MARKETING STRATEGIES

OF
Presented By:
Khusbu Jaiswal
Amshu Budhathoki
Roshana Khanal
Sujata Limbu
Amu Shree Maharjan
 COMPANY PROFILE
Name The Coca Cola Company
Industries served Beverages

Geographic areas served Worldwide

Headquarters Atlanta, Georgia, U.S.

Current CEO Muhtar Kent

Revenue $ 48.01 billion (2012)

Profit $ 9.01 billion (2012)

Employees 150,900
EXTERNAL ENVIRONMENT

POLITICAL
ANALYSIS

ENVIRONMENTAL
ANALYSIS ECONOMIC
ANALYSIS

PESTLE
ANALYSI
S
LEGAL SOCIO-
ANALYSI CULTURAL
S ANALYSIS

TECHNOLOGY
ANLYSIS
PORTER’S FIVE FORCES MODEL
Potentia
l
entrants

Industry competitors

Suppliers Buyers
Rivalry wer
among
existing firms

Substitut
e
 coca pepsi.c OTHERS
cola o

5%

35%

60%
PRODUCT PORTFOLIO OF CCI
STRATEGIES
• Differentiated Marketing
• Customer satisfaction
• Endorsement of celebrities
• Reasonably priced
• Consumer connecting
advertisements
• Availability in every local market
FUTURE PLANS
• Increasing the per capita consumption of
its beverages
• Expanding its distribution networks
• Leading the beverage revolution
GLOBAL COMPETITORS

• .Pepsi
• Dr Pepper
• Snapple Group, Inc.
• Unilever,
• Groupe Danone,
• Kraft Foods Inc.,
• Nestlé S.A. and others.
SWOT Analysis

- Strong brand image STRENGTHS

- Financially stable
-Strong distribution
channel
-Heavy
promotional WEAKNESS
activities

-Health care issues.

-Product offering restricted
to beverages
-Inability to launch
new product.
OPPORTUNITIES

- Large domestic
market
-Export potential
-- Alliances and Merges

THREATS

- Changing consumers
preference
-legal issues
-competition (Pepsi)
-Large number of
substitutes