SEA ORGANIZATION ce Int ED 2107 6 November 1995 RTC est CELEBRITY CENTRES ALL ORGS, ALL MISSIONS MTILIZATION OF SCIENTOLOGY® CELEDRITIES GUIDELINES AND CHECKLIST Refs: HCO" PL 28 OCTOBER 1973 CELEBRITY CENTRED PURPOSE HCO PE 27 OCTOBER 1971 CELEBRITY CENTRE MOTTO NCO PL 22 FEBRUARY 1970 CELEBRITY CENTRE HCO PL 28 MAY 1971 PR Series 8 TOO LITTLE Too LATE HCO PL 30 MAY 1971 PR Series 9 MANNERS HCO PL 30 MARCH 1975 PR Series 26 PR AND INFORMATION HCO PL 4 SEPTEMBER 1959 Issue I COMPLETED STAFF WORK CSW) = HOW TO GET APPROVAL OF ACTIONS AND PROJECTS FLAG ORDER 1975R CELEBRITIES FLAG ORDER 3966 PROFESSIONALISM SPD 14 December 1984 LINES TO SCIENTOLOGY CELEORITIES fe cesthetics can play s vital part te raise the tono level of Spe 'gties, aetists have a crucial role in the rapid cloaring ct tech. qhe, en OFg has taken responsibility for revitmiszing the cield cr tea Sieh, fhrough rehabilitation of the artist, all in tha name of & new civilization. Far tee long the creative artist, se vital te the enhancenent Lacking sey cette On thse planet, was'an eacy prey to supprossiver. hacking any real grasp of truth, many artiste sven lect thea support AP SPS gut-athice around then, giorifying materiallan and cotat decay. hie Jed fo enturbulation of the field of the arte and hastened oe degradation of society. he Reverse this deteriorating spin, LRH fired a Sea Org mission feoE tne Apollo in 1968 to establish a Sea Org org molely devotes fo the Fehabilitation of artists. Today, Celebrity conttc international is servicing many celebrities in Loa Arseles while managing nine Celebrity Centre Class V orgs around the woela” apptCG fb 22 FEBRUARY 2570 CELEBRITY CENTRE, LRH stated, ceeugbrity Centre will ensure that beings in power use their power to Erpate @ Sate space, and thus bring about destimulation, and Silt bring people into aesthetics and speed the fervard drive of creating a new civilization.” The only way to bring this about ie to move the artists up both sides of the Bridge” and thereby fully rehabilitate Mim, We've witnessed that when an artist is trained and goes Clear and or ho Pants to disseminate LaH's technology in a wide range of sociai betterment and goodvill activitios aimed at improving communities and Epciety a5 a whole through the arts. Through experiencing their oun wins ana miracles with LRi‘s tech, the artist focla a responsibility and desire to give something back’ to their communities. The Church of Scientology has many sectors involved in various Soctal betterment and reform activities that address the ills ot society such as illiteracy, drugs, crime and moral dec! ine. Celebrity entre International works closely, in liaison with executives over these sectors, in coordinating the utilization of celebrities in these campaigns and dissemination projects,Over the last fow years cC Int’s dissemination activities have aoe aondy Successfully branchod out into the Hollywood and Los Angeles Gompunities, but have expanded and resulted in pocitive impact of pational and international levels. A key successful ingredient for calebe ites? gvents has been the correct utilization of Scientology gelebrities. this expansion now requires better organization to increase the offectivensss of these dissominatian neatacns SPD 14 December 1988 LINES To SCIENTOLOGY CELEBRITIES alread: overs the fact that contact of celebrities regarding appearances in Scientelegy public relations or dissonination projects ia done strictly vie the Celebrity Centre President. This subsequent issue is written to further delineate the guidelines fer all sectors to take in gtder to gat approval for celebrity utilizatien in these activities. In this way we ensure tho best possible products are produced and everyone wins, re is vital to execute events and PR activities professionally with an increased awareness of any celebrity’s needs. ‘Utilization of celebrities must be voll planned so that maxinum rosuite ara obtelnod gith sindmun tine and no developed traffic for the colebrity Scientology start and executives. Well executed celebrity uttsization ene hse Lines creates tremendous positive impact and creates reach on khe part of the celebrity ang his/her friends to disseminate further. Therefore, the following guidelines vill be enforced. GUIDELINES d ccom ty reduest for participation of scientology celebrities in digeenination or PR campaigns/projects is to be done in writing, with full csu, fae or agents are to be sent on standard communication lines (ie not fax or other non-standard and/or insecure lines) €o the President Ce Int the art coe must be cleared ¢irat through the command channels of She area originating it prior to neing submitted to the prasident s effige cc int, i.¢. Class V orga via their CLO, APS/Narconon/TWIt) Grimingn otaff would go via ABLE Int, WISE sector staff qo vin Weee dey’ oigeiona via sur, etc. “This routing must be clear as part of the CSW eo that it can be seen it’s coordinated and wanted by the sactoc 4. Requests must be sent far enough in advance to enable the yitization or the celebrity to be conducted professionally sna with due regar@ te the fact that celebrities’ echedules are often nade far in advance and are very busy, 5. The data in the request must include: 3+ The name of the celebrity being requested, ®- The exact date(s) and time(s) that the celebrity will be Reeded for, As well as two alternate dates given so that the celebrity can be given a choice of dates to decide on the best one for their schedule. ©. The exact propesal in terms of travel plans, acconoda- ions, all aspects of transport, financea etc. so that the Proposed physical logistics of the utilization are clear. (air travel and accomodations are to be 1st Class) a. A clear statement on the purpose, message and theme of the event/cycle, as vell as the projected value/result of the utilization of the celebrity. €- An outline of the dissemination/PR activity, including full data on appearances, public speaking, performances, meetings, handlings, etc, f. Ag appropriate for the project/event, include any audio/ visual properties to make the CSW totally complete.A Paned staff terminal who will be the liaison for tha President’s Office cc Int during the ontire cycle. h, How security will be kept in on the cycle se that the celebrity is fully safeguarded and never at risk, 6. Once approved, the utilization of the celebrity continues to be conducted via President cc Int insofar as written communications and steps taken on the PR/dissemination activity are concerned. The celebrity is never directly contacted by different event personnel, but instead all traffic goes through the Prosident’a office. 7. the first draft soript of the event and ite speeches should be complete a mininum of two weeks in advance of the avont. It must be reviewed by a prefessional writer and then forwarded to the President C Int to review. The President cc Int will make any recommended changes and then will meet with the celebrity te review it fer final revisions and approval. 8. ormee week before the event, provide a write up with all necessary information concerning the publics) and organization(s) expected at the event so the President ¢c Int can get the celebrity fully briefed. This is essential eo that the celebrity also knows who are the Contributors se they can adequately thank then at the event, etc. Incomplete CSH*s will be returned to the sender per policy with exact reasons why. With thege eteps fully in, the exact proposed utilization of the Celebrity vould be very clear and enable the President CC tnt to go forward with the request. The President‘s Office ¢C Int has a full checklist of all actions that will be taken when a request is received for a celebrity te do a project, througn to the completion of the project. This checklist will be run from the President's office to Gngure the event/project cores off professionally with the celebrity well cared for, resulting in further activation and willingness to Gentribute. The idea in this is to completely oversee the handling see cetcbrities and coardinate the cyele go that maximum results arc SPtained. This ensures the celebrity is totally satisfied and pleased about their participation. PRESIDENT Cc INT Approved by UR COMMUNICATOR cc INT ns Authorized by aS 6 AVE INTERNATIONAL For CHURCH OF SCTENTOLOGy CELEBRITY CENTRE INTERNATIONAL CSCCL:AVCE MV: KHimg: kh SCIENTOLOGY, HCO, CELESRITY CENTRE and LRH are eervice marks and ‘trademarks owned by RELIGIOUS TECHNCLOGY CENTER® and are used with its permission. Printed in U.S.A.