From that time until the 1980s, eleven independent businesses were set upthroughout Indonesia to manufacture and distribute products of The Coca-ColaCompany. In the early 1990s some of the businesses started to merge and on 1st January2000 ten of those original businesses to from what is now known as Coca-Cola BottlingIndonesia.Today, with approximately 9,000 employees, millions of cases are distributed toand sold through more than 400,000 of our customers' retail outlets throughout Indonesia.
II.THE MARKETING STRATEGIES OF PT. COCA COLA
Keep a Good Quality of Their Products
PT. Coca Cola Bottling Indonesia always maintain their product’s quality in order to compete with the other beverages. Although production policy anddevelopment is directed from the National Office, located in Cibitung, Bekasi,each production plant has well qualified and experienced production, technicaland quality control management.All production plants meet and frequently exceed international standards and localregulatory requirements and undergo regular audits in the areas of quality control,environmental, health and safety practices.Over the years, the plants in Indonesia have been awarded prizes from The Coca-Cola Company for attaining standards above those of similar plants located inother parts of the world.3