FACTORS INFLUENCING CUSTOMER’S SATISFACTION TOWARDS

BEVERAGES OF PEPSICO

Presented to

College of Business Administration and Accountancy

De La Salle University - Dasmarinas

In Partial, Fulfillment of the Requirement of

Managerial Economics

By

Tabanag, Beverlie A.

Shin, Seung Young R.

JANUARY 2023

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 TABLE OF CONTENTS

Introduction

Background of the Study ………………………………………………………..… 3

The Company’s Dominant Economic Features …….……………………………....5

Strengths and Weaknesses of PepsiCo Beverages Industry in the Five Competitive

Forces …….……………………………………………………………………........7

The Drivers of Change in the Company and Impact They Will Have………….......11

Strongest and Weakest Points …………………………………………………...…16

Key Success Factors (KSF) for Competitive Success………………………………18

Statement of the Problem ……………………………………………...…………...21

Significance of the Study ………………………………………………...………...22

Methodology

Sampling Technique ……………………………………………....……………….23

Statistical Treatment ……………………………………………………………….25

Results and Discussion

Summary of Findings……..……..…………………………………………………26

Conclusions………………………………………………………………………...29

Recommendations…..……………………………………………………….……..29

References.……...………………………………………….…….……………..………… 30

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 CHAPTER 1

THE PROBLEM AND ITS SETTING

Introduction

This research is a study to check the factors influencing customer's satisfaction with

beverages of PepsiCo. In most markets, however, purchasers' buying behaviors vary

considerably. The complex is the marketing strategist's task in light of these distinctions. In

consumer markets, for instance, customers generally differ not only in terms of age, income,

education level, and geographic region but also in terms of their personalities, lifestyles, and

aspirations. The appraisal of consumer groups with unmet needs and wants is important to

the study of consumer behavior. Consumer behavior refers to the mental and psychological

processes a buyer undergoes to select one product or service over another. As the consumer

is the heart of any marketing agency, marketers are now investing in consumer research,

which involves studying what consumers buy, when they buy it, and how frequently they

use it. The consumer chooses a soft drink based on either brand loyalty or merchant

recommendation. Few purchasers purchase in bulk for gatherings. Thus, the individual may

attempt to select or cater to his view of the guest's preference.

On the home market, it can be difficult to comprehend consumer behavior and the needs of

target groups; for multinational corporations, this is an even greater challenge. Although

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most of the world's consumers share some characteristics, their beliefs, attitudes, and

behaviors frequently diverge. Therefore, foreign marketers must comprehend these

distinctions and adapt their marketing methods accordingly. Failure to do so could be

disastrous for a company's foreign marketing and product development initiatives.

Consumers today are concerned with their overall health and well-being. Consequently,

there is a substantial effect on food and beverage spending. Numerous research studies have

demonstrated that customers are equally interested in good health and high quality of life.

Even the top players in the soft drink market are training consumers to seek out new goods.

Releasing limited edition flavors, customers are beginning to see an increase in flavor

activity in the category. Despite the hurdles and limits faced by this industry, it is seeing

unprecedented growth. Customers' preferences may have changed, but they continue to seek

Pepsi or a new "flavored" beverage to satiate their thirst.

This research is important since it will contribute new information and expertise to the

existing schema regarding the customer's perception of Pepsi, this will strengthen the

foundation and validate existing literature and studies regarding customers' perceptions of

Pepsi beverages and how it will benefit new entrants and substitute companies. The

outcomes of this study can also be helpful to those who wish to determine the perceptions of

other consumers and future researchers who may choose to investigate the same topic to

increase their understanding of the subject. Therefore, the researchers have decided to

analyze the problem through a study. The e-commerce business can establish a thriving

community by fostering favorable interaction.

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The Company’s Dominant Economic Features

· Market size

According to Pepsico (2021) PepsiCo generated $79 billion in net revenue in 2021, driven

by a complimentary beverage and convenient foods portfolio that includes Lay's, Doritos,

Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream.

· Scope of rivalry

PepsiCo is also the largest beverage company globally, with its products available in 150+

countries of the world (MBA Skool Team, 2022). The market share of Coca-Cola and Pepsi

are the strongest and combined is greater than the next many competitors put together. Due

to the high intensity of advertising wars, sensitive price points & distribution margins and

changing customer perception, the operating margins had previously declined. Therefore,

competitive rivalry is a strong force impacting the decision-making process at Pepsi.

Additionally, hundreds of local brands continue to grow presence in remote locations

because of smaller distribution requirements and economies of scale.

· Growth rate and what stage of the life cycle is the company in

Since the 1980s Pepsi has been in the maturity stage of the product life cycle, helping the

parent company earn almost $20 billion in annual revenue. Objectives: At this stage

products are most profitable, which is why PepsiCo are likely to consider Pepsi as a cash

cow and aim to make as much profit as possible from the brand.

· Number of rivals and their relative size

PepsiCo's have a lot of competitors but one of the biggest rivalry of PepsiCo was coca cola.

As of January 2023, Coca-Cola has a market cap of $259.81 Billion (Market Cap, 2023). In

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fact, PepsiCo’s most famous competitor is Coca-Cola. That is, Pepsi (the most popular and

famous product of PepsiCo) and Coke (The main product of Coca-Cola) are really similar

drinks. In addition, both PepsiCo’s and Coca-Cola’s target market is the young generation.

Consequently, Pepsi and Coke have been competing for decades. People call this

competition “Cola-wars”. PepsiCo and Coca-Cola use several strategies to attract target

consumers and want to beat each other. Besides, companies such as Nestlé, Red Bull GmbH,

and Groupe Danone Water Division are also big competitors with PepsiCo because these

companies sell products that are similar to products of PepsiCo.

· Whether products in the industry are highly differentiated or very similar

PepsiCo uses cost leadership as its primary generic competitive strategy. This generic

strategy focuses on cost minimization to improve PepsiCo's financial performance and

overall competitiveness. For example, to compete against Coca-Cola products, PepsiCo

offers low prices based on low operating costs.

· To what extent are economies of scale in purchasing, distribution, advertising, etc.

important

PepsiCo applied the economies of scale to reduce the cost based on the sum of the reasons.

Firstly, “specialization and division of labor” are used to divide functional

departmentalization of Pepsi. Such as, board of directors, marketing and finance. Pepsi’s

marketing strategy utilizes celebrity endorsements and company sponsorships to promote

their product. In fact, Pepsi has exclusive rights to the Super Bowl half-time show, which

brings in about 100 million viewers each year. Pepsi's products are primarily brought to

market through direct store delivery (DSD), customer warehouse, and distributor networks

and are also sold directly to consumers through e-commerce platforms and retailers.

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PORTER’S FIVE FORCES

Threats of New Entrants

The external factors that continue to pose a moderate risk of new entrants to PepsiCo are

reduced switching costs (strong force), moderate consumer commitment (moderate force),

and expensive brand development (weak force). PepsiCo is threatened by new entrants

competitors because consumers can easily switch brands (low switching costs). PepsiCo's

level of protection against new entrants is proportional to the level of consumer loyalty it

enjoys. In addition, the high expense of brand creation makes it hard for new entrants to

directly compete with PepsiCo, which has one of the industry's strongest brands. External

factors make the prospect of new entrants a secondary concern for PepsiCo's management in

this aspect of the Five Forces model.

Bargaining Power of Buyers

According to PepsiCo's mission statement, consumers are one of the top priorities, the

effects of the firm's customers on the industry environment are determined. The external

factors contribute to the strong bargaining power of PepsiCo's consumers/buyers are reduced

switching costs (strong force), high availability of product data (strong force), and ample

availability of alternatives (strong force).

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As previously stated, consumers can readily switch firms. This circumstance enhances

customers' power over PepsiCo. In addition, consumers have access to a wealth of

information that facilitates their ability to choose between PepsiCo products and competitor

items. Additionally, replacements provide purchasers with additional reasons to avoid

PepsiCo products. PepsiCo must optimize its revenue through ensuring customer pleasure,

according to this component of the Five Forces analysis.

Rivalry among Existing Competitors

One of the largest competitors of PepsiCo is Coca-Cola Company. This element of the Five

Forces study demonstrates, however, that there are additional aspects that determine the

impact of competitive competition. The most significant external elements that contribute to

PepsiCo's formidable competition are, strong competitiveness of enterprises (strong force),

reduced switching costs (strong force), and high number of businesses (moderate force).

The majority of companies in the food and beverage business are active in areas like product

innovation and marketing, having a tremendous influence on PepsiCo. Additionally,

competitive rivalry is intensified as consumers can simply switch from one provider to

another (low switching costs). In addition, PepsiCo competes with a large number of other

companies, such as the Coca-Cola Company, as well as other small and medium-sized

businesses. This element of the Five Forces study indicates that PepsiCo's fierce competition

is one of its most pressing issues.

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Bargaining Power of Suppliers

PepsiCo must retain profitable supplier connections. This section of the Five Forces analysis

examines the impact of suppliers on the industry environment of the business. PepsiCo's

suppliers have inadequate bargaining leverage due to the external factors such as superior

overall supply (weak force), low supplier forward integration (weak force), moderate size of

individual suppliers (moderate force).

The large total supply expands PepsiCo's alternatives for procuring raw materials,

consequently diminishing suppliers' negotiating leverage. Low forward integration, which

limits suppliers' authority over PepsiCo's supply chain, further erodes this leverage. Even

though some of the suppliers are medium- or large-sized businesses, the impact of these

external factors on the organization reduces their effect. This component of the Five Forces

study suggests that PepsiCo places little importance on suppliers' bargaining strength.

Threats of Substitute Products

PepsiCo's products are interchangeable, depending on consumer tastes and other conditions,

the impact of substitution on the firm's operations and the industry environment is explored.

The external variables contribute to PepsiCo's significant exposure to alternative products

such as superior effectiveness of alternatives (strong force), reduced switching costs (strong

force), and ample availability of alternatives (strong force)

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Most alternatives to PepsiCo's products are adequate. For instance, consumers readily

choose authentic fruit juices and brewed coffee goods to Pepsi and Tropicana products. In

addition, consumers of PepsiCo can readily switch to these inexpensive alternatives. In

addition, the majority of these alternatives are easily available at grocery stores and other

retailers. According to this aspect of the Five Forces research, the external factors make

PepsiCo's substantial exposure to substitution a top concern.

THE DRIVERS OF CHANGE IN THE COMPANY AND IMPACT THEY WILL

HAVE

● Long-term growth rate

PepsiCo has more than a million consumers all around the world and this continuously

increases day by day. PepsiCo also has a long history inside the market and is known as a

major firm as a result, by looking at the statistics of sales on PepsiCo from the time it started

until the day today. The sales gradually increased year by year. This proves that a long-term

growth of PepsiCo will definitely help the firm to increase its sales yearly and this will also

help them to enter a new business by using the name of the firm.

● Who buys the product and how they use it

PepsiCo is widely known in the US and worldwide. The main target market of PepsiCo are

the teens, young adults and middle-aged adults. These consumers are widely varied from

students to workers. These consumers purchase PepsiCo products mainly because of its

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affordability, taste, and convenience. It is affordable since everyone can purchase the

product of PepsiCo with only a dollar. Taste since pepsi beverage is always being compared

to a coca cola which is the tastiest beverage for the majority of people. Lastly convenient

because in every store or grocery store there are PepsiCo products being sold to it.

● Significance of product innovation and technological change

A business-like PepsiCo that is primarily a physical products company needs to follow the

trend of technologies if it changes for good. Unlike a business where the main products are

not physical products, those are the kind of businesses that can easily follow the trend of

technologies with a little bit of product innovations. A product innovation can help the

business to determine the problem of a certain product and by doing so, it can be improved

or made a new product to avoid the loss.

● Marketing innovation

PepsiCo is primarily a physical products company however, it is not possible to keep up the

business without following the trend of 21st century method thus, PepsiCo uses digitization

as its main Marketing Innovation. Digitization is mainly used for advertisement of products

through digital services and by doing so, the product shown may become more enticing than

the actual product for the consumers to purchase the products. This innovation gave PepsiCo

maximum business impact.

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 ● Entry/exits of major firms

PepsiCo is one of the major firms that can greatly affect the market if it exits from it.

However, this will give opportunities for other firms to open up new businesses to supply

the demand that PepsiCo left behind. Entering a market that is already being monopolized

by a few major firms is not the best choice as the competition level and the productivity of

the major firms are high.

● Diffusion of technological know-how

As time goes by the business has to adapt to the changes of the technologies such as

artificial intelligence (AI) and machine learning. These technologies increase the

competitive advantage of an individual business through speeding up the process of making

a product. One good example is PepsiCo, where the company has more than 10 brands and

company branches in more than 200 countries selling and bringing in $67.7 billion in annual

sales. PepsiCo uses AI and machine learning to catch up from other businesses with the help

of the new technologies.

● Extent of Globalization

PepsiCo is one of the largest American food and beverage companies, it is available in more

than 200 countries. The first globalization of PepsiCo happened back in 1940, PepsiCo

started branching out first in Latin America, the Middle East and the Philippines by then the

PepsiCo decided to distribute all over the world.

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 ● Changes in costs and efficiencies

In 2019, PepsiCo's total expenses accounted for 92%. In 2018, PepsiCo spent about 84.4%

of its revenues on the total costs of the business, 2016 was similar to the level of 2018. The

company's high maintenance costs are mainly due to the high-cost bottling business as well

as marketing and advertising campaigns. In 2020 the PepsiCo improved a new technology,

business models and automate processes. This will increased their company's profit about

$182 million.

● Emerging buyer preference (shift towards differentiation or commodity)

PepsiCo can use product innovation to learn the preferences of the buyers. By product

innovation PepsiCo can meet the demand of the buyers wishing for a certain product to be

merchandised.

● Regulatory influences

PepsiCo can use the Regulatory impact analysis. By using this analysis, PepsiCo will be

provided with a detailed and systematic of a new regulation in order to assess the desired

objectives. RIA has numerous impacts, and these are often difficult to foresee without a

detailed study and consultation. The RIAs are generally considered to be the inflation impact

assessments. By using the RIA, PepsiCo can improve the quality of regulation and reduce

unnecessary burdens on business.

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 ● Changes in societal concerns, attitudes, lifestyles

Based on market analysis and brand diversification, PepsiCo at the start of COVID-19 was

doing well in position to ride out the crisis. However, the strategies to minimize the loss of

sales were critical. In addition, PepsiCo had to take precautionary steps in order to ensure

the safety of its product. By ensuring the minimization of loss and the safety of its product

the business will gain a better brand image.

● Reductions in uncertainty and risk in the industry over time

PepsiCo may have a product innovation or enter a new market specifically outside food and

beverages but by entering that business PepsiCo must fully discover and understand the

market to avoid the risk of losing everything after the investment on the new market. But

when a business does well it is better to watch it over time and make a big profit enough to

cover the investment.

STRONGEST AND WEAKEST POINTS

Strengths

Realizing one's strength is crucial for any businesses that seek to retain a global presence. It

will assist them understand why customers prefer their brand over those of their competitors.

PepsiCo, like other highly regarded corporations, possesses several qualities, including: the

corporation has an extensive portfolio of one hundred brands. Additionally, PepsiCo has a

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tremendously diverse brand portfolio. It attracts many customers. PepsiCo's finances are

sound. They prepared themselves to meet the needs of clients with a vast array of successful

items. Their original Cola is one of the world's most popular beverages. PepsiCo owns and

markets some of the world's most well-known brands. The business has mastered the process

of selling its items. Consequently, all of their items are well-known. PepsiCo has

successfully built brand recognition. Their logo is one of the most widely recognized icons

throughout the world. It also contributed to their consumer loyalty.

Weaknesses

Every brand has its flaws and deficiencies. While a brand should strive to preserve its

strengths, it should also eliminate its weaknesses. Then they will be able to obtain more

favorable business opportunities. PepsiCo primarily manufactures carbonated beverages.

Customers are increasingly interested in non-carbonated beverages that contain less sugar

due to rising health concerns. The competing brands are introducing a variety of healthy

eating choices. Due to the unpleasant aftertaste of diet coke and carbonated beverages, many

customers choose for healthier alternatives. The corporation is falling short of meeting

market demand. This untapped market is among its greatest weaknesses. The brand requires

additional acquisitions to boost their business, the marketing and products are also one of the

company's weaknesses. They exclusively advertise a handful of their own items. The

business requires a more thorough marketing strategy for its new and lesser-known products.

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Opportunities

If a corporation wishes to expand, it must seek out and exploit opportunities. Due to

PepsiCo's global reach, they have various options to boost their sales. Business expansion is

made simpler for a business with diversified products. PepsiCo's profile is diverse.

Therefore, it is simpler for them to prepare for further diversification that will result in their

expansion. Additionally, they can introduce new products. Even though their original Cola is

a popular product, the corporation must introduce innovation. They can increase consumer-

driven research and development to expand their business. PepsiCo could attempt to extend

its activities in emerging markets. Many clients shop online using digital platforms. PepsiCo

can establish its own internet business platform. The present relationship between PepsiCo

and Starbucks might be expanded to additional markets where both companies have

established themselves. It will be advantageous for both businesses.

Threats

If a company like PepsiCo wishes to focus on opportunities, it must always take precautions

against potential dangers. While analyzing the hazards, a business can mitigate their impact

and determine what threatens its objectives. PepsiCo's profitability and market dominance

may be jeopardized by Coca-Presence Cola's as a leading beverage brand. The economic

downturn is an additional barrier to their expansion. The aftermath of the pandemic has also

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impacted the economy. In addition, demographic and economic shifts have reshaped the

existing market. Consequently, the target market has also shifted. Competitors are

embracing technologies more successfully than the company. Utilizing technology can be

advantageous for every business.

Increasing health awareness motivates many consumers to purchase healthier items. It is the

reason carbonated or sugary drinks are losing market share. It constitutes a huge challenge to

PepsiCo.

KEY SUCCESS FACTORS (KSF) FOR COMPETITIVE SUCCESS

● What are the 3-4 key industry issues/factors that have the strongest relationship

with success and profitability?

Firstly, leadership is the way for the business to have harmony and the guidance by the

leader for the business to succeed. Secondly, operations. An operation functions as a plan or

map for the business it involves in every aspect of operating a business. Thirdly, marketing

is the process of advertising the company’s product or service and enticing the people to buy

or avail the product. Lastly, finances is what keeps the business running by managing the

company’s money. It also involves investing, borrowing, lending, budgeting, saving, and

forecasting.

● How are these KSFs likely to vary over time?

The key success factor is not just one factor. By that reason the business can't succeed with

having only one success factor in the business but that does not mean that a business can

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have all the factors all the time Thus, by time one factor must support another factor to

replace that factor for the current problem.

● What are the implications of this evolution?

After the bankruptcy of Pepsi cola sales skyrocketed in the great depression. Consumers

were attracted by the value for money competitive positioning. During growth, gaining

market share is critical. Hence Pepsi cola was marketed aggressively against coca cola to

encourage consumers to defect. In conclusion, despite what happened Pepsi cola was more

profitable nowadays.

COMPANY'S ATTRACTIVENESS AND PROSPECTS FOR LONG TERM

PROFITABILITY

● Growth potential

Based on Sousa (2022), PepsiCo has reported an 8.8% net revenue growth in its third-

quarter results for 2022, and now expects its full-year organic revenue to increase by 12%.

For the quarter ending 3 September 2022, the company posted net revenues of $21.97

billion, compared with $20.1 billion recorded for the same period last year. Therefore,

PepsiCo has a growth potential every year.

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 ● Driving forces that increase/decrease profitability.

As a corporation grows bigger, there are fewer opportunities for expansion, so revenue

growth slows down. They frequently make terrific investments, though. Despite a 7% sales

growth between 2016 and 2019, PepsiCo saw a roughly 43% increase in its stock. For

starters, PepsiCo was able to marginally increase its already slim margins and repurchase

shares. This resulted in a healthy 20% gain in EPS (earnings per share) , which was

combined with modest revenue growth.

● Company's strategic behavior in pricing, promotions, etc.

Pepsi’s pricing strategy is driven by their competitors’ prices and customer demand. The

company encourages bulk sale, with the cost of higher volumes of Pepsi being cheaper per

ounce than smaller volumes. This strategy helps foster the distribution channels they have in

place. However, Pepsi relies heavily on a strong brand image and celebrity endorsements to

promote their product. They’ve had celebrities that publicly endorse the brand and its

signature soda.

● Degree of uncertainty and severity of problems.

According to Hall (2015), PepsiCo’s success in the market has recently been affected by a

number of issues that the management must take into consideration to enhance its

sustainability in the current competitive market. Some of these issues are symptoms of

serious underlying problems, which may be a threat to the survival of this company. One of

the issues that have emerged in the firm’s recent operations is the reduced revenue. PepsiCo

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faced a lot of problems such as massive pollution caused by plastic bottles that they used in

their products. These problems had a big impact on PepsiCo to remain sustainable in its

global operations.

Statement of the Problem

This study aims to define the factors influencing customer’s perception towards

beverages of PepsiCo.

The following questions will be addressed by this research:

1. What are the most preferred beverages of the PepsiCo by the customers?

2. What are the factors that affects customers’ perception in terms of:

2.1 - Product Quality

2.2 - Price

2.3 - Advertisement

2.4 - Reviews

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3. How will new entrants and other substitute products benefit from these findings?

Significance of the Study

This study will explore the benefits or advantages of PepsiCo beverages in the

following groups:

Market Analyst. The result of this study will help the market analyst to have a better

understanding toward the factors influencing the satisfaction of customers on the beverages

of PepsiCo but at the same time they can also compare the beverages of PepsiCo to other

beverages customer satisfaction.

Business Owner. This study will help the business owners to be able to assess the factors

influencing the satisfaction of customers of PepsiCo beverages, by assessing the factors

influencing the satisfaction of customers the business owners will have the idea of how they

have to improve the products they sell.

Consumer. This study will give the consumer an idea whether to buy the product of

PepsiCo by assessing the satisfaction of customers or to find a better replacement.

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Aspiring Businessman. This study will help the aspiring businessman to learn the factors

influencing the satisfaction of customers in general for them to have an idea on what they

should avoid and give attention in making their own product.

Future Researcher. This study will serve as the guidance and reference for future

researchers when they need a study to be conducted. It can also increase their understanding

of the factors influencing satisfaction of consumers on beverages of PepsiCo.

CHAPTER 2

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 METHODOLOGY

This chapter contains the methodologies used by the researchers in gathering the data

needed for the study concerning the factors influencing customer’s satisfaction towards

beverages of PepsiCo. It includes the research design, respondents, sampling techniques,

instruments used, and construction and validation of the instruments.

Sampling Technique

By analyzing the study of the research, the researchers came up with an idea of using the

Purposive Sampling under the Non-Probability Sampling Method. The participants are

chosen based on a specific criterion given by the researchers whether it be the knowledge

regarding the information desired or a specific characteristic needed in the study. According

to (Kassiani Nikolopoulos, 2022) purposive sampling is a collection of non-probability

sampling methods involved in choosing units for your sample based on their possession of

specific qualities. In other words, purposive sampling selects units "on purpose". With the

help of this technique the researchers can determine which participants are included in the

study.

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Statistical Treatment

The research study used the following statistical tool in analyzing and interpreting the

gathered data:

1. Weighted Mean. It is the average of two or more numbers in aset. This was used in

the computation of the results of the questionnaire. The table shows the scale, score

and interpretation of the questionnaire provided by the researchers.

The given scale was used in interpreting the factors influencing customers'

perception towards the quality beverages of pepsico.

Figure 2. Mean Score Scale for the quality of pepsico beverages.

Mean Score Descriptive Equivalent

3.26 - 4.00 Strongly Disagree

2.51 - 3.25 Disagree

1.76 - 2.50 Agree

1.00 - 1.75 Strongly Agree

The given scale was used in interpreting the factors influencing customers'

perception towards the affordability of beverages of pepsico.

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Figure 3. Mean Score Scale for the affordability of pepsico beverages.

Mean Score Descriptive Equivalent

3.26 - 4.00 Strongly Disagree

2.51 - 3.25 Disagree

1.76 - 2.50 Agree

1.00 - 1.75 Strongly Agree

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 CHAPTER 3

RESULTS AND DISCUSSIONS

This chapter discusses the information gathered from the respondents relating to the

factors influencing customer’s perception towards beverages of PEPSICO. The

questionnaire was answered by (25) respondents that are students from De La Salle

University - Dasmarinas for this study. The tables below explain the results of the

computation of the data collected.

Table 1

Factors influencing customers to the sweetness of pepsico beverages.

Sweetness Mean Interepreatation

1. The sweetness of the PepsiCo beverages reach 1.0 Strongly Agree

over 10 percent.

2. The sweetness of the PepsiCo beverages reach 1.0 Strongly Agree

over 20 percent.

3. The sweetness of the PepsiCo beverages reach 2.50 Agree

over 30 percent.

4. The sweetness of the PepsiCo beverages reach 3.50 Disagree

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 over 40 percent.

Overall Mean 2.0 Agree

Table 1 shows the factors influencing the customers in terms of the sweetness of PepsiCo

beverages. It got an overall mean score of 2.0 with an interpretation of “agree” The

respondents agree that the sweetness of PepsiCo beverages reach over 10, 20, 30, and 40

percent. By this means, the respondents are influenced by the sweetness of PepsiCo

beverages.

Factors influencing customers to price of pepsico beverages

Sweetness Mean Interpretation

1. The price of the PepsiCo beverages is low. 3.50 Strongly Disagree

2.The price of the PepsiCo beverages is average. 1.0 Strongly Agree

3. The price of the PepsiCo beverages is middle. 2.0 Agree

4. The price of the PepsiCo beverages is high. 3.50 Strongly Disagree

Overall Mean 2.50 Agree

Table 2 shows the factors influencing the customers in terms of the price of PepsiCo

beverages. It got an overall mean score of 2.50 with an interpretation of “agree” The

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respondents agree that the price of PepsiCo beverages is appropriate. By this means, the

respondents are influenced by the price of PepsiCo beverages.

CHAPTER 4

SUMMARY OF FINDINGS, CONCLUSION, AND RECOMMENDATION

Summary of Findings

1. Table 1 indicates that the sweetness of PepsiCo beverages reached over 10, 20, 30 and 40

percent influenced customers. The interpretation of the respondents’ response is “agree”

with an overall mean score of 2.0.

2. Based on Table 2, it shows that the price of PepsiCo beverages is appropriate for its

products. It got an overall mean score of 2.50.

3. The respondents stated that factors influencing customers' perception towards PepsiCo

beverages are based on its product quality , reviews, price and advertisement.

Conclusion

1. PepsiCo beverages influenced customers by their average sweetness.

2, PepsiCo beverages influenced customers by its appropriate price,

3. After the survey, the most factors influencing customers to buy PepsiCo beverages

because of its product quality.

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Recommendation

Based on the findings and conclusion, the following recommendations are drawn up.

1. More respondents should be adopted for the research study to get more data.

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REFERENCE

Editors of Encyclopaedia Britannica (N.D) PepsiCO, Inc. Britannica. Retrieved from:

https://www.britannica.com/topic/PepsiCo-Inc

Nikolopoulou, K. (2022, August 11) What Is Purposive Sampling? | Definition & Examples.

Scribbr. Retrieved from:https://www.scribbr.com/methodology/purposive-sampling/

Global Leader in Convenient Foods and Beverages. PepsiCp. Retrieved

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