A+ Bandits

November 24th 2021

OGL 355 Leading Organizational Innovation
Dr. Brent Scholar
 Agenda
- Welcome/Introduction
- Organizational Structure
- Leadership
- Environmental Analysis
- SWOT
- Competitive Advantage
- Going Global
- Recommendations
- Conclusion and Closing Comments
- Questions?
 Introduction
- Mission is to push Coca-Cola to the highest possible point on the Fortune 500
list.
- 100% globalize Coca-Cola. Let's get into Cuba’s front door!
Organizational Structure
Leadership
 Environmental Analysis
Industry Analysis: Threat of New Entrants:
- Porter’s five forces - Low threat due to cost, brand loyalty, and
- Provides insight for strategy resources
- Can lower pricing to push out competition

Bargaining Power of Buyers: Bargaining power of suppliers:

- Low power due to ability to produce - Low power due to low cost to transfer supplier a variety of products

Threat of substitute products: Industry Rival:

- Low threat due to number of options - Low risk since greatest rival in not a threat

Target Market:
- Teens to adults in early 30s
- Continue to pursue a market in every age range, ethnicity and lifestyle
 SWOT Analysis
Strengths
● Dominant market share within industry
● Diversified product portfolio
● Brand awareness
● Strong Distribution Network
Opportunities
● Developing countries markets
● Health Products within North America
● The industry's introduction of non- beverage products
Weaknesses
● Large use of environmentally destructive materials
● Diversified business portfolio
● Product line that does not directly appeal to a growing health
conscious.generation
● Lower industry performance as a single-business organization
compared to top competitors
Threats
● New, innovative product lines (Bang Energy)
● A more health conscious population
● Lack of change, the brand is stagnate
● Lowering presence of capable and willing labor.
 Competitive Advantage
Competitive Advantage Strategy Point of View
“Focus Strategy” “Industrial Organization Perspective”
● Targets consumers utilizing Porter’s ● I/O view- focus on external factors
focus strategy ● Company understanding around
● Focus around lowest product pricing competitors and their position within the
than any competitor industry
● High level of knowledge about the ● Seeks to always be the most attractive
industry due to strategy offer within the industry

Coca-Cola’s uses this strategy and perspective to consistently outpace their competitors
 Going Global

Political and Economic Issues

● Import/ Export Laws
● Fidel Castro's government seizing private assets

With only two stops left on Coca-Cola’s list

of places to expand Cuba is the most
inviting with unique food, dances, and most
importantly the authentic Little Havana (not
the Miami based one).

Key Cultural Differences in Cuba

● Meals recipes passed on generation to generation
● Meeting etiquette is customary to great a person with a
hug and kiss
● Strong connection to music and family ingrained within
everyday life
 Recommendations
● Increase Coca-Cola's diversity and inclusion in
the workplace

● More community involvement within each country

that Coca-Cola has influence in

● Focus on improving the negative environmental

impacts made by the Coca-Cola organization
 Conclusion/Summary
- Coca-Cola Organizational chart and Leadership outlook.

- Environmental Analysis, SWOT Analysis, Competitive Advantage, Going to

Cuba, Recap.

- Recommendations for the Coca-Cola organization are to increase diversity,

increase community involvement, and focus on environmental impacts.
References
Coca-Cola Executive Leadership. The Coca-Cola Company. (n.d.). Retrieved November 24, 2021, from
https://www.coca-colacompany.com/company/leadership.

Coca-Cola's Organizational Chart. Google sites. (n.d.). Retrieved November 24, 2021, from
https://sites.google.com/a/email.vccs.edu/bus-100-f-500-cocacola/marketin-plan?tmpl=%2Fsystem%2Fapp%2Ftemplates%2Fprint%2F&showPrintDi
alog=1.

Coulter, M. (2013). Strategic management in action (6th ed.). New York, NY: Pearson.

Jones, A. (2020, December 8). Coca-Cola named World's worst plastic polluter for third year running.

Industry Europe. Retrieved November 2, 2021, from https://industryeurope.com/sectors/chemicals-biochemicals/coca-cola-named-world-s-worst-plastic-

polluter-for-third-year-running/.

Porter, M. E. (2008). The Five Competitive Forces that Shape Strategy. Harvard Business Review, 86(1), 78–93.
https://doi.org/10.4135/9781452229805.n131

Statista Research Department, & 24, A. (2015, August 24). Growth of food and drink
categories in Cuba 2018. Statista. https://www.statista.com/statistics/698263/growth-of-food-and-drink-in-cuba/.