BUSINESS PLAN - Escoto, RofelleAliaT.

AISAT COLLEGE DASMARIÑAS
AISAT Building Emilio Aguinaldo Highway, Dasmariñas City, Cavite
ALIYAH’S FRIENDLY BEAN
Business Plan Project
Presented to
The Faculty of College Department of AISAT College Dasmarinas
In Partial Fulfillment of the Requirements for the College Program
DEPARTMENT
Bachelor of Science in Office Administration
COURSE
Office Administration
SECTION
BO6DA
Presented by:
ESCOTO, ROFELLE ALIA T.
Entrepreneurial Behavior and Competencies Adviser
CHITA S. CABANZA
1|Page
TABLE OF CONTENTS
1.0. Executive Summary ………………………………………………… Page 3

1.1. Objective ……………………………. Page 4
1.2. Key to Success ………………………
2.0. Company Profile …………………………………………………. Page 5
2.1. Company Name ……………………. Page 5
2.2. Vision…………………………… …
2.3. Mission …………………………….
2.4. Core Values ……………………….
2.5. Company Logo……………………... Page 6
2.6. Tagline……………………………
2.7. Location and Facilities……………... Page 7
3.0. Organizational Plan. ………………………………………………. Page 8
3.1. Organizational Chart ……………... Page 8
3.2. Personnel Plan …………………… Page 9
3.3. Basis of Motivation ……………….
3.4. Leadership Style …………………. Page 10
3.5. Start – Up Requirement ……………
3.6. Financial Plan ……………………………………………… Page 10
3.6.1. Sale Forecast (at least 3 years) ………. Page 11
3.6.2. Projected Income Statement …………. Page 12
3.6.3. Projected Balance Sheet…………….
4.0. Product or Services ……………………………………………… Page 13
4.1. Product or Services Description
4.2. Competitive Analysis/Comparison ……………. Page 14
4.3. Sales Literature
4.4. Sourcing of Supplies/Suppliers (3 suppliers) …… Page 15
4.5. Technology………………………………………. Page 16
4.6. Future Product/Services …………………………
5.0. Market Analysis Summary ……………………………………… Page 17
5.1. Market Segmentation……………………………
5.2. Target Market Segment Strategy ………………. Page 18
5.3. Market Needs …………………………………
5.4. Market Trends………………………………... Page 19
5.5. Market Growth………………………………….
6.0. Industry Analysis…………………………………………………. Page 20
6.1. Competition and Buying Pattern………….
6.2. Main Competitor……………………………. Page 21
2|Page
Executive Summary
Aliyah’s Friendly Bean is a start-up coffee and bakery retail establishment located in
Tagaytay near the Sky Ranch. Aliyah’s Friendly Bean is expecting to catch the
interest of a regular loyal customer base with its broad variety of coffee and pastry
products. The company plans to build a strong market position in the town, due to the
partners' industry experience and mild competitive climate in the area.
Every day, millions of people stop for an espresso-based coffee drink. People who
would not have dreamed of spending more than 10 pesos for a cup of coffee a few
years ago now gladly pay 100 to 200 pesos for their cappuccino, mocha latte, or
vanilla ice blended drink. Aliyah’s Friendly Bean is determined to become a daily
necessity for local coffee addicts, a place to dream of as you try to escape the daily
stresses of life, and just a comfortable place to meet your friends or to read a book, all
in one. Aliyah’s Friendly Bean will offer its customers the best-prepared coffee within
a few seconds in the area that will be complemented with pastries, as well as free
books that its patrons can read to enjoy their visit. Since many Filipinos are now
loving to have their coffee while reading a book or just chilling and looking at a
beautiful view that is why Aliyah’s Friendly Bean is a perfect place for those kinds of
people.
Aliyah’s Friendly Bean aims to offer its products at a competitive price to meet the
demand of the middle-to higher-income local market area residents and tourists.
Aliyah’s Friendly Bean will be owned and managed by Ms. Rofelle Alia Escoto along
with the staff.
3|Page
Objectives:
 Maintaining profitability
 Productivity.
 Maintain Financing.
 Make Aliyah’s Friendly Bean the number one destination for coffee in
every city.
 Achieve a 15% net profit margin within the first year.
 Be an active and vocal member of the community, and provide continual
re-investment through participation in community activities such as the
financial contributions to local charities and youth organizations.
 Create a solid concept in the industry and track performance in order to
begin expanding to other markets within six months.
 Become selected as the “Best New Coffeehouse in the area” by the local
restaurant guide.
 Turn in profits from the first month of operations.
Keys to Success Factors:
The keys to our success will be:
 A superior-tasting product backed by a unique quality store

 A relaxing, upscale interior design
 Prime site selection with an upscale affluent population, year-round tourist
activity, heavy pedestrian traffic by the site, a dynamic student population
and a concentration of local businesses
 A market that exposes Coffeehouse to high-profile trend-setters and key
influencers
 Ongoing, aggressive marketing
 Highly trained and friendly staff using best Talent Management
Techniques.
 Multiple revenue streams including gift items, gift baskets and coffee
gift/frequency cards in addition to coffee, pastry, chocolates, tea, juice,
water and soft drinks
 Great Products – providing exemplary products at market prices – will
make customers want to return again and again
 Hire Quality Baristas – Pay employees rates similar to the larger chains
with opportunities for long term careers and opportunities for advancement
with long term plans to open a second facility.
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Company Profile
Company name:
Aliyah’s Friendly Bean
Vision:
To be the leading Coffee Shop and seller of gourmet coffees and food service
products around the Country by offering the guiding principles of integrity, quality,
service and relationship.
Mission:
Serving with pride and working with Passion to deliver the Aliyah’s Friendly Bean’s
Promise.
We also want to make our contribution to the welfare of the local community by
supporting charitable and civic activities. We will support the farmers who grow our
coffee by using Fair Trade, Sustainable Production and Organic products whenever
possible.
Core Values:
A high-quality product with desirability and sustainability
A top-shelf customer service with a passion for humanity and community
A genuine knowledge of great coffee and good business practices
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Company Logo
Tagline
A FRIEND IN A CUP
6|Page
Location
The proposed business location for the first Aliyah’s Friendly Bean store will be
located in Tagaytay near Sky Ranch. The coffee shop will be 1500-2000 square feet.
This area will include freezer space for on-site storage of frozen product. The
operating space will consist of an oven, counter and serving area, pie warmers and
ambient display cases, cold beverage display, an eating area and a restroom.
The stores will be located on a high traffic commuter route and close to an amusement
park in order to catch customers going to or from work, while they are out for lunch,
or on a shopping expedition or going to amusement parks. The business will operate
from Monday through Sunday. Hours of operation will depend entirely on the area
and the location of the store.
Facilities and Equipment
Aliyah’s Friendly Bean are custom designed and manufactured display cases. Chilled
and ambient display cases that coffee and cakes and other desserts along with some
cold beverages, will also be purchased. Commercial ovens, cash registers and point of
sale accounting systems will be necessary capital asset acquisitions. We also have
some books for the customers to read while having their coffee and some games to
play while waiting for their orders. Aliyah’s Friendly Bean will be a kind of a coffee
shop that makes the customer comfortable while having their coffee or snacks.
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Organizational Plan
The goal of Aliyah’s Friendly Bean is to have a team of committed associates who
empower each other so that the customer’s expectations can be exceeded. Our goal is
also to offer career opportunities, advancement opportunities and a level of income
and benefits that is competitive within the region and job classification. It is our
long-term goal to be the preferred employer within our niche of the beverage
distribution industry.
Organizational Chart
Rofelle Alia
Escoto
(Owner)
Jessa Villacortes
(Administrator)
April Joy Jasper Jean Michael Angelo

Keifer Watson
Villacortes Mariano Fernandez
(Cashier) (Pastry Chef) (Assistant Cook)
(Manager)
Honey Rider Yuri

Hanamitchi Ci-N Peralta
(Waitress) (Barista)
(Baker)
Rakki San
Diego Percy Collins
(Waitress) (Barista)
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Personnel Plan
Year 1 Year 2
Owner ₱ 18,000 ₱ 20,000
Administrator ₱ 15,000 ₱ 17,000
Manager ₱ 11,000 ₱ 13,000
Employees/Staff ₱ 10,000 ₱ 12,000
Total People 11 11
Total Payroll ₱ 54,000 ₱ 62,000
Basis of Motivation
Consumer motivations to branded coffee shops are most influenced by three factors:
experience/ familiarity; convenience of location/travel; and friends and family. With
friendly staff, high quality of coffee and food, good atmosphere, and good reputation
the most important aspects for branded coffee shops.
Coffee is as much a part of many people's workday as a laptop or smartphone. Back

when people went to the office for work, coffee was even a shared experience. Either
your office had a coffeepot where you would bump into colleagues as you refill your
mug for the third time, or you would stop at Starbucks and pick up lattes for you and
your work buddies.
Most people start drinking caffeine because it makes them feel more alert and
improves their mood. Many studies suggest that caffeine improves cognitive task
performance in the short-term.
9|Page
Leadership Style
The leadership style the owner use is Laissez-Faire Leadership meaning leaders who
practice this style are known for giving their team members a lot of freedom. They
provide support and resources for team members when it is necessary, but they do not
constantly micromanage employees. This can be an effective leadership style if you
have a lot of trust among your team members and you know that they do good work
and manage their time well on their own. The owner is practically close to all staff
and employees.
Start-up requirement
Aliyah’s Friendly Bean is a sole proprietorship business that aims to give calm, peace
and happiness to the people who loves coffee. Our Shop can give a high-quality
coffee for an affordable price and as well as provide a good and beautiful scenery for
the customers. The business is BIR and DTI registered which validates its operation
and services. The employees are hired based on their excellence and performance.
Financial Plan
We want to finance growth mainly through cash flow. We recognize that this means
we will have to grow more slowly than we might like. The most important indicator in
our case is inventory turnover. We must make sure that food inventory turnover stays
at approximately four turns per month, or we risk loss through spoilage.
We do not want to let our average collection days get above 45 under any
circumstances. This could cause a serious problem with cash flow, because our
working capital situation is tight. Most credit sales will be via credit and debit cards.
We do have plans to initiate direct billing for law firms and other businesses
conducting regular visits. We must target a net profit of 14% at the least, and hold
marketing costs to no more than one to three percent of gross sales.
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Sales Forecast
Our sales forecast assumes no change in cost of prices, which is a reasonable

assumption for the last few years. We are expecting to increase sales from 100,000 at
the end of the first year, to 200,00 by the end of the third year. The growth forecast is
in line with the restaurants in the area and is tied to the projected increase in
population of the immediate area.
Sales Monthly
180
160
140
120
100
80
60
40
20
0
Month Month Month Month Month Month Month Month Month Month Month Month
1 2 3 4 5 6 7 8 9 10 11 12
Total Revenue
The chart completely shows first month was kind of a good sale to the coffee shop as
well as the 12th month.
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Projected Income Statement
Revenues ₱ 17,800.00
Cost of goods sold 8,900.00
Gross profit 8,900.00
Operating Expenses
Marketing Expenses 2,000.00
Office Expenses 2,000.00
Total operating expenses ₱ 4,000.00
Net Income ₱ 8,000.00
Projected Balance Sheet
Assets
Cash ₱ 10,800.00
Accounts receivable 6,500.00
Inventories 5,500.00
Equipment 4,500.00
Other assets 2,000.00
Total assets ₱ 29,300.00
Liabilities
Salary payable ₱ 13,300.00
Accounts payable 16,000.00
Total liabilities ₱ 29,300.00
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Product or Services
Aliyah’s Friendly Bean will provide a first-class delivery service of quality hot and
cold beverage related supplies, including whole bean or ground coffee, flavor syrups,
jet teas, fruit smoothies, bubble teas, concentrated milk, and fresh baked goods. Our
services will include invaluable trade resources, effective promotional programs,
custom-designed marketing material, informative monthly newsletters, training, and
product demonstrations, as well as information on the latest market trends in the
coffee/specialty beverage industry.
Product or Services Description
PRODUCT
Aliyah’s Coffee Bean will carry a variety of quality products that will enable us to
provide full-service delivery to espresso stands and coffee houses. Our underlying
philosophy in selecting products is to choose lines that will bring consistent quality,
competitive prices, and product satisfaction to our customers. We have personally
researched and sampled each of the following products that we offer to ensure the
quality we guarantee.
 Assorted Gourmet Syrups & Coffee Toppings

 Chocolate, White Chocolate and Caramel Syrups/Sauces
 Fresh Baked Goods
SERVICE
An important component of our business is not just our products, but our service. In
addition to our full-service delivery, the following are other important service
elements that we will offer to our customers:
 Ideas to help our customers increase sales through menu development,

creative promotions, co-op advertising, and much more.
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 Custom designed marketing material such as printed banners, promotional

posters, punch cards, pre-purchased beverage cards, reader boards, etc.
Competitive Analysis/Comparison
No other wholesaler in the market offers full-service delivery with the variety of
product we feature. We are better positioned than our main competitors to take
advantage of the increasing demands of coffee and specialty beverage supplies
because we focus exclusively on high-quality distribution and customer service.
Our primary weakness is that we are a new business competing largely against
established suppliers. To significantly build sales, we must not just find new
customers we must take customers away from existing suppliers. However, by
offering a superior selection of supplies, new groundbreaking products to the market,
and focusing on high-quality service and full-service delivery, we feel will can
quickly establish accounts and build strong relationships.
Sales Literature
Sales literature to be distributed to both current and potential customers will include
brochures, fliers, newsletters, as well as other print media such as print
advertisements. Ms. Rofelle Alia Escoto is highly skilled in graphic design since she
works as a graphic designer before and she also knows desktop publishing, and has
quality design and printing equipment to publish professional pieces at a low cost.
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Sourcing of Supplies/Suppliers
Barista Essentials Philippines

The Place Building, Manila S Rd, Tunasan,
Muntinlupa, Metro Manila
philippinebarista@gmail.com
+639172772400
Barista Essentials Philippines aim to provide the Filipino Barista with the most
reliable brands of coffee tools and equipment such as Bialetti, Hario, Brewista,
Fellow, Bonavita, 1zpresso Coffee Grinder, Kingrinder Coffee Grinder, Aeropress,
Puck Puck, Rekrow Butane Burner, Good Mood Coffee Beans, Airscape Airtight
Canisters, Love Coffee Creamer, Loveramics etc... We have Siphon Coffee Makers,
Digital Coffee Drip Scales, V60 drippers and servers, Gooseneck Electric Kettles,
Butane Burners, Coffee Makers, Cold Brew Equipments, Hario Spare Parts, Coffee
Grinders, Tea Drippers, Airtight Vacuum Sealed Canisters, Moka Pots, Coffee
Creamers for sale.
Coffeellera
Mandaluyong City, Metro Manila,
Philippines 1550
coffeellera@gmail.com
+63 917 652 3248
Coffeellera is a coffee beans supplier for local coffee shop owners, coffee lovers, and
coffee souvenir buyers. We have a wide variety of single origin Philippine coffee
beans and commercial beans. Get your freshly roasted coffee beans and experience
the rich taste and aroma of roasted coffee beans from the Philippines!
Baking and Home Depot

TSL Building, #59 E. Rodriguez Sr. Ave.,
Brgy. Dona Josefa, Quezon City
bakingandhome.inquiries@gmail.com
15 | P a g e
0933 869 7082
BAKING AND HOME DEPOT was established in 2015 to provide topnotch baking
tools and supplies to our valued clients. We offer wide array of products to meet every
client’s requirement:
 Baking Tools
 Baking Pans
 Disposable Baking Needs
 Packaging
OUR GOAL is to be recognized as the leading supplier in the baking supplies and
tools by providing our customers with the finest quality at a timely manner.
Technology
To streamline the efficiency of our distribution methods, Aliyah’s Friendly Bean

plans to use the latest in cutting edge technology not only in the warehouse but also in
the trade.
All our staffs/sales representatives will be equiped with Thinque MSP handhelds and
software. Thinque MSP applications will reduce field expenses, decrease day’s sales
outstanding, and increase worker efficiency. Features can be used in or out of the
warehouse and include managing returns and collections; adjusting item price, profit,
or margin; applying promotional items to an account; streamlining orders; tracking
inventory; reducing out-of-stocks; and providing sales history reports. All information
recorded in the handheld is available in real time to be viewed by management in the
office.
Future Products and Services
Within the first year of business, Aliyah’s Friendly Bean intends to open a
retail/wholesale store and high-quality showroom. Products will be available for
purchase by both our wholesale customers who may need product between delivery
days, as well as retail consumers interested in purchasing product for their home use.
16 | P a g e
With the addition of the product showroom, The Aliyah’s Friendly Bean will offer
customers quarterly product and training demonstrations that will be presented by
trained beverage experts from our local area. We have a lot of talented baristas here in
the Philippines.
Market Analysis Summary
Coffee is the second largest commodity market next to oil, and growth is expected to
continue at a strong pace for the foreseeable future. Aliyah’s Friendly Bean launches
with an exciting new coffeehouse concept in a receptive and steadily growing market
segment the specialty coffee retail business.
Despite economic downturns in recent years the specialty coffee business has been a
bright spot. While literally hundreds of businesses in many categories are facing poor
sales, negative balance sheets and even bankruptcy, coffee chains continue to show
strong growth.
It is clear that people love for good coffee continues during good times and bad.
Market Segmentation
Market segmentation means the process of classifying a market into different groups
of buyers based on their needs, characteristics, or behaviors that might need marketing
initiatives or separate products. Also, companies offering various brands utilize
psychotropic variables like lifestyle to categorize a market into several segments.
The early months of Aliyah’s Friendly Bean focused on the well-off market, which
was mainly composed of different kinds of customers and those with white-collar
jobs. However, they discovered opportunities for growth in the industry, setting
strategies to accommodate a broader scope of a market segment.
Aliyah’s Friendly Bean classifies its market based on demographic, geographic,

behavioral, and psychographic. They then use a product differentiation approach to
satisfy varying customer groups. As with the geographic segmentation, the company
17 | P a g e
has retail outlets in several locations where each outlet reflects the preferences and
tastes of the local market. The outlets might have similar designs but vary in product
categories such as baked food and coffee.
Demographics will include the company's target market's age, occupation, and income
level. Meanwhile, the psychotropic variables include customer tastes and styles to
provide authentic products for diverse customer needs. The behavioral elements in
Aliyah’s Friendly Bean market segmentation can tackle consumer loyalty and
consumption behavior.
Target Market Segment Strategy
Aliyah’s Friendly Bean will appeal to urban professionals residing in the targeted
intown neighborhoods, the many downtown hotel visitors/conventioneers, and
workers who desire a sophisticated yet casual eating, coffeehouse entertainment
experience. The business will also meet an under-served need for a pedestrian-
friendly dining/coffeehouse establishment for the numerous residents in the area,
particularly newcomers to the immediate area.
Members of this market segment dine out frequently, approximately three times or
more per week. The market segment is largely made up of singles between the ages of
18 and 40, married couples in the same age bracket without children, graduate and
professional students attending area universities, tourists, and conventioneers.
Market Needs
Our customer's dining and entertainment needs are critical to the success of Aliyah’s
Friendly Bean. As a supplier of a full-service dining experience, Aliyah’s Friendly
Bean must appeal to people who are interested in integrating our type of cuisine
regularly into their dining/food purchase experiences.
Our customers are well educated and interested in partaking of new experiences.
Keeping the menu and the entertainment offerings "fresh" will remain a constant
challenge to the business. Segments of the target market tend to dine out, visit coffee
shops, and seek evening entertainment frequently. They tend to choose comfortable,
18 | P a g e
affordable venues, and repeat appearances at places that offer familiar scenery with
new twists which is perfect since our shop is located in Tagaytay.
Market Trends
Philippines is experiencing a trend toward the creation of evening
dining/entertainment venues. They are popular and gaining more recognition.
Evidence of this is found in local news and magazine coverage and of course in social
media. These venues are finding new homes in the areas close to and/or adjacent to
town.
The city's burgeoning music scene is growing and in need of more venues to
accommodate the mainstream pop, K-pop, OPM, and live dance music artists that are
choosing Philippines as home for their production efforts.
Market Growth
Coffee has been a growing industry for the past several years. In the
gourmet/specialty coffee industry alone, the figures show an impressive rate of
growth here in our Country.
The new age beverage industry is growing at an equally strong pace. Sales growth in
the chai tea category alone is estimated to be 50% historically, with projected growth
rates of 40% per year. Energy drinks, including brands such as Red Bull and trends
such as Milk Tea are driving the new age beverage growth, and have increased 50-
fold in the past three years especially when pandemic happened.
Bubble Tea has been a rapidly growing market in Asia, though it is relatively new to
the Philippines. A lot of products has been trending here in Philippines, sales have
been exploding and the craze of the “Tapioca Pearl” is expected to spread throughout
the Philippines.
19 | P a g e
COFFEE SHOPS
25
20
15
10
5
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2019 2020 2021 2022 2023
Industry Analysis
The restaurants and coffeehouses that make up the community of establishments in

the area surrounding of Aliyah’s Friendly Bean are quite diverse. Their concepts
range from typical beverages/chain venues to affordable cold and baked products.
Along with some Books and games that be used while for the customer’s order.
However, the predominating nature of the immediately surrounding restaurants and
coffee shops is casual/upscale.
Competition and Buying Pattern
While there are a handful of coffee and specialty beverage suppliers providing
product in our market, there is still a great deal of room for new business. Most
importantly, there is room for new business that understands the need for high-quality
service and sales support in addition to product at competitive prices.
In this industry, customers choose their suppliers based on available product, price,
and service though most often, it is the service that suffers most. While one supplier
may offer the product at the right price, they do not provide the level of service that
the customer demands. The next supplier may offer the right level of service, though
their prices are too high. This results with the customer purchasing most of their
supplies through a cash and carry style wholesale store – leaving the customer with no
service or support.
20 | P a g e
By positioning ourselves in the market with in-demand, quality product at competitive

prices, with a consistent high level of customer service we are confident that we will
see customers and their business continue to increase.
Main Competitor
As a coffee lover I already know that the Aliyah’s Friendly Bean will have a lot of
competitors especially around Tagaytay. Here is the list of some competitors of
Aliyah’s Friendly Bean.
Cafe Voi La
Cafe Voi La’s cheery yellow exterior extends inside the restaurant with a vibrant
collection of mismatched decor and colorful furniture. If its bright interior isn’t
enough to win you (or your Instagram followers) over, their Asian menu offerings
will do the trick! From Massaman Back Ribs to their house special Cafe Voi La
Curry, you’ll be traveling to your favorite Southeast Asian countries through your
tastebuds for sure.
Address: Tagaytay-Calamba Road, Magallanes, Maharlika East, Tagaytay City,

Cavite
Anya Resort Restaurants
Carefully tucked away from the Tagaytay weekenders is Anya Resort. Known for
world-class service and luxe interiors, this resort is a great place for peace and quiet
while enjoying their three restaurants. If you are a big fan of Mediterranean and
21 | P a g e
Western cuisine the Samira and Anila Poolside Restaurants are a great place to take
your partner or your family.
Address: Buenavista Hills Road, Brgy. Mag-asawang Ilat, Tagaytay City
Ruined Project?
Ruined Project? is a fairly new establishment located at the heart of Tagaytay and it is
begging to be photographed (clear your phone storage!) You won’t find a single bad
angle in this cafe - with plants, neon signs and bookshelves decorating the industrial
space.
With coffee by the Coffee Project, you’re guaranteed to sip on delicious blends from
their bulletproof coffee to the popular coffee-based frappes!
Address: Crosswinds Drive, Tagaytay, Cavite
Bag of Beans Tagaytay
Bag of Beans Tagaytay is one restaurant that needs no introduction. It has long
cemented itself as one of the city’s must-visit restaurants and is well-loved by both
locals and tourists alike. If you are traveling down south for that quintessential
Tagaytay ambiance or weekend experience, Bag of Beans is a sure win in our book.
Address: Tagaytay - Nasugbu Hwy, Silang Junction South, Tagaytay, Cavite
Greenhouse Café
Plant parent or not, the Greenhouse Cafe is a charming spot for a weekend meal in
Tagaytay. With hundreds of plants decorating the shop, no one can deny its many
Instagram opportunities!
While we can spend hours snapping photos and planning the next addition to our
collection, we are sure their comfort dishes will have you coming back for more.
Address: 9522 Enrile, Tagaytay, Cavite
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References:
https://www.klook.com/en-PH/blog/cafes-coffee-tagaytay
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AISAT COLLEGE DASMARIÑAS

AISAT Building Emilio Aguinaldo Highway, Dasmariñas City, Cavite

ALIYAH’S FRIENDLY BEAN

Business Plan Project

The Faculty of College Department of AISAT College Dasmarinas

In Partial Fulfillment of the Requirements for the College Program

Bachelor of Science in Office Administration

ESCOTO, ROFELLE ALIA T.

Entrepreneurial Behavior and Competencies Adviser

AISAT Building Emilio Aguinaldo Highway, Dasmariñas City, Cavite

1.0. Executive Summary ………………………………………………… Page 3

AISAT Building Emilio Aguinaldo Highway, Dasmariñas City, Cavite

AISAT Building Emilio Aguinaldo Highway, Dasmariñas City, Cavite

Keys to Success Factors:

The keys to our success will be:

 A superior-tasting product backed by a unique quality store

AISAT Building Emilio Aguinaldo Highway, Dasmariñas City, Cavite

Aliyah’s Friendly Bean

A high-quality product with desirability and sustainability

A top-shelf customer service with a passion for humanity and community

A genuine knowledge of great coffee and good business practices

AISAT Building Emilio Aguinaldo Highway, Dasmariñas City, Cavite

AISAT Building Emilio Aguinaldo Highway, Dasmariñas City, Cavite

Facilities and Equipment

AISAT Building Emilio Aguinaldo Highway, Dasmariñas City, Cavite

April Joy Jasper Jean Michael Angelo

Honey Rider Yuri

AISAT Building Emilio Aguinaldo Highway, Dasmariñas City, Cavite

Owner ₱ 18,000 ₱ 20,000

Administrator ₱ 15,000 ₱ 17,000

Manager ₱ 11,000 ₱ 13,000

Employees/Staff ₱ 10,000 ₱ 12,000

Coffee is as much a part of many people's workday as a laptop or smartphone. Back

AISAT Building Emilio Aguinaldo Highway, Dasmariñas City, Cavite

AISAT Building Emilio Aguinaldo Highway, Dasmariñas City, Cavite

Our sales forecast assumes no change in cost of prices, which is a reasonable

AISAT Building Emilio Aguinaldo Highway, Dasmariñas City, Cavite

Projected Income Statement

Cost of goods sold 8,900.00

Gross profit 8,900.00

Marketing Expenses 2,000.00

Office Expenses 2,000.00

Total operating expenses ₱ 4,000.00

Net Income ₱ 8,000.00

Projected Balance Sheet

Accounts receivable 6,500.00

Other assets 2,000.00

Total assets ₱ 29,300.00

Salary payable ₱ 13,300.00

Accounts payable 16,000.00

Total liabilities ₱ 29,300.00

AISAT Building Emilio Aguinaldo Highway, Dasmariñas City, Cavite

Product or Services Description

 Assorted Gourmet Syrups & Coffee Toppings

 Ideas to help our customers increase sales through menu development,

AISAT Building Emilio Aguinaldo Highway, Dasmariñas City, Cavite

 Custom designed marketing material such as printed banners, promotional

AISAT Building Emilio Aguinaldo Highway, Dasmariñas City, Cavite

Barista Essentials Philippines

Baking and Home Depot

AISAT Building Emilio Aguinaldo Highway, Dasmariñas City, Cavite

0933 869 7082