Professional Documents
Culture Documents
APPROVAL SHEET
In partial fulfilment of the requirements for the course of Bachelor of Science in Business
Administration major in Marketing, in this study entitled:
Panel of Examiners
Accepted in partial fulfilment of the requirements for the Degree of Bachelor of Science
in Business Administration major in Marketing.
i
Acknowledgement
First and foremost, praise and thanks to God, the Almighty, for the
guidance and strength, as well as for allowing us to overcome all difficulties.
The feasibility study was carried out with the assistance and collaboration
of a few people who offered their time and provided advice.
To begin, we want to thank our adviser, Mr. Raymond Timog, for his
continuous support and direction during our feasibility study, as well as his
patience, inspiration, excitement, and wide expertise. Throughout the feasibility
study, his input was critical. We couldn't have picked a better advisor and mentor
for our project.
Apart from our adviser, we'd like to express our gratitude to all of the
members for the stimulating debates, the sleepless hours spent working together
under duress, and all of the fun we've had along the way.
ii
Table of Contents
Introduction
Introduction
Article of Co-Partnership
2.5. Personnel/Administrative
iii
2.5.1.1. Hours of Work
2.5.1.7. Wages
2.5.3. Post-Employment
iv
2.8. Company Uniform
2.9. Capitalization
Introduction
Geographic
Demographic
Psychographic
Behavioral
v
Table 10: Computation of Projected Supply
3.7.1. Product
3.7.2. Price
3.7.3. Place
3.7.4. Promotion
Chapter 4 PRODUCTION/TECHNICAL
Introduction
4.1. Product
vi
4.8.1. Office Supplies
4.9. Utilities
Chapter 6 SOCIO-ECONOMIC
Introduction
References
Appendices
vii
CHAPTER 1
PROJECT
BACKGROUND
1
PROJECT BACKGROUND
INTRODUCTION
Cleaning supplies are a necessary part of our daily lives at home, school,
and work. They keep infectious diseases from spreading and manage allergens
like dust and mold, keeping us healthy by safely and effectively eliminating soil,
bacteria, and other impurities. When the COVID-19 pandemic hits, it causes
panic buying has become a global phenomenon reflecting the loss of control
among consumers in the era of coronavirus lockdown. The cleaning goods
business has seen extraordinary demand for its products and services. Over the
past 2 years, sales have been found to increase the frequency of cleaning and
the use of cleaning products during the COVID-19 pandemic. In order to lessen
the harmful impact of cleaning chemicals on human and environmental health,
cleaning with a soap or detergent-based household cleanser minimizes the
quantity of germs on surfaces and lowers the risk of infection. In most cases,
cleaning alone is sufficient to eliminate the majority of virus particles from
surfaces, disinfection to prevent COVID-19 transmission at home.
2
health impacts may be due to long-term exposure to certain chemicals used in
disinfectants, whether separately or in combination.
In 1950, vacuum cleaners were the most popular household cleaning they
made up 84% of all products sold. Many people believe this is because they are
most commonly used on hardwood floors, which became popular in the 1940s.
During this time, there was also an increase in the production of dishwashers and
refrigerators (Jung, 2022).
In the 1980s, dishwashers were on the rise. They were more appealing
than hand-washing dishes due to their lower energy consumption rates.
Dishwasher detergent was also introduced in the 1980s. When dishwashers
became available in homes, people no longer had to rely on labor-intensive
3
methods such as commercial or residential dishwashing machines to clean their
dishes and pots (Jung, 2022).
The 1990s saw the introduction of several new household cleaning trends.
Procter & Gamble introduced the Swiffer brand in 1992, followed by Clorox's
Green Works cleaners in 1999. These products were popular because they
replaced harsh chemicals with plant-based cleaning solutions such as vinegar or
baking soda. In the 1990s, there was also an increase in the demand for "green"
or environmentally friendly products (Jung, 2022).
The Swiffer WetJet was the first significant new cleaning product in
decades in the early 2000s. This mop-like device cleaned floors without rinsing or
scrubbing by using disposable clothes and a spray bottle. It was a commercial
success, with more than one hundred million units sold by 2004 (Jung, 2022).
Yeast is one of the most important fermenters for various fermented products
and foods. It also gives good quality such as texture, taste, nutritive values, odor,
and functional properties of fermented products. It is used in fermented food
either alone or with the association of other bacteria. (Jahangir, 2020)
Water is one of the raw materials for creating natural cleaning product. According
to Industrial Degreasers (2017) water based cleaners are less expensive that
solvent based solutions.
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1.3 Manufacturing Company
The location site was chosen by the proponents because it was easily
accessible to the target retailers. The company is situated in Barangay Alasas,
San Fernando, Pampanga. The area is not on the list of flood-prone areas in
order to keep the manufacturing area safe from flood water. The manufacturing
company's location is easy to access in the roadmaps, has a low traffic
environment, and is less polluted in the area. The firm has fewer competitors in
the surrounding area and a peaceful and spacious environment. Furthermore,
the proponents chose this because the manufacturing company's price per
square meter is likely to be low because it is located in a rural area.
5
1.4 Company Name
6
innovation of more eco-friendly products that can have a positive influence on
other businesses. The proponents named it "Greenovation" because the
company's objectives are to create a product that is good for the environment
and less harmful to people.
Name Address
7
1.7 Company Mission
The proponents chose the color cream as the background color, as it symbolized
a calm and relaxing color. It is connected to a neutral color and feels classic,
reliable, and timeless because it is associated with the durability of ancient
buildings and monuments. This logo exemplifies real environmental stewardship.
8
The leaf represents environmental responsibility and the future of the planet. The
hands indicate environmental assistance. Finally, the circle of leaves signifies our
ecosystem's optimism in finding new solutions to protect the planet. We believe
that with the right eco-friendly and natural products, we can move forward with
confidence knowing that we are not causing any harm to the people and to the
environment
The proponents have decided to call the product "ECO CLEAN." ECO
came from the word "eco-friendly" and CLEAN symbolized the cleanliness. The
main reason the proponents came up with this product name is that the cleaning
agent is eco-friendly and good for cleaning surfaces. The proponents believe that
the product name can be easily remembered and recognized by customers, who
will undoubtedly purchase it after seeing it as the organic cleaning agent.
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1.10 Product Logo
The proponents designed this logo to help people recognize the product,
which is called "ECO CLEAN," which has its own meaning and symbolism. The
word "ECO CLEAN" is capitalized, indicating that it means "to lift up”. The color
green represents "Go ahead, go to introduce and compete with the market
competitors." The letter "O" has a plant in the middle. It represents the production
of organic products in order to lessen the harm of chemical product. It also has a
lemon in the middle which symbolized for the main raw material of the product,
the peel of the fruit. Finally, the tagline Surface Cleaner Spray has a green font,
implying concern for the environment.
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Chapter 2
ORGANIZATION
AND
MANAGEMENT
STRUCTURE
11
INTRODUCTION
This chapter differentiates the Management Organizational Structure such as:
management theories, types of business organizations, organizational chart, as
well as the job descriptions and required qualifications of each employee, their
wages, and paid holidays, as well as the benefits that they can get in the
company, the post-employment, management policies, and the capitalization of
the proponents.
ARTICLES OF PARTNERSHIP
OF
GREENOVATION COMPANY
KNOW ALL MEN BY THESE PRESENTS:
That we, the undersigned partners, all of legal age, residents and citizens of
the Philippines, have on this day voluntarily associated ourselves together for the
purpose of forming a general partnership under the following terms and
conditions and subject to existing and applicable laws of the Republic of the
Philippines:
ARTICLE II. Business Purpose: That the purpose/s for which this partnership is
formed is/are:
1. To make customers patronize the natural and eco-friendly cleaning
agent.
2. To serve a good, affordable and quality products for the customers.
3. To produce and provide high-quality products as well as an
environmentally friendly workplace where people can work comfortably.
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ARTICLE III. Principal Place of Business: That the principal place of business
of this partnership shall be located at: Barangay Alasas, City of San Fernando,
Pampanga.
ARTICLE IV. Term of Existence: That this partnership shall have a term of
_________ years from and after the original recording of its Articles of
Partnership by the Securities and Exchange Commission.
Articles of Partnership
14
ARTICLE VI. Capital Contributions: That the capital of this Partnership shall
be the amount of twelve million pesos. (P12, 000,000), Philippine Currency,
contributed in cash by the partners, as follows:
NAME CONTRIBUTIONS
Cruz, Lovely Nicole M. 2,000, 000
Gamboa, Gina N. 2,000, 000
Lascano, Shane 2,000, 000
Panganiban, Vanessa S. 2,000, 000
Salonga, Francis Y. 2,000, 000
Tadeo, Mariah Andrea Karyle J. 2,000, 000
Table 2.2 Capital Contribution
That no transfer of interest which will reduce the ownership of Filipino citizens to
less than the required percentage of capital as provided by existing laws shall be
allowed or permitted to be recorded in the proper books of the partnership.
ARTICLE VII. Sharing Ratios: That the profits and losses of this partnership
shall be divided and distributed proportionately on the ratio of the capital
contribution of each partner.
ARTICLE IX. Management: That this partnership shall be under the General
Manager, who shall be in charge of the management of the affairs of the
company. He shall have the power to use the partnership name and in otherwise
performing such acts as are necessary and expedient in the management of the
firm and to carry out its lawful purposes.
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Exchange Commission that another corporation, partnership or person has
acquired a prior right to the use of that name or that the name has been declared
as misleading, deceptive, confusingly similar to a registered name, or contrary to
public morals, good customs or public policy.
Articles of Partnership
16
ACKNOWLEDGEMENT
REPUBLIC OF THE PHILIPPINES
Known to me and to me known to are the same persons who executed the
foregoing Articles of Partnership constituting of _____ pages, including this page
where the acknowledgement is written, and they acknowledged to me that the
same is their free and voluntary act and deed.
WITNESS MY HAND AND SEAL on the date and place above written.
NOTARY PUBLIC
Doc. No. ______;
Page No. ______;
Book No. ______;
series of 20 ______.
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2.3 Organizational Structure/ Chart
General
Manager
Production Marketing
Head Head Accountant
Book keeper Sales
Representative
Production
worker (2) Driver
The proponents chose the Line type of organization structure. In this structure
the authority flows from the top-most person which is the General Manager up to
the lowest person which is Driver. This organization chart will be effective to
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promote the unity of command. In this line of organization it will show the
responsibility of workers upon individual in the workplace and it will able to
provide better decision making.
Job Description:
Job Specification:
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Accountants ensure all financial records and statements are in line with laws,
regulations, and generally accepted accounting principles.
Job Specification
Job Description:
The production supervisor is someone in charge for properly organize and direct
the production staff to achieve a satisfactory workflow. They ensure all
manufacturing goes smoothly and efficiently by closely monitoring their
employees.
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Production Head Duties and Responsibilities to be performed:
Job Specification:
Build marketing plans and budgets for the smooth operation of marketing
campaigns.
21
Prepare social media marketing campaigns and strategize them such that
they align with the business objectives.
Create and monitor an advertisement on various platform keeping the
business vision aligned.
Monitor the team goals and their execution keenly.
Ensure that the website, promotional material, marketing campaign
strategy is updated on a regular basis.
Prepare monthly marketing budget.
Create monthly reports for the marketing department.
Identify opportunities to reach new market segments and expand market
share.
Research about the latest marketing strategies and excel in marketing
endeavors competitively.
Job Specification
22
Major responsibility for all elements of accounting, including financial records,
financial statements, transactions, and operations when it comes to budgeting
and financial accounts, making evaluations is essential.
Job Specifications:
23
Operate machinery to assist in the production process
Inspect finished products for defects to ensure quality standards are met
Job Specification
Physical dexterity.
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Prospect and qualify new sales leads
Track all sales activities in company CRM system and keep current by
updating account information regularly
Job Specifications:
Highly self-motivated
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The primary goals are to safety transport the employees and deliver products to
their destinations.
Plan out your driving routes a head of time to get the quickest path.
Clients are picked up from the location and at the time they choose.
Assist clients with luggage loading and unloading.
Job Specifications:
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2.5.1.2. Night Shift Differential
Legal/Regular Holiday
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Rizal Day December 30
Table 2.4 Legal Holiday
If worked, employee shall be paid 200% of his daily rate for the 8 hours –
(Daily rate x 200%)
Php 470 x 200% = Php 940
Special Holiday
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Mt. Pinatubo Memorial Day June 15
If the employee did not work during the special holiday, the employee shall
not be paid.
If worked, employee shall be paid additional 30% of his daily rate for the 8
hours –
(Daily rate x 60%)
Php 470 130%= 611
Sick Leave: Five (5) days for the first 6 months of service and additional 1
day every year starting on the first year. Maximum total sick leave is 15 days.
Leave/s that is unused is exchangeable in the form of cash.
Maternity Leave: Maternity Leave with pay of 60 days for normal delivery
and 78 days for caesarian section delivery for every pregnant employee in the
company, whether married or unmarried.
Paternity Leave: Employees are eligible for 7 working with pay for all married
male employees in the private sector regardless of status of employment, to
allow the husband to lend support to his wife during her period of recovery and/or
in nursing her newborn child.
2.5.1.7 Wages
29
.00 Rate per Day Number of Days Rate Per Month
Per Month
(CHANGE)
General Manager 1,250 26 25,000.00
Accountant (on call) 900.00 8 (twice a week) 7,200.00
Production Head 770.00 26 20,020.00
Marketing Head 770.00 26 20,020.00
Bookkeeper 620.00 26 16,120.00
Sales 580.00 26 15,080.00
Representative/Cashier
Production Worker 550.00 26 14,300.00
Driver 540 26 14,040.00
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(1) 14,300.00 14,300.00 652.50 500.50 286.00 12,879.00
Production
Worker
(2) 14,300.00 14,300.00 652.50 500.50 286.00 12,879.00
Production
Worker
Driver 14,040.00 14,040.00 630.00 491.40 280.80 12,637.80
The Greenovation Company will not yet provide or require medical or dental
services because it is still in its early stages. The proponents may not be able to
afford it right now, but after the organization has made enough money, the
company will offer all essential help to ensure proper and prompt medical and
dental attendance and treatment to an injured or sick employee in case of
emergency.
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ensure that they take steps to reduce risk of incidents and to maintain a safe
working environment. The organization will make every effort to ensure a safe
and healthy working environment by offering information, training, safety
equipment, and other resources needed to work safely.
2.5.3. Post-Employment
Termination
32
unauthorized, writing of
the time records
Bribery Suspension for 15-30 Terminate
days
The company shall observe procedural due processes before terminating one’s
employment in order to a legal suspension and termination and not to involve in
illegal dismissal.
The components of procedural due process are the following according to legal
procedure of termination in the Philippine, the Department of Labor and
Employment.
The components procedural due process credited from Department of Labor and
Employment will serves as procedure and basis for termination of suspension of
one’s employee.
Retirement
33
According to Department of Labor and Employment, Department Order No
167 a Series of 2016, Section 2, 2.1-2.3:
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2.6 Management Policies
35
applicant passes the standard interview, they will proceed to the next step, which
is medical and physical examination. The applicant will pass their medical and
physical examination by which medical and physical professional investigates the
body of an applicant for signs of diseases. The last thing that the applicant must
do is to submit any further requirements tasked by the company for the pre-
employments, and those who successfully complete all employment methods will
be deserved to receive a job offer.
Requirements:
All trademarks and brand names are registered and would not be used
without approval
Expenses for promoting must be approved by the general manager
Marketing Personnel should plan with the help of general manager.
Report the inventories to the general manager weekly.
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2.6.3 Finance Policies
37
CHECK ONE: __ NEW POSITION or__ PEPLACEMENT
If replacement, name of former_______________
CHECK ONE__ FULLTIME or ___ PART-TIME
CHECK ONE: __ SALARIED or ___ STIPEND
APPROVAL:
FOR GENERAL MANAGER USE ONLY
38
Greenovation Company
Application for Employment
To be considered an application, you must complete this form. A
resume may also be attached. Each question should be fully and
accurately answered. No action can be taken on this application until
all questions have been answered. Use blank paper if you do not
have enough room on this application. PLEASE PRINT, except for
your signature.
Personal Information
Name:
Last First Middle
Other Name Used
Address:
House# Street Barangay Municipality
Province ZIP Code
Email Address:
Work Experience
Position Company Location Date
Name
39
Educational/ School Diploma Year
Training Name Location Degree & Graduated
Major
High School
College
Other
(Business,
Vocational,
Military
Table 2.9.
HEALTH DECLARATIONFORM
Full Name (Buong Pangalan) Date {Petsa) (MM/DD/YY):
Time {Oras)
Complete Current Address (Kasalukuyang tirahan):
Put a check mark on the appropriate column of your response. (Lagyan ng tsek sa angkop na
sagot.)
Yes No
(Oo} (Hindi)
a. Fever (Lagnat)
1. Are you b. Cough and/or Colds (Ubo at/o Sipon)
experiencing or c. Body pains (Pananakit ng katawan)
did you have any
of the
following in the last 14 d. Sore Throat (Pananakit o
pamamaga ng /alamunan)
days? {lkaw ba ay may
e.
Fatigue/Tiredness (Pagkapagod)
nararanasan o nakaranas
f. Headache
(Pananakit ng ulo)
40
ng mga sumusunod na
sintomas sa nakaraang 14 g. Diarrhea (Pagtatae)
I hereby certify that the information given is true, correct and complete. I understand that failure to
answer any question or any falsified response may have serious consequences. I understand that my
personal information is protected by RA 10173 or the Data Privacy Act of 2012 and that this form will
be destroyed after 20 days from the date of accomplishment, following the National Archives of
the Philippines protocol.
Table 2.10
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2.7.3 Employee monthly time card a time card is used to keep track
of an employee’s hours worked. The employee signs in and out so
that the time they begin and end working can be recorded.
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2.8. Company Uniform
Office Staff
43
PRODUCTION STAFF
44
2.9. Capitalization
Table 2.8.Capitalization
45
Chapter 3
MARKET STUDY
46
Introduction
The primary target of the product is the household who are residing at Mexico
and San Fernando, Pampanga. The Greenovation Company product is intended
for people who use cleaning agent to sanitize and clean their house.
The market segmentation of the company to its target market is divided into 2
(two) factors and these are the following:
Demographic Segmentation
Nationality: Filipino
Geographic Segmentation
Nation: Philippines
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Region: III (3)
Province: Pampanga
City San Fernando
City: San Fernando
Barangay: Alasas, Baliti, Bulaon, Calulut, Dela Paz Norte, Dela Paz
Sur, Del Carmen, Del Pilar, Del Rosario, Dolores Juliana, Lourdes,
Magliman, Maimpis, Malino, Malpitic, Pandaras, Panipuan, Pulung
Bulu, Quebiawan, Saguin, San Agustin, San Felipe, San Isidro, San
Jose, San Juan, San Nicolas, San Pedro, Sta Lucia, Sta Teresita,
Sto. Niño, Sto Rosario (Pob) Sindalan, Telabastagan.
Good Day!
We, the Third-year students from the College of Business Studies- Bachelor of
Science in Business Administration Major in Marketing of Don Honorio Ventura
State University (DHVSU) Bacolor Campus, are currently conducting a survey for
our Marketing Plan “Eco-friendly Cleaning Surface, Eco-Clean” as part of our
final requirement.
The need for appropriate data is very much important in our Marketing Plan. In
line with this, we humbly ask for your participation in answering the survey
questions for our study. All information gathered will solely be used for academic
purposes only. Rest assured that privacy will be preserved. Hoping for your
utmost consideration and favorable response.
Sincerely yours,
Gamboa, Gina N.
48
Lascano, Shane
Panganiban, Vanessa S.
Salonga, Francis Y.
Instructions: Please check the circle that matches your answer. We are
expecting you to answer the questions properly and honestly.
o Yes
o Yes
o No
o 250ml
o 500ml
o 750ml
o 1Liter
o Convenience Store
49
o Sari-sari store
o Kitchen surface
o Bathroom
o Tables
o Window
o Daily
o Once a week
o Twice a week
7. If a new essential cleaning agent will be introduce in the market which is made
from peeled citrus fruits are you willing to try it?
o Yes
o No
8. If YES, are you willing to buy Eco-friendly cleaning agent from us?
o Yes
o No
9. How much are you willing to pay for 500ml of Eco-friendly Cleaning agent?
o 30
o 40
o 50
o 60
50
o Will not buy
According to the survey, 100% of the respondents are users of cleaning agent.
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The result shows that over 100 respondents there are 100 or 100% answered
“Yes”.
The results show that over 100 respondents there are 76 or 76% answered
“500ml”, 17 or 17% answered “250ml”. 6 or 6% answered “1L” and 1 or 1%
answered “750ml”
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The result show that over 100 respondents there are 76 or 76% answered
“Supermarket/ Grocery Store”. 20 or 20% answered “Sari-sari store” and 4 or 4%
answered “Convenience store”.
The results show that over 100 respondents there are 53 or 53% answered they
use cleaning agent in “Kitchen surface”. 41 or 41% answered “Bathroom”, 6 or
6% answered “Tables”, and no one answer for “Windows”.
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The results show that over 100 respondents there are 70 or 70% answered they
use cleaning agent “daily”, 20 or 20% answered “Twice a week”. 10 or 10%
answered, “Once a week”.
The result show that over 100 respondents there are 94 or 94% answered “Yes”.
And 6 or 6% answered “No”.
54
The result show that over 100 respondents there are 90 or 90% answered “Yes”.
And 10 or 10% answered “No
The results show that over 100 respondents there are 38 or 38% answered “50”.
24 or 24% answered “40”. 24 or 24% answered “60”. And 4 or 4% answered
“30”. 10 or 10% answered “Will not buy”
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3.5 Demand Analysis
Table 1: Historical number of households in City of San Fernando (is
statistical approach)
daily 70 1 70
once a week 10 4 40
twice a week 20 8 160
57
Table 5 Historical demand of Eco-friendly Cleaning Agent
Difference 215,413
Divided by: (5 years) 5
58
Table 7 Computation for Projected Demand
Projected Years Previous Increase per Projected Demand
Year year for
Demand
2022
1,582,030 43,083 1,625,112
2023
1,625,112 43,083 1,668,195
2024
1,668,195 43,083 1,711,278
2025
1,711,278 43,083 1,754,360
2026
1,754,360 43,083 1,797,443
BioGlow
2,532 2,659 2,792 2,931 3,078
NN
2,532 2,659 2,978 3,127 3,502
Messy
Bessy 1,899 1,994 2,094 2,198 2,308
Clean-Pro
1,899 1,994 2,094 2,198 2,308
EucaPro
3,798 3,988 4,187 4,397 4,616
NATURE
JOE'S 3,165 3,323 4,985 5,234 5,496
Total
15,825 16,616 19,129 20,085 21,308
59
Table 9 Computation for the Increase in Projected Supplies
Less
Difference 5,483
Divided by 5 5
Increase per year 1,097
2022 21,308
1,097 22,405
2023 22,405
1,097 23,501
2024 23,501
1,097 24,598
2025 24,598
1,097 25,694
2026 25,694
1,097 26,791
The projected supply of Eco friendly cleaning agent for 2022 will be 22,405
60
Table 11 Summary of Historical Demand and Supplies
The percentage of consumer with no brand loyalty for the year 2022 will be
89%
61
Table 13 Competitors Market Share
List of 2020 Supply % Market Share
Competitors
BioGlow 3,078 14%
NN 3,502 16%
62
Table 15 Projected Volume of Production
The total volume of production of Eco-Clean Surface spray for the year
2022 will be 189,375
The projected market share of Eco-Clean Surface spray for the first year of
operation will be 89%
63
3.7 Marketing Strategies
3.7.1 Product
Product
Classification of product
The spray bottle was chosen by the company as its main packaging because it is
frequently used to store liquids, such as cleaning supplies. The brand added the
name "ECO CLEAN" to the product to make it clear to customers that it contains
only natural and organic ingredients. Additionally, the packaging is compostable
and can decompose at home because it is made of biodegradable wheat straw.
65
The proponents will use box as their secondary packaging to their product to
avoid damage and to ensure the safety and integrity of the product. It also
included on the box the product logo. This packaging serves to protect the
product inside and must keep the product safe during delivery.
3.7.2 Price
Pricing Strategy
The proponents have chosen penetration as a pricing strategy where we will set
a price lower than the expectation of the customer and its direct competitors
because as a new entrant in the market we are after the market shares.
As for the pricing approach, the company will use a cost-plus pricing under the
cost-based approach because, choosing this pricing approach, we can set a
price that can easily be determined in the company that we will achieve the
income we have been looking forward to gaining. As the price of the product it
will be sell for 48 pesos to a 500ml of Eco Clean.
66
Price
SUMMARY
Raw Materials per piece ₱ 26.02
Labor Cost per piece ₱ 3.21
Overhead per piece ₱ 2.83
3.7.3 Place
Distribution Strategy
Selective distribution is a sort of distribution. The company only sells the products
with the chosen retail stores. The retail store is carefully selected in the certain
area. Proponents claim that this strategy well be beneficial to the products nature
to give highlight to the company.
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customers and also through social media the proponents make an Instagram and
Official Facebook Page to promote the product. The proponents give a loyalty
card to increase the sales and attract customer to purchase again the product.
The product will be introduced in City of San Fernando, Pampanga.
The potential user must know the product it is more unique than other cleaning
agent one of the reason is its organic. This product can truly provide good quality
of service and a good cleaning experience. Eco-friendly surface cleaner are
made out of peeled citrus fruits to lessen unpleasant odor of the product.
Promotional Tools
Social Media
The facebook and instagram page of the company will be operated by the Admin,
will post updates about the Eco Clean Surface Cleaner spray, and promotions.
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Sample of company’s Promotional Tools
Calendar
Eco Bag
69
Hand Towel
Gantt Chart
Promotional Jan Feb Mar Apr May Jun July Aug Sep Oct Nov Dec
tools
Calendar
Eco Bag
Hand Towel
Social
media
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Chapter 4
PRODUCTION and
TECHNICAL
STUDY
71
Introduction
In this chapter, proponents will identify the manufacturing process, product site
facilities, plans, drawings, and layouts, staff requirements, and project utilities.
This chapter delves into the production and technical aspects of the study.
4.1. Product/Services
72
4.2 Raw Materials
Peeled Citrus Fruits
Yeast
73
4.3 Per Materials
74
to product design and size. Goods are created in the intermittent manufacturing
system in response to consumer orders.
75
Step 3: Wash the Peeled Citrus Fruit
76
Step 6: Put the Peeled Citrus Fruits in the container for fermentation.
77
Flow Process
Prepare all the The first step of the procedure includes the preparation
Ingredients materials, ingredients, tools and equipment to be used.
Washing
Measuring
LUNCH BREAK
Mixing
Fermenting
Quality
Control
Packaging
The production process will begin early in the morning and will include preparing,
washing, measuring, and mixing. Following these steps, fermenting will take
place for several days, followed by quality control to ensure that the product is
ready for packaging.
79
4.6 Project Site
The proponents chose this location site because of the accessibility of the area to
easily get in touch with the target retailer’s. The firm’s located at Barangay
Alasas, San Fernando, Pampanga. The total of lot area is 250sqm. The area is
not included in the list of flood-prone areas to keep the manufacturing area safe
from the hazard of the flood water. The location of the manufacturing company is
easy to access in the roadmaps, traffic-free environment and less pollution in the
area. The firm is fewer competitors around the area have a peaceful and
spacious surrounding. Furthermore, the proponents chose this because of the
price per square-meter of the manufacturing company is likely low-priced since it
is located at rural area.
80
81
82
Cost of Acquisition
Description Amount
Monthly Rent Expense 25,000
2 Months Deposit 50,000
1 Month Advance 25,000
Total 100,000
Description Amount
Construction 2,000,000
Installation of Lights 10,000
Total 2,010,000
83
4.7 Floor Plan
84
4.8 Machineries Equipment
Here are the list and pictures of all machineries that will be used in the project
proposal.
A. Production Equipment
Process Equipment
Electrical Equipment
B. Office Equipment
Stationeries
Ventilation and Air Conditioning
Cleaning Supplies
C. Delivery Equipment
D. Furniture and Fixtures
E. Production Supplies
A. Production Equipment
85
P178 2 P356
Knifes and
Chopping Board
are used to cut
the peeled citrus
fruit into small
pieces.
P55 2 P110
It is used to
measure the
exact amount of
ingredients.
Measuring cups
P16 2 P32
It is used for
guiding liquid or
water to transfer
into container.
Funnel
86
P10,000 1 P10,000
It is used to mix
a liquid powder
or any liquid
ingredient.
Liquid Mixing Machine
B. Office Equipment
87
It is used to P8 10 P80
organize and
store files and
important
documents.
Folders
P80 2 P160
It is used
for joining or
binding papers
together.
Stapler
P35,000 1 P35,000
It is used to
cool the area
or office room.
Aircon
88
It is used in P10,495 2 P20,990
business
operation
including
production,
banking,
marketing,
Computer
communication
and storing
important data.
P3,800 1 P3,800
It is used in
photocopying,
scanning and
printing
documents.
6Printer
89
P1,000 2 P2,000
Used to
maintain the
cleanliness in
office and to
reduce the risk
of illnesses.
Cleaning Supplies
C. Delivery Equipment
P400,000 1 P400,000
L300 is a
second
hand; it is
used as a
delivery
service for
the delivery
of goods.
L300
90
D. Furniture and Fixtures
P1,500 2 P3,000
This table is
used to keep the
files, folders,
important
document
papers, and also
the computer
can be replaced.
Table
P870 1 P1,740
Chair is used to
help to avoid
back pain and
neck pain. It also
helps employees
work more
efficiently and
productively.
Office Chair
P7,300 1 P7,300
Sofas are an
easy way to give
your office a lift,
It is used to
provide comfort
for employees.
Sofa
91
P145 1 P145
It is used in the
office to make it
easier to track
regular and
overtime hours.
Wall Clock
E. Production Supplies
P50 2 P100
This is used to
protect the
employees and
customers by
reducing the
chance of
spreading virus.
Face Mask
92
P145 1 P145
It is used to
keep the hands
clean and
protected from
getting dirty or
any disease
when creating a
product.
Gloves
P15 6 P90
Hairnet is used
to cover the
head so loose
hair cannot
contaminate the
product.
Hairnet
P40 6 P240
It is used to
protect from
getting spills
and stains on
clothes,
Especially,
when creating a
product
Apron
93
It is used to P375 6 P2,250
protect
temperature-
sensitive feet
from extreme
cold or heat and
to keep feet
clean of mud,
water, and other
farm debris.
Safety Boots
P15 50 P750
The containers
are typically
used to store
liquids such as
cleaning agent.
Wheat straw is
biodegradable.
P20 47 P940
It is used as a
secondary
packaging when
buying multiple
pesticides and
to ensure the
safety of the
product.
Box Packaging
94
It is used for P390 1 P390
sealing shrink
bands, providing
tamper-evident
seals for bottles
and gallon
containers.
95
4.9 Utilities
96
4.10 Raw Materials Requirements
4.11 Manpower
Position Per Day Per Month
Production Head 770 20,020
Production Worker (2) 550 28,600
97
4.12 Waste and Waste Disposal Method
A. Process Waste
1. Excess/dried citrus fruit peel- can be sold to farmers and use as
fertilizer
2. Excess yeast- can be sold to pastry shops
B. Packaging
1. Rejected bottles- can be sold to junkshop
2. Sticker paper- can be used to design or decorate
3. Rejected boxes- it can be reassemble to make a box, or it can be a
substitute to bubble wrap.
C. Solid Waste
1. Disposable mask and gloves- these can be collected and disposed to
landfill
98
Chapter 5
Unit cost and
Selling Price
Computation
99
Raw Materials Cost
Direct
Materials
Ingredients Quantity Price Quantity Conversion: Cost
Purchased Unit of Used Unit of Price/Quantity Per
Measurement Measurement purchase X Quantity Piece
Used
Labor Cost
100
Overhead Cost
Monthly Share Production Monthly Per Unit
Production Cost
Rental (Production) 25,000 80% 20,000 Per ₱
Month 15,781 1.27
Water (Production) 1,500 80% 1,200 Per ₱
Month 15,781 0.08
Electricity(Production) 5,000 80% 4,000 Per ₱
Month 15,781 0.25
Total Utility ₱
Expense per 1.60
Piece
Production Supplies
Gloves 5,000
Face mask 3,168
Apron 600
Hairnet 300
Measuring Cups and Spoons 450
Funnel 48
Digital Weighing Scale 2,000
Knife and Chopping Board 640
Mixing Bowl 210
Safety boots 600
Heat Sealer 2,724
Total Production Supplies 15,740
101
Per year Per Year
Production
volume
Amortization of Leasehold 2,000,000 189,375
Improvements 40,000.00
Useful life 50
₱
0.21
SUMMARY
Raw Materials per piece ₱ 26.02
Labor Cost per piece ₱ 3.21
Overhead per piece ₱ 2.83
102
Chapter 6
SOCIO-
ECONOMIC
STUDY
103
INTRODUCTION
The feasibility’s socio-economic aspects will state the social and economic
responsibility and benefit of the proposed company to the government,
customers, suppliers, employees and the competitors that will be the direct and
user of the proposed product of the company.
The government will gain from the company. The taxes, company permits,
sanitary permits, and other legal papers that is required. It will follow the Bureau
of Internal Revenue's (BIR) legal criteria to fully recognize the corporation. Taxes
paid by the company will assist and can be utilized for government projects such
as road construction, bridge construction, and other projects.
Business Clearance
TOTAL 4,550.00
104
6.2 Benefits to the employees
105
The benefits, or the basic salary paid to our employees for services rendered, will
help them with their needs in the future.
• Every level of employee is entitled to a 13th month of pay. Every employee who
has had service for at least 1 month in the current year is qualified to receive
thirteenth month pay.
• SSS members and employees will benefit from insurance benefits such as
maternity, sickness and disability, retirement, salary, and educational loans.
• Philhealth will secure their health by reducing or even paying all the expenses
they spend in the hospital.
• The PAG-IBIG Savings Program is a fast, easy, and affordable way to save for
the future. PAG-IBIG provides three fundamental benefits. Short-term loans,
housing loans, and provident funds are available to employees and members.
106
The Greenovation has multiple benefits for the consumer. The proponents'
goal is to ensure the safety of customers when using chemical products. The
company will provide a product that is eco-friendly to lessen the harm if the
consumer uses cleaning agent.
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pe=pdf
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107
https://www.google.com/url?q=https://cf.shopee.ph/file/b10c5a9f5c9afd35499a89
b18081141d_tn&usg=AOvVaw1A6YUcus69X5HlJ8HFHpoc
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mixing-bowls-product-review-article/amp
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18-8-304-Material-Heavy-Duty-8-9-1-Stick-2-Rings/PRD2DXJ90KMN5KQ
https://danliz.ph/shop/product/plastic-funnel-8040#attr=1422
https://www.ribbonblendermachine.com/stainless-steel-small-chemical-liquid-
mixing-tank.html
https://www.penglaichina.com/pharmacy-liquid-filling-machine-tabletop.html
https://m.made-in-china.com/product/Generator-Electric-Generator-Alternator-
Dynamo-Genset-Gasoline-Generator-Disel-Genertator-Auto-Alternator-Starter-
Gas-Generator-Generator-Suppliers-Gen-
736931355.html?fbclid=IwAR048xy20i5-
9Nsb5jROyH2Y7lbWSffxXj8rw5Tm1GkEIt1e43IZpZZIEU0
https://pngtree.com/freepng/blue-notebook-and-orange-ballpoint-pen-in-the-
notebook-clipart_5748134.html https://www.walmart.com/ip/Pendaflex-File-
Folders-Manila-Letter-Size-200-per-Carton/286249702
https://www.walmart.com/ip/Stapler-Desktop-Staplers-with-1000-Staples-Office-
Stapler-25-Sheet-Capacity/160874250
https://m.indiamart.com/standardstationery/gem-clip.html
https://hbw.ph/product/hbwoffice-plastic-file-fastener-70mm/
https://www.lg.com/sg/residential-air-conditioner/lg-S3-Q18K21PA
http://www.gmcshahdol.org/eids.asp?iid=565002879&cid=109
https://www.crystalimage.com.ph/products/hard-copy-bond-paper
https://m.indiamart.com/proddetail/document-file-folder-18914323312.html
108
https://www.123rf.com/photo_10759638_full-box-of-cleaning-supplies-and-
gloves-isolated-on-white.html
https://www.zigwheels.ph/car-news/2019-mitsubishi-l300-will-start-from-php-
770000?amp=1
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Made-in-China-739836842.html
https://www.amazon.com/Monarch-Specialties-7295-Computer-
Desk/dp/B077X6PP58
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back-man-made-faux-leather-office-chair/ https://m.made-in-
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Chair-Wholesale-921277955.html
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medical-pack-of-50/
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AzIFCAAQgAQyBQgAEIAEMgUIABCABDIFCAAQgAQyBQgAEIAEOgQIIxAnOg
sIABCABBCxAxCDAToHCAAQsQMQQzoECAAQQzoKCAAQsQMQgwEQQ1DE
CFi1EGD0FGgAcAB4AIABhgGIAbYFkgEDNS4ymAEAoAEBwAEB&sclient=mob
ile-gws-wiz-
img&ei=93SXYoTsBvqer7wP2fm4mAU&bih=630&biw=360&client=ms-android-
vivo&prmd=isnv&fbclid=IwAR1fc8OpAk7RBOIeWDeEZtFQ2VbARpnjEH7PsBZM
sj1rnDYhRc6tIQXrvfw#imgrc=tjYCz9IsnvD5JM
https://www.flipkart.com/beauty-studio-hair-net-bun/p/itmf3vdv39uwhtqf
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109
https://m.made-in-china.com/product/Men-s-Rain-Boots-High-Cylinder-
Overshoes-Plastic-Working-Livestock-Farm-Shoes-624478334.html
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gallon-container-for-liquid-with-green-cap-pack-of-4-pcs-i1022836716.html
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1164904_hand-towel-shop-towel-white-
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110
Appendices
111
Full Name: Lovely Nicole M. Cruz
Nickname: Lovely
Date of Birth: February 14, 2001
Age: 21
Gender: Female
Religion: Catholic
Nationality: Filipino
Languages: English, Tagalog, Kapampangan
Marital Status: Single
Contact Number: 09567198370
Email: cruzlovely1414@gmail.com
Address: #170 Rosal Sabanilla Mexico, Pampanga
Objectives:
Seeking a challenging opportunity where I will be able to utilize my strong
organizational skills and ability to work well with people, which will allow me to
grow personally and professionally.
Skills: Has knowledge in Microsoft Office
Teamwork
Responsible
Creativity in work
Adaptive skills
112
Full Name: Gina N. Gamboa
Nickname: Gi
Date of Birth: April 03, 2001
Age: 21
Gender: Female
Religion: Roman Catholic
Nationality: Filipino
Languages: English, Filipino, Kapampangan
Marital Status: Single
Contact Number: 09396525928
Email: gamboagina56@gmail.com
Address: #120 Purok 3 Quebiawan, City of San Fernando, Pampanga
Objectives:
To be part of a company that seeks to enchant the growth of its employees and
would allow me to contribute my knowledge and key strengths to the success of
the company would be an honor.
Skills: Has knowledge in Microsoft Office
Good in oral and written communication
Leadership Skills
Project Management
Active listening
113
Full Name: Shane Lascano
Nickname: Shane
Date of Birth: January 17, 2001
Age: 21
Gender: Female
Religion: Catholic
Nationality: Filipino
Languages: English, Tagalog, Kapampangan
Marital Status: Single
Contact Number: 09773303527
Email: Alqueroshane@gmail.com
Address: #0319 Blk 3, Apalit Floridablanca, Pampanga
114
Full Name: Vanessa S. Panganiban
Nickname: Van/Vane
Date of Birth: October 24, 2000
Age: 21
Gender: Female
Religion: Catholic
Nationality: Filipino
Languages: Kapampangan, Tagalog, English
Marital Status: Single
Contact Number: 09461348411
Email: panganibansales1024@gmail.com
Address: Zone 1 San Basilio Santa Rita Pampanga
115
Full Name: Salonga, Francis Y.
Nickname: Cis/ Kiko
Date of Birth: October 12, 2000
Age: 21
Gender: Male
Religion: Catholic
Nationality: Filipino
Languages: English, Tagalog and Kapampangan
Marital Status: Single
Contact Number: 0968-602-7806
Email: salongafrancis06@gmail.com
Address: #231 Waling-Waling St, Brgy. Sta Monica Lubao, Pampanga
Skills: Teamwork
Stress management
Problem-solving
Computer Skills
116
Full Name: Mariah Andrea Karyle Juico Tadeo
Nickname: Andrea, Kaye, Dey, Deng, Drei
Date of Birth: January 20, 2001
Age: 21
Gender: Female
Religion: Iglesia Ni Cristo
Nationality: Filipino
Languages: Tagalog, Kapampangan, English
Marital Status: Single
Contact Number: 09081226196
Email: tadeomariahandrea@gmail.com
Address: Purok 4 Kalye 9, San Pedro Cutud, City San Fernando, Pampanga
117