LIFETOUCH VIEW STUDIO

BSAIS 4G
Group 9

Dela Cruz, Hyacinth Raine T.

Escosio, Hallia Gwyneth C.
Magcalas, Angelica G.
Rosario, Jaydee R.
Vergara, Jamal Marie T.
 Chapter I
PROJECT BACKGROUND

Introduction
To preserve the priceless moments of their lives, families require photos. Families of
working people are often busy, so if too much time passes between pictures, these memories will
be lost forever. Parents require photos of their children multiple times a year because babies in
particular grow quickly.

As a child, we experienced a lot of things in life. Some of the things that some of us did
during our younger years include: our first step as a baby, getting a medal in school, riding a
horse, and visiting a zoo. As we get older, our ability to remember every single detail of our past
is not guaranteed. The thing with great moments is that they only ever seem to happen in
retrospect, which is why photos are essential.
 
Photographs are considered today as the center of attention on the internet. Social media is
boring without photos. Everyday experiences are shared on social media in terms of pictures.
People capture moments to be remembered. The more distinctive and impressive the photos are,
the more they stand out in someone’s eyes.
 
There is a great place where you can capture all of your precious memories without being
bothered about the angle or image quality. The self-photo studio is currently the most popular
method of taking photos. Self-photo studios are essentially professional photo studios where you
can take high-quality pictures on your own with a single click. The studio has everything you
require, including a professional camera, lighting, backdrops, and, of course, the shutter.
Additionally, you can immediately receive your color-graded pictures as both a soft copy and a
printed copy after shooting.
 
A self-photo studio is ideal for those people who feel awkward in front of the camera,
especially when there is a photographer. This self-photo studio allows everyone to capture
moments freely without being self-conscious about their pose and how they look in a photo.
1.1 Service History
The origins of the photographic studio began back to the 1840s when Henry Fox Talbot
and Louis Daguerre invented procedures for capturing camera pictures. The early
photographic studios used natural daylight to create photographic portraits, generally above
and to one side of the subject. Photographic studios began using flashes in 1840, and the next
technical innovation, magnesium wire, became the new artificial light source in 1864.
However, not everyone could afford it because they were quite expensive and hazardous.

In 1840s, they saw a rapid expansion in the science that would contribute to the
advancement of studio photography. The first photographic studio was Niépce's, Studio
photography became widely used after the invention of Daguerreotypes in 1840. With
individuals wanting to have themselves and loved ones captured in the new medium, most
early photography studios focused on portrait photography due to its financial viability.

With improvements in tools, technology, and methods, studio photography began to take
hold as it became simpler to create beautiful photos indoors. Today, images form the
backbone of the internet; without them, your social media feed would be a little less
dynamic. Early 1900s photographers would hardly recognize the medium of photography
today. The widespread availability of digital point-and-shoot cameras, DSLRs, mirrorless
cameras, and smartphones has made photography more accessible than ever.

Self-photo studios originally gained popularity in South Korea, where you may take
professional-looking images in a studio without a photographer. A self-photo studio is a great
option for individuals who are camera-shy and want some solitude in order to feel relaxed
and have fun while taking pictures.

It is a place where you may capture all of your favorite moments without worrying about
the angle or quality. Self-studios are essentially professional studios where you may take
 high-quality images yourself with the push of a button. The studio has everything you need, a
professional camera, lighting, music, backgrounds, and a remote button.

DATE CAMERA
1839 Limelight
1840 – 1864 Magnesium Wire
1870 Strobes

Genres within Studio Photography

Advertising Still Life Portraiture Fashion Fine Art
Illustration

Covers many
photographic The first
genres, the photograph The first
taken using commercial The first
most often Refers to
light sensitive use of halftone
seen being photographs
emulsion was photography reproductions
still life and that are
a still life of was in the direct from a
fashion. created to
the view. reproduction photograph
of portraits. were fulfil the
appearing creative vision
regular basis. of the artist.

1.2 Company Description

Lifetouch View Studio is a self-photo studio that provides high-quality photos of every
emotion we create. The goal is to preserve your precious memories with each other. The beauty
of it is that you can take your own photos of anything you want. We provide the backdrops, the
props, the camera and other essentials for taking photos. We also have a standby photographer in
case you’re not comfortable taking your own photo. We assure you that our photographer can
give you a satisfactory photo. We also furnish our photos in pressed flower frames and in a
special frame. We accept family, friends, and even individuals.
 We named our studio Lifetouch View because we want every photo that we provide to be a
life-touching moment, not just an ordinary piece of paper. We want you to feel that every time
you see your photo you remember the great memory you had in our studio, that the piece of
paper is not just a piece of paper but a long-lasting moment that you need to keep.

1.3 Project Proponents

NAME ADDRESS

Dela Cruz, Hyacinth Raine T. Sierra Madre St. Purok 6, San Pedro, CSFP

Escosio, Hallia Gwyneth C. 76 Pinagbarilan St. Poblacion, Arayat,

Pampanga
Magcalas, Angelica G. Blk 29 Lot 2 phase2 Bulaon rest. CSFP

Rosario, Jaydee R. 07 Purok 4 Fortuna Floridablanca, Pampanga

Vergara, Jamal Marie T. 247 Purok 6 Divisoria Mexico, Pampanga

Table 1.1: Project Proponents’ name and address

1.4 Target Location

The Lifetouch View is located at 2nd floor, San Agustin Mall, Mac Arthur Highway, City of
San Fernando, Pampanga near Cer-Hill Subdivision Gate 2, St. Scholastica's Academy and Vista
Mall Pampanga. The proponents chose this location because this place is located in the capital
city of Pampanga where there are lots of Restaurants, Schools and different establishments that
people go to. The proponents also chose this location because it is easy access to all since it is
located at Highway which PUV's and PUJ'S can enter.
1.5 Company Mission
The entity’s mission is to provide both tangible and intangible form of high-quality memory
preservation through self-photography with an excellent customer service and assistance.

1.6 Company Vision

We want Lifetouch View Studio to be the first name that comes to people’s minds when
considering their photographic needs. To be the number one self-photography studio that helps
people preserve long-lasting memories for generations to come.

1.7 Company Objectives

 We provide a good quality of service for people who are seeking good memories of their
lives.
 It creates the perfect place for people who easily get self-conscious in front of a camera,
especially when there’s a photographer present.
 Provides private handling of photos; no one outside the team handles client’s files.
 A client’s permission is always important prior to posting any photos on social media,
and even when they change their minds, we would gladly remove the post.
 Offer a safe and COVID-free place, since all the equipment will be sanitized prior to use.
1.8 Company Logo
The main logo design represents the extent of Lifetouch View Studio. We made it
simple yet eye-pleasing for the customers to easily see and remember it. The LT is the
entity’s initial and placed “Photo Studio” to emphasize what kind of business Lifetouch
View is.

Brands typically have up to four separate logos, each of which can be used for a variety
of print and digital purposes. The primary logo is one of the versions; the other three are being
used for complementary functions to broaden up marketing and branding efforts. Here are the
other two logos the proponents prepared.
 Chapter II
ORGANIZATION AND MANAGEMENT STRUCTURE

Introduction
It takes a lot of effort to establish a business. To be successful, business owners must be
passionate and knowledgeable about the type of business they are venturing in. Research and
starting a business plan are part of the step of having an organize and well-thought-out business.
Through this, the business owners can identify the risks and the benefits they can acquire in that
kind of business.

This chapter comprises of information about the proposed business plan such as the
management theories, types of business organizations, organizational chart, as well as the job
descriptions and required qualifications of each employee, their wages, and paid holidays, as
well as the benefits that they can get in the company, the post-employment, management
policies, and the capitalization of the proponents.

2.1 Organization Management Structure

Theory Z describes the type of management that will be used by the organization. To support
employees and management in fulfilling diverse responsibilities, the organization must have a
fundamental organizational management theory. William Ouchi's Theory Z is employed by the
proponents. A unique and most effective management theory for increasing productivity,
performance, and results, as well as having profitable and effective employee. According to
Theory Z, individuals desire to maintain their professional and personal lives and appreciate an
environment at work where respect for the family, culture, and traditions is just as high as respect
for the work itself. Under Theory Z management, workers get a sense of coherence with their
coworkers as well as a sense of order, discipline, and a moral imperative to work hard. This
theory promotes mutual trust between employees and management. Employees who are
motivated to perform their duties and who are loyal to the company exhibit receptiveness and
trust, which leads to an agreement of cooperation, improved relationships among themselves,
and a decrease in contentions.
 Advantages of Theory Z

 Increased Productivity

The approach focuses on employee empowerment through training and other

motivational avenues, which leads to increased productivity for the employee.

 Employee satisfaction
The primary purpose is to ensure that employees are satisfied with working
for the organization. This boosts their confidence and improves their creativity
within the organization

 Loyalty
The theory promotes employee loyalty. It focuses on giving employees job
security so they will remain devoted to the business.

 Promotes trust and openness

Building trust between employees, managers, and other groups is important.
The presence of trust inside the company ensures honesty and integrity among all
employees.

 Commitment of employees
Theory Z places a strong emphasis on developing employees' skills as well as
creating incentives to encourage teamwork and dedication to daily tasks.

 Disadvantages of Theory Z

 Reluctant to initiate
Employees may be unwilling to participate due to fear of being criticized.
Even if they work with management, they may not have much of an influence
unless they understand the issues and show initiative. The involvement of
employees may also slow down decision-making.
  Employee retention
Even if you build a strong relationship with the employees and earn their
loyalty, they will still search for jobs with more job security

 Not applicable to different cultures

Since the theory is based on Japanese management practices, which have their
own culture, it may not be applicable in other cultures.

 Participative management not welcomed

Managers do not fully support employee involvement in decision-making.

2.2 Type of Business Organization

Lifetouch View Studio is a form of business wherein the business proponents are willing to
share their resources and their knowledge in the business. The kind of business that the
proponents are venturing in is a self-photo studio that provides service.

As a business organization, the proponents chose to be a general partnership. It is an

agreement between two or more people who share all of the jointly owned company's assets,
profits, and financial and legal responsibilities. Each partner in the business shares their skills
and abilities with each other. Because of this, each partner has equal rights, and there is no
discrimination with each partner's entry into the organization. This makes it easy to establish an
effective and positive working relationship.

 Advantages of a General Partnership

• Equal Rights Distribution
• Easy to Establish
• Better Management
• It is easy to raise capital from the proponents
• Benefit From a Partner’s Expertise
 • There are no tax withholding requirements for partners

 Disadvantages of General Partnership

• License Requirement
• Possibility of Disagreement
• Unlimited Liability of Partners
• Personal assets are at risk
• Sharing of losses
• Exposed to the self-employment tax

Rights and Responsibilities of Partners

 Rights
• Right to share profits
• Right to express opinion
• Right to be consulted
• Right to access books and accounts
• Right to give feedback and express ideas
• Right to take part in the conduct of the business
• Right to retire with the consent of other partners
• Right to share ownership of all business property

 Responsibilities
• Duty to act diligently
• Duty not to compete
• Duty of disclosure
• Duty to render true accounts
• Duty to be just and faithful to each other
• Duty to use the firm’s property properly
• Duty to not earn personal profits or to compete
 ARTICLES OF PARTNERSHIP
OF
LIFETOUCH VIEW STUDIO

Know all men by these presents:

That we, the undersigned, are Filipino citizens and residents, and that we are of legal age.
also possess the ability to manage the firm, and on this day, we deliberately link ourselves
together. A General Partnership as of this date, according to the terms and conditions set
down in the contract, and conditions are effective below after we've set forth and are
governed by applicable legislation of the Philippines' Republic.

And we are hereby certify:

ARTICLE I
The partnership shall be given the name of “Lifetouch View Studio” and shall use the
abovementioned company name to operate and conduct business.

ARTICLE II
That the main office is inside the studio of the partnership shall be located at the 2 nd
Floor. San Agustin Mall, McArthur Highway, San Fernando city, Pampanga, Philippines.
The changes on the location varies on the agreement of the partners.

ARTICLE III
That the names, surnames, and postal addresses of the general partnership are as follows:

NAME POSTAL ADDRESS

Dela Cruz, Hyacinth Raine T. prk 6, San Pedro, San Fernando, Pampanga
Escosio, Hallia Gywneth C. #76 Pinagbarilan St. Poblacion, Arayat, Pampanga

Magcalas, Angelica G. Blk 29 Lot 2 phase2 Bulaon rest. CSFP

 Rosario, Jaydee R. #07 Purok 4 Fortuna Floridablanca, Pampanga
Vergara, Jamal Marie T. #247 Purok 6 Divisoria Mexico, Pampanga

ARTICLE IV
That the capital of the said General Partnership is in the amount of PHP 2,500,000. The
contribution of each partners as follows:

NAME SHARES
Dela Cruz, Hyacinth Raine T. PHP 500,000
Escosio, Hallia Gywneth C. PHP 500,000
Magcalas, Angelica G. PHP 500,000
Rosario, Jaydee R. PHP 500,000
Vergara, Jamal MarieT. PHP 500,000

ARTICLE V
That the purpose of the business is to provide a good quality service and photos with the
intention to generate income that shall also be divided among the partners equally.

ARTICLE VI
That the company's partners will possess all of the rights and obligations supervision,
planning, advancement, business dealings, and contract and agreement signing among clients.

ARTICLE VII
That the co-partners will fairly and equally split the profit and loss as of their starting
capital serving as the basis for each co-partners.

ARTICLE VIII
That this partnership will be supervised by any or all of the general manager, who will be
in charge of running the business's activities. She shall possess the ability to carry out such an act
or transaction for the business using the partnership name operation and necessary and efficient
in managing the business and carrying out its legal objectives and services.

ARTICLE IX
The remaining partners may continue to run the partnership under the same name if a
partner leaves or retires from it for any reason, including death or insolvency. A retiring or
withdrawing partner must sell his or her interest in the partnership and provide seven (7) days'
prior written statement of their intention to do so.

IN WITNESS WHEREOF
We have hereunto affixed or signatures this ____ day of ___________, 2022 at _______,
Pampanga.

Dela Cruz, Hyacinth Raine T. Magcalas, Angelica G. Vergara, Jamal Marie T.

Escosio, Hallia Gywneth C. Rosario, Jaydee R.

2.3 Organization Chart

GENERAL MANAGER

LOBBY ATTENDANT ON CALL ACCOUNTANT PHOTGRAPHER

 Figure 2.1: Lifetouch View Studio Organizational Chart

The proponents form the organizational chart showing the roles and duties delegated to
each staff member, identify the duties and responsibilities of each, and describe how
authority flows within the organization to achieve the company's desired goals. A clear
understanding of how it works. The Lifetouch View Studio organizational chart shows that
the general manager is on the top most position that signifies the highest position in the small
company, followed by the finance officers who’s in charge of all the finances, and on the
same line, the human resource officer who’s tasked to manage man power like hiring and
firing, and teaching employees on what they must do.

2.4 Job Descriptions and Specifications

Position: GENERAL MANAGER

Job Description:
 Overseeing daily business operations.
 Developing and implementing growth strategies.
 Improving revenue.
 Generating reports and giving presentations.
 Analyzing accounting and financial data.
 Facing and solving client complaints.
 Supervising employees.

Job Specifications:
 At least 25-40 years old.
 Preferably with a bachelor’s degree in Accounting, Finance, Business, Operations
Management, or other related fields.
 Experience with at least 4 years if managing business
 Good knowledge of different business functions.
  Excellent communication skills.
 Highly organized.
 Have strong decision-making capability
 Have strong work ethics
 Computer literate
 Have the ability to motivate, lead people, and hold employees accountable for their
actions.

Position: LOBBY ATTENDANT (by shift)

Job Description:
 Greeting and assisting the clients.
 Answering inquiries.
 Provides information about the facility.
 Helps clients when needed.
 Cleans and maintains the facility look presentable and appealing to clients.
 Monitoring guest behavior.

Job Specifications:
 At least 18-35 years old.
 Must have at least a high school diploma.
 Preferably have experience in a customer service role.
 Good in communicating especially to clients.
 Must have a pleasing personality.
 Has a flexible schedule to work various shifts, including weekends, nights, and
holidays
 Has a friendly and helpful demeanor.

Position: PHOTOGRAPHER
 Job Description:
 Setting up photographic equipment.
 Editing and retouching images.
 Managing photography sessions.
 Recommend creative ideas to exceed expectations of goals and objectives.
 Worked closely with clients to get what they wanted for their photos and in order to
have a genuine photographic image when the clients asked for assistance in taking
their photos.

Job Specifications:
 At least 18-25 years old.
 Associate’s or bachelor’s degree in photography preferred.
 Must have experience at least 3 years in photography.
 Detailed knowledge of photography art, lighting, and editing.
 Highly organized.

2.5 Personnel/Administrative

2.5.1 Conditions of Employment

Lifetouch View Studio is still developing business. The working days of the General
Manager and Photographer is at Friday-Wednesday, 8 hours a day, 10:00 AM- 7:00 PM with
one rest days. Lobby Attendants will have a shifting schedule. Lobby Attendant #1 will have
3 working days starting Friday-Sunday and Lobby Attendant #2 will also have 3 working
days starting Monday- Wednesday.

Hours of Afternoon
Employees Work Time In Lunch Break Break Time Out
General 8 hours 10A:00M 12:00 PM to 3:00 PM to 7:00 PM
Manager 1:00 PM 3:15 pm
Lobby 8 hours 10:00AM 12:00 PM to 3:00 PM to 7:00 PM
Attendant 1:00 PM 3:15 pm
Photographer 8 hours 10:AM 12:00 PM to 3:00 PM to 7:00 PM
1:00 PM 3:15 pm
Table 2.1 Employees’ hours of work.

 Attendance
The regular days of works shall be (6) days of the week starting at Friday-
Wednesday which the studio is close on every Thursdays of the week. The General
Manager and Photographer are expected to attend 22-23 days of work monthly. Lobby
Attendants are expected to attend 12-11 days of work monthly. Regular hours of work
shall be (8) hours a day as determined by the Company. Lunch is one hour to be taken
between 12 pm to 1pm and the Company also provide 15 minutes break in the afternoon.
 Absences
Employees are required to arrive on time and not leave work before the end of
their working hour, unless they receive a permission by their manager. At the start and
end of each working day, the employees use the Company’s time tracker to record time in
and out. If there is a system failure the employee must log in the attendance sheet with
their signature handed by their general manager. If an employee is unable to report to
work due to sickness or any reason, he/she must update the general manager within
his/her official work schedule.
 Overtime
Overtime are possible for the employees due to answering inquiries and any other
reason if that so, early notice will be given, Overtime are paid by hours of work.
Overtime Payout Table
Employees Daily Regular Hours of Hourly Rate 25% of the 30% of the
Rate Work (Daily hourly rate hourly rate
Rate/Hours during Regular during
of Work) Workdays Special
Holidays
General 1,000 8 hours 125 31.25 37.5
Manager
Photographer 870 8 hours 108.75 27.19 32.63
Lobby Assistant 576 8 hours 72 18 21.6
Table 2.2: Overtime Sample Computation
 13th Month Pay
Each employee will receive 13th Month Pay at the end of the year and it is equal
to their monthly salary.
 Public Holidays
All Government Holidays shall be observed by the company, as stated to
Government Gazette each year. The company will give a list of these holidays to
employees at the start of each calendar year for reference.
REGULAR HOLIDAYS
January 1 New Year’ Day
April 9 Araw ng Kagitingan
Movable Date Maundy Thursday

Movable Date Good Friday

May 1 Labor Day

June 12 Independence Day
August 29 National Heroes Day
November 30 Bonifacio Day
December 25 Christmas Day
Decmber30 Rizal Day
Table 2.3 Regular Holidays

SPECIAL NON-WORKING HOLIDAYS

Chinese New Year
February 25 EDA Revolution Anniversary

Movable Date Black Saturday

August 21 Ninoy Aquino Day
November 1 All Saints’ Day
December 8 Feast of Immaculate Conception of Mary
Table 2.4: Special Non-Working Holidays

SPECIAL WORKING HOLIDAYS

 November 2 All Souls’ Day
December 24 Christmas Eve

December 31 New Year’s Eve

Table 2.5: Special Working Holidays

 Service Incentive Leave

o Sick Leave
Each calendar year of working, the employee is entitled to 10 days’ sick
leave. Sick leave credits that aren’t used throughout the year can be saved and use
it over the next year. Unused vacation leave in the excess of 5 days shall be
converted into cash.
o Emergency Leave
The company provides 3 Emergency Leave for each employee every year.
This shall be given to each employee for them to attend very urgent emergency
such as death/hospitalization of family member, fortuitous event that affects them
or any other circumstances that needs an urgent action and requires their presence.
 Salaries and Wages
Employees’ Salaries
Employees Daily Regular Rate Number Of Operating Monthly Salary
Days in a month

General Manager 1,000 26 days 26,000

Photographer 870 26 days 22,620
Lobby Assistant 576 26 days 14,976
On Call Accountant 1,500 Depending # of days -
to be called by the
General Manager

Table 2.6: Salaries

o Phil Health
All employees and the Firm must have a Phil Health Account and pay an amount
based on the month salary of each employee to cover the medical and hospitalization
need of the employee.
Employee Monthly Premium Monthly Employee Employer
Salary Rate Premium Share Share
General P 26,000 x 3% 780 390 390
Manager
Photographer 22,620 x 3% 678.3 339.15 339.15
Lobby 14,976 x 3% 449.28 224.64 224.64
Assistant
Table 2.7: Phil Health Sample Computation

o Home Development Mutual Fund (Pag-Ibig Fund)

All employees and the Firm are required to contribute HDMF an amount based on
the month salary of each employee.
o SSS
All employees and the Firm are required to contribute SSS an amount based on
the month salary of each employee.

 Payment of Salaries and Wages

Salaries are paid in the 15th and 30th day of the month and straight into the
employees’ bank account. If the 15th and 30th day of the month occur in holidays and
weekends the payout shall be made the day before the holiday.

2.5.2 Health Safety

Employees should follow this safety precaution to ensure the studios and people are
all well and maintained:
 Keep the door closed if possible

 Always keep the studio clean

 Keep liquids away from electrical equipment

 Wear your mask

 Disinfect all the time

 Minimize the people inside

2.5.3 Post-Employment
  Employee Misconduct
The Company will take disciplinary action when employees are found guilty of
misconduct or inappropriate action with the following:
o Breaking a disciplinary rule and company's rules and regulations

o Harming, fighting, arguing, or harassing fellow employees or even clients

o Drug and alcohol use while in the workplace

o Smoking within the premises

o Any type of fraud, and neglecting studio’s precautions

o Disobedience to duties as instructed

 Retirement
Employees are expected to retire at the age of 60. When the employee member
reaches retirement age and has completed the 5 years of service in the Company, the
employee member is entitled to receive amount 2 times their monthly pay.
 Resignation
If the employee decided to resign completing the contract time with the company,
they can receive their compensation but if they didn’t complete the duration of time in the
contract they can’t receive compensation.

2.6 Management Policies

2.6.1 Hiring Policies

Initial and Final

Submission of Resume Initial Screening
Interview
 Submission of Pre-
Job Offer
Employment

Lifetouch View Studio believes that selecting qualified people to fill positions
contributes to the business’s overall success. The business has a specific hiring and
evaluation process.

Applicants should submit their resume, the general manager will keep track of all
resumes as needed and positions will remain open until they are filled. The next step is
the initial screening. It is a preliminary step in the interview process. It does not
guarantee that the applicant will proceed to the next step. Those who do not meet the
qualifications will be eliminated, while those who do will be subjected to a standard
interview. In this step, there will be in-person interviews to learn more about the
applicants, including their skills, past work experience, and achievements, which will
help the business select the best candidate for the position. If the applicant passes the
standard interview, the final decision will be made after carefully assessing the
applicant’s background and information. All work requirements will be asked to bring by
the qualified and deserving applicants. They must submit the following pre-employment
requirements:
o Resume with 2x2 Picture
o COVID 19 Vaccination Card
o Photocopy of Valid I.D
o PSA birth certificate
o Transcript of Records/ Diploma
o NBI Clearance
o SSS
o PAG-IBIG
o PHILHEALTH
 o BIR Forms
o Police Clearance
o Barangay Clearance

2.6.2 Marketing Policies

 Monitoring marketing expenditure and ROI (Return of Investment) calculations of the
firm’s actions
 Setting marketing efforts on entry products/packages for baby pictures, school
pictures, family portraits, etc.
 Get an easy-to-navigate website

2.6.3 Finance Policies

 The Annual Finance shall be written so that all financial activities and associated
matters are fully disclosed.
 Issuing receipts for every client in online payment or cash to cash basis.
 Act with honesty and integrity, avoiding actual or perceived of interest in personal
and professional interactions.
 Financial Records and receipts must be kept to avoid financial conflicts.
 Maintaining the confidentiality of company’s financial information.

2.7 Systems and Forms Design

These are the forms to be used by the employees on a day-to-day day operation.

2.7.1 Employee Requisition Form

Th is employee requisition form must be used by all the employees to recruit
manpower if and only if it is needed. A job requisition is a formal document used by department
heads to request the hiring of new employees. Formal applications for new jobs are made
through job requisitions. The paper highlights the organizational need for new positions and the
budget needed to hire new employees. Simply put, job requisition seeks new employers.
 Figure 2.2: Employee Requisition Form Sample
2.7.2 Application Form
Lifetouch View Studio will be requiring a fill-outed application form that distinguishes the
applicants’ personal information such as educational background, etc.
Figure 2.3 Application Form Sample
2.7.3 Employee Monthly Time Card
Employees under Lifetouch View Studio will be using a monthly time card to monitor the
timeliness of each employee in the work place. This monthly time card shows the daily time

records, which are used to track their tardiness on a day-to-day basis.

Figure 2.4 Employee Monthly Time Card Sample
2.8 Company Uniform
Lifetouch View Studio will provide one free uniform for each employee, any additional
uniform ordered and adjustments to the original uniform will have an additional expense paid by
the employees.

Figure 2.5 Uniform design for both General Manager and Lobby Assistant
 Figure 2.6 Uniform design for the Photographer.
2.9 Capitalization

Proponents Complete Address Position Share Capital

%
Dela Cruz, Hyacinth Purok 6, San Pedro, San Fernando, Co-Partner 20% 500,000
Raine T. Pampanga
Escosio, Hallia 76 Pinagbarilan St. Poblacion, Co-Partner 20% 500,000
Gywneth C. Arayat, Pampanga
Magcalas, Angelica G. Blk 29 Lot 2 phase2 Bulaon rest. Co-Partner 20% 500,000
San Fernando, Pampanga
Rosario, Jaydee R. 07 Purok 4 Fortuna Floridablanca, Co-Partner 20% 500,000
Pampanga
Vergara, Jamal Marie 247 Purok 6 Divisoria Mexico, Co-Partner 20% 500,000
T. Pampanga
Table 2.8 Capital
 The table shows the tabular from the representation of the proponents’ names, address,
positions, shares, and capital contributed by the proponents to capitalize the business. The
total capital is PHP 2,500,000.
 Chapter III
MARKET FEASIBILITY

Introduction
This chapter discusses the project marketing component as well as the target market
selection in order to accurately determine the needs and preference of potential
customers/clients who could be interested in the service that this company is providing. It
serves as an example of the various market segments that should be taken in to account when
making a choice. It also includes the proponents’ survey questionnaire and an analysis of the
data that will identify the target market. In addition, marketing remix methods were also
incorporated and utilized to achieve a competitive advantage against competitors.

3.1 Target Market Description

LifeTouch View Studio offers a quality service to clients/customers who are in need of
assistance regarding their photos. It provides a comfortable yet creative atmosphere for
people who desire to take their own pictures in a studio and keep it as memorabilia. The
proponents aim to target individuals, couples, peers, students, families, or anyone who loves
taking their own photos to keep.

3.2 Market Segmentation

LifeTouch View Studio breaks its target market into smaller and more precise categories.
It segments clients by their demographics, location, interests, and desires.

 Geographic Segmentation
o Nation: Philippines
o Province: Pampanga (Region III)
o City: San Fernando
o Municipalities: Baliti, Bulaon, Calulut, Del Carmen, San Agustin,
Quebiawan, San Nicholas, Saguin Dela Paz Norte, Dela
Paz Sur, Del Pilar, Del Rosario, Juliana, San Felipe, San
Isidro, San José, Sta. Lucia, San Pedro, Sindalan.
  Demographic Segmentation
o Age: 15 years old and above
o Gender: All categories
o Income:
o Occupation:
 Behavioral Segmentation
o Individuals who loves to keep a piece of their special, even ordinary moments
in life.
o Individuals who likes taking their own photos.
o Students who likes to take their creative shots before their graduation with or
without their classmates and friends.
o Parents who love to take their photo as a family independently.
o Couples who likes to do a photoshoot on a studio.
o Teenagers who would like to take photo memory with their family and/or
friends.

3.3 Sample Market Survey Questionnaire

As graduating students of Bachelor of Science of Accountancy Information System from
Don Honorio Ventura State University, conducting a feasibility study on “LifeTouch View
Studio”, we would like to encourage you to take part in this data gathering. We would like to
ask you to provide the following information by answering the questionnaires with honesty
and integrity. Rest assured that your responses and information will be kept strictly
confidential.

Part I: Individual Demographic Profile

NAME (Optional):
AGE:
 15-19 years old 30-24 years old
 20-24 years old 35 years old and above
  25-29 years old
GENDER:
 Male Female Prefer not to say
OCCUPATION/EMPLOYMENT STATUS:
 Student Employed Unemployed
MONTHLY INCOME/ALLOWANCE:
 1,000 – 3,000 10,001 and above
 3,001 – 5,000
 5,001 – 7,000
 7,001 – 10,000
Part II: Questionnaire Proper
Direction: Please put a check mark [ ] on the box that corresponds to your answer.

1. Do you like taking photos inside a studio?

 Yes No
2. How frequent do you take your photos properly in a studio?
 Weekly Monthly Quarterly Semi Annually Yearly

3. With whom do you take your photos the most?

 Family Lover/Partner Friends Colleagues Alone
4. What is your main purpose in doing a photoshoot in a studio?
 Birthday Family portraits Couple’s monthly celebration
Anniversary Graduation creative shots Nothing much
5. In what studio do you usually take your photos?
 Colorado Photo Photoline Tornix Imaging Center
Memento Self Photo Studio
6. What are the things that you consider in choosing a studio to take you photos with?
 Quality of photos Number of photos to take
 Company/Business Name By recommendation
 Price
 7. How do you usually book your appointment for a photoshoot on a studio?
 Through a website Walk in
8. In taking your pictures on a studio, which do you prefer?
 Taken by a photographer Taken by you
9. Would you like to try taking your own photos in a studio?
 Yes No
10. Are you avail the services offered by this new self-photo studio?
 Yes No
11. If yes, how much are you willing to pay for it?
 PHP 400.00 – 600.00
 PHP 601.00 – 800.00
 PHP 801.00 – 1,000.00
12. Would you like to recommend our service to your family, friends, colleagues, peers,
and other?
 Yes No

3.4 Data Analysis

The following chart shows the data analysis of the proponents based on the results of the
survey questionnaire sent to potential customers residing on San Fernando, Pampanga.
 Figure 3.1 Percentage of Age Description

The result shows that out of 384 respondents, 221 respondents (57.6%) belongs to 20-24
years old, 61 of the respondents (16.1%) answered that they belong to the age bracket of 15-

19, while 57 respondents (15.1%) belongs to 25-29 years old, 22 of the respondents (5.5%)
belongs to the age bracket of 30-34 years old, and the remaining 22 (5.2%) answered that
they are 35 years old and above.
Figure 3.2 Percentage of Gender Description

The chart shows that out of 384 respondents, 210 respondents (54.7) are female, while
the 144 respondents (37.5%) are male, and the remaining 29 respondents (7.8%) preferred
not to state their gender.
 Figure 3.2 Percentage of Occupation/Employment Status

The result shows that out of the 384 respondents, 258 respondents (67.2%) are students,
while 112 of them (29.4%) are employed, and the remaining 13 respondents (3.4) says that
they’re unemployed.

Figure 3.3 Percentage of Monthly Income/Allowance

The result shows that out of 384 respondents, 114 respondents (29.7%) answered that
their monthly income/allowance ranges from PHP 1,000 – PHP 3,000, while 94 of the
respondents (24.7%) earns PHP 3,001 – PHP 5,000, another 94 respondents (24.7%) earns PHP
10,001 and above, while 46 (12.2%) of the 384 respondents says they earn PHP 5,001 – PHP
7,000, and the remaining 33 respondents (8.6%) earns PHP 7,001 – PHP 10,001.
 Figure 3.4 Percentage of who likes to take photos inside a studio

The chart shows that out of the 384 respondents, 327 (85.2%) of the respondents says
they like taking their pictures inside a studio, while 56 respondents (14.8%) answered no.

How frequent do you take your photos properly in a studio?

3.9%

11.5%
40.1%

16.9%

27.6%

Weekly Monthly Four times a year Twice a year Yearly

Figure 3.5 Percentage of the frequency in taking pictures in a studio

The chart shows that out of 384 respondents, 154 (40.1%) of the respondents answered
yearly, while 106 respondents (27.6%) answered twice a year, 65 respondents (16.9%) says they
take their pictures four times a year, 44 respondents (11.5%) answered monthly, and the
remaining 15 (3.9%) answered weekly.

Figure 3.6 Percentage of traveling with whom

 The result shows that out of 384 of the respondents, 163 of them (42.4%) says that they
take photos with their families, 111 respondents (28.9%) answered they were with their friends,
the other 67 respondents (17.4%) answered lover/partner, while 31 (8.1%) of the respondents
answered alone, and the remaining 12 respondents (3.1%) answered colleagues.

What is your main purpose in doing a photoshoot n a studio?

10.4% Birthday
Family portraits
Couple's Monthly Celebration
45.3% Anniversary
28.4% Graduation Creative Shots (or other
school related pictures)
Nothing in Particular

5.5%
5.5%
4.9%

Figure 3.7 Percentage of purpose of taking pictures

The chart shows that out of the 384 respondents, 174 (45.3%) answered nothing in
particular, while 109 respondents (28.4%) answered family portraits, the other 40
respondents (10.4%) answered birthday, 21 respondents (5.5%) answered couples’ monthly
celebration, another 21 of them (5.5%) answered anniversary, and the remaining 14
respondents (4.9%) answered for school related pictures.
 Figure 3.8 Percentage of studios usually take photos

The result shows that out of 384 respondents, 187 (48.7%) answered Colorado Photo,
while 86 of the respondents (22.4%) answered Photoline, the other 62 respondents (16.1%)
answered Tronix Imaging Center, and the remaining 49 respondents (12.8) answered
Memento Self-Photo Studio.

Figure 3.9 Percentage of considerations in choosing a studio

 The result shows that 320 respondents (83.3%) chose quality of photos, 19 (4.9%) of the
responses belongs to the company/business name, while 202 responses (52.6%) belongs to
the price, the other 74 responses (19.3%) belongs to the number of photos to take, and the
remaining 80 responses (20.8%) belongs to recommendation.

Figure 3.10 Percentage of preference in booking for a photoshoot

The chart above shows that out of the 384 respondents, 243 (63.3%) of them answered
that they prefer walk in, while the remaining 141 respondents (36.7%) says that they prefer
doing it through website.
 Figure 3.11 Percentage in preference in taking pictures

The result shows that out of the 384 respondents, 210 (54.7%) answered that they prefer
their photos to be taken by themselves, and the remaining 174 respondents (45.4%) says they
prefer their pictures to be taken by a photographer.

Figure 3.12 Percentage of who would like to try to take photos in a studio

The chart above shows that 354 (92.2%) out of 384 respondents, answered yes, and the
remaining 30 (7.8%) answered no.
 Figure 3.13 Percentage of who’s willing to avail services

The result shows that out of 384 respondents, 367 (95.8%) of them answered yes, while
the other 16 respondents (4.2%) answered no.

Figure 3.14 Percentage of how much customers are willing to pay

The chart above shows that 326 (85.1%) out of the 384 respondents answered PHP 400 –
PHP 600, while 51 of the respondents (13.3%) chose PHP 601 – PHP 800, and the remaining
6 respondents (1.6%) chose PHP 801 – PHP 1,000.
 Figure 3.15 Percentage of willingness to recommend the services offered

The result shows that 381 (99.2%) of the 384 respondents answered yes, and 3 of the
remaining respondents (0.8%) answered no.

3.5 Market and Demand Analysis

3.6 Market Supply Analysis

3.7 Marketing Strategy

This part will discuss the marketing strategies that Lifetouch View Studio will employ to
conduct the business operations. After taking the result of our survey, we identified some
marketing strategies that would best fit the customer's wants, vision and mission, and
company goals and objectives. Our studio will rely on these marketing strategies for a
positive effect and a good review for our target population regarding the features, offers, and
good memories associated with availing the services of our studio. These marketing
strategies aim to achieve the best possible way to expand our business and reach a lot of
potential customers and consequently convert them into actual customers.
 3.7.1 Services
Lifetouch View Studio aims to provide a comfortable and unforgettable memory
for our customers who want to have very good memories and to enjoy the moment with their
family, loved ones, friends, or even by themselves alone.
Fixed Package and Special Package - These are full package that has 2 printed photo and 5
digital copy
Note:
✓ Minimum 2pax to avail package.
✓ All down payments are refundable. Full payment will be required after the photoshoot.
✓ Down payment or installment schedule may vary for the available time.
✓ All terms and condition will be applied

3.7.2 Pricing
Lifetouch View Studio establish an affordable price that will place the
business into friendly manner.
• Fixed Package
 Self-shoot session for 1-2 pax
 20 mins photoshoot
 10 mins photo selection
 2 printed copies (portrait and grid)
 5 digital copies
 Backdrop
Price --- 400

• Special Package
 Self-shoot session for 1-2 pax
 30 mins photoshoot
 15 mins photo selection
 4 printed copies (2 portrait and 2 grid)
 5 digital copies
  Backdrop
Price --- 500

Additional payment (if they want)

Shoot with our photographer---150
Additional person---100
Extra printed copy---100
Extra soft copy---50
Extra 5 mins---50

3.7.3 Business Location

Potential customers are likely to come across Lifetouch View Studio because its target
location is the capital city of Pampanga, which is San Fernando. Its location is near some
restaurants and other establishments around San Fernando. There will be easy access to the
location in Lifetouch View Studio because it will display sign boards near the location. Print
ads will also be posted on some street corners around San Fernando to catch people’s
attention.
3.7.4 Social Media Marketing
Social media is the primary platform on which Lifetouch View Studio performs its
marketing activities. Through the people’s feedback, the business tends to find the things that
need improving. Social media marketing is the best way to catch potential customers.
Lifetouch View Studio will use Facebook, Instagram, Twitter, and Tiktok. In addition to
allowing the company's advertisements to reach a larger audience, these three social media
platforms also give Lifetouch View Studio the ability to interact directly with their clients
and gather feedback from them. Social media marketing is a cost-effective marketing
technique when these advantages are present because they offset the expenses Lifetouch
View Studio will incur in implementing and maintaining it. In order to boost the company's
visibility and reach generally, Lifetouch View Studio will offer customers relevant material,
promotions, and announcements about the services the company offers.

The proponents’ official media accounts are as follows:

Facebook: LifeTouch View Studio

Instagram: @LifeTouch_View
Twitter: @LifeTouch_View

Tiktok: @LifeTouch_View
 3.7.5 Print Advertisements
Aside from social media, the proponents will also use some print advertisements to better
expose the business offers to have many potential customers. The opening will be promoted
through flyers around the local area and a tarpaulin. At the grand opening, LifeTouch View
Studio will offer limited free photo shoot to give consumers risk-free trial on our business.
Consumer interest and desire are also important factors for business success. The grand
opening will assist the business in these sections through the free shoots provided. The last
component of an effective promotion will also benefit from these free samples. Customers
will feel more secure and confident when making purchases if they experience the service we
offer for free since they will know exactly what they will get.

 Tarpaulin

The proponents will create innovative and informative tarpaulins that will be displayed in
front of the office, nearby stores, and houses to raise awareness of the services offered to the
target market. Tarpaulin printing is just as powerful as other promotional and advertising media.
It’s straight forward and low maintenance. A tarpaulin at one location will be noticed by all the
people passing by. This will strengthen your product presence in the market as you reach
numerous target groups simultaneously. It is impossible to not notice the tarpaulin due to its size.
As a result, the advertisement is automatically stored in their photographic memory, ensuring
that they will remember it.

 Flyers
 Handling flyers can help you reach the appropriate individuals and enhance your sales.
Flyers are an excellent method to promote a business and offer a large amount of information on
a single sheet of paper. It has the potential to entice new clients to acquire the company's services
and goods. A flyer may help put a business on the map by putting services or offerings in front of
individuals who might be interested and attracting new customers.

3.7.6 Relationship Market

In recent years, relationship marketing has taken the lead among marketing theories. The
relationship approach has several advantages for organizations who employ it and has developed
from other types of marketing. This enables employees and business managers to compile
consumer data into a database and utilize it to both keep their current clientele while also
attempting to draw in new ones.

The strategy is customer-focused, Customer relationship marketing is implemented as part of

the strategy to increase sales and marketing activities. A company needs to be able to
successfully identify and connect with its customers in order to attract and keep them. LifeTouch
View Studio will use Relationship Marketing to fulfill the requirement for customer relationship
building and enhancement. Committed to assisting customers by fostering more customer-
focused employees. We believe that having high qualifications when recruiting a customer care
employee is important, and the company intends to instill in its customers that our company is
with them through this marketing technique. By employing this strategy, the company hopes to
give its clients the impression that it is genuinely dedicated to creating unforgettable experiences
for them. The company does its best to meet customer needs for peaceful, comfortable, and
enjoyable experiences while also paying attention to their comments and feedbacks. This
approach will benefit the company by helping it keep its current clients and attract new ones.

3.7.7 Word of Mouth Marketing

This marketing strategy that Life Touch View Studio aims to utilize is a perceived effect of
the relationship marketing strategy that was previously discussed. As Life Touch View Studio
has established a relationship and loyalty with its customers through its relationship marketing
strategy, customers will most likely promote LifeTouch View Studio. LifeTouch View Studio's
Word of Mouth Marketing aims to create a chain reaction wherein customers that LifeTouch
View Studio has rendered quality service and made a good impression will refer the company to
their friends or relatives. This kind of marketing strategy is ideal for Life Touch View Studio, as
the company will be able to build its reputation and expand its reach through the referrals that its
customers are providing at essentially no cost. Life Touch View Studio believes that there will be
no better promotion than one that is provided directly by your customers as an attestation to Life
Touch View Studio's quality service.

3.7.8 Distribution Strategy

The distribution channel of Life Touch View Studio is directly available through either an
online or offline method. It is a distribution from the studio service centers directly to the clients.
At present, the company only has a single channel for the distribution of its services, which is its
main office in the City of San Fernando. After identifying the market for five years, the
proponents might intend to branch out because of the overwhelming bookings by the clients.

3.7.9 Service Diversification

Based on the data collected on the survey, Life Touch View Studio may consider adding a
new line of service. Life Touch View Studio can offer packages in other cities or provinces. This
may be an advantage for Life Touch View Studio as it will expand its market.

Marketing Strategies Time Schedule Budget

Social Media Pages/Accounts

(Facebook, Instagram, Twitter, February 2023 --
and Tiktok)

Flyers and Stickers February 2023 ₱ 875/year

Tarpaulin/Posters February 2023 ₱ 3,500/year

 Chapter IV
OPERATIONAL FEASIBILITY

Introduction

4.1 Service Description

4.2 Operations Process

4.3 Operation Schedule

Time Monday Tuesday Wednesday Friday Saturday Sunday

10:00 – 11:59 Working Working Working Working Working Working

Hours Hours Hours Hours Hours Hours
12:00 – 1:00 Lunch Lunch Lunch Lunch Lunch Lunch
Break Break Break Break Break Break
1:00 – 7:00 Working Working Working Working Working Working
Hours Hours Hours Hours Hours Hours

4.4 Project Site

LifeTouch View Studio is located at 2nd Floor, San Agustin Mall, MacArthur Highway,
City of San Fernando, Pampanga which is a non-remote and heavily populated zone, to increase
the confidence of potential customers. Because of its location across a highway and close to
other well-known structures, this site area is also simple to find.
Figure 4.1 Project Site of LifeTouch View Studio
4.4.1 Floor Plan Layout

Figure 4.2 LifeTouch View Studio Floor Plan

 Figure 4.3 LifeTouch View Studio Lobby Perspective

Figure 4.4 LifeTouch View Studio Waiting Area Perspective

Figure 4.5 LifeTouch View Studio Office Perspective

 Figure 4.5 LifeTouch View Studio Photoshoot Area Perspective

4.4.2 Cost Acquisition

4.4.3 Cost Renovation

4.5 List of Equipment, Furniture and Fixtures, Supplies, and Photoshoot equipment

4.5.1 Office Equipment

Item Quantity Unit Cost Total

Computer Set

4 ₱ 30,000 ₱ 120,000

Photocopier/Printer
 2 ₱ 6,295 ₱ 12,590

CCTV

2 ₱ 2,999 ₱ 5,998

Inverter Air
Conditioner
2 ₱ 23,998 ₱ 47,996

Water Dispenser

1 ₱ 1,900 ₱ 1,900

Total ₱ 204,484

4.5.2 Furniture and Fixtures

4.5.3 Office Supplies

4.5.4 Photoshoot Equipment

4.6 Utilities
 4.6.1 Electricity Consumption

4.6.2 Water Consumption

4.6.3 Telecommunication Consumption

4.7 Waste and Waste Disposal