INTERNATIONAL BUSINESS PLAN

CAREER:

MANAGEMENT AND INTERNATIONAL BUSINESS

COURSE:

INTERNATIONAL BUSINESS PLAN

TEACHER:

ROCA HERNANDEZ, YAQUELINE GYPSY

MEMBERS:
ASENCIOS SUAREZ, JULIA TENA N00049265
ATENCIO CALDERON, ADA CLAUDIA N00049611
AVILA RUEDER, CARLOS ENRIQUE N00050228
GALLARDO SHAPIAMA KIETH JACKELINE N00083390
FLORES ULLOA, LEONARDO FELIX BERNABE N00082479
 INTERNATIONAL BUSINESS PLAN

CONTENT
CHAPTER 1: STRATEGIC PLANNING..........................................................................3
1.1 DESCRIPTION OF THE COMPANY. -......................................................................3
1.2 STRATEGIC PLANNING OF THE COMPANY.........................................................4

1.2.1. Vission...........................................................................................................4

1.2.2. Mission.......................................................................................................... 4

1.2.4. Strategic objectives......................................................................................4

1.3 PESTEL ANALYSIS.................................................................................................6
1.4 PORTER'S 5 FORCES ANALYSIS..........................................................................8
1.5 ANALISIS SWOT......................................................................................................9
1.6 CANVANIZER......................................................................................................... 11
11
 INTERNATIONAL BUSINESS PLAN

CHAPTER 1: STRATEGIC PLANNING

1.1 DESCRIPTION OF THE COMPANY. -
Company Name: GOLDEN CHOCOLATE SAC

Brand: YANA KURI

ACTIVITY: Producer and exporter of Organic cocoa and its derivatives.

TYPE OF COMPANY: Micro company (1 to 10 employees)
ADDRESS:
Jr. Leticia 806 – Sauce District -Province: San Martin -Department: San Martin
VALUE PROPOSAL
Why should someone buy from the company?
He would become Ambassador of the Green Heart project that contributes to the
Forestry and Agroforestry of the Sauce district with the purpose of improving the family
life of the farmers of this locality.
What does the consumer receive in exchange for his money?
The best option in the world of Peruvian organic chocolate produced in the Sauce
district of the department of San Martín.
What is the need we are satisfying?
Food Consumers that do not contain Chemical Additives, Gluten Free, 100% Natural,
Organic and Vegan.
 INTERNATIONAL BUSINESS PLAN

1.2 STRATEGIC PLANNING OF THE COMPANY

1.2.1. Vission
To be a leading company in the production and export of organic cocoa and its
derivatives at a national and international level by the year 2027.
1.2.2. Mission
Offer organic products and sustainable services that contribute to the protection of the
health of the consumer, the farmer and the conservation of the environment; promoting
clean production, marketing and distribution of organic and/or healthy products with
responsibility, respect and fair prices.
1.2.3. Philosophy or corporate values
Customer orientation:
We seek to provide a memorable customer experience by placing it at the center of our
initiatives to meet and exceed their expectations in the same way, fulfilling the agreed
commitments, creating reliability, closeness and efficiency.
Teamwork:
We promote the collaboration of our team, contributing the best of each one and
assuming responsibilities and challenges to obtain a common goal.
Welfare of society:
One of our priorities is to generate value for our producers and society in general,
since it is vital for the trajectory of our company.
Environmental awareness:
Environmental conservation is important, which is why we are continuously developing
internal policies that reduce our impact.
1.2.4. Strategic objectives
Investment.
Incorporation of strategic investors that allow increasing the budget to acquire
technological resources.
Technology.
Purchase of modern equipment that will ensure the increase and quality of production.
Production.
Improve operating processes that allow maximum use of available resources and
technology; to meet market demand, thus fulfilling the commitments and under the
agreed conditions.
 INTERNATIONAL BUSINESS PLAN

1.2.5 Smart
 INTERNATIONAL BUSINESS PLAN

1.3 PESTEL ANALYSIS

EXTERNAL OPORTUNIDADES THREATS

FACTORS

National and international fairs External crisis affecting the countries

and exhibitions (Chocolate of the region. (Wars)
POLITICIANS Salon and the Cocoa and Political crisis in the country.
Chocolate Salon). Dumping
Support programs from public
institutions (Promperú,
Mincetur, Minagri, Agrarian
Bank).
TLC - United States
Support and advice from the
State to comply with the
required international
standards.
Increased exports of cocoa The consumer confidence index
and its derivatives. registers 39 points at the beginning
ECONOMICALS Prestige and good acceptance of 2022.
of Peruvian cocoa in The inflation rate projected by the
international markets. BCR will be between 4.2% and 5%
PBI in Peru is projected for 2022.
between 3.5% and 4% by Volatility in the USD exchange rate.
2022. Unemployment level of 8.9%.
The dollar exchange rate so Increase in the price of inputs.
far this year has dropped by
4.31%.

Trend towards organic Preference for diet and calorie-free

products. products.
SOCIALS Product differentiation. Supplementary products or
Growth towards a healthy substitutes.
lifestyle. Not included in the basic food
Recognition and preference basket.
for products of Peruvian origin Lower purchasing power.
(Peru Brand).
 INTERNATIONAL BUSINESS PLAN

Social responsibility and

sustainable development for
the benefit of farmers.
Increase in the diabetes rate.
Strengthening of online buying Accelerated technology change.
and selling. Rapid adaptation to technological
TECHNOLOGICAL New forms of production and changes is required.
distribution. Technology is also available to
Access to state-of-the-art competitors.
machinery.
Programs that optimize
administrative and operational
processes.
Use of digital platforms and
web pages.
Government intervention to Climate change and pest
promote the competitive and infestations.
ECOLOGICAL sustainable development of Increased contamination.
the cocoa and chocolate Cocoa seasonality.
chain.
Government initiative for the
development of deforestation-
free production activities.
Sustainability-oriented
campaigns.
Government policies that High standards in foreign markets.
promote licit crop alternatives High tariffs and sanitary
LEGALS (cocoa, coffee). requirements for cocoa and its
Regulations and greater derivatives.
control of cocoa crop Lack of knowledge of administrative
certification companies. and customs formalities at
Ecosystem conservation destination.
policies. High probability of incurring faults
and penalties in foreign markets.
GLOBAL MARKET PERSPECTIVES

1.4 PORTER'S 5 FORCES ANALYSIS

GLOBAL MARKET PERSPECTIVES

1.5 ANALISIS SWOT

STRENGTHS WEAKNESSES
SWOT MATRIZ
GOLDEN CHOCOLATE F1.-Availability of agro- D1.-Lack of Corporate Credit
S.A.C ecological zones suitable for History.
100% COCOA cocoa production. D2.-Limited production
F2.-Availability of machinery, capacity.
equipment and technology. D3.-Little experience in the
F3.-Certification of Organic International Market.
Cocoa. D4.-Lack of brand positioning in
F4.-Brand, design and the market.
differentiated packaging.
F5.- It has its own point of
sale.
F6.- Competitive prices.
F7.- Own Web Site and
presence in Social
Networks.

OPPORTUNITIES STRENGTHS AND WEAKNESSES AND

OPPORTUNITIES (FO) OPPORTUNITIES (DO)
O1.- Opening of new STRATEGIES STRATEGIES
markets, disseminating
new presentations. E1.-Study of new niches for E1.- Access credits with
O2.-International fairs company expansion (F1, preferential rates that allow us
with an impact on O1, O3). to generate credit history. (D1,
Peruvian chocolate. E2.-Participate in O6)
O3.-Fusion of cocoa international fairs as E2.-Carry out training to cocoa
with new inputs. ambassadors of the Peru producers in the area to
O4.-Increase in cocoa brand with the presence of increase production and
production at the Yana Kuri products (F2, O2) improve sustainable labor. (D2,
national level. E3.- Increase advertising on O4)
O5.-Mass use of the Web Site and Social E3.-Implement new technology
smartphones. Networks (F7, O1, O5) in the production line to
O6.- Financing E4.- Increase the cultivation diversify and increase the units
programs by the state. of organic cocoa, with
GLOBAL MARKET PERSPECTIVES

(Agrobanco) sustainable plantations and produced. (D2, O3)

agroforestry systems. (F1, E4.-Participate in the programs
O4) carried out by the government
for SMEs, to promote
knowledge of the product and,
in turn, the management of its
production. (D4, O2, O4)

THREATS STRENGTHS AND WEAKNESSES AND

THREATS (SF) STRATEGY THREATS STRATEGY (DA)
E1.- Pest treatment training
A1.-Climate change and will be provided to cocoa
conditions caused by farmers and producers in the E1.-Request corporate
pests. Zone. (F1, A1) refinancing in the event of
A2.- Inflation. E2.-Broker contract climatic disasters. (D1, A1).
A3.-Demanding specialized in Exporting E2.-Promote the planting of
standards in foreign Organic Products to the cocoa in farmers in the area
markets. destination country. (F3, A3) with informative workshops.
A4.-Technological E3.- Standardize the price of (D2, A2)
Innovation. the product with the E3.- Participate in International
innovation of technology in Cocoa contests that allow us to
the market. (F6, A4) adapt our product to the
E4. Implementation of solar required quality standards (D3,
panels in the Production D4, A3)
Area. (F2, A2) E4.-Installation of tasting points
E5.-Recruitment of a in places of mass attendance.
Company specialized in (D4, A4)
Web Design (F4,F5,F7,A4)
GLOBAL MARKET PERSPECTIVES

1.6 CANVANIZER
GLOBAL MARKET PERSPECTIVES

CAPITULO 2: ANALISIS DE MERCADO

2.1 Evaluacion del Mercado Internacional

En los últimos años se observa claramente un importante crecimiento del comercio internacional. Este crecimiento ha sido
incluso superior al incremento en la producción de los países. Por tanto, cada vez una mayor parte de la producción de
numerosos países se comercializa internacionalmente. Existiendo una mayor apertura e interconexión entre las diferentes
economías nacionales.

El comercio Internacional tiene una gran importancia no solo para el productor y consumidor, si no también para el país. la
evolución del hombre ha ido en desarrollo desde el trueque hasta el comercio de productos a otros países y en la actualidad
por las compras digitales. El comercio internacional ha sido parte de esta evaluación la cual ha permitido que las diferentes
teorías que pretenden explicar porque se comercia con otro país y que efectos traería a la economía.

Existen una serie de factores que explican este crecimiento del comercio internacional:

- La importante disminución de las barreras aduaneras. Se han suprimido numerosos contingentes que establecían las
cantidades máximas que se podían exportar a un país. Igualmente han disminuido de forma significativa en las últimas
décadas los aranceles o impuestos aduaneros a las mercancías.

- Disminución de las barreras técnicas. Las especificaciones técnicas, homologaciones y barreras fitosanitarias que
constituyen un obstáculo al libre comercio.

- Mejora y abaratamiento de los transportes. Las mejoras técnicas y de organización de los sistemas de transportes, así
como los menores costes relativos favorecen el comercio.

- La conocida y espectacular mejora de las Telecomunicaciones, así como la drástica reducción de costes facilitan los
negocios internacionales.
GLOBAL MARKET PERSPECTIVES

- La mayor facilidad para realizar movimientos financieros es otro factor que contribuye de manera decisiva al comercio
internacional. La mejora, facilidad y rápida expansión de las finanzas internacionales.

- El incremento de la seguridad legal en numerosos países, con una más decidida protección de la propiedad, de las marcas
y derechos de autor.

- La homogeneización de los gustos y costumbres de los consumidores facilitan en gran medida las exportaciones de
productos estandarizados.

- El incremento en la estabilidad política y económica es un factor fundamental que favorece el comercio.

- La difusión de una cultura empresarial que favorece la internacionalización, así como la mejor formación de los ejecutivos
impulsan y facilitan los negocios internacionales.

- El decidido apoyo de numerosos países a las inversiones extranjeras, y la búsqueda de nuevos mercados y ventajas en
recursos han impulsado las inversiones internacionales.

- El fomento de las exportaciones como factor que favorece el desarrollo, por parte de numerosos países.