Barrio-Chicken Inasal Feasibility Study

THE PHILIPPINE WOMEN’S UNIVERSITY 1
1743 Taft Avenue Malate, Manila, Metro
A project feasibility study for
Barrio chicken Inasal
A partially fulfillment of the
Requirements for the degree of
BS Entrepreneurship
DIANE DOMINIQUE R VALENCIA
BSEN-2
Acknowledge:
I would like to take this opportunity to convey my gratitude to all persons who've
been instrumental in the fulfillment of my academic endeavors. Not absolutely everyone
is given this possibility to learn and fulfill the dream you want.
First, I would like to thank my family, who are always there for me even in darker
times. they are the ones who believed in me and gave me the nudge to be the best that
I can be. I also want to thank my friends who help me finish this course.
I also want to express my gratitude to the Condrado Benitez institute for business
education for believing in me and for the constant motivation. Specifically, to our
feasibility study adviser/Dean for providing knowledge and also sharing his experience.
Also, to Mrs. Vivian Refugia Mangahas for extending her assistance when I needed
her. I would also thanks to all professors who guide me through my academic year. And
finally to God, without him, none of this is possible.

Table of contents
Page no.
Title page 1
Acknowledgement 2
Feasibility study 4
Business implementation 1
1. Business growth and expansion 17
2. Business continuity plan. 19
3. Crisis and risk management. 23
4. New trends business. 31
5. Innovation and other practices. 32
6. Corporate social responsibility 34
7. Government regulations 36
8. Merger and consolidation. 43
9. Dissolution and Liquidation. 46
Resume. 50
Feasibility study
Name and nature of the business
Chicken Inasal is a well-known Filipino-style chicken barbecue from Bacolod city
in Visayas region. barrio chicken inasal is a filipino-theme, low-price range and take-out
chain that specializes in the delicious grilled chicken known as chicken inasal that well-
loved of filipino people.
Location:
Barrio chicken inasal will located on S marquez st. Brgy. Manuyo Dos Gatchalian
Subdivision Las Piñas city, 1745 Metro Manila. This location is near to,the people who
lives there.
Business description:
Vision
 To become well known As low-price chicken inasal business
Mission
 To cater affordable chicken inasal that will enjoy of the customers.

Business logo
In the Philippines, the term “barrio” may refer to a rural village but it may also
denote a self-governing community subdivision within a rural or urban area anywhere in
the country.
Marketing aspect
The market shows that Barrio chicken inasal is workable in the area. Most of the
respondents is willing to spend their money to buy our chicken inasal. Through
patience, devotion, work, love, and compassion, the Oasis Bar Café can endure
and thrive for a long period of time.
5 Porter Forces
Competition
The analysis of my business on the diversity the development within the sector and the
barriers related to the entrance of the market. The competition rivalry is on the brands, the
products, strengths and weaknesses along with the strategies, competitors and the share in the
market.
Threat of Substitutes
Substitute products are an options which might be to be had in the marketplace at
comparatively better expenses. Such merchandise succeed because of the technological and
innovative development. Due to which the products being produced via the corporations that are
already current within the marketplace and is the use of the identical generation are than changed
with the aid of the other enterprise’s merchandise which can be comparatively higher in phrases
of rate and fine and are being constructed from sectors with enormous profits. The replacement
products are dangerous as the organizations are beneath regular danger of being changed.
Threat of New Entrants
It is within the choose of the groups that exist inside the market to create boundaries for the
brand new entrants to prevent them from getting into the enterprise. The organizations can be the
new corporations or the businesses which might be planning to diversify itself in the
marketplace. The barriers may be both commercial and felony. Apart from this the dimensions
and the popularity of the groups v which can be already operating inside the
marketplace also play an critical. Furthermore the value related to the access, access to raw
materials, obstacles related to tradition and technical standards additionally play a
first-rate function and can have an effect on the choice of the brand new entrants
Bargaining Power of Consumers
Brief Discussion
The purchasers having solid bartering power can exceptionally impact the benefit of
the providers working in the market by forcing condition that are very little good for
the providers with regards to value, quality or services. Therefore choosing consumers
frequently become pivotal for the business as to stay away from the circumstance of being
profoundly relied upon by the purchasers. The degree of interest and convergence of purchasers
toward the item gives them pretty much power.Strong purchasers could flip the side of the strong
supplies by driving the costs to move downwards and by requesting high quality and services by
making a competition between the members in the business based on cost and amount.
Bargaining Power of Suppliers
Powerful suppliers possess more power to capture significant value for themselves by
demanding high prices while limiting the quality and the quantity of the product or services or by
transferring the cost on the participant of the industry. Many
condition imposed by the suppliers generally include the increase
in price while compromising the quality and quantity.

Conclusion: The industry is high
Technical aspect
Barrio Chicken Inasal serves affordable product that filipino loves. The main product
that barrio chicken inasal offer is chicken inasal.
Ingredients
 2 stalks lemongrass
 1 head garlic, peeled and minced
 1 thumb-size ginger, peeled and grated
 1/2 cup palm vinegar
 1/4 cup calamansi juice
 1/4 cup brown sugar
1 1/2 teaspoons salt
 1/2 teaspoon pepper
 2 (about 3 to 4 pounds each) whole chicken, quartered\
For the annatto oil
1 pound chicken skins, bottoms, and/or fat
 1/4 cup annatto seeds
2 garlic cloves, peeled and pounded1 bay leaf
Process
 Peel and/or cut away the dark, fibrous parts of the lemongrass until you get to
the white and light green portions. Using a knife, finely chop lemongrass
 In a large bowl, combine vinegar, calamansi juice, garlic, ginger, lemongrass,
sugar, salt, and pepper. Whisk until well-blended.
 Add chicken and cover bowl. Marinate in the refrigerator for at 2 to 4 hours.
 In a wide pan over medium heat, place chicken fat and cook, turning as needed,
until crisp and renders oil. Using a slotted spoon, remove skin and bottoms.
 Lower heat and add annatto seeds, crushed garlic, and bay leaf. Cook for about
1 to 2 minutes, turning as needed to prevent seeds from burning.
 Remove the pan from the heat and allow the oil to steep for about 1 hour or until
oil is infused with deep orange color. Using a fine-mesh sieve, strain oil. Discard
aromatics and set aside oil.
 Lightly grease grill grates and heat over hot coals.
 Drain chicken from marinade and scrape off any stray aromatics. Arrange
chicken in a single layer over hot grates with skin side up.
 Grill chicken, turning once or twice and basting regularly with the half of the
chicken oil, for about 30 to 40 minutes or until a thermometer inserted in the
thickest part of chicken registers 160 F.
 Remove from heat, cover, and allow to rest for about 3 to 5 minutes. Serve hot
with the remaining chicken oil and steamed rice.
Description of service
Barrio chicken inasal is like franchise business. Our business is a take out chain like
Lembest Lechon Manok.
Direct labor requirements
the main requirement is he/she graduated in business course. He/she knows how to
manage the people and the business. He/she must have a knowledge leadership. The
business activities will revolving around taking orders and getting the money from the
customers.
The labor requirements is cashier, manager who will manage the busines and 1 staff
who will package the takeout food
Business Capacity Describe
Operating Days per annum:
Days in a Year 365
No Operation (say Sunday) 0
(legal Holiday) 2
Operated Days 363
Plant Schedule (12pm-10pm) 10
Production – Hour per unit (see B)
Production per day 60
Production per year 21,780

Plant Location
Prepare location map properly marked.

The location is in the village where I live and also near in the public market and
supermarket.
Financial aspect
Project cost Cost/unit
Raw materials. ₱122,160
Overhead ₱33,350.33
Total ₱155,510.33
Projected monthly sales
No of units sold 450 kilos (4pcs/kilo) ₱1,800
Selling price ₱130

Gross revenue. ₱234,000
Cost of good sold. ₱146,510.33
Net income. ₱87,489.67- ₱9000= ₱78,489.67
Breakeven
No of units to sold. ₱496.80
Selling price. ₱130
Total. ₱64,584
Variable cost. 62.87
No of units. 496.80. 31,2333.82
33,350.18
33,350.33
Fixed cost. 0.15
Raw materials
Chicken ₱ 180 p(15 kilos * 30 = 450 ) = ₱81,000

Lemon grass ₱200 (½ kilos *30 = 15)= ₱3000
Garlic ₱120 (1 kilo *30 = 30) = ₱3,600
Ginger ₱120 (1/2 kilo *30=15) = ₱3000
Vinegar ₱43 (1bottle*30=30)= ₱1290
Calamansi ₱100 (2kilos*30=60)= ₱6000
Brown sugar ₱60 (1kilo*30=30)= ₱1800
Salt ₱200 (1/4 kilo*30=7.5)= ₱1500
Pepper ₱300(0.1 kilo*30=3)= ₱900
Annatto seeds ₱200 (1/2 kilo*30=15)= ₱3000
Bay leaf ₱5 *30 = ₱150
Sesame oil ₱285 (1bottle *30 =30) = ₱8550
Toyo ₱53 (1/2 liters*30=15) ₱795
Sili ₱150 (1/4 kilos*30=7.5) ₱1125
Charcoal. ₱9000
Total. ₱122,160
Overhead
Manpower (₱570*30) ₱17100
Rental (16 square-meter @ 800/square-meter) ₱12,800
Furnitures, fixtures and equipment (100,000/5years). ₱1,667
Electricity. ₱1500
Water. ₱200
Annual mayor’s permit (₱1000/12). ₱83.33
Total. ₱33,350.33
Equipment P12,000
Machines P80,000
Plant Office Furniture P8,000
Total cost: P100,000
Management aspect
I. Firm of Ownership
A sole proprietorship (also known as individual entrepreneurship, sole trader, or simply
proprietorship) is a type of unincorporated entity that is owned by one individual only. It is the
simplest legal form of a business entity.

Advantage Disadvantage
Easy and inexpensive process Limitations on capital raising
Few government regulations Unlimited liability of the owner
Tax advantage
II. Officers and Key personnel
CEO/ chef – the owner
Manager-
Cashier
That’s the only officers and key personnel that we have in our business.
III. Organizational chart
OWNER/CHEF
MANAGER
STAFF CASHIER
BUSINESS GROWTH AND EXPANSION
Growth is an essential in the business cycle and sometimes entrepreneurs choose
whether to expand his/her business or just maintain the status of the business. In
expanding the business, it will gain opportunities and the business will have more profit.
The business usually starts with financial. The business must known and there will be
not having a problem financially.
Expansion Capital
When entrepreneurs that have a small or mid-size business want to grow and
develop their business, they will need an additional funds. The company must be the
one who find investors or lenders to have funds that required in growth and develop.
The company must have a connection with the variety of lenders and join them to get
financial for the growing and expanding the business.

SWOT ANALYSIS
SWOT analysis is a technique for assessing the performance, competition, risk,
and potential of a business, as well as part of a business such as a product line or
division, an industry, or other entity.
Creating a successful business growth
In order to have a successful business growth, you must find an additional funds and
it makes easier to find it when the business owner plan carefully. If you want to have an
additional funds you must consult with a professional financial consultant which is
offered by banks and financial institutions. They are the one who can help the business
because they have an experienced consulting the owners towards to formulate a
comprehensive business growth strategy.
Application of SWOT analysis
Here’s the swot analysis for barrio chicken inasal:

Strength: Weaknesses
 Affordable prices  Product availability and quality
 Locally adapted food (limited menu).
 Brand image is visible  Hiring of employees that has
 Credible manager an experience in food industry.
 Well oriented and trained
employee
Opportunities Threats
 Home meal delivery  Direct and indirect
 Ecommerce like grabfood or Competitions
foodpanda.  Similar concept and services
BUSINESS CONTINUITY PLAN
Business continuity plan refers to an organization’s system of procedures to restore
critical business functions in the event of an unplanned disaster. These disasters could
include natural disasters, cyberattacks, service outages, or other potential threats.

Business continuity planning (BCP) enables organizations to resume business
operations with minimal downtime.
Why business continuity plan is important?
A business continuity plan positions your organization to survive serious disruption. It
eliminates confusion common to every disaster, providing a clear blueprint for what
everyone should do.
More importantly, your business continuity plan supports:
 Communication between employees and customers
 Workflow operations essential to business activity
 Customer, service response, especially if you are a service provider
 Business security, keeping your data and information secured wherever you and
your team find yourself working
 The flow of information and documents
Key features of an effective business continuity plan (BCP)
The components of business continuity are:
 Strategy: Objects that are related to the strategies used by the business to
complete day-to day activities while ensuring continuous operations
 Organization: Objects that are related to the structure, skills, communications
and responsibilities of its employees

 Applications and data: Objects that are related to the software necessary to
enable business operations, as well as the method to provide high availability
that is used to implement that software
 Processes: Objects that are related to the critical business process necessary to
run the business, as well as the IT processes used to ensure smooth operations
 Technology: Objects that are related to the systems, network and industry-
specific technology necessary to enable continuous operations and backups for
applications and data
 Facilities: Objects that are related to providing a disaster recovery site if the
primary site is destroyed
Implementation of the business
The barrio chicken inasal would like the proposed some strategy in some of the
concerns.
Department concerns and strategies
Human resources
 Employee absences- In barrio chicken Inasal, we will have an employee record
book that contains a checklist of absences and number of days attended and
also contained what time they go to work. If they are employed check number of
times that employee been absences and the written excuse of absence. Check
number of times did they go to work late.
 Employees conflicts and complains- our proposed business, we always check
our employee’s safety and their health. In terms of sexual harassment, we will
check when the harassment happened in the CCTV camera. And we can seek
help from the authorities. In terms of bullying, we check when the bullying start
and we can ask help from your employees by asking them. In unethical conduct,
if one of the employees has doing his/her work unethical, the manager must tell
them. If it is major crime especially when someone is stealing the money you
should seek help from the authorities like police.
 Labor union- if there is a demand from the labor union, the business owner will
accomplish it. Any collective bargain agreement of both parties shall be accepted
if the requirements meet. If the agreement of both parties didn’t comply it must
take sanction of the labor union and the business owner.
 Motivation factors- If one of my employees feel demotivated, I shall gift them
something like giving them awards like best employee of the month with cash
money.
 Separation and termination- our business will refer the separation and
termination to Department of labor and Employment or DOLE. Me the employer
will never dismiss an employee because of selfishness.
Operation
 Supply’s shortage- the business owner and the cashier will manage the supplies.
The owner must gather information what and where the supply came from.
 Defective product- If the costumer found their food defected because of thgetting
sick like stomachache, the business owner will take action like giving a
compensation.
 Post sales services- The after sales services shall remain consistent in delivering
customer service. The business will give a survey sheet to the customer to get
their feedback after the transaction. The business can get feedback when the
post something in the page of the business:
https://www.facebook.com/profile.php?id=100086695104084
 Environmental issue- following the environmental laws is important for the
business. In case that there are violations made by the business, legal
proceedings may take place and there is cost for penalty, which should be
avoided by the business.
Marketing
 Customer relation- the business will always be attentive on the customers. our
employees must have good communication and sales expertise because they
are the most important skills that employees have. The customers must satisfy
on eating the products.
 Promotion issues- the business owner shall undergo an extensive reviewing the
content of promotion because some of the content is not appropriate and it is
disturbing the audience.
 Pricing- when pricing the products, the business owner must analyze what the
customers can afford.
 Competitors – with a proper strategy, the business will remain competitive in the
market. there will be always competition but you must have better strategy than
them.
CRISIS AND RISK MANAGMENT
Crisis management is the process by which the business deals with a disruptive
and unexpected event that threatens to harm the business. Effective crisis management
occurs when the business employs skillful planning and a proactive response to avert a
crisis entirely, limit its severity and duration, or turn it into an opportunity.
Why we need Crisis Management?
Crisis Management helps the business owners to devise strategies to come out of
uncertain conditions and also decide on the future course of action. Crisis Management
helps the business owner to feel the early signs of crisis, warn the employees against
the aftermaths and take necessary precautions for the same.
Stages of crisis
 The pre-crisis stage- this the first stage before the crisis its self. This where the
business owner is looking out for the potential crisis that can affect the business.
If there is a warning sign like if there is a weather or transportation disruptions or
supply shortage, this is when they can reduce or prevent entirely.
 The acute stage or the crisis stage – this when the crisis happened. The
business cannot prevent the crisis and it means that there is no return. The
business needs to focus on turning into risk assessment so that you can rapidly
respond and mitigate the event’s impact. While often the most intense phase, the
acute stage is generally the shortest of the four stages. If the crisis is identified
you must alert your employees so that can know who is at risk.
 The response stage – this stage is wherein the business owner is response to
the crisis that happened in the business.
 Post crisis stage- this is the turning point where the business owner can turn a
challenge into an opportunity. Again, in crisis planning the goal is to go from the
first stage – the stage where a crisis could occur – to this stage where a full-
blown crisis never occurred or was handled quickly and efficiently because you
Types of Crisis
1. Natural crisis – Natural crisis is a type of crisis that occurs when a disasters like
earthquakes, tornadoes, tsunamis or hurricanes disrupt a company's business.
While most businesses can quickly recover from natural disasters, some
companies, especially in the extractive and power industries, may be severely
impacted. To avoid disruptions from natural crises, companies must build
structures that can withstand extreme weather and natural disasters in the area
and create plans to put operations back online as quickly as possible.
2. Financial crisis - Financial crisis is a type of crisis that occurs when the
company suddenly loses a large amount money. If the company suddenly have a
financial crisis, it is because it is suddenly change of market trends or loss of
markets and loss of revenue. To avoid financial crisis, you can borrow some
money from bank or from other financial institutions. You can find partners that
can provide emergency funds. You can find a better a strategy or change of
markets.
3. Personnel crisis- personnel crisis is a type of crisis that occurs when your
employee becomes involved in illegal or unethical behavior, impacting your
company's public reputation. The issue might be related to the employee's
conduct at work or in their private life. The way the company manages the
situation is extremely important, as handling it effectively can help them maintain
a more positive public image.
4. Technology crisis- technology crisis is a type of crisis that occurs when the
company website and online store server suddenly crash and when if your
competitors start producing their products with a technology that allows them to
cut production costs and launch faster, they can quickly increase their market
share and cut your revenue.
5. Crisis of management misconduct – it is type of crisis that occurs when the
company involves in unethical activities such as selling spoiled food, giving
customer confidential information to someone who do not know or engaging
illegal activities.
6. Confrontation crisis- it is type of crisis that occurs when individual or group of
people confront you about getting sick when they eat the food that the company
sell. Confrontational crises can lead to strikes, boycotts and blockages of the
workplace. Negotiation is one of the best ways to resolve confrontational crises.
Crisis management model
1. Diagnosis of crisis – It is first model that involves detecting the early indicators
of crisis. It is for the business owner to sense the warning signals of a crisis and
prepare the employee to face the same with courage and determination. The
business owner must review the performance of the employee from time to time
to know what he/she are up to. The role of business owner is not only the chef or
manage the business but also to know what is happening around him. Monitoring
the performance of the employee regularly helps the business owners to foresee
crisis and warn the employee against the negative consequences of the same.
The owners should not ignore the alarming signals of crisis but to take necessary
actions to prevent it.
2. Planning – when the crisis occurs, the business owner must immediately take
necessary action. Ask the employee not to panic. The business owner must
come out a solution which would work best at the times of crisis. The business
owner must make sure that the solution are facts and figures are correct and the
owner must don’t rely on mere guess and assumption because it will cost you
later.
3. Adjusting to changes- the employee must adjust well to new situations and
changes for effective function of the business in near future. It is important to
analyze the causes which led to a crisis at the workplace. Mistakes should not be
repeated and new plans and processes must be incorporated in the system.
Risk Management
Risk management is defined as the process by which the business assesses and
addresses its risks. Risk Management allows us to identify the problems which are
unknown during the start of the project but may occurs later. Implementing an efficient
risk management plan will ensure the better outcome of the project in terms of cost and
time.
Why we need risk management?
Risk management can empower the business with a necessary tool so that it can
hen with potential risk. when the risk is identified, it is easy to mitigate it. It provides a
business with a basis upon which it can undertake sound decision-making. For a
business, assessment and management of risks is the best way to prepare for
eventualities that may come in the way of progress and growth. When a business
evaluates its plan for handling potential threats and then develops structures to address
them, it improves its odds of becoming a successful entity.
Types of risk
1. Economic risk – when there is a change within the economy it leads your
sales, profit or revenue to loss. Therefore, the business owner should
monitor the economy, identify emerging risks, and create a plan to
minimize damage. As a preventative measure, companies can maintain
healthy cash flow by saving money when possible to counteract threats.
The business owner can also cut unnecessary expenses and develop a
stricter budget with low overhead to ensure operations can continue even
in challenging economic landscapes.

2. Financial risk- financial risk is internal and external events that can directly
affect the business and your profit. To counteract the financial risk, the business
should adjust the existing business plan to maintain the cash flow of the business
and lessen the probability of dept. if the business is already had dept, they
should have separate policy to reduce the amount as soon as possible.
3. Reputational risk- The business is working hard to build a solid reputation that
attracts customers and gains their trust. However, one unsatisfied customer,
product failure, or lawsuit can threaten a company's image. Social media has
also heightened the threat to reputation, allowing consumers to post their
opinions for the world to see. The business should use a reputation management
strategy to continually monitor and respond to consumer reviews. By addressing
buyers' concerns, the business should show that they value the feedback and
willing to improve the services.
4. Operational risk – operational risk involves various internal and external factors
that can affect the operation of the business-like natural disaster or equipment
malfunction.
Main elements of risk management
1) identify risk- the first is to identify all the events that can negatively (risk) or
positively (opportunity) that can affect the business.
2) Analyzing the risk- Once a risk has been identified it needs to be analyzed. The
scope of the risk must be determined. It is also important to understand the link
between the risk and different factors within the organization. To determine the
severity and seriousness of the risk it is necessary to see how many business
functions the risk affects. There are risks that can bring the whole business to a
standstill.
3) Risk assessment- Risks need to be ranked and prioritized. Most risk management
solutions have different categories of risks, depending on the severity of the risk. A
risk that may cause some inconvenience is rated lowly, risks that can result in
catastrophic loss are rated the highest. It is important to rank risks because it allows
the business to gain a holistic view of the risk exposure of the whole business. The
business may be vulnerable to several low-level risks, but it may not require upper
management intervention. On the other hand, just one of the highest-rated risks is
enough to require immediate intervention.
4) Treat the risk – the risk must eliminate or contain as soon as possible. The
business owners must find a solution to eliminate the risk.
5) Monitor and review the risk- Not all risks can be eliminated – some risks are
always present. Market risks and environmental risks are just two examples of risks
that always need to be monitored. Under manual systems monitoring happens
through diligent employees. These professionals must make sure that they keep a
close watch on all risk factors. Under a digital environment, the risk management
system monitors the entire risk framework of the organization. If any factor or risk
changes, it is immediately visible to everyone. Computers are also much better at
continuously monitoring risks than people. Monitoring risks also allows your
business to ensure continuity.

Implementation to the business
The business will perform the fire/earthquake drill, mock flood drill and evacuation
drill twice a year so that in case if it is the actual emergency. The business will always
monitor the expiration of the fire extinguisher. We will also have fire sprinkler. We will
secure the important documents of the business. In case we have robbery, we will put a
CCTV surveillance and we will have training from the PNP for self defense. In financial
we will search for financial institutions for backup and it means that we will seek for
professional financial advisor. We will have 2 internet provider in case there is no
connection in one of the internet provider.
NEW TRENDS IN BUSINESS
Every industry faces changes in its trends. The business industry also witnesses
different changes in its working which are emerging over time. These changes are
known as business trends. These business trends have changed the way of conducting
businesses completely.
Type of trending business
1) E-COMMERCE- E-commerce is the buying and selling of goods and services
through the internet. Everything is done through the internet network. Transactions
of money and data also come under e-commerce. E-commerce has been one of the
best ways in recent years to take your business online and open your market to the
whole world. It essentially means buying and selling goods over the internet. You
can deliver your products right to the doorsteps of the customer. It will inevitably
boost your conversion rates and the number of sales. There are currently several
emerging trends in the e-commerce industry such as Amazon, eBay, etc. Whether
you have your business online or want to set it up online, you must be aware of the
emerging trends in e-commerce. During Covid-19 pandemic, people are using online
to have business in order to have extra income.
2) FRANCHISING - The latest business methodology also includes franchising as one
of the emerging trends in it. Franchising can be an incredible way to expand your
business even further. It mainly involves providing your business's rights or license
to a third party called a franchise, and you will be the franchisor. You will let another
party conduct the business on your behalf and receive some profit from that.
Franchising is considered to be a right that the manufacturers or business entities
give to others. In franchising, one party (known as franchisor) allows or gives the
authority to the other party (known as a franchisee) to sell the products or services of
the franchisor. Franchisees are authorized to use the brand name, its trademark and
other things. Basically, a franchisee is just like a dealer.
Barrio chicken Inasal will have a website. The customers can order the product we
sell in grab food or in food panda and they can pay it thru online like gcash or transfer in
bank. We consider allowing others to franchise our business.
INNOVATION AND OTHER BUSINESS PRACTICES
Innovation is all about business leaders coming up with (or listening to) creative
ideas, and then using strategic planning and decision-making to implement the new
business ideas successfully.
Why innovation is the key of successful business?
Business growth means, ultimately, increasing your profits. Successful innovation
allows you to add value to your business so that you can increase your profits. With
globalization and a rapidly changing market, there are more competing businesses
than ever before. Innovative thinking can help you predict the market and keep up with
customer needs. If your business doesn’t innovate, you’ll watch innovative companies
bring new ideas to the marketplace, and you’ll have to scramble to keep up. Using
technology to have extra income are trending than before which means that there may
be new, more efficient technologies to make better products, to offer your services, to
market your business, or to track your performance with analytics. By taking

advantage of these new technologies for process innovation, you’ll be able to optimize
your business and gain a competitive advantage over your competitors.
Barrio chicken Inasal would have vacation in provinces in Bacolod so that they can
know where chicken Inasal started and they will know the taste of the original chicken
Inasal and know how to cook the chicken Inasal better. we also going to eat in a
restaurant of our competitors so that we can know their weaknesses and strategies.
Nowadays people are using online to buy food that’s why our employees will train
using the computer. our employees will train how to take photos and how to vlog and
upload it to the social media. Our business would have a career talk with the
professional chef and professional business owner.
CORPORATE SOCIAL RESPONSIBILITY

Corporate Social Responsibility (CSR) is the idea that a company should play a
positive role in the community and consider the environmental and social impact of
business decisions. It is closely linked to sustainability − creating economic, social,
and environmental value – and ESG, which stands for Environmental, Social, and
Governance. All three focus on non-financial factors that companies, large and small,
should consider when making business decisions. In recent years, there has been a
shift from CSR to social purpose. Many companies have pivoted from having a
community investment strategy and a ‘nice to have’ mindset to adopting a holistic
approach in which their mission is built into everything they do. CSR can involve a
broad scope of approaches and initiatives—everything from sustainable practices to
community involvement. Customers increasingly expect responsible behaviour from
companies they do business with.
Importance of CSR?
CSR plays a crucial role in a company's brand perception; attractiveness to
customers, employees, and investors; talent retention; and overall business success.
A company can implement four types of CSR efforts: environmental initiatives, charity
work, ethical labor practices and volunteer projects.
Types of corporate social responsibility
1. Environmental responsibility- It is where a business committed to sustainability
and friendly environment operations. Every year, more companies are prioritizing
sustainable practices, pledging to consider their environmental impact at every
stage of business.
2. Ethical/human rights responsibility- It is where a business committed to operate
their business in an ethical manner that upholds human rights principles, such as
fair treatment of all stakeholders, fair trade practices and equal pay.
3. Philanthropic effort - It refers to a corporation’s aims, goals, and objectives for
actively bettering society as a whole.
4. Economical effort- It refers to the practice of making financial decisions based on
a commitment to doing good.
Our business will give foods and cash to the people who affected by the natural
disaster. Our business can give donations like school supplies for education. We will
use biodegradable container and eco-friendly plastic bag for our packaging of takeout
orders. The business owner will give education to the children of the employees. We
will also give foods and just a little amount of money to the people who lives in the
street or in the road.
In terms of franchisor and franchisee, they should be having a good relationship
when there talking with each other. The franchisee must follow what the contract that
franchisor sign. The business must follow the rule and regulations of the government
especially the health and safety protocol. You must check your employees if they are
fully vaccine. If not, you must tell them to have RT-PCR swab test to check if they are
positive or negative before entering.
GOVERNMENT REGULATORY REQUIREMENTS

Starting up a business takes time. It also takes sweat, some tears, and a whole
lot of elbow grease. For some, it’s a lot more liberating than being employed at
someone else’s business. For other people, starting a business can be a way to earn
money on the side. But, starting a business can certainly help with the circumstances
we find ourselves in! So whether you’re a sole proprietor, partner, or part of a
corporation, you must have the basic requirements.
The different business structure under the law
1. Sole Proprietorship - A Sole Proprietorship means the business is owned solely
by one individual who is responsible for all assets and obligations. In this case, you
get to enjoy all of the profits, but at the same time, shoulder all the possible losses
as well. If you want full control and authority over the business, this is the business
structure for you. Sole Proprietorships must be registered with the Department of
Trade and Industry (DTI) and must apply for a business name.
2. Partnership - If you prefer to operate a business with other individuals with skills to
complement your own, you should go down the Partnership route. Under the Civil
Code of the Philippines, a Partnership's legal personality is separate from its owners.
Go for a General Partnership if you and your partners are willing to share the unlimited
liability of the business. But if you prefer an arrangement where only some partners
get unlimited liability then a Limited Partnership is something you can look into.
Consult with the Securities and Exchange Commission (SEC) regarding the
registration of your Partnership.

2. Corporation - If you plan to open a bigger restaurant, then you might want to
consider starting a Corporation. With a minimum of five and a maximum of 15
shareholders, the Corporation limits your liabilities to equal the number of your
shares in the business. Similar to a Partnership, a Corporation is treated as a
separate entity from its owners, and must always be registered under the SEC.
Government agencies
 Department of Trade and Industry - The Department of Trade and Industry
(DTI) is a prime mover of consumer welfare. It is committed to protecting the
rights and interests of the consumers and is also committed to
developing policies and programs aimed at sustaining the growth and
development of the Philippine economy. Besides overseeing the effective
implementation and enforcement of trade regulation and fair trade laws,
the DTI provides protection to consumers through consumer education and
information dissemination programs.
 Securities and exchange commission- The Securities and Exchange
Commission (SEC) or the Commission is the national government regulatory
agency charged with supervision over the corporate sector, the capital market
participants, and the securities and investment instruments market, and the
protection of the investing public.
 Bureau of Internal Revenue - The Bureau of Internal Revenue (BIR) is an
attached agency of the Department of Finance. It is tasked to assess and

collect all national internal revenue taxes, fees, and charges, and to enforce all
forfeitures, penalties, and fines connected therewith.
Local Government permits where your business is located:
 Barangay clearance
 Mayor’s permit.
If you have employees, you need to register to the following:
 Social Security System
 Philippine Health Insurance Corporation
 Home Development Mutual Fund
Other special requirements
 FDA
 Sanitary permit
 Fire safety inspection certificate- The Fire Safety Inspection Certificate (FSIC} issued
by the Bureau of Fire Protection serves as an assurance that a certain facility,
structure or building/occupancy has been duly inspected and deemed
complying to the Fire Code of the Philippines or RA 9514.
TAXATION
Taxation is a term for when a taxing authority, usually a government, levies or imposes
a financial obligation on its citizens or residents. Paying taxes to governments or
officials has been a mainstay of civilization since ancient times. The term "taxation"
applies to all types of involuntary levies, from income to capital gains to estate taxes.
Though taxation can be a noun or verb, it is usually referred to as an act; the resulting
revenue is usually called "taxes." Taxation is a term for when a taxing authority,
usually a government, levies or imposes a financial obligation on its citizens
or residents. Paying taxes to governments or officials has been a mainstay of
civilization since ancient times. The term "taxation" applies to all types of
involuntary levies, from income to capital gains to estate taxes. Though
taxation can be a noun or verb, it is usually referred to as an act; the resulting
revenue is usually called "taxes."
As sole proprietorship business, here are the basic requirements and procedures
with need in order to start our business:
1. Register a business name at Department of Trade and Industry (DTI) - As a
business, we use a “Trade Name” as our brand that is easily remembered by our
target customers. If you will use a “Trade Name” for your business, you may register
it in the Department of Trade and Industry (DTI). If you’re a self-employed,
freelancer or professional who do not intend to use a “Trade Name”, you may skip
this part. To register in Department of Trade and Industry (DTI), follow these steps:
 Visit DTI’s Business Name Registration System here:
https://bnrs.dti.gov.ph/registration
 Read the Terms and Conditions and click Accept
 Fill-in your personal information
 Choose the nature or industry of your business such as: Restaurant
 Come-up with a business name such as: Shodo Japanese Restaurant
 Search if business name is available or has passed the criteria
 Once proposed name is passed, fill-in other required information
 Pay registration fee
 Print DTI Certificate of Registration (COR)
After acquiring a DTI Certificate of Registration (COR), you may now proceed and
register with Bureau of Internal Revenue (BIR)
2. Register your business with the Bureau of Internal Revenue (BIR) - All sole
proprietor are required to register with the Bureau of Internal Revenue (BIR). And last
June 2020, the BIR has released Revenue Memorandum Circular (RMC) No 57-2020 to
simplify the process of business registration by removing Local Government Unit (LGU)
permits and license in their list of requirements. However, just a quick note for those
who have existing Tax Identification Number (TIN), before proceeding with the steps
mentioned below, you must first submit update and/or transfer of records to your current
BIR Regional District Office (RDO) prior to submission of new business application. For
first time applicants, meaning without existing TIN, you may proceed with the steps in
registering a business in BIR as follows:
 Fill-up the BIR Form 1901 – Application for Registration (for Sole Proprietor)
 Prepare the list of requirements as follows:

 Valid Government ID with Name/Address/Birthdate or PRC ID (if professional)
 Filled-up and paid BIR Form 0605 – Annual Registration Fee of P500.00
 Prepare the sample format of the receipts and/or invoices you will use for sales
 Prepare the books of accounts, such as journals and ledgers, you will use for
record-keeping
 DTI Certificate of Registration, if you will use a “Trade Name”
 Once you have completed all the requirement, submit to the Regional District
Office (RDO) where your business is located
 Register your book of accounts and receipts/invoices
 Claim your BIR Form 2303 – Certificate of Registration (COR)
3. Registration with Barangay - Before you can legally operate your business, you
must secure business clearance/permit from the Local Government Unit (LGU) starting
with the Barangay. While processing your registration in BIR, you may also start
processing in the Barangay. However, if you are a freelancer, self-employed or
practicing professional, you may skip this part. Here are the steps in registering with
Barangay:
 Go to the barangay where your business is located to secure and fill-up
application form
 Submit your completed application form together with the following:
 Certificate of Business Registration from DTI
 Two (2) valid government IDs

 Proof of Address such as Contract of Lease (if rented) or Certificate of Land Title
(if owned)
 Pay the Barangay Clearance Fee
 Claim your Barangay Certificate of Business Registration
4. Register your business in the Mayor’s Office
After claiming the barangay clearance/permit, the next step is to secure business
clearance/permit from the Mayor or Municipal Office.if you are a freelancer, self-
employed or practicing professional, you may skip below steps. Instead, secure and pay
either Occupational Tax Receipt (OTR), if non-PRC licensed self-employed/freelancer,
or Professional Tax Receipt (PTR), if PRC licensed self-employed/freelancer. Here are
the steps in registering with the Mayor’s or Municipal’s Office:
 Go to the municipal office where your business is located to secure and fill-up
application form
 Submit your completed application form together with the following:
 Certificate of Business Registration from DTI
 Barangay Clearance Certificate
 Two (2) valid IDs
 Proof of Address such as Contract of Lease (if rented) or Certificate of Land Title
(if owned)
 Pay the Mayor’s Permit Fee
 Claim you Mayor’s Business Permit and Licenses

 Process other permits, if needed, such as: Fire Permit, Sanitary Permit,
Locational Clearance, etc.
MERGER AND CONSOLIDATIONS
With the continuously evolving economy, business mergers and consolidations
are becoming more common. There are instances where one company invests in
another and does a takeover; or two companies merge to become one. Many
entrepreneurs see these shifts as game-changers that may empower small companies
and possibly shake up the competition in the market. It’s also common to use the terms
‘mergers’ and ‘consolidations’ interchangeably but they have different definitions and
business natures. In addition, both acquisition processes have different outcomes and
goals. Often, there are also legalities involved in both processes, which makes it
important to consult with law experts to ensure a smoother transition.
What is business merger?
A merger is a business agreement between two or more companies to combine into
one entity. This results in one of the companies taking over the other companies
involved, which increases its capabilities while retaining its original name. The surviving
company will assume all of the assets while the other companies discontinue their
operations. Smaller companies often opt to merge with larger ones to increase their
market traction and value. Mergers may also help large companies eliminate
competition and grow their brand, thereby increasing their sales and revenues.
Types of business merger

 Vertical merger- A vertical merger is the merger of two or more companies that
provide different supply chain functions for a common good or service. Most
often, the merger is effected to increase synergies, gain more control of the
supply chain process, and ramp up business. A vertical merger often results in
reduced costs and increased productivity and efficiency.
 Horizontal merger - A horizontal merger is a merger or business consolidation
that occurs between firms that operate in the same industry. Competition tends
to be higher among companies operating in the same space, meaning synergies
and potential gains in market share are much greater for merging firms.
 Conglomerate merger- A conglomerate merger is a merger between firms that
are involved in totally unrelated business activities. These mergers typically occur
between firms within different industries or firms located in different geographical
locations. There are two types of conglomerate mergers: pure and mixed. Pure
conglomerate mergers involve firms with nothing in common, while mixed
conglomerate mergers involve firms that are looking for product extensions or
market extensions.
 Product Extension merger- A product extension merger refers to a situation
where two businesses who operate in the same market and offer products or
services which are not the same but are often co-consumed decide to come
together. The benefit of this type of merger is that the companies are able to
create a meta product from their individual products and access a larger market.
Pooling resources ensures that their cost of operations is reduced and profits are
increased.
 Market Extension merger- A market extension merger refers to the coming
together of two companies that produce or sell the same type of product but to
different markets. The main benefit of this type of merger is to give the
companies that merge a larger market reach and client base as a result of its
new capacity.
What is business consolidation?
Business consolidation is the combination of two or more companies to become a
new single entity. It’s considered to be transformative since it creates a new corporate
structure and adopts the best practices from the companies involved. Consolidation
usually happens between equal-sized companies with similar products, in the hopes of
streamlining business processes and management. One notable advantage of
consolidating two or more businesses is reducing its operational and overhead
expenses.
Implementation business
Barrio chicken Inasal would like to proposed a merger by partaking a vertical merge.
The business owner choose this form to have an ongoing operation of the business with
stable supply. The proponent used this form to have a new product to sold to the
customer who wants to eat something new. the business wants to construct the revenue
synergy which means the business wants to have benefits in business in terms of
revenue generation. The business owner wants to have market extension merger which
is to expand the customers who are different than our usual customer.
DISSOLUTION AND LIQUIDATION
One question that we often receive when helping businesses sell off their assets is
if they are participating in a dissolution or a liquidation. Many times, these two words are
used interchangeably as they both indicate the closing of a company, however there is
a very important distinction between these two words. Simply put, a dissolution is a
(typically) voluntary legal closure of a business while a liquidation involves the selling of
a company’s assets in order to pay creditors.
What is dissolution?
A company is dissolved when it has served its purpose and will not be started again.
This often occurs when the head of a company retires, or simply when it is decided that
the organization is no longer needed. The dissolution itself is the legal closure of the
business, filling out the paperwork necessary to end the company and alert the
government that they do not exist for tax purposes.
Here's the reason why the business is dissolution
A company is able to dissolve if:
1. It hasn’t traded or sold off any stock in the last 3 months.
2. It hasn’t changed names in the last 3 months.

3. It isn’t threatened with liquidation and has no agreements in place with creditors,
such as a ‘company voluntary arrangement’ (CVA), which is a legally binding
agreement that lets a company freeze its unsecured debts and repay them with
future profits. *regulations noted from The Formations Company.
Types of dissolution
1. Voluntary dissolution- A voluntary liquidation is a self-imposed windup and
dissolution of a company that has been approved by its shareholders. Such a
decision will happen once an organization’s leadership decides that the company
has no reason to continue operating. It is not a compulsory order by a court. The
purpose is to terminate a company’s operations, wrap up its financial affairs, and
dismantle its corporate structure in an orderly fashion while paying back creditors
according to their assigned priority.
2. Involuntary Dissolution - Involuntary dissolution is when a company is ordered
to dissolve or when the court forces the sale of a company. In the latter case, it is
most often the result of irreparable disputes between partners, and is sometimes
called a "business divorce." (Needless to say it can sometimes be the result of an
actual divorce if the partners or shareholders involved were married and have
broken up). The former case may be the result of bankruptcy, failure to file
required business reports, or failure to pay taxes and file returns. Sometimes it
can happen when the registered agent resigns. The court may order the
company to dissolve to avoid a situation where registration has been allowed to
lapse, but liability continues, or otherwise to protect shareholder investments. In

some cases it may be the result of a fraud conviction of a director or directors.
This kind of involuntary dissolution may be applied by the secretary of state or on
behalf of creditors.
What is Liquidation?
A liquidation is the selling of company assets to pay debts owed to creditors
before a company is closed either out of necessity or choice. Most liquidations
are not voluntary, and often occur when a business is not able to continue
profitably and/or owes debts to multiple creditors. They are forced to shut down
but must first pay back their investors.
Types of Liquidation
1. Members’ Voluntary Liquidation – a company decides to liquidate their assets
of their own choosing in order to have more liquid assets for future business
endeavors. This type of liquidation is often used in the dissolution process, as
anyone voluntarily closing their business will need to liquidate their assets.
2. Creditors’ Voluntary liquidation – this occurs when the director or head of the
company realizes that they will not be able to pay creditors and choses to
liquidate company assts of their own accord. They will work with their
shareholders, creditors and a liquidator throughout the process.
3. Compulsory Liquidation – creditors force a company to liquidate its assets in
order to pay the debts owed to the creditors. These liquidations are often
regulated by a court.
if barrio chicken Inasal will it would like to introduce the business to
the formal procedures of business closure. If the dissolution is due to the business
owner, It should think to voluntary which is there is no affected in customers and If it is
personal issue and it cannot achieve the objectives of the business. the business owner
will considered the Liquidation if it fails to file the annual report on time and if the
business owner neglect to pay the taxes. If the business is going to bankruptcy and file
for Liquidation, the business will come to end for existing when the process is done. The
business owner will face the consequences of how the business had become.
RESUME

Barrio-Chicken Inasal Feasibility Study

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THE PHILIPPINE WOMEN’S UNIVERSITY 1

1743 Taft Avenue Malate, Manila, Metro

A project feasibility study for

Barrio chicken Inasal

A partially fulfillment of the

Requirements for the degree of

DIANE DOMINIQUE R VALENCIA

been instrumental in the fulfillment of my academic endeavors. Not absolutely everyone

finally to God, without him, none of this is possible.

1. Business growth and expansion 17

2. Business continuity plan. 19

3. Crisis and risk management. 23

4. New trends business. 31

5. Innovation and other practices. 32

6. Corporate social responsibility 34

8. Merger and consolidation. 43

9. Dissolution and Liquidation. 46

Name and nature of the business

Chicken Inasal is a well-known Filipino-style chicken barbecue from Bacolod city

loved of filipino people.

 To become well known As low-price chicken inasal business

 To cater affordable chicken inasal that will enjoy of the customers.

denote a self-governing community subdivision within a rural or urban area anywhere in

and thrive for a long period of time.

Substitute products are an options which might be to be had in the marketplace at

Threat of New Entrants

materials, obstacles related to tradition and technical standards additionally play a

Bargaining Power of Consumers

Bargaining Power of Suppliers

transferring the cost on the participant of the industry. Many

condition imposed by the suppliers generally include the increase

in price while compromising the quality and quantity.

Conclusion: The industry is high

that barrio chicken inasal offer is chicken inasal.

 1 head garlic, peeled and minced

 1 thumb-size ginger, peeled and grated

 2 (about 3 to 4 pounds each) whole chicken, quartered\

For the annatto oil

1 pound chicken skins, bottoms, and/or fat

 1/4 cup annatto seeds

2 garlic cloves, peeled and pounded1 bay leaf

 In a large bowl, combine vinegar, calamansi juice, garlic, ginger, lemongrass,

sugar, salt, and pepper. Whisk until well-blended.

1 to 2 minutes, turning as needed to prevent seeds from burning.

aromatics and set aside oil.

 Lightly grease grill grates and heat over hot coals.

chicken oil, for about 30 to 40 minutes or until a thermometer inserted in the

thickest part of chicken registers 160 F.

with the remaining chicken oil and steamed rice.

Lembest Lechon Manok.

Direct labor requirements

who will package the takeout food

Business Capacity Describe

Operating Days per annum:

Days in a Year 365

No Operation (say Sunday) 0

Operated Days 363

Plant Schedule (12pm-10pm) 10

Production – Hour per unit (see B)

Production per day 60

Production per year 21,780

Prepare location map properly marked.

Project cost Cost/unit