VCR, Camcorders, CD,Minidisk, Walkman
WAP phones, DVD

Sony Consumer Products

 Sony Channel Structure

Sony Japan

Sony Canada

Sony Transport Sony Warehouse

Sony Store

Retailer warehouse On-line Ordering

Retailer
Consumer
 SWOT ANALYSIS
STRENGTHS WEAKNESS

GOOD QUALITY HIGH PRICE

TECHNOLOGY. OUT OF REACH OF MIDDLE CLASS.
JOB ROTATION. SECRET PROJECTS AND SECRET REPORTS.

“NEVER COPY”ATTITUDE.HUGE R&D INVESTMENT. 

BRANDING .


OPPURTINITY THREATS

FUTURE MARKET GROWTH PRICE OF COMPETITOR IS LOW

PEAK IN DEMAND NEW PLAYERS INTO THE MARKET.
RISE IN INDIAN INCOME. TECHNOLOGY BEING COPIED AND AT CHEAPER PRICE.

MAKE USE OF CHEAPLABOUR IN ASIAN MARKETS. 


MAIN DIMENSIONS VARIABLES BREAKDOWNS

REGION Nation wide with main emphasis on metros and cities.and adapted
GEOGRAPHICAL SEGMENTATION strategies for all according to the province

AREA All the metros and cities

DENSITY Urban and sub urban

CLIMATE All

AGE Mainly keeping mind the upper middle class and higher class.

GENDER Male and female

DEMOGRAPHIC SEGMENTATION
INCOME Greater than 500000anuallly

OCCUPATION Service,business,engineers,doctors

EDUCATION Anyone can watch movies on this.for all age group

RACE All-asian,black,white

HOME OWNERSHIP Own,rented,leased etc

PSCYHOGRAPHIC SEGMENTATION PERSONALITY Brand conscious,who wants the best in lot .for those who enjoy watching
movies and other with high quality picture and sound

LIFESTYLE Who earn themselfes and are independent,married or non married

BEHAVIOURAL SEGMENT BENEFITS SOUGHT High picture quality

High resolution
Good sound quality
 SUGGESTIONS
 DIVERSIFICATION:- Sony should concentrate
on the business sector and industries,
supplying high technology equipment and
parts.
 Organization should also expand its product
range by offering lower priced.
 Products should be made with higher added
value and longer life rather than making
frequent model changes
 CONTD…..
 Cost Cutting:- Sony is not fully making use
of other lower cost areas in the world,
especially Asian countries .
 Products should be refined instead of
reinvented.
 The end product ratio between consumer
and business products should be
constantly reviewed.
 They lack the knowledge of software
development so concentrate on it.
 CONCLUSION

Alt hough ot her elect ronic firm s are t aking m arket share
and profit s from Sony by being copycat s, t he heart of
Sony's success, t he innovat ive spirit and quest of
excellence and perfect ion cannot be copied. Sony's m ain
t ask is t o int egrat e it s t alent by placing com m on goals
and priorit y for t his increasing com pet it ive m arket . Sony
also has t he pot ent ial t o innovat e int o a com pany wit h
int ernat ional operat ions as well as cult ure since it was
one of t he first Japanese com panies t o set up a m ain
branch in t he Unit ed St at es. Wit h st rat egy and luck, Sony
could becom e a great firm as it was and will be.


 THANK YOU ALL…….