PEST Analysis

PEST analysis (political, economical, social, and technological) assesses a market, including competitors, from the standpoint of a particular proposition or a
business.

Political Economic Social Technological

Criteria Examples Criteria Examples Criteria Examples Criteria Examples

 Environmental regulations and  Economic growth  Income distribution  Government research spending
protection  Interest rates & monetary policies  Demographics, population growth  Industry focus on technological
 Tax policies  Government spending rates effort
 International trade regulations and  Unemployment policy  Age distribution  New inventories and development
restrictions  Taxation  Labor / social mobility  Rate of technology transfer
 Contract enforcement law  Inflation rates  Lifestyle changes  Life cycle and speed of
 Consumer Protection  Stage of the business cycle  Work / career and leisure attitudes technological obsolescence
 Employment laws  Consumer confidence  Entrepreneurial spirit  Energy use and costs
 Government organization / attitude  Education  (Changes in) Information
 Competition regulation  Fashion, hypes Technology
 Political stability  Health consciousness & welfare,  (Changes in) Internet
 Safety regulations feelings on safety  (Changes in) Mobility Technology
 Living conditions

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