COCA-COLA

P E S T E L
Political Economic Social Technological Environmental Legal

Labor laws Loyalty Health Product Environmental Working

Employment Customer Base Consciousness Innovation Conservation Conditions
Conditions Water Sourcing Customer Promotion & Eco-friendly Product Safety
Import Currency buying trends Marketing Options & Labeling
Restrictions Fluctuations Brand image Production of Geographical Litigations &
Trade Interest Rates Changing Goods Location Legal Claims
Regulations Inflation Consumer Distribution of Water Competitive
Tarrifs Preferences Goods Consumption Legislation
Economic
International system Culture Enhanced Climate Change Data Protection
Taxation Social class Customer Waste Laws
Infrastructure
Experienced Management Consumer
Government Unemployment Demographics
Policy Impact on Recycling Protection
rate Lifestyles Production Laws
Country's Legal Cost of labor Leisure and costs Health & Safety
Framework
Economic recreation Technological Regulations
Level of growth rate changes
bureaucracy
Market
interference

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COCA-COLA
O SO Strategies
Opportunities
1. Expand through Acquisition
2. Advanced Supply Chain
System
3. Introduce New Products
and Reduce Added Sugar
4. Packaged Drinking Water
T ST Strategies
Threats
1. Pollution Lawsuit
2. Supply Chain Disruptions
3. Intense Competition
4. Changing Consumer
Preferences
S W
Strengths Weaknesses
1. Dominant Market Share 1. Product Diversification
2. Strong Brand Identity 2. Health Concerns
3. High Brand Valuation 3. Patent Infringement
4. Unparalleled Distribution Lawsuits
System 4. Dependency on Bottlers
WO Strategies
Dominating a Larger Scope of Resort to Healthier Options of
Market through Expansion Beverages (W2, O3)
and Acquisition (S1, O1)
WT Strategies
Utilize and Enhance Diversify Products by Adding
Unparalleled Distribution Snacks or other Beverages to
System to avoid any Counter Competition from
disruptions in the supply Companies such as PEPSI Co
chain (S4, T2) (W1, T3)

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https://thestrategystory.com/blog/coca-cola-swot-analysis/