Professional Documents
Culture Documents
CHAPTER ONE
INTRODUCTION
“There’s no better feeling in the world than a warm pizza box on your lap”
- Kevin James
“You should eat waffle! You can’t be sad if you eat a waffle!”
- Lauren Myracle
Nowadays people seek foods that has nutritional value and are easy to prepare.
The researchers developed a product combining pizza and waffle into one and has
included vegetables inside so that people especially kids who do not eat vegetables
such as malunggay and carrot will be able to eat without knowing it.
Waffles have a crispy buttery delicious outside and a tasty dough inside that
mixes with the syrup and any other add-ins.
The pizza industry is teaming with opportunities and room for innovation. If
Americans could choose to eat only one food for the remainder of their lives, it would
have to be pizza. According to statistics from Franchise Disclosure Documents,
Americans eat on average 100 acres of pizza daily or 350 slices per second. In
addition, 93 percent of Americans eat at least one pizza per month, easily making
pizza the number one dinner choice in the United States. With such mass appeal, it is
no surprise that this $40 billion industry (measured by sales per year) makes up
approximately 17 percent of all restaurants in the nation.
What could feed a hungry family better than a heaping stack of hearty
pepperoni pizzas? Amongst the population of American families with children 18 and
under, 68% of their occasions with pizza involve children. In fact, a recent Gallup
Poll demonstrates that children of ages 3 -11 claim to prefer pizza out of all lunches
and dinner selections. However, despite this concentration on American families,
pizza has proved to be popular among people of all ages up to 65.
2
One of the greatest highlights of the pizza industry is its high versatility and
customization for consumer preferences. A survey conducted by the PMQ Pizza
Magazine indicates that 86% of pizza lovers would choose their own toppings rather
than order a pre-customized pizza.
Conducting this study is such a wonderful task for us to be done. The main
focus of this study is to produce a product which everyone would like to eat, and what
we think would be in-demand to the public. Everyone loves to eat, especially sweets,
but as we all know sweet foods are not that good in our body because of its high sugar
content which causes diabetes to those who loves to eat sweets. So we have come up
with an idea of creating a product that has healthy ingredients. Malunggay is used to
combat malnutrition, especially with infants and nursing mothers. It contains vitamins
A, B, and C , calcium, iron and protein. It also aids as anti-tumor cancer. (Fuglie LJ
(2000), New uses of Moringa in Nicaragua, ECHO development Notes #68 June
2000)
There are several factor to consider with regards to the product. First factor to
consider is health, the researchers are focusing on the health of the consumers and
benefits they can get on the product. Second, the age, everyone can eat this product
but we are more focusing on kids who doesn’t want to eat vegetables. Third is the
uniqueness. The more unique our product the more attention it gets. Our purpose in
creating the product is to let people know that waffle and pizza can be combined as
one which can be rich in nutrients and vitamins, and to change their perception
regarding these product.
The researchers aim to promote waffle pizza with many benefits, to introduce
it as a good source of vitamins, to adopt and embrace the crops that we have, to
enhance or to develop their goodness or the nutrition from this vegetable and to
satisfy our consumers standards.
Waffle today is one of the most preferred bread varieties to the delicate taste
and heaviness of today’s generation. It is easy to prepare, also lots of ingredients can
be combined with it. Some of the waffle food carts offers ham, cheese, chicken, tuna,
chocolate, caramel, strawberry and much more.
3
Waffles are made from a batter consisting of flour, eggs, sugar, butter, milk
and baking powder. The baking powder helps the waffle acquire the fluffy texture.
Waffles are cooked on a waffle iron and can come in a variety of shapes and sizes.
The waffle iron creates pockets or indentions throughout the dough. Both sides of a
waffle are cooked at the same time on a waffle iron.
In the late 19th century the first known waffle recipe was penned in an
anonymous manuscript, Le Menagier de Paris, written by a husband as a set of
instructions to his young wife. While it technically contains for recipes, all are
variation of the first: Beat some eggs in a bowl, season with salt and add wine. Toss in
some flour, and mix. Then fill, little by little, two irons at the time with as much of the
paste as a slice of cheese in large. Then close the iron and cook both sides, if the
dough does not detach easily from the iron, coat it first with a piece of cloth that has
been soaked in oil or grease (Wikipedia).
Waffle has been an important part of the Belgian diet for centuries. Most
waffle are served warm by street vendors and dusted with confectioner’s sugar
thought in tourist areas they might be topped with whipped cream, soft food or
chocolate spread, they are snack or a dessert and are not eaten for breakfast. There are
two types of waffle or gauffres the Brussels and the Liege waffle.
The liege was invented by the chef of the Price Bishop of Li AGe in the 18 th
century, it is made with chucks of sugar, which caramelize and form of crispy,
crunchy coating. The liege waffle is the most common type of waffle on the street
available in Belgium and prepared in plain, vanilla and cinnamon.
(http://www.visitbelgium.com/?page=waffle)
On the other hand, pizza is a bread, an oven-baked flat bread generally topped
with tomato sauce and cheese. It is commonly supplemented with a selection of
meats, vegetables and condiments.
Pizza was first introduced in the early 1900s near Chicago and in New York
when Italian immigrants first arrived in the United States. Then in the mid 1900s, GI’s
from WWII began streaming back from Italy, bringing with them a renewed craving
for pizza. Although the pizza industry was highly expansive at this time, all of the
4
In doing pizza you can make your own dough or you can either buy a ready
store-bought pizza dough. We can make a pizza for dessert by simply topping a quick
baking powder-leavened dough with fresh or dried fruits.
According to Jenny Hope of Daily Mail - Pizza has always been seen as a
meal high in fat and big guilt factor. But according to a study, it can also cut your risk
of developing a range of cancers. Researchers discovered that those who ate pizza at
least twice a week were 59% less likely to develop cancer of the esophagus, had a
34% lower risk of throat cancer, and were 26% less likely to get colon cancer. Here is
growing evidence of the health benefits of a diet rich in tomato sauce, but this is the
first time that experts have claimed eating pizza can fight disease.
Dr. Silvano Gallus, of the Mario Negri Institute for Pharmaceutical Research
in Milan, said “We knew that the tomatoes used in the sauce are considered to be a
food that prevents certain tumors.”
The proponents came up with this history because they wanted to add
flavoring and immolation to waffle and pizza. Vegetable waffle with lots of benefits.
Since many people are worried of what they are eating, very curious of their weight,
the proponents created a food which can be consumed or eaten by everyone especially
children who does not eat vegetable.
To give a twist and make it more different than other waffle, the proponents
came up with waffle with twist of pizza as a toppings or filling. And the main
ingredient of this is the Malunggay “The Miracle Veggie.” Moring Oleifera as we all
know malunggay, is known as “The Miracle Veggie”, because of all its nutrients like
calcium, potassium, vitamin A, C, and protein. Malunggay leaves were once
considered “Poor Man’s Vegetable” but now “Miracle Free” or nature’s medicine
cabinet (Fuglie LJ 2000). Waffles are rich in fibers, antioxidants, and minerals while
5
pizzas helps in cancer, contain vitamins A, C and B6, chromium, fiber, helps lower
blood sugar and cholesterol
Combining the two product waffle and pizza will be different from other
pizzas and waffles that you can buy in the market. The possibilities are nearly
countless.
Nutritional Benefits
Longganisa benefits:
Vitamin B, B12, copper, protein and carbohydrates
Malunggay benefits:
Vitamins A, B, and C, protein, iron and calcium, it aids for anti-tumor cancer,
anti-microbial, anti-bacterial, anti-fungal, it inhibits inflammation.
Carrot benefits:
Rich in vitamin A, helps fight and aid for cancer (lung,corolectal,prostate
cancer, leukemia (MNT July 06, 2015 Monday)
Red Bell Pepper contains :
Source of vitamins A, C, and B6
White Onion benefits :
Rich in vitamin C, chromium, fiber, and helps lower blood sugar and
cholesterol
Cheese provides :
Calcium and protein, as well as some vitamin A, B12, riboflavin, zinc and
phosphorous. And it's a source of conjugated linoleic acid (CLA), a fat that
may have anti-cancer, weight-reducing, and heart-protective effects.
Pineapple benefits:
Decreases the risk of obesity, and overall mortality, diabetis, heart disease, and
helps promotes a healthy complexion and hair, increased energy and overall
lower weight, asthma prevention, cancer, helps blood pressure
(medicalnewstoday.com/articles/276903.php Thursday June 18, 2015).
6
CONCEPTUAL FRAMEWORK
The proponents were able to produce the product from raw ingredients
through organized procedure to its output itself.
The group would like to identify the acceptability of the proposed product
which is the “Wazzap–Waffle Pizza”. This study is conducted to determine how it
will affect food service industry and individuality, as well as the contributors of
waffles and pizzas. It is conducted to see how respondents would react and if the
product attains the expected qualities of the consumers in terms of texture, aroma,
appearance and taste. Also, part of our problem was to differentiate the health benefits
of our product to the other existing related products and through the use of some data
and survey questionnaire, the solution to our problem will be answered.
This study aims to describe and analyze the development and testing of Wazzap-
Waffle Pizza.
ASSUMPTION
respondents are the consumers who mostly eat in a fast food restaurant, specifically
the students and faculty staffs.
This research is adversely affected by how it tasted with each consumer and
their perspective about the proposed product.
10
Definition of Terms:
Appearance - it pertains to visual appearance the way in which objects reflect and
transmit light. The way that someone or something looks.
Aroma - Distinctive pervasive and usually pleasant or savory smell.
Batter - a mixture consisting chiefly of flour, egg, and milk or water and being thin
enough to pour or drop from a spoon.
Bake - a food cooking method that uses prolonged dry heat by convection, rather than
by thermal radiation, normally in an oven, but also in hot ashes, or on hot stones.
Bread - is a staple food prepared from a dough of flour and water, usually by baking.
Caramelized - browning of sugar.
Dough - a thick malleable, sometimes elastic, paste made out of any cereals (grains),
leguminous or chesnut crops.
Flavor - is the distinctive taste of a food or drink.
Fluffy - being light and soft or airy.
Frugality - the quality of being economical with money or food; thriftiness.
Nutrition - is the process of providing or obtaining the food necessary for health and
growth, the branch of science that deals with nutrients and nutrition, particularly in
humans.
Pizza - oven-baked flat bread generally topped with tomato sauce and cheese.
Taste - is the sensation of flavor perceived in the mouth and throat on contact with a
substance. The sensation of flavor perceived in the mouth and throat on contact with a
substance.
Texture - It is the feel, appearance, or consistency of a surface or a substance. It is the
physical feel of something – smooth, rough, fuzzy, slimy, and lots of textures
something in between.
Topping - a layer of food poured or spread over a base of a different type of food to
add flavor.
Waffle - one of the most preferred bread varieties to the delicate taste and heaviness.
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CHAPTER TWO
Research Methodology
TYPE OF RESEARCH
The study attempted to describe and analyze the testing and development of
the “Wazzap-Waffle Pizza”. The researchers were able to gather accurate and reliable
data. The experimental method was used by the researchers and it is usually taken to
be the most scientific of all methods, the ‘methods of choice’.
The Respondents of the stated research came from the students and teaching
staffs of Don Honorio Ventura Technological State University, and individuals that
came from outside the vicinity of Don Honorio Ventura Technological State
University. They are available enough to answer questions. Fifty respondents from the
students, 25 respondents came from the teaching staff of Don Honorio Ventura
Technological State University and the remaining 25 respondents came from
individuals who are chosen to be participants of our study. Since they have a large
quantity, we would not able to acknowledge them all and merely 100 respondents in
total.
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In this technique each member of the population equally has the chance of
being selected as subject. The entire process of sampling is done in a simple step with
each subject selected independently of the other members of the population.
The specific probability sampling that was applicable was the simple random
sample which is the basic sampling method assumed in the statistical methods and
computations, also guarantees that each individual has an independent and equal
chance of being selected. The population is not entirely known to avoid bias and keep
the sample representative. This method is very fair and unbiased.
RESEARCH INSTRUMENT
DATA ANALYSIS
Frequency:
F = x1 + x2 + x3 + x4 + x5
Where:
F = Frequency
x1 = Very Acceptable
x2 = Acceptable
x3 = Moderately Acceptable
x4 = Less Acceptable
x5 = Not Acceptable
Percentage:
X
%= x 100
F
Arithmetic Mean:
X = ∑ xif i
n
Where:
x = arithmetic mean
xi = class mark
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fi = corresponding frequency
n = number of respondents
Standard Deviation :
σ= ∑( x – x) 2
√ n−1
Where:
x = arithmetic mean
n = number of respondents
Coefficient of Variation
σ
CV = x 100
x
Where:
CV = coefficient of variation
TECHNICAL ASPECT
The first waffle that was made was the Belgian waffle and from that different
varieties are made like the Armenian Waffle, Liege Waffle, Hongkong Waffle,
Krumkake, Malt Waffle, waffle cone, waffle pie,potato waffle, soft waffle, waffle
hotdogs, chocolate waffles and lots more. Demand for it is spreading worldwide and
can be bought in the outlets or can even be made from home.
From its origins in the Naples-region of Italy, pizza has become a mainstay in
the North American diet. Pizza arrived in the United States in the early 1900s thanks
to a large population influx of Italian immigrants.
The popularity of pizza in the United States grew with the return of American
troops to the U.S. after being stationed in Italy during World War II. Upon their
return, the troops brought home to the U.S. a demand for the dish they had enjoyed in
Italy, which expedited the mainstreaming of pizza into American cuisine, and some
years later to the one Canada.
Because of this boom in demand, pizzerias began their expansion between the
mid-1940s and early-1960s. Companies that were founded in this timeframe that
would become mainstays and market leaders in the pizza business include Pizza Hut,
Little Caesars, and Domino's.
Currently, the quick service market for takeout and delivery pizza is an
especially saturated sector in Canada, as declared by Background Food service
consultant Douglas Fisher. “I think it’s a really price-sensitive market and it’s really
tough to penetrate it,” he said.
16
It is believed that the carrot was first cultivated in the area now known as
Afghanistan thousands of years ago as a small forked purple or yellow root with a
woody and bitter flavor, resembling nothing of the carrot we know today.
California, the largest producer of carrots, produces more than 70% of carrots
produced in the United States, followed by Michigan. North Dakota produces 10.7
million pounds, equivalent to 0.3% of the total carrots produced. As North Dakota
increases its production, some other marginal producing regions reduce their
production. North Dakota may be able to increase its carrot production area to 8,000
acres (Economic Analysis Producing Carrots Won W. Koo& Richard D. Taylor).
Strong global demand and stagnant production in other countries has led to
increased exports of U.S dairy products in recent months, generating more money
from dairy farmers but resulting in likely price hikes of 10-20 percent at the retail
level in some markets, according to analysts, “demand has been greater than supply
for the last several months”, said U.S dairy analysts Jerry Dryer. “Prices are peaking”.
Dryer said the current farm price for milk is about $23 per hundredweight, compared
to $17-$18 per hundredweight this time a year ago. Demand from China in particular
has been a factor in increasing exports of U.S dairy products, China’s increased
demand in 2013 alone equaled the total increase in milk production in the United
States, the European Union, Australia, and New Zealand, according to the National
Milk Producers Federation Dallas, Texas- based Dean Foods Co, the largest U.S
dairy processor, cited global demand pressures when it warned earlier this month that
its profits were being squeezed by a surprise rise in the price of raw milk. Dair
economics Mary Ledman said milk prices have been creeping upward since mid-2013
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because of global demand for milk powders, and accelerated recently as domestic
cheese posted an all-time high price at $2.36 a pound at the end of January.
“This spike in the cheese market will result in the highest fluid milk price on
record in March”.
For consumers of fluid milk, that means some market their retail price may
increase in abut 10-20 percent, she said. Milk production was up slightly in December
from the same month a year earlier, according to the most recent report from the U.S
Department of Agriculture, and there were roughly 8.5 million milk cows, also up
from a year ago. But overall, farmers have been hampered in efforts to increase
production due to a mix of factors that include high feed costs and poor weather. Milk
production rose just 0.4 percent in 2013 compared to 2012, the National Milk
Producers Federation.
Eggs come from a poultry cliff of suppliers. Eggs are a never-ending supply
and demand. Egg demands are always high. According to Ms. Rehemah Mutyaba,
who has been in the business for 20 years, eggs business yields depending on how
much one invests.
“It is not only money but also time, the more time you give to the chicken, the higher
the production of eggs you will have,” she notes.
The pineapple plant is herbaceous perennial with a short, stout stem and a
rosette of waxy, strap-like leaves, two and a half to five feet high with a spread of
three to four feet. According to David Ivanovic, in 2008, pineapple imports for the
EU-15 have witnessed another big jump in terms of pineapple shipments. Between
2004 and 2008, arrivals have grown by nearly 80%, representing an annual growth
rate of 15%. Costa Rica is the main locomotive in this highly competitive market,
19
growing from 250,000 metric tons in 2004 to 670,000 four years later. Latin
American suppliers are confirming their leaderships while traditional West African
suppliers are progressively switching their products from Smooth Cayenne to MD-2
varieties.In 2008, pineapple imports recorded a CIF value of €595 million.
According to the FAO and the Export-Import Bank of India, the demand for
healthy and organically produced pineapples is expected to increase considerably over
the next 10 years. Generally, the growth rate of organic markets is significantly higher
than that of conventional markets, and that should hold true for the organic pineapple
market too, demand currently outstrips supply. Retailers increasingly demand organic
pineapples of the MD2 type (MD2 is a hybrid pineapple with a golden skin color
when mature). In 2011, the commercial export of pineapples requires a modernized,
structured supply chain. A private sector focused legal and regulatory environment
that assures stringent rules on food quality and safety are also a requisite. Policy
formulation must be integrated across sectors as a fillip to overall competitiveness.
SALTON SEA – During the first week of December, a freak cold snap froze 400
acres of bell pepper fields near the Salton Sea. Within a day, brown crept into the
pepper skin. Within a week, peppers shriveled up.
In terms of both farm value and per person domestic consumption, the onion
industry represented the fifth most-valuable vegetable produced in the United States,
with a 2012 fresh market farm value of $944 million. In 2012, the average American
consumed 21.3 pounds of onions, up slightly from 1998 per capita consumption of
19.5 pounds per person. Fresh uses account for most consumption (93% in 2012).
Historically, demand rapidly increased during the 1970s as the popularity of fast food
hamburger chains featuring onions on burgers and onion rings as side orders
increased. In the 1980s, the rising popularity of restaurant salad bars increased onion
demand. By the end of the decade, demand continued to moderately increase as the
growing popularity of pizza, pasta, salsa and other ethnic cuisines increased. The
booming economy of the 1990s propelled demand for away-from-home foods, many
of which feature onions. One-third of fresh market onions are consumed away from
home, with full-service restaurants accounting for 15 percent of this target market.
21
COST ANALYSIS
QUANTITY QUANTITY
PURCHAS COST EXTENSI
INGREDIENTS AS EDIBLE
E PRICE UNIT ON COST
PURCHASE PORTION
Egg 2 pcs 2pcs P 5/pc 5/pc P 10
All Purpose Flour 480 g 2 cups P 40/1kl 0.040 P 19.2
Milk 420 ml 1 ¾ cups P 56/ 1l 0.056 P 23.52
Veg. Oil 60 ml 1/4 cups P 20/175ml 0.114 P 6.84
White Sugar 5g 1 tsp P 15/120g 0.125 P 0.63
Baking Powder 20 g 4 tsp P 12/50g 0.24 g P 4.8
Salt 5g 1tsp P 5/250g 0.02g P 0.1
Malunggay 10 g 2 tsp P0 0g P0
Pizza Sauce 230 ml 230 ml P 18/115ml 0.157 P 36.11
Longganiza 8pcs 8 pcs P 40/8pcs 5 each P 40
Cheese 200 g 200 g P 50/200g .25 P 50
Red Bellpepper 100 g 60 g P 25/240g 0.104g P 10.4
White Onion 30 g 2tbsp P 10/240g 0.042g P 1.26
Carrots 30 g 2 tbsp P 12/500g 0.024 P 0.72
Pineapple 115g 115g P10/115g 0.087 P 10.01
Total Cost P 213.59
/ 16.00
13.35 Php
+ Packaging 2.00Php
15.35
/ Mark- up 80%
MALUNGGAY
BAKING POWDER CARROTS PIZZA
LEAVES
SAUCE
Pineapple Onion
Bellpepper
23
Longganiza
Cheese
Vegetable Oil
SCHEMATIC DIAGRAM
WORK PLAN
25
Remove them from the oven toaster then place them on a clean
container.
FIGURE 3
26
FINISHED PRODUCT
(WAZZAP-WAFFLE PIZZA)
27
FIGURE 4
PRODUCT PACKAGING
MARKETING ASPECTS
ADVANTAGES:
CHAPTER THREE
2% 2% 4%
8% 16-20 y/o
21-25 y/o
26-30 y/o
36-40 y/o
65%
41 y/o and above
In this figure, the age of the respondents is being identified. Out of 100
respondents 63% came from the age between 16-20 years old, 18% from the age
between 21-25 years old, 8% from the age between 26-30 years old, 4% are from the
age of 41 years old and above and the remaining 2% are the age between 36-40 years
old. If we are going to offer waffle pizza in the market, based on the result most of our
consumers would be the age bracket of 16-20 years old which are mostly students.
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Figure six reviews the gender of the respondents and out of 100 respondents
50% are composed of males and the remaining 50% are females. Therefore based on
the result, the number of males and females which are randomly surveyed are equal.
4%
Yes No
96%
Figure seven discussed if the respondents were eating waffle. Out of 100
respondents 96% said they eat waffle and only 4% don’t eat waffle. In conclusion,
almost all the respondents surveyed know and eat waffle. Waffle is a known product
and is a comfort food for most people. If the researchers offer an innovated waffle
product then based on the result it has a big chance on the market.
Yes No
100%
In this figure, the respondents were asked if they eat pizza and based on the
survey 100% said yes. In conclusion, all of the respondents are eating pizza, based
with the results,if we are going to offer innovative product in the markets there is a
possibility that they will buy and patronize it.
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31%
Yes No
Sometimes
61%
8%
The respondents were asked if they eat malunggay, and 61% of the
respondents answered yes; 31% answered that they only eat malunggay sometimes;
while the remaining 8% answered, no they do not eat malunngay. In conclusion,
eventhough there are still respondents who do not eat malunggay, it is still possible
that the product that has malunggay to be offered would be patronized and consumed
by consumers. Malunggay infusion with waffles are quite different and rare.
(EdLagman.com)
2%
Yes No
98%
The proponents asked if the respondents will avail a waffle pizza once its
available in the market,98% of the respondents says yes they will avail it and 2% will
not avail it. In conclusion, if we offer the product waffle pizza in the market most of
the consumers would avail it and the proponents will profit with the product. The
proposed product has a big chance in terms of market acceptability.
19%
48% 15 php
20 php
25 php
33%
The respondents were asked if they are willing to spend for a waffle pizza.
Forty eight percent are will to spend 15php for a waffle pizza, 33% are willing to pay
20php and 19% are willing to spend for a waffle pizza. In conclusion, since 50% of
our respondents were students and most of our respondents came from the age bracket
of 16-20 years old, most of the respondents answered they are willing to spend 15php
for a waffle pizza since this price is budget friendly and affordable.
33
1%
16%
32%
19%
The respondents were asked to rate the product in terms of being new and
different from other products that are currently available. The respondents answered,
33% of them says the product is extremely new and different; 31% says it was
somehow new and different. Nineteen percent answered that the product was very
new and different; 16% of the respondents says it was slightly new and different;
while 1% answered it is not at all new and different. In conclusion, it is shown that the
product is extremely new and different than the other waffles and pizzas being offered
in the market.
34
2%
25%
33%
Excellent
Very good
Good
Needs improvement
40%
The respondents were asked to rate the product in terms of appearance. And,
thirty three percent says that the appearance is excellent, 40% said the appearance was
very good, 25% of the respondents answered the appearance was good and 2% of the
respondents said that the appearance needs to be improved. Since majority said that
the appearance was very good therefore we still have to improve its appearance.
1%
23%
30%
Excellent
Very Good
Good
Needs Improvement
46%
The respondents were asked to rate the product in terms of taste. Thirty
percent of the respondents said that the taste is excellent, 46% said the taste is very
good, 23% of the respondents answered the taste was good and 1% of the respondents
said the taste needs to be improved. The result was, most of the respondents agreed
that in terms of taste of the product it is very good but still needs to be improved so
that more consumers will avail the product and buy often.
3%
26%
33%
Excellent
Very good
Good
Needs improvement
38%
The respondents were asked to rate the product in terms of texture. Twenty six
of the respondents said the texture was excellent, 38% said the texture is very good,
33% of the respondents said the texture was good and 3% of the remaining
respondents said the texture needs to be improved. Since most of the respondents
answer were mostly very good and good, in conclusion the texture of the product still
needs to be improved so that more consumers will buy and eat the product more often.
36
2%
25% 30%
Excellent
Very Good
Good
Needs improvement
43%
The respondents were asked to rate the product in terms of color. Thirty
percent of the respondents said the color is excellent, 43% said the color is very good,
26% of the respondents answered the color was good and 1% said it still needs to be
improved. In conclusion, when it comes to the color of the product it was very good
but still needs to be improved to make it more attractive and catchy.
1%
26%
41%
32%
The respondents were asked to rate the product in terms of nutritive value.
Forty one percent said the nutritive value of the product is excellent, 32% said the
nutritive value was very good, 26% of the respondents said the product was good and
1% of the respondents said the nutritive value of the product needs to be improved.
Since the respondents mostly said it was excellent it has an edge over a plain pizza or
waffle since it has nutritive contents.
38
The researchers asked 100 respondents: students, teaching personnel and non-
teaching personnel of Don Honorio Ventura Technological State University to rate
our product according to its appearance, taste, texture, color and nutritive value using
the following rating system.
Legend:
5 – Excellent
4 – Very Good
3 – Good
2 – Poor
1 – Needs Improvement
Responden Nutritive
Appearance Taste Texture Color
t Value
1 5 5 5 5 5
2 5 5 5 5 5
3 5 5 5 4 5
4 5 4 4 4 5
5 5 4 4 5 5
6 4 4 4 4 4
7 4 4 5 5 4
8 4 4 5 5 4
9 4 5 5 5 5
10 4 4 4 5 5
11 5 4 4 4 5
12 5 5 4 4 3
13 5 4 4 4 4
14 5 5 4 4 1
15 5 5 4 4 5
16 3 5 4 4 4
17 3 4 4 4 4
39
18 4 4 5 4 3
19 4 4 5 4 3
20 4 4 5 5 5
21 4 4 5 5 5
22 4 5 5 5 4
23 1 4 4 4 4
24 5 4 4 4 4
25 5 4 4 5 4
26 5 5 4 5 5
27 5 4 4 4 3
28 5 4 5 4 5
29 3 5 4 4 4
30 3 4 3 4 4
31 3 4 4 5 4
32 1 5 3 5 4
33 4 5 3 4 5
34 4 4 3 4 3
35 4 4 3 4 5
36 4 4 3 3 5
37 4 4 3 4 3
38 4 4 3 4 3
39 4 4 3 3 3
40 4 5 3 5 3
41 4 5 3 3 4
42 4 4 3 5 4
43 5 5 5 5 4
44 5 3 5 3 3
45 5 4 3 4 5
46 5 5 3 3 5
47 5 3 5 4 5
48 3 4 5 4 5
49 3 4 3 5 3
50 3 3 4 3 3
51 3 5 5 4 5
52 3 5 3 5 5
53 5 4 4 3 4
54 4 3 3 4 4
55 5 5 5 4 4
56 4 4 4 5 5
57 5 4 3 3 4
58 4 3 3 3 3
59 5 1 4 5 3
60 4 4 4 5 5
61 5 3 5 3 5
62 4 4 3 4 4
63 5 4 3 5 4
64 5 3 3 5 4
65 4 3 5 4 3
40
66 5 4 5 3 3
67 5 5 3 4 5
68 5 3 4 3 5
69 4 3 4 5 4
70 4 3 4 3 4
71 4 3 4 4 5
72 4 5 4 4 4
73 3 3 5 5 4
74 3 3 3 3 4
75 3 3 1 3 3
76 3 3 1 4 3
77 3 3 3 4 5
78 3 4 4 4 3
79 3 4 4 5 5
80 3 4 3 3 4
81 3 4 4 4 4
82 3 3 3 5 4
83 5 5 1 5 5
84 5 5 3 5 3
85 5 5 3 4 5
86 3 5 4 3 5
87 3 4 4 3 5
88 3 3 3 4 3
89 3 4 3 1 5
90 3 4 5 3 3
91 4 4 5 3 3
92 4 4 3 3 5
93 4 3 4 1 3
94 4 3 4 4 3
95 4 3 4 3 3
96 4 5 5 3 5
97 4 5 5 3 5
98 4 5 3 4 5
99 4 3 4 4 5
100 4 3 4 3 5
Total = 100 402/100 404/100 384/100 399/100 412/100
Mean 4.02 4.04 3.84 3.99 4.12
S.D 0.872 0.786 0.913 0.742 0.805
C.V 21.69 19.46 23.78 18.6 19.54
41
The researchers used Four-Point Scale Descriptive Rating for the interpretation of the
recorded data.
The researchers used the Likert Scale for the interpretatyion of the acquired
data.
Interpreting the results for the standard deviation for Wazzap-Waffle Pizza,
large percentage of the respondents rated its appearance,texture,taste, color and its
nutritive value is acceptable, shows a consistency and has a positive outcome.
CHAPTER FOUR
SUMMARY
The respondents profile was gathered according to: age, gender, and
their preference to pizza and waffles. For age 16- 20 years old (63%); 21-25 years old
(18%); 26-30 years old (8%); 36-40 years old (2%); and 41 years old and above
(4%).Regarding the gender of the respondents who answered our questionnaire
females are 50% and males are 50%. One hundred percent (100%) of the respondents
eats pizza while ninety-eight percent (98%) eats waffles. The product has been rated
by the evaluators as “very good”, therefore the product is acceptable, can compete
with other direct competitors and has a positive outcome in the market.
FINDINGS
Texture is the way how one feels the food product in his/her mouth or even in
his hands or finger, acceptable texture of product depends on the kind of proposed
product. The texture of the product has been rated by the evaluators as (3.84) very
good which means that evaluators are satisfied with the texture.
evaluators rated the taste of the product as (4.04) very good which is all acceptable
rating.
Nutritive Value is the nutrient content of the product. This value depends on
the quality of a food and the amount of the essential nutrients (Vitamins, Mineral and
etc.) which it contains. Regarding the nutritive value evaluators are satisfied with the
nutritive value the product contains they rate the product as (4.12) very good.
CONCLUSIONS
RECOMMENDATION
In the data that has been gathered there are still factors that needs to be
improved to make it. In addition, the following actions should be taken for the
improvement of the product:
BIBLIOGRAPHY
Dear Ma’am/Sir,
We, the students of Don Honorio Ventura Technological State University
taking up Bachelor Science in Hotel and Restaurant Management, are in the process
of gathering data for our thesis entitled “Development and Acceptability of
Wazzap-Waffle Pizza”.
In line with this, we would like to ask for your permission to administer our
survey questionnaire. The data to be gathered will be used for our evaluation of our
product.
Directions: Put a check on the square provided corresponding to your answer.
1. Name (Optional): _____________________________
2. Age : 16-20 y/o 21-25 y/o 26-30 y/o
31-35 y/o 36-40 y/o 41y/o and
above
3. Gender : Male Female
4. Do you eat waffle?
Yes No
5. Do you eat pizza?
Yes No
6. Do you usually eat malunggay?
Yes No Sometimes
7. If we will offer a waffle pizza would you avail it?
Yes No
8. How much are you willing to spend for a waffle pizza?
15php 20php 25php
9. How would you rate this product in terms of being new and different from
other products currently available? (Please select only one response)
Extremely new and different Very new and different
Somehow new and different Slightly new and different
47
Comments/Suggestions:
_____________________________________________________________________
____________________________________________________________________.
Proponents:
Noted by:
OIC-Dean, CHM
49
CURRICULUM VITAE
50
Career Objective:
Work Experience:
Educational Background:
National Qualification:
Character References:
I hereby certify that the above information are true and correct to the best of
my knowledge and belief.
Career Objective:
Work Experience:
April 09, 2012- June 04, 2012 The Old spaghetti House
300 hours ( OJT)
Assistant Chef & Food Server
Second Level, Marquee Mall, Angeles
Educational Background:
National Qualification:
Character References:
I hereby certify that the above information are true and correct to the best of
my knowledge and belief.
Career objective:
Work Experience:
Educational Background:
National Qualification:
Character References:
I hereby certify that the above information are true and correct to the best of
my knowledge and belief.
Career Objective:
To learn and work professionally with a high degree of dedication and involvement in
a achieving the aims and goods of the establishment.
Work Experience:
Educational Background:
National Qualification:
Character References:
I hereby certify that the above information are true and correct to the best of
my knowledge and belief.
Jenny M. Mariano
San Isidro, Sta. Rita Pampanga
+63916-523-0928
Career Objective:
Work Experience:
April-May 2013 CAFÉ RUSTICO
Jose Abad Santos Avenue, San Fernando
Pampanga
Janitress/Waitress/Kitchen Helper
Educational Background:
National Qualification:
Character References:
09175046833
I hereby certify that the above information are true and correct to the best of
my knowledge and belief.
Jenny M. Mariano
63
Jennylyn Montemayor
#02 Purok 6 Solib, Floridablanca Pampanga
0917-555-5943
jennylyn_montemayor2424@yahoo.com
Career Objective:
Work Experience:
Educational Background:
National Qualification:
Character References:
I hereby certify that the above information are true and correct to the best of
my knowledge and belief.
Jennylyn M. Montemayor
65
Edrian Ocampo
#98 Crossing Sto. Tomas, Lubao, Pampanga
0935-189-1402
ocampo_edrian@yahoo.com
Career Objective:
To succeed in an environment of growth and excellence and earn job which provides
me job satisfaction and help me achieve personal as well as organizational goals.
Work Experience:
Educational Background:
National Qualification:
Character References:
I hereby certify that the above information are true and correct to the best of
my knowledge and belief.
Edrian Ocampo
67
Clarisse R. Pineda
#175 San Antonio Lubao, Pampanga
0905-717-7499
p.clarisse@yahoo.com.ph
Career Objective:
To work in an organization where I can acquire new knowledge and sharpen my skills
and put my efforts or achieving organization as well as individual goals.
Work Experience:
Educational Background:
National Qualification:
Character References:
I hereby certify that the above information are true and correct to the best of
my knowledge and belief.
Clarisse R. Pineda