Brand Book 2019

Brand book
Marketing Club, MaSh

IIM BANGALORE
Coco Cola India Pvt Ltd.
Name Coco Cola India Pvt Ltd.
Industry Consumer goods: Nonalcoholic beverages: juice drinks, waters, enhanced
waters, ready-to-drink teas and coffees, and energy and sports drinks
Key People Muhtar Kent, Chairman
James Quincey, President and CEO
Headquarters Atlanta USA

Employees 61,800
Revenue USD 35,410 Million
Goal to Help Collect and Recycle a Bottle or Can for Everyone it Sells by
2030
People: Inspiring each other to be the best we can be by providing a great
place to work
Portfolio: Offering the world a portfolio of drinks brands that anticipate
and satisfy people's desires and needs
Partners: Nurturing a winning network of partners and building mutual
Vision loyalty
Planet: Being a responsible global citizen that makes a difference by
helping to build and support sustainable communities
Profit: Maximizing long-term return to shareholders, while being mindful
of our overall responsibilities
Productivity: Being a highly effective, lean and fast-moving
organization.
Our mission is:

• To refresh the world in mind, body and spirit
• To inspire moments of optimism and happiness through our
Mission
brands and actions
• To create value and make a difference.
• Leadership: The courage to shape a better future

• Collaboration: Leverage collective genius
• Integrity: Be real
• Accountability: If it is to be, it's up to me
Core Values
• Passion: Committed in heart and mind
• Diversity: As inclusive as our brands
• Quality: What we do, we do well
COMPANY OVERVIEW
The Coca-Cola Company (Coca-Cola) manufactures, distributes and markets non-alcoholic
beverages. The company offers more than 4,100 beverage products including 1,300 low and
no-calorie products and owns, licenses and markets more than 500 non-alcoholic beverage
brands including the world's top five non-alcoholic sparkling drink brands: Coca-Cola, Diet
Coke, Fanta and Sprite. Coca-Cola's 21 billion-dollar brands include Ayataka, I LOHAS,
Glaceau Smartwater, Ice Dew, Fuze Tea, Gold Peak, Glaceau vitaminwater, Simply, Dasani,
Minute Maid Pulpy, Aquarius, Schweppes, Del Valle, Powerade, Georgia, Minute Maid,
Coca-Cola Zero Sugar, Diet Coke/Coca-Cola Light, Sprite, Fanta and Coca-Cola.
Sparkling beverage products are marketed under Coca-Cola, Sprite, Diet Coke or Coca-Cola
Light, Fanta Orange, Fanta Zero Orange, Fanta Apple, Cherry Coke, Coca-Cola Zero or Coke
Zero, Schweppes, Sprite, Diet Sprite, Sprite Zero and Sprite Light brands. Juices and juice
drinks are marketed under Del Valle, Dobriy, Simply, Minute Maid Pulpy and Minute Maid
brands. Its iced coffee and tea drinks include Nestea teas, Georgia coffees and Dogadan teas.
Bottled water brands include Ciel, Dasani, Glaceau smartwater, Ice Dew, Kinley, and
Glaceau
Smartwater. Its energy drinks brands include Burn, Relentless, NOS and Full Throttle. Offers
sports drinks under Powerade and Aquarius brands and other still beverages under Glaceau
Vitamin water and FUZE brands.
Coca-Cola's total India revenue is Rs 160 billion, with 60 per cent coming from fizzy drinks.
The country’s largest beverage maker Coca-Cola India is slowly but steadily transforming
itself, as the pressure to move away from fizzy drinks and target health-conscious
consumers grows. In the past three years, the Indian unit has launched nearly two dozen
products in categories such as juices, water, and milk-based beverages, taking its revenue
contribution from non-fizzy drinks to 40 per cent from 25 per cent. Coca-Cola had also
indicated last year that it would like to make Maaza, its popular mango juice drink, into a
billion-dollar brand by 2023.
COMPANY DESCRIPTION
In 1950, the Coca-Cola company opened in India but in 1977, they chose to exit the country after
the Governments’ new law of dilution of equity of MNCs. On October 24, 1993, they decided to
move back to India.
The company claims to be supporting sustainable development and inclusive growth by
focusing on issues relating to water, environment, healthy living, women empowerment,
sanitation and social advancement.
Coca-Cola India launched 5by20 initiative in 2010, which is the company’s global program to
empower economically, 5 million women entrepreneurs across six segments by 2020.
Coca-Cola India and NDTV launched Support My School in association with the UN-Habitat,
Charities Aid Foundation (CAF) in 2011. It undertakes the core activities of providing
improved access to water, appropriate sanitation facility for girls and boys, improved overall
school infrastructure and environment, provision for sports and recreation facilities and
recharging groundwater through rainwater harvesting in government schools in rural and semi
urban areas. India is Coca Cola's sixth-biggest market for aerated products and as its
momentum in the western market is slowing down, it's aiming to make up for the lost ground
by diversifying the portfolio in a country poised to be a mega economy in near future. The
company would be battling with Amul and Hindustan Unilever for a piece of Rs. 10,000 crore
ice-cream segments.
Brands
Perception Map
SWOT Analysis
The Coca-Cola Company (Coca-Cola) is a global beverage manufacturing company. Billion-
dollar brands, a comprehensive bottling and distribution system, and cost efficiency are the
company’s major strengths, whereas legal issues, and the business performance of bottling
investments remain major areas of concern. In the future, intense competition, stringent
regulations and water scarcity could affect the company’s business operations. However,
growth in soft drinks consumption, tax reform in the US, responding to socio-cultural trends,
and the VEB business unit are likely to provide further growth opportunities.
Strengths Weakness
• Billion-Dollar Brands • Legal Issues
• Comprehensive Bottling and Distribution • Business Performance: Bottling
System Investments
• Cost Efficiency
Opportunity Threat
• Acquisitions • Water Scarcity Could Impact
• Tax Reform in the US • Profitability
• Growth in Soft Drinks Consumption • Stringent Regulations
• Responding to Socio-Cultural Trends • Intense Competition
• VEB Business Unit
Coco Cola in News

• Coca-Cola India Pvt. Ltd, the Indian unit of American beverage maker Coca-Cola Co.,
plans to launch fruit juice versions of its Sprite and Limca brands in the first half of
this year.
• The company is also launching Thumps Up in neighbouring countries such as
Bangladesh, Sri Lanka, Bhutan and Nepal by the end of March. Thums Up is the first
carbonated beverage brand to be taken overseas.
• Coca-Cola started adding fruit juice to its aerated drinks with Fanta in 2016, more than
a year after Prime Minister Narendra Modi urged multinational carbonated beverage
firms such as Coca-Cola and PepsiCo to mix natural fruit juice (at least 5%) in aerated
beverages to help augment fruit sales of Indian farmers
• Coca-Cola India has unveiled a new ad campaign for its recently launched ‘Share A
Coke’ initiative. #ShareACokeIndia is the Indian spin of Coca-Cola’s global
campaign, which has been reinvented to connect with the Indian consumers, taking
‘Relationships’ as the concept. With theme ‘Har Rishta Bola, Mere Naam Ki Coca-
Cola’, the narrative draws upon the significance of relationships for Indians.
• https://www.exchange4media.com/advertising-news/coca-colas-rimzim-taps-into-
indian-love-for-chatpata-with-new-campaign-90795.html
• https://brandequity.economictimes.indiatimes.com/news/business-of-brands/coca-
cola-signs-on-adglobal360-for-its-e-commerce-brand-solution-ebux/63394965
• https://brandequity.economictimes.indiatimes.com/news/business-of-brands/coca-
cola-plans-to-localise-two-third-of-its-products-portfolio-in-india/63263102
• https://www.businesstoday.in/current/corporate/coca-cola-desi-thums-up-maaza-
minute-maid-minute-maid-pepsico/story/266104.html
• http://www.newindianexpress.com/business/2018/sep/10/coca-cola-in-race-to-buy-
horlicks-from-glaxosmithkline-1870163.html
Recent Campaigns
• Share a Coke this Diwali

https://www.youtube.com/watch?v=WkGBy0xAkZg
It's that time of the year again, when the entire nation gets together to celebrate lights
& delight. This Diwali, Coca-Cola helps create new connections, by opening up
hearts to welcome people of different cultures and regional backgrounds into each
other’s lives. It celebrates new relationships. Iss Diwali, har dil bola tere naam ki
Coca-Cola.
• Share a Coke Campaign

http://www.afaqs.com/news/story/52654_Coca-Cola-launches-its-Share-a-Coke-
campaign-in-the-Indian-market
https://www.youtube.com/watch?v=8xCqmYbXH9w
• Coca-Cola | The Wonder of Us :60
There's no one quite like you. Or her. Or him. Or them. The world is filled with over 7
billion unique yous who are all special in their own ways. And while we're different,
there's a Coke for every single one of us. Whether it be in a glass bottle, or a mini, or
an ice-cold Coke Life, or a Coke Zero sugar in a can, there's a refreshing way to Enjoy
Yours. There’s a Coke for he, and she, and her, and me, and them. There’s a different
Coke for all of us–– Especially one for him. No feet have wandered where you’ve
walked, No eyes saw what you’ve seen. No one’s lived the life you live, No head has
held your dreams. To act the same would be mundane— what a boring thing to do!
That’s why there is just one me and a billion unique yous. We all have different looks
and loves, likes and dislikes, too— But there’s a Coke for we and us, and there’s a
Coke for you.
https://www.youtube.com/watch?v=OPi9nTE70aA
• Coca cola Creates First Ever Drinkable Advertising Campaign

https://www.youtube.com/watch?v=IQovoot_ZUM
Nestle
COMPANY OVERVIEW
NESTLÉ India is a subsidiary of NESTLÉ S.A. of Switzerland that operates in food business. With
eight factories and a large number of co-packers, Nestlé India is a vibrant Company that
provides consumers in India. It has more than 2000 brands ranging from global icons to local
favorites. Food products include milk products and nutrition, beverages, prepared dishes and
cooking aids, and chocolate and confectionery. Its milk products and nutrition include NESTLE
BABY & me, and NESTLE NESLAC. Its beverages include coffee products, such as NESCAFE,
NESCAFE CLASSIC, NESCAFE Sunrise, NESCAFE Cappuccino and NESCAFE GOLD. Its prepared
dishes and cooking aids products include MAGGI, MAGGI Oat Noodles, MAGGI Bhuna Masala,
MAGGI Vegetable Atta Noodles, MAGGI Nutri-licious PAZZTA and MAGGI Sauces. The
Company's chocolate and confectionery products include Nestle KitKat, Nestle BarOne, Nestle
Alpino, Nestle Munch, Nestle CLASSIC, Eclairs and POLO. Recent products are NesPlus and
Grekyo yogurt.
Vision & Mission:

Nestlé’s purpose is enhancing quality of life and contributing to a healthier future. Nestle
wants to help shape a better and healthier world. We also want to inspire people to live
healthier lives. This is how we contribute to society while ensuring the long-term success of
our company.
Brands
SWOT Analysis
Strengths Weakness
• The variety of brands gives Nestle a • Much of its sales depend upon a few
strong ability to weather economics well-recognized brands. This makes the
because it serves many different company vulnerable to any sudden
segments of the market. changes in consumer behavior.
• Well-established relationships with other
powerful brands, including Coca-Cola,
Colgate Palmolive and General Mills.
• Strong research and development
capabilities
Opportunity Threat
• Growing middle classes in nations such • Pressure to cut prices from large
as China and India create larger and retailers like Walmart
broader markets for Nestle’s products. • Consumers spending time in
restaurants and hence less demand for
nestle products
Nestle CSR Activities:

• Nestlé India has brought about a change in packaging of three of their most iconic
brands, MAGGI, NESCAFÉ and KITKAT to support girl child education in association
with Nanhi Kali, one of the largest NGOs imparting education to underprivileged girl
children across India. In an attempt to spread awareness for this critical issue of girl
child education in India, Nestlé has changed packaging of 100 million packs available
on shelves by the end of September.
• Sustainability: Nestlé India has a water stewardship initiative with AgSRI at the Kabini
river basin in Karnataka. The project sets up demonstration farms and trains farmers
on ecologically sustainable practices to reduce the agricultural water withdrawal from
the catchment area, while improving agricultural productivity.
• Under the aegis of Nestlé Healthy Kids Programme, we focus to provide nutrition
education to adolescents. The Programme is rolled out through the Department of
Home Science/Food Science in the Universities, which collect information on the
nutritional status of the region and are also acquainted with local food habits and
provide nutrition education based on that
• Nestlé India started the construction of clean drinking water facilities in schools
around its factories in 1999 in collaboration with NGO partner Enable Health Society.
Till year 2017, Nestlé India constructed over 257 water tanks across 7 states
benefitting more than 140,000 students
Recent News and Campaigns about Nestle:

• Nestlé India forayed into gourmet dip and spread segment with the launch of
MAGGI Dip & Spread. MAGGI Dip & Spread contains almost 80% yogurt with less
than 3% fat making it a very healthy and tasty option for variety of food pairings.
Yogurt based low fat MAGGI Dip & Spread is an entirely new category for Nestle.
• Nestlé India announces the launch of NESPLUS - a range of nutritious and
delicious breakfast cereals for the entire family. A unique combination of wholegrain
and multigrain customised to Indian palate, NESPLUS breakfast cereals aim to offer
an array of healthy breakfast choices for Indian families. A key characteristic of the
product is that it remains crunchy in warm milk.
• The Government of Gujarat today joined hands with Nestlé India and National
Association of Street Food Vendors of India (NASVI) to train 375 street food vendors
in Ahmedabad on food quality and safety.
• Nestlé MUNCH sets another innovation benchmark in the coated wafer category with
the launch of MUNCH CRUNCH-O-NUTS. The balance of sweet and salty taste
with crunchiness, it offers in every bite the multi textural combination of explosive
cocoa balls, indulgent double choco layer and delicious peanut crème.
• Through "Kuch Achha Pak Raha Hai" campaign MAGGI aims to drive advocacy
of being independent, resourceful and aware.
• For starters, MAGGI will launch a new campaign with 'Masala-ae-Magic'. The ad
revolves around a story of a mother and son, wherein the mother encourages her son
to let his wife work after marriage. This campaign makes the point, just as recipes are
changing, so are relationships.
• Another key initiative as part of this changing MAGGI, is a campaign where we will
be opening up "our kitchen", branded "From Our Kitchen To Your Kitchen",
where consumers will be invited to learn about Nestle’s products and how they are
made.
Some pointers from IIMB Alum working in Nestle:

• For Behavioral Questions (which are very important) give genuine answers.
• Study about all new products and especially how Nestle has done in the past 2 years.
ITC
Name ITC Limited
Industry FMCG, Hotels, paperboards and specialty papers, packaging, agri-
business, and information technology
Key People Yogesh Chander Deveshwar, Chairman
Sanjiv Puri, Managing Director
Nakul Anand, Rajiv Tandon
Executive Directors
Headquarters Kolkata, India
Employees 26,147
Revenue INR 476,885.5 Million/USD 7,331.2 Million
Sustain ITC's position as one of India's most valuable corporations
Vision through world class performance, creating growing value for the Indian
economy and the Company's stakeholders
To enhance the wealth generating capability of the enterprise in a
Mission globalising environment, delivering superior and sustainable stakeholder
value
ITC's Core Values are aimed at developing a customer-focused, high-
performance organisation which creates value for all its stakeholders:
Excellence: We do what is right, do it well and win. We will strive for
excellence in whatever we do.
Innovation: We will constantly pursue newer and better processes,
Core Values
products, services and management practices.
Nation Orientation: We are aware of our responsibility to generate
economic value for the Nation. In pursuit of our goals, we will make no
compromise in complying with applicable laws and regulations at all
levels.
COMPANY OVERVIEW
ITC Limited (ITC) is a multi-business enterprise, primarily involved in the business of fast
moving consumer goods, hotels, paperboards and specialty papers, packaging, agri-business,
and information technology. The company’s product portfolio includes cigarettes and leaf
tobacco, foods, personal care, stationery goods, safety matches, incense sticks (agarbattis),
paperboards and packaging materials, specialty papers, and agri commodities. Its major brands
includes Aashirvaad, Sunfeast, Yippee!, Bingo, Wills Lifestyle, John Players, Classmate,
Essenza Di Wills, Fiama, Vivel, Mangaldeep. The company has operations in North
America, Europe and South-East Asian countries.
The company reported revenues of (Rupee) INR476,885.5 million for the fiscal year ended
March 2018 (FY2018), a decrease of 18.8% over FY2017. In FY2018, the company’s
operating margin was 32.9%, compared to an operating margin of 24.6% in FY2017. In
FY2018, the company recorded a net margin of 23.6%, compared to a net margin of 17.5% in
FY2017.
BUSINESS DESCRIPTION
The company operates through five business segments: FMCG; Agri-Business;
Paperboards, Paper and Packaging; Hotels; and Others. In FY2017, the FMCG segment
accounted for 79.6% of the company’s total revenue followed by Agri-Business with 9.1%,
Paperboards, Paper and Packaging with 6.4%, Hotels with 2.4%, and Others with 2.5%.
The company has continued to invest in a comprehensive Research & Development (R&D)
program to create a unique and differentiated value concept in its each product. Its R&D
program also leads to maximize its competitive advantage through creating world-class
infrastructure, and introducing benchmark processes, modern technology and a business-
focused R&D strategy. The company’s R&D facilities primarily consist of Agrisciences and
Biosciences. Its Agrisciences R&D has two centers, which are in Bhadrachalam, Telangana
and Rajahmundry, Andhra Pradesh. The company’s Biosciences R&D has single center,
located in Bengaluru. In FY2017, the company invested INR1,348.3 million as compared to
INR1,219.1 million in FY2016.
Brands
Cigarettes Insignia, India Kings, Lucky Strike, Classic, Gold Flake, Navy Cut, Players,
Scissors, Capstan, Berkeley, Bristol, Flake, Silk Cut, Duke, Royal
Foods Kitchens of India, B Natural, Aashirvaad, Sunfeast, mint-o, Bingo!,
Yippee!, Candyman, GumOn, Sunbean, Fabelle
Lifestyle Wills Lifestyle, John Players
retailing
Personal Care Essenza Di Wills, Fiama Di Wills, Vivel, Engage, Cell renew by Vivel,
Superia, Savlon, Shower to shower
Education and Classmate, Paperkraft
stationery
Incense sticks Mangaldeep
Safety matches Aim, i Kno
Hotels ITC Hotels - Luxury Collection, WelcomHotels, Fortune Hotels,
WelcomHeritage, WelcomCuisine, The Bukhara and Peshawri, Dakshin,
Dum Pukht, Pan Asian, West View, Kaya Kalp
Business Segments
Segment Performance Key Stats
FMCG: Offers branded Reported revenue of As of March 2017, the
packaged food business, INR464,012.2 million in company operated 400
apparel, education and FY2017, which grew by 5.9% exclusive Wills
stationery products, personal YoY (2017 vs 2016) and Lifestyle stores across
care products, safety matches recorded a CAGR of 6.4% 56 cities in India and
and incense sticks (agarbattis), during 2014–17. the John Players brands
cigarettes and cigars. are available more than
Primary drivers: Revenue 750 outlets and 350
growth was primarily driven by exclusive stores in
8% annual revenue growth in nationwide department
its non-cigarette FMCG and stores and multi-brand
5.1% growth in the Cigarettes outlets.
segments. The revenue growth
in non-cigarette FMCG was
attributed to sustainable
investment by the company to
build a brand image and the
company also evaluated cost on
the new products categories
such as Juices, Dairy,
Chocolates and Coffee. The
revenue growth in Cigarettes
segment was primarily driven
by rise in tobacco consumption
is increasing year on year across
the country.
Agri Business: Trades in Reported revenue of As of March 2017, the
coffee and sources leaf tobacco INR53,141.3 million in company operated 326
for cigarette business. FY2017, which grew by 21.8% Agri Business Centres
Operates through e-Choupal YoY (2017 vs 2016) and (ABCs).
model of network directly with recorded a CAGR of 2% during
rural farmers through the 2014–17.
internet for procurement of Primary Drivers: Revenue
agricultural and aquaculture growth was attributed to growth
products. Provides reliable in revenue from
market information, global unmanufactured tobacco by
price trends, and information 7.3% and others agri products
about latest farming techniques and commodities including
and local weather to the local wheat, soya, spices, coffee, and
community. Eliminates value aqua by 31.2% as compared to
chain intermediaries thereby previous financial year.
reducing the transaction time
and shortening the transaction
process between the ITC and
the farmers.
Wheat, soya, spices, coffee and
leaf tobacco are the major
products.
Paperboards, Paper and Reported revenue of Zero imports duty under
Packaging: Offers folding box INR37,326.3 million in ASEAN Free Trade
boards, solid bleached boards, FY2017, which declined by Agreement led to cheap
poly coated boards, specialty 0.7% YoY (2017 vs 2016), and imports from China and
papers, recycled boards and recorded a CAGR of 5.3% capacity enhanced by
fine papers, among others. during 2014–17. other industry players
Packaging business supplies its adversely impacted the
products to its various FMCG Primary drivers: Revenue segment revenue during
businesses. declined was primarily driven the FY2017.
by low demand condition in
FMCG and legal Cigarette
industry.
Hotels Reported revenue of As of March 2017, the
INR14,003.5 million in company operated 100
FY2017, which grew by 4.2% hotels across 70
YoY (2017 vs 2016), and destinations in India.
recorded a CAGR of 5.7%
during 2014–17.
Primary drivers: Revenue

grew was primarily driven by
improvement in average room
rates and higher Food &
Beverage sales.
Others: Comprises IT Reported revenue of
services, manufacture of INR14,396.2 million in
cigarette filter rods, golf resorts FY2017, which grew by 2.3%
operations and real estate YoY (2017 vs 2016), and
operations of ITC, among recorded a CAGR of 3.2%
others. Provides IT services during 2014–17.
through ITC Infotech, which
caters to industry verticals such
as banking, financial services
and insurance (BFSI), airline,
consumer packaged goods
(CPG), retail, manufacturing,
Hi-Tech and hospitality.
SWOT Analysis
Ability to create strong brands across different businesses, dominant position in the growing
paperboard and papers market, sustainable initiatives to integrate small and marginal
stakeholders through a robust and distinct business model, financial performance, and research
and development are the company’s main strengths, whereas dependency on tobacco business
major area of concern. Positive outlook for FMCG Market in India, growth in tobacco industry
in India, and new product launches are likely to provide growth opportunities to the company.
However, advertising regulation, increasing consumer focus and awareness on health issues
related to tobacco use, and increasing illicit product market may affect its growth.
Strengths Weakness
• Ability to Create Strong Brands • Dependency on Tobacco Business

across Different Businesses • Excessive dependence on a single
• Sustainable Initiatives to product segment to generate a
Integrate Small and Marginal significant portion of the revenue could
Stakeholders through A Robust adversely impact the company's
and Distinct Business Model profitability in the long run.
• Dominant Position in the
Growing Paperboard and Papers
Market to Strengthen the
Group's Overall Business
• Financial Performance
• Research and Development
Opportunity Threat
• Positive Outlook for FMCG • Advertising Regulation

Market in India • Increasing Illicit Product Market
• Growth in Tobacco Industry in • Increasing Consumer Focus and
India Awareness on Health
• New Product Launches • Issues Related to Tobacco Use
Top Competitors
• Ballarpur Industries Ltd
• Britannia Industries Limited
• British American Tobacco p.l.c.
• Colgate-Palmolive Company
• Dabur India Ltd
• EIH Ltd
• Golden Tobacco Limited
• Hindustan Unilever Limited
• JK Paper Ltd.
• L'Oreal SA
• MTR Foods Private Limited
• Parle Products Pvt Ltd
• Patanjali Ayurved Ltd
• Reckitt Benckiser Group plc Shopper's Stop Ltd.
• The Indian Hotels Company Limited The Procter & Gamble Co
News, popular campaigns, awards etc.

ITC rolling out new campaign on triple bottomline strategy: ITC Ltd is rolling out a
corporate campaign on its triple bottomline strategy of building economic, environmental and
social capital to make a first mover advantage to build mass awareness on these issues
expecting consumers will soon give preference to these while making their purchases. The
conglomerate has roped in Ogilvy & Mather who created the campaign with the tag line ‘Sab
Saath Badhein’. ITC’s chief executive officer Sanjiv Puri said the company felt the need to
build a campaign in light of the decision taken to move beyond just shareholder value creation
to focus on the larger issue of societal value creation.
ITC launches ad campaign to promote new identity : ITC has launched a broad-spectrum
corporate campaign to emphasise the company’s transformation from a predominantly
cigarette manufacturer to a well-diversified conglomerate. This is the first time that ITC is
embarking on such a major ad campaign in the last 3 years. ITC has already dropped the dots
from its name and has informed major stock exchanges accordingly on Wednesday. The
company had earlier got the resolution on the same passed by shareholders at the AGM. Even
the latest balance sheet has the company’s name spelt out as “I.T.C. Limited” on the cover.
The dots between the letters will now be removed. The move to do away with the dots follows
the decision to identify itself as a multi-business portfolio company which encompasses “a
wide range of businesses, like hoteliering, packaging and printing, speciality papers,
greeting cards, lifestyle retailing and agriculture exports apart from cigarettes and
tobacco.”
ITC’s Savlon campaign wins Grand Prix at Cannes Lion : ITC Ltd’s Savlon has bagged
the coveted Grand Prix at Cannes Lions 2018 for ‘Creative Effectiveness’. According to the
company, this award is a first for any Indian brand. The ‘Creative Effectiveness’ Grand Prix at
Cannes is one of the most prestigious awards honouring creativity that impacts consumer
behaviour, brand equity and sales. Designed and conceptualised by Ogilvy India, the campaign
is a rendition of the ‘Savlon Swasth India Mission’ programme taken up by the FMCG
major’s Personal Care Products division. The idea of the campaign is to encourage a
behavioural change (washing hands amongst children) through educational initiatives. So far,
the ‘Savlon Healthy Hands Chalk Sticks’ campaign, an integral part of the ‘Savlon Swasth
India Mission’, has won global honours at Cannes in 2017 and was also recognised as one of
the world’s top 10 PR campaigns by the Global SABRE awards.
The ‘Healthy Hands Chalk Sticks’ initiative infuses cleansers like soap into chalks. Children
use these chalk sticks for writing on slates and when they wash their hands before eating, the
chalk dust on their hands works just like soap, helping them avert serious diseases. The ongoing
school outreach programmes under the aegis of ITC’s ‘Savlon Swasth India Mission’ has
reached out to more than 2.3 million children in over 5,200 schools. The innovative ‘Savlon
Healthy Hands Chalk Sticks’ as part of this outreach has engaged nearly 8 lakh children in
close to 2,000 schools.
ITC Limited Has Come Up with a Series Of Three Commercials For Their ‘Sab Saath
Badhein’ Campaign:
The short advertisements address services like afforestation program, watershed development
and e-Choupal kiosks for farmers.
ITC Limited has launched three corporate films for their Sab Saath Badhein campaign,
namely – ‘Paani Ki Lori’ (for watershed development), ‘Kal Ke Kisaan’ (for e-Choupal) and
‘Pedh Badhein Bacche Padhein’ (for afforestation). These series of short commercials, made
by Ogilvy & Mather, Mumbai, talk about ITC’s contribution as a company to national priorities
like livelihood creation, doubling farm incomes and environmental replenishment.
https://www.youtube.com/watch?v=Av6KJrW3MfY&feature=player_embedded
The first film ‘Paani Ki Lori’ is about watershed development that shows little kids in a village
putting their mothers to sleep. There’s a role reversal as the mothers go off to sleep peacefully
with a smile on their faces. A beautifully written song explains that the mothers have been
worried and sleepless when the land was dry. A voiceover says that after ITC installed water
reservoirs in villages, dry lands started to yield crops for the farmers. The super provides us
with a figure – over 11,000 watershed structures covering over 8,36,000 acres have been built
by ITC. By building, reviving and maintaining water harvesting structures as well as
implementing other measures that help to reverse land degradation, ITC provided critical
irrigation and increased agricultural productivity.
https://www.youtube.com/watch?v=kkd1x5fn7KA&feature=player_embedded
The second film ‘Kal Ke Kisaan’ shows two little farmer boys at a farm bragging about whose
father have better farming equipment and logistics. While one says that his father has a
computer that can give information about where the cloud is and when it will rain, the other
doesn’t stay quiet either. He says his father’s computer gives him information on every crop
and how to yield different crops. The super says ITC has started 6,100 e-Choupal kiosks
covering 35,000 villages in India. It helps 4 million farmers to yield crops the right way and
sell them for the most competitive prices in the market. By connecting them to markets and
enabling price discovery, ITC helps farmers in raising their farm incomes.
https://www.youtube.com/watch?v=qbLaRx5xLg0&feature=player_embedded
The third film called ‘Pedh Badhein Bacche Padhein’ talks about how schools attended by
farmer’s kids remain empty if the land is barren. Under its Afforestation initiative, ITC planted
trees across 6,62,000 acres and used them to manufacture copies and books for the kids in
school. The super also adds that this programme has generated over 120 million person days
of employment, among poor tribals, marginal farmers and farm workers.
The Sab Saath Badhein campaign helps ITC Company’s Triple Bottom Line philosophy of
building economic, social and environmental capital for the nation, as is mentioned after each
of the films. The films that have been shot at actual ITC locations show the on-ground
initiatives that the company undertakes, through the children’s eyes. ITC is a diversified multi-
crore company and it is only heartening to see them taking social initiatives for the betterment
of the country.
Asian Paints
Name Asian paints Ltd
Industry Painting and Waterproofing
Key People Mr. Ashwin Choksi, Non-Executive Chairman
Mr. Ashwin Dani, Non-Executive Vice Chairman
Mr. Abhay Vakil, Non-Executive Director
Mr. K B S Anand, Managing Director & CEO
Headquarters Mumbai, India
Employees 6,238
Revenue USD 2,653.8 Million
We want to be an innovative, agile, and responsive world class research
and technology organisation that’s aligned to future customer needs
Vision
and catalyses the growth of the company across existing and future
businesses.
COMPANY OVERVIEW
Asian Paints Ltd (Asian Paints) is a painting and waterproofing solutions provider. The
company’s product portfolio includes ancillaries, automotive, industrial and decorative
paints, including exteriors, interiors, enamels and wood finishes. The company also offers,
kitchen and bathroom solutions. The company’s Phthalic Anhydride and Pentaerythritol
products are manufactured in plants at Ankleshwar in Gujarat and Cuddalore in Tamil Nadu,
respectively. It also operates paint manufacturing facilities in Gujarat, Andhra Pradesh, Uttar
Pradesh, Tamil Nadu and Haryana among others. Geographically, the company, along with its
subsidiaries, operates across South Asia, South East Asia, South Pacific, Middle East and
Caribbean regions. Asian Paints is headquartered in Mumbai, Maharashtra, India.
March 2018 (FY2018), an increase of 2.4% over FY2017. In FY2018, the company’s operating
margin was 16.4%, compared to an operating margin of 15.7% in FY2017. In FY2018, the
company recorded a net margin of 11.8%, compared to a net margin of 11.5% in FY2017.
The company reported revenues of INR43,985.9 million for the first quarter ended June 2018,
a decrease of 2.1% over the previous quarter.
MAJOR PRODUCTS & SERVICES
APL is a paints company, that manufactures and sells industrial and decorative coatings. The
key products of the company include the following:
Products:
Ancillaries: Asian Paints Decoprime Wall Primer WT, Asian Paints Decoprime Wall Primer ST,
Asian Paints Acrylic Wall Putty, Asian Paints Exterior Wall Putty,Asian Paints Wood
Primer,Asian Paints Exterior Wall Primer
Automotive: 2K Nexa Autocolor Deltron, Delfleet, Bilux, Aspa
Decorative Paints
Interior Wall Paints: Distempers Emulsions Enamels
Exterior Wall Paints: Asian Paints Apex Ultima,Asian Paints Apex,Asian Paints Duracast Rough
Tex, Asian Paints Duracast Fine Tex , Asian Paints Apex Dholpur Tex, Asian Paints Duracast
Swirltex
Metal Surfaces: Asian Paints Premium Semi Gloss Enamel, Asian Paints Apcolite Premium
Satin Enamel, Asian Paints Apcolite Premium Gloss Enamel, Asian Paints Utsav Enamel
Doors and Window Paint: Clear Finish
SWOT Analysis
Dominant market position, focused R&D activities, business performance of Paints segment
and territorial presence strengthened its operations, even as declining cash reserves are cause
for concern. New facilities, growing paints and coatings industry, positive outlook for the
global construction industry could provide new growth opportunities to the company.
However, regulations, raw material procurement risks and stiff competition could affect its
operations.
Strengths Weakness
• Territorial Presence • Declining Cash reserves

• Dominant Market Position
• Focused R&D Activities
• Business Performance: Paints
Opportunity Threat
• New Facilities • Environmental Regulations

• Growing Paints and Coatings Industry Challenges
• Positive Outlook for the Global Construction • Raw Material Procurement Risks
Industry • Stiff Competition
Top Competitors
• Akzo Nobel India Ltd
• Berger Paints India Ltd
• Jenson & Nicholson (India) Ltd
• Kansai Nerolac Paints Ltd
• Shalimar Paints Ltd
Recent and popular campaigns/News

https://www.youtube.com/watch?time_continue=1&v=Tsr__4-YTYs
People add colour to homes in latest Asian Paints film:
Asian Paints has launched an all new corporate TVC, #PeopleAddColour. Building on the
brand’s existing corporate positioning ‘Har Ghar Kuch Kehta Hai’ (every home tells a story),
the new TVC signifies how people and the joy of redecorating one’s home can create colourful
moments and memories to be cherished for years to come. In the minute-long digital film,
an elderly couple, who are empty nesters, recreate a sense of home with strangers. It opens
to an intriguing scenario of a lady who sees her husband re-doing their son’s room with the
help of painters. On questioning her husband about why the room is being re-decorated, he
mentions that just as their son has been welcomed into the home of another family abroad,
there will other kids living away from their families whom they could provide a home to as a
paying guest. Recognising the importance of how people can add colour to one’s life, the
mother favourably agrees. The film proceeds to a montage of different youngsters who have
had a warm and memorable experience with the couple. The film concludes with a wall
adorned with photographs and colourful memories with their paying guests in the couple’s
home. This thought is taken further with a set of 20 sec films, print, outdoor, retail promotion,
radio spots, digital engagement and on-ground activation.
https://www.youtube.com/watch?v=JPDY6q_H0c0
Asian Paints says that rooms are not showrooms:
In the journey to create a dream home, many homes turn into ‘houses’, because the focus is
more on the appearance of the interiors rather than comfort. The result: the comfort of living
in one’s own home is compromised. Ogilvy Mumbai has released a three minute corporate
film 'Homes not showrooms' for Asian Paints that drives home this message. The main film
is a narrative of a grandfather, father and grandson and captures the feeling and meaning a
home holds. Amit Syngle, COO, Asian Paints, said, "We are instilling empathy and meaning
into decor in order to inspire people to lead richer lives at home. Being a forerunner in the
décor space, we also own the emotion of home more powerfully than any other brand in
India." Sukesh Nayak, CCO, Ogilvy Mumbai, said, "Decor should not just be about beauty but
happiness too.” This will be followed by a series of shorter films, activation, digital and on-
ground activities, designed to drive home the campaign thought - urging consumers to go
beyond simply decorating, to actually living comfortably in their dream house.
https://www.youtube.com/watch?v=TT9ecf12vO4
Asian Paints takes the humour route with Nawazuddin Siddiqui to showcase adhesives
range:
Asian Paints has rolled out a digital film featuring Nawazuddin Siddiqui. The humorous film
has been conceptualised by McCann and shows Siddiqui in a double role. Vicky Contractor is
the smart and hardworking carpenter, while his twin Ricky looks to escape work. After the
death of their mother, the duo separate and start their own business. Vicky succeeds as he
uses Asian Paints Adhesives, while Ricky's slack attitude and non-use of Asian Paints causes
his downfall. The 'Choice Tarakki ki' campaign is a reflection of Asian Paints' philosophy that
exemplifies highest standards of quality and performance. It imbibes a culture of great
craftsmanship in carpenters and contractors to bring alive the brand’s promise. We are
certain that this range will promote working diligently ‘Behind the Scenes’ to deliver
exceptional finish for various décor solutions at home." Designed to re-write the rules of the
category by offering innovative and superior products, this campaign is rooted in the insight
that a craftsman is as good as the tools and tricks he uses. Asian Paints Adhesives gives
carpenters and contractors an advantage over others by facilitating not function of sticking
stuff but also providing better form and finesse. The choice of Nawazuddin as the protagonist
of this story is sure to have appeal amongst a large and important segment who are key user
and influencers of this category.”
https://www.youtube.com/watch?v=Hz5Raz4nl00
Asian Paints delivers on-time painting message with 'tick-tock' jingle:
Asian Paints has rolled out a film for its 'Ezycolour Home Solutions' service. Conceptualised
by Ogilvy & Mather, the film focusses on how the brand finishes paint work in a fixed timeline.
The film which is shot in the form of a musical satire explains this. A home owner who is using
the service for the first time, expects the Asian Paints team to miss the deadline. The team
joins him in singing a 'tick-tock' song and gets on with their work. The film ends with the
house owner pleasantly surprised as the newly painted house is delivered on time. Amit
Syngle, president, Asian Paints, said, "The consumer proposition of 'On-time painting' solves
a perennial issue of delays in home décor and creates an instant connect. The use of
mechanised tools from Asian Paints ensure we always finish the work on time. This has been
brought to life brilliantly in the film by the creative team." Sukesh Nayak, ECD, Ogilvy Mumbai,
said, "Asian Paints Ezycolour Home Solutions promises to value a person's time and finish the
project in the committed time. And not a day late. Our creative idea of 'Tick tock On the
clock.' celebrates this surprising feeling of things not happening according to the famous
Indian Standard Time."
Marico Ltd.
Name Marico Ltd.
Industry Consumer goods: It is operating in beauty and wellness space. Principal
company products include edible oils and value-added oils
Key People Harsh Mariwala, Non- Executive chairman of board
Saugata, MD & CEO
Headquarters Mumbai
Employees 2402 (2016 data)
Revenue 5733.3 crores INR
Make a difference is not only tagline but the way of living for Marico be
Vision &
it implementation of sustainable methodologies or efficient
Mission
manufacturing processes
Transparency and Openness: Allowing diversity of opinion by
listening without bias., giving & receiving critique.
Bias for Action: Preference for quick thoughtful action
Boundarylessness: Seeking support & influencing others beyond the
function & organization.
Customer centric: Keeping consumer as the focus and a partner in
Core Values creating and delivering solutions.
Excellence: Continuous improvement of performance for sustenance
Innovation: Experimentation and calculated risk taking to increase
success probability.
Opportunity seeking: Identification of early opportunity signals.
Global Outlook: Sensitivity and adaptability to cultural diversity and
learning from different cultures.
COMPANY OVERVIEW
Marico Limited is one of India's leading consumer products companies operating in the beauty
and wellness space. Empowered with freedom and opportunity, we work to make a difference
to the lives of all our stakeholders - members, associates, consumers, investors and the society
at large. Currently present in 25 countries across emerging markets of Asia and Africa, Marico
has nurtured multiple brands in the categories of hair care, skin care, edible oils, health foods,
male grooming, and fabric care. Marico's India business markets household brands such as
Parachute, Parachute Advanced, Saffola, Hair & Care, Nihar, Nihar Naturals, Livon, Set Wet,
Mediker and Revive among others that add value to the life of 1 in every 3 Indians. The
International business offers unique brands such as Parachute, HairCode, Fiancée, Caivil,
Hercules, Black Chic, Isoplus, Code 10, Ingwe, X-Men and Thuan Phat that are localized to
fulfil the lifestyle needs of our international consumers. Charting an annual turnover of INR 63
billion (Financial Year 2017 - 2018) across our portfolio, Marico's sustainable growth story
rests on an empowering work culture that encourages our members to take complete ownership
and make a difference to the entire business ecosystem.
Brands
SWOT Analysis
Strengths Weakness
• Diversification with variants and keeping the • Too many Products Launch
products relevant to the changing consumer • Inability to build a premium
preferences Image
• Focus on unexplored markets: It always looks into • Failed Products
the gold hidden which was ignored by multi
national companies
• Selection of the target Ex: Suffola for heart health
Opportunity Threat
• Growth in New markets like New geographies • Competition with multi
Ex: Egypt, Bangladesh, Malaysia, Middle East, national companies like HUL,
South Africa P & G, ITC
Marico CSR Activities:

• Marico Bangladesh
Dhaka Ahsania Mission Children Learning Center project: Marico Bangladesh formed
a partnership with Dhaka Ahsania Mission (DAM) to bring the light of education to
underprivileged communities. With 75 centres offering education, life and social skills,
the Center has enrolled 3113 children, mainstreamed 863 children in formal schools
and also created awareness of child rights and the social evils of child marriage and
dowry.
• Marico South Africa
Just for Baby - Creating a culture of children’s rights
Our brand Just for Baby launched an initiative in partnership with Childline South
Africa, an effective non-profit organization that works to protect children from
violence and create a culture of children’s rights in South Africa.
Hercules Smart School Campaign
Marico South Africa launched the HERCULES Smart School Campaign in 2015.
HERCULES reached out to 50 schools in 2 townships within major metropolitan
areas. The campaign was a success resulting in HERCULES interacting with over
32,000 learners (plus the teachers and parents) over the set period.
• Sustainability:
Farmer First Program : Majority of Marico’s raw materials are agricultural produce.
Our “Farmer First” programme was launched a few years ago, with the aim of solving
immediate issues and empowering farmers for the future. The initiative has helped
the farmers to strengthen agricultural productivity and multiply yields on a sustainable
basis.
Coconut: Boosting Tradition with Technology: We constantly engage with coconut
farmers and train them on agricultural management. Marico is proud to have
conducted over 150 sessions, training more than 4500 farmers, and enrolling more
than 500 farmers for a scientific implementation of practices.
Recent News and Campaigns about Marico:

• Saffolalife, a not-for-profit initiative by Marico Limited, on the back of its commitment
to create a ‘Heart Healthy India’ has launched yet another impactful campaign on
World Heart Day. This year, the campaign ‘Dil ki haalat, pet se pakad’ aims to
build awareness and educate people on the impact of belly fat on heart health.(
https://www.youtube.com/watch?v=SiXXGnkjhSI)
• Nihar Naturals Coconut Hair Oil, the market leader in eastern India has unveiled its
latest campaign, “Akai Aiksho” to highlight the power and strength of the modern
woman. The brand caters to progressive Indian women. ‘Akai Aksho’ is a colloquial
Bangla phrase which means “One is equal to hundred”. It features Nihar Naturals’
long-term brand ambassador, Vidya Balan and drives a strong message celebrating
the essence of womanhood.
• Marico has launched a new range of premium products called Studio X under its
leading male grooming brand – Set Wet. A complete grooming collection that offers
expert styling for a celebrity look, Studio X is Marico’s first digital exclusive brand.
The estimated INR 8600 crore male grooming market is progressing at a rapid pace and
is expected to grow at circa 20% CAGR over FY17-20 (as per the BCG analysis report).
The Studio X range will offer the 21 to 25-year-old youth who have recently stepped
out of their teenage years and developed a matured sense of fashion, a complete range
of personal grooming that will help them achieve celebrity styling every day. This
range, from Marico’s global stable, has been co-created by celebrity stylist Aalim
Hakim.
• Newest brand ‘True Roots’, that delays hair greying^ from the roots was launched in
September, 2018. True Roots Botanical Hair Tonic is dermatologically tested and is
clinically proven to show no new greys in 90 days*. Radhika Apte, who is known for
her choice of diverse roles and speaking her mind, launched the brand and spoke about
the #FaceItSolveIt philosophy of True Roots, at an event today. True Roots has been
launched on Flipkart as a digital first brand
• Marico has announced a strategic investment in Revolutionary Fitness Private
Limited by agreeing to acquire upto 22.5% equity stake, through primary and
secondary infusions. Revolutionary Fitness Private Limited owns Revofit
(https://revofit.com) - an integrated fitness and holistic wellness solutions app
(available on Android and iOS), which provides a 360-degree approach to a healthy
lifestyle. It helps urban, health conscious, working professionals build healthy habits
Some pointers from IIMB Alum working in Marico:

• Being open and genuine is appreciated
• Marico likes analogies and examples to validate answers either its from some case study
or live example (Live example if preferred the most)
• Being able to communicate a concept or answer using examples from elsewhere shows
depth in understanding. So, exemplify the concepts you are saying.
Mondelez India Foods Pvt Ltd
COMPANY OVERVIEW
Mondelez India Foods Pvt Ltd (Mondelez India Foods), formerly Cadbury India Ltd, a
subsidiary of Mondelez International Inc, is a food products manufacturer and supplier. The
company’s products include chocolates, chocolate confectionaries, gems, candy products,
gum, cookies, biscuits, food products and beverages. It markets products under the brands
Cadbury Dairy Milk, Cadbury Choclairs, Cadbury Bournvita, 5-Star, Gems, Celebrations,
Perk, Bournville, Bubbaloo, Halls, Oreo and Tang, among others. The company has
operations in Maharashtra, Delhi, Tamil Nadu, Himachal Pradesh, West Bengal, Karnataka,
Madhya Pradesh and Andhra Pradesh; India. Mondelez India Foods is headquartered in
Mumbai, Maharashtra, India.
HISTORY
New Products/Services
Year: 2018
In September, Mondelez India launched a new Bournvita for Women under its Adult Malt
Food Drinks portfolio.
Year: 2016
The company announced the launch of Cadbury Dairy Milk Marvellous Creations in India.
Year: 2016
The company launched Cadbury Bournvita Biscuits in Tiffin Packs
Others
Year: 2014
The company has been renamed as Mondelez India Foods.
Year: 2014
The company launched Oreo Orange Crème flavor.
Year: 2014
The company introduced a new packaging for its Dairy Milk chocolate brand.
Incorporation/Establishment
Year: 1948
KEY EMPLOYEES
Name Job Title Board

Dirk Van De Put Chief Executive Officer, Director Executive Board
MAJOR PRODUCTS & SERVICES
Mondelez India Foods is a food products manufacturer and supplier. Key products offered
by the company include the following:
Products:
Chocolates
Chocolate Confectionaries Gems
Candy Products
Gum
Cookies
Biscuits
Food Products
Beverages
Brands:
Cadbury Dairy Milk Cadbury Bournvita Cadbury Choclairs Gems
5-Star
Perk Bournville Celebrations Halls Bubbaloo Oreo
Tang
TOP COMPETITORS
The following companies are the major competitors of Mondelez India Foods Pvt Ltd
Britannia Industries Ltd

DFM Foods Ltd.
Lotus Chocolate Company Ltd. Nestle India Ltd
Vadilal Industries Limited
Popular campaigns/news
An Overview:
Cadbury was the market leader in chocolates in India and it also was a very popular brand
which enjoyed the trust of its consumers. It already had a market share of around 70% in 2011
in chocolates with its flagship brand Cadbury Dairy Milk alone having around 30 % of the share
of the Indian chocolate market. The company had come a long way since the 1990s when
Indian consumers associated Diary Milk as a product meant for children. To change this,
Cadbury came up with a series of campaigns to target the adult group, starting with the 'Real
taste of life' campaign, to encourage people to bring out the child in them.
Then they moved on to social acceptance theme with the line- 'Those who want to eat, will
find a reason for it'. Through this, Dairy Milk was able to gain an acceptance for chocolates
among the adult audiences for consumption. It even won a lot of awards for its campaigns
which went on to become a huge success; like the ‘Real Taste of Life' campaign. After this,
Dairy Milk sought to achieve the difficult objective of replacing the traditional Indian sweets
and desserts with their chocolates. For this, Cadbury ran various campaigns under 'Kuch
meetha ho jaye' (Let's have something sweet), including two campaigns parallelly - 'Shubh
Aarambh' (Auspicious beginning) and 'Meethe mein kuch meetha ho jaye' (Let's have
something sweet for dessert). The common thing for all the advertising campaigns was that
they focused on the Indian customs and traditions and yet they gave it a modern and
contemporary look to connect with all the people. Besides this, they also used a 360 degree
campaign to support the television advertising campaigns, even as their rivals Nestle gave
them tough competition with aggressive marketing and even directly taking on Cadbury's
advertising campaign message. But many industry observers doubted the effectiveness of
Cadbury's efforts and their ability to replace the traditional sweets and the traditional dessert
items which had been a long part of the Indian traditions.
Cadbury Dairy Milk's 'Kuchh Meetha Ho Jaaye' campaign shifts focus to 'Acchai'
Cadbury Dairy Milk has announced the launch of a new campaign ‘Kuch Achha Ho Jaaye’
building on the iconic ‘Kuch Meetha Ho Jaaye’. The campaign aims at celebrating the
generous instinct in everyone and showcasing as to how such moments go on to strengthen
human relationships. Through the Generosity campaign, the brand in India now explores the
theme of Achhai (goodness), building on its strong proposition of Kuchh Meetha Ho Jaaye.
5Star’s Ramesh-Suresh star in a sweet musical, essay lost-in-taste benefits
Ramesh and Suresh make a refreshing return in Cadbury 5Star's latest film. The film shows
how the duo who continue to be lost in the taste of 5Star, unknowingly spread the cheer,
under the theme #KhoJaaneKeFayde (Benefits of getting lost). The film went live on the
brand’s YouTube channel on 7 December. Set to a pleasant Western soundtrack with
meaningless lyrics except for ‘kho’ and ‘khao’, the film opens at an art gallery where Ramesh
and Suresh are lost in the taste of their 5Stars and posing inadvertently alongside other
exhibits. Two women walking through the gallery are unimpressed by everything on display
– until they see the duo. The camera pans to the next frame, where a struggling saxophonist
is encouraged by their nods as they breeze past. The duo even become part of a family
portrait, helping complete a picture. Ramesh and Suresh’s lost nods aid a chess player in
making up his mind – and his move leads to a check mate. The fun situations continue before
the film ends with the super: ‘There’s good in getting lost. #KhoJaaneKeFayde’.
Cadbury Bournville re-launches as the ‘perfect unwind partner’
Mondelez India has re-launched its dark chocolate Cadbury Bournville with new packaging
and an integrated campaign. Part of the campaign is a TVC conceptualised by Ogilvy & Mather.
The film portrays a couple at home one evening. While the lady watches television, the man,
who looks like he has just returned from work, unwraps a bar of Bournville. As he peels the
wrapper off, the film shifts to the outdoors where building and street lights go off, seemingly
in tandem. The city goes dark by the time he takes an indulgent bite. He falls back on the
couch, immersed in the experience. To the lady’s surprise, even their house goes dark. The
brand is introduced as ‘The perfect way to end your day’. Prashant Peres, director – marketing
(chocolates), Mondelez India, said, “We realise the importance of an individual’s unwind time
and we want people to celebrate this end of day routine and reward themselves. By
introducing Cadbury Bournville as the perfect unwind partner, we hope to enhance this
experience for our consumers. We are confident that the rich and irresistible taste of the
Cadbury Bournville will heighten your senses and the lingering after-taste will leave you
craving for more wind down moments.”
Glenmark Pharmaceuticals Limited
Name Glenmark Pharmaceuticals Limited

Industry Pharmaceuticals
Key People Glenn Saldanha , Chairman, Managing Director , Executive
Board
B E Saldanha, Director , Non Executive Board
D R Mehta, Director , Non Executive Board
Bernard Munos , Director , Executive Board

Headquarters Mumbai, India
Employees 13,716
Revenue / turnover (INR
91,030.7
Mn)
To emerge as a leading integrated research based global
pharmaceutical company. This vision is built on the
foundation of the following three values:
1. We value Achievement of objectives and
consistently strive towards our Vision with
perseverance
Vision
2. We value Knowledge such that it empowers our
people to find innovative solutions to manage
change
3. We value Knowledge such that it empowers our
people to find innovative solutions to manage
change
COMPANY OVERVIEW
Glenmark Pharmaceuticals Limited (Glenmark) is engaged in the research, manufacture and
marketing of formulations and active pharmaceutical ingredients (APIs). The company
develops formulations in the therapeutic areas of dermatology, anti-infective, respiratory,
cardiac, diabetes, gynecology, central nervous system (CNS) and oncology. Glenmark is also
engaged in the discovery of new molecules, including new chemical entities (NCEs) and new
biological entities (NBEs). The manufacturing facilities of the company are located in
Ankleshwar and Dahej in Gujarat; and Kurkumbh, Aurangabad, and Mohol in Maharashtra.
The company operates in Latin America, Central Eastern Europe, Africa and Asia. Glenmark
is headquartered in Mumbai, India.
March 2018 (FY2018), a decrease of 0.9% over FY2017. In FY2018, the company’s operating
The company reported revenues of INR21,656.2 million for the first quarter ended June
2018, a decrease of 5% over the previous quarter.
BUSINESS DESCRIPTION
Glenmark Pharmaceuticals Limited (Glenmark) is an India-based pharmaceutical company,
engaged in the research, manufacture and sale of formulations and active pharmaceutical
ingredients (APIs). The company is also engaged in the discovery of new molecules, including
new chemical entities (NCEs) and new biological entities (NBEs). Glenmark operates in Latin
America, Central Eastern Europe, Africa and Asia.
The company primarily operates through a single segment: pharmaceuticals. Glenmark's

businesses include drug discovery and formulations business.
The company is engaged in drug discovery of new molecules both NCEs (new chemical entity)
and NBEs (new biological entity). Glenmark's drug discovery business offers products in the
areas of inflammation (asthma, chronic obstructive pulmonary disease (COPD), rheumatoid
arthritis, and osteoarthritis), oncology (lymphomas and leukemia), and pain (neuropathic pain
and inflammatory pain). The company has a pipeline of seven molecules, including two NCEs
and five NBEs in several stages of preclinical and clinical development. Glenmark operates
three research and development centers. It conducts NCE research at its research and
development center in Navi Mumbai, India; NBE research at Neuchatel in Switzerland, and its
clinical research and development center is located in Oxford, the UK.
Glenmark's formulation business develops formulations in the therapeutic areas of

dermatology, anti- infective, respiratory, cardiac, diabetes, gynecology, central nervous system
(CNS), and oncology. The company operates manufacturing facilities in Ankleshwar and
Dahej in Gujarat; and Aurangabad, Kurkumbh and Mohol in Maharashtra, India. Glenmark
operates a research and development center in Nasik, India that is engaged in developing
formulations for global markets.
The company also provides APIs. Glenmark's API business spans over 80 countries, including
the US, Europe, Japan and Canada.
In FY2017, the US contributed 35.2% of the total revenue, followed by India (38.3%), Latin
America (4.5%), Europe (10%) and Rest of the world (12.1%).
Glenmark's other subsidiaries include Glenmark Pharmaceuticals (Europe) R&D Ltd.,

Glenmark Pharmaceuticals S.R.O., Glenmark Pharmaceuticals S. A., Glenmark
Pharmaceuticals S.R.L, Glenmark Pharmaceuticals Inc., Glenmark Farmaceutica Ltda,
Glenmark Generics SA, Glenmark Pharmaceuticals Mexico, S.A. DE C.V., Glenmark
Philippines Inc. and Glenmark Pharmaceuticals FZE.
SWOT Analysis
Strengths Weakness
• Prudent geographical mix covering • High debt level

high opportunity emerging markets as • Presence of substantial intangibles
well as developed markets. on the balance sheet
• Presence in niche therapies in the US • Higher R&D spends likely to put
such as oral contraceptives, pressure on margins
dermatology, which is relatively less
crowded.
• Time tested R&D focused business
model with a portfolio of Innovative
products.
• Well placed to monetise the R&D
pipeline in with product in various
stages of completion
Opportunity Threat
• In the US generics space, a lot of • Increased USFDA scrutiny across

opportunities are panning out in the the globe regarding cGMP issues,
oral contraceptives and respiratory pricing pressure due to client
space consolidation in the US, pricing
probe by the Department of
Justice (DoJ) in the US, proposed
tightening by the new regime by
adapting to the bidding process
and imposition of border
adjustment tax on imported drugs
in the US. Currency volatility in
LatAm and RoW markets
Top Competitors
• Sun Pharmaceuticals Limited
• Lupin
• Biocon
• Cipla
• Dr Reddy’s Labs
AB InBev
Name Anheuser-Busch InBev (AB InBev)
Industry FMCG
Key People Carlos Brito - CEO
Ben Verhaert – India Business Unit President
Headquarters Leuven (Belgium), India HQ - Bangalore
Revenue 5644 Cr. (USD)
Divisions/Verticals Beverages & Brewing
Brands:
AB InBev's brand portfolio included highly popular beer and soft-drink brands. The company
classified its brands as Global Brands, International Brands, and Local Champions. The
combined ABInBev/SAB Miller entity has approximately 400 beer brands.
Global brands and its country of origin:
• Budweiser - USA
• Corona - Mexico
• Stella Artois – Belgium
International brands include:
• Beck's - Germany
• Hoegaarden - Belgium
• Leffe – Belgium
All the above-mentioned brands are available in India. In addition to these, other brands in
ABI’s India brand portfolio are – Haywards 5000, Foster’s, Budweiser Magnum, Knockout and
Royal Challenge.
News and Important points:
Beck's launches in India with BBH as creative AoR
Anhueser-Busch InBev (AB InBev) has appointed BBH India to handle the creative duties for
Beck's Ice. The agency has already worked on the brand's launch campaign. Beck's Ice is a
German beer brand.
AB InBev gets new marketing and innovation chief
Anheuser-Busch InBev has appointed Pedro Earp to the new role of chief marketing and ZX
Ventures officer in a restructure aimed at growing the influence of ZX, the brewer's incubator
and venture capital fund.
$100 Billion+ merger between ABI and SAB Miller in 2017
10 principles are at the heart of the company - https://www.anheuser-

busch.com/about/culture/ten-principles.html
AMAZON:
Name Amazon
Industry E-Commerce
Key People Jeff Bezos (CEO),
Wener Vogels (CTO)
Headquarters Seattle, Washington, US
Revenue 178 billion USD
Leadership Principles of Amazon:
1. Customer Obsession
Leaders start with the customer and work backwards. They work vigorously to
earn and keep customer trust. Although leaders pay attention to competitors,
they obsess over customers.
2. Ownership
Leaders are owners. They think long term and don’t sacrifice long-term value for
short-term results. They act on behalf of the entire company, beyond just their
own team. They never say “that’s not my job.”
3. Invent and Simplify
Leaders expect and require innovation and invention from their teams and
always find ways to simplify. They are externally aware, look for new ideas from
everywhere, and are not limited by “not invented here”. Because we do new
things, we accept that we may be misunderstood for long periods of time.
4. Are Right, A Lot
Leaders are right a lot. They have strong judgement and good instincts. They
seek diverse perspectives and work to disconfirm their beliefs.
5. Learn and Be Curious
Leaders are never done learning and always seek to improve themselves. They
are curious about new possibilities and act to explore them.
6. Hire and Develop the Best
Leaders raise the performance bar with every hire and promotion. They recognise
people with exceptional talent and willingly move them throughout the
organisation. Leaders develop leaders and are serious about their role in coaching
others. We work on behalf of our people to invent mechanisms for development
like Career Choice.
7. Insist on the Highest Standards
Leaders have relentlessly high standards – many people may think these
standards are unreasonably high. Leaders are continually raising the bar and
driving their teams to deliver high quality products, services and processes.
Leaders ensure that defects do not get sent down the line and that problems are
fixed so they stay fixed.
8. Think Big
Thinking small is a self-fulfilling prophecy. Leaders create and communicate a
bold direction that inspires results. They think differently and look around corners
for ways to serve customers.
9. Bias for Action
Speed matters in business. Many decisions and actions are reversible and do not
need extensive study. We value calculated risk taking.
10. Frugality
Accomplish more with less. Constraints breed resourcefulness, self-sufficiency
and invention. There are no extra points for growing headcount, budget size or
fixed expense.
11. Earn Trust
Leaders listen attentively, speak candidly, and treat others respectfully. They are
vocally self-critical, even when doing so is awkward or embarrassing. Leaders do
not believe their or their team’s body odour smells of perfume. They benchmark
themselves and their teams against the best.
12. Dive Deep
Leaders operate at all levels, stay connected to the details, audit frequently, and
are sceptical when metrics and anecdote differ. No task is beneath them.
13. Have Backbone; Disagree and Commit
Leaders are obligated to respectfully challenge decisions when they disagree,
even when doing so is uncomfortable or exhausting. Leaders have conviction and
are tenacious. They do not compromise for the sake of social cohesion. Once a
decision is determined, they commit wholly.
14. Deliver Results
Leaders focus on the key inputs for their business and deliver them with the right
quality and in a timely fashion. Despite setbacks, they rise to the occasion and
never compromise.
SWOT Analysis:
Strength:
1. Strong background and deep pockets – Built on its early successes with books, Amazon
now has product categories that include electronics, toys, games, home and kitchen,
white goods, brown goods and much more. Amazon has evolved as a global e-
commerce giant in the last 2 decades.
2. Customer-centric: Company’s robust CRM has created customer centric processes in
order to carefully record data on customer buying behaviour. This enables them to
offer individual items, related items or bundle them as an offer, based upon
preferences demonstrated through purchases or items visited. Also, the company
claims that 55% of their customers are repeat buyers resulting in low cost of acquisition
of new buyers.
3. Cost leadership: In order to differentiate itself, company has created several strategic
alliances with other companies to offer superior customer service. The most important
strategic tie-ups are with logistics providers who control costs. This contributes in a
strong value chain. Because of playing on economies of scale, Amazon is able to lower
the inventory replenishment time.
4. Efficient delivery network: With its strategic partners & due to its Amazon fulfilment
centers, Amazon has created a deep & structured distribution network in order to make
the product available even at remote locations. It also has free of cost delivery charges
in certain geographies.
5. GLOCAL strategy: By using the strategy of “Go global & act local”, Amazon is able to
fight with domestic e-commerce companies through absorbing & by forming /
partnering with supply chain companies. The branding too is done as per local taste.
For example – In India, Amazon is currently using the “Aur Dikhao” campaign to
encourage users to browse more of their products.
6. Acquisitions: Acquiring companies like Zappos.com, Junglee.com, IMBD.com,
woot.com etc. has proven to be a successful and revenue generating step for the E
commerce giant.
Weakness:
1. Shrinking margins: Due to extensive delivery network & price wars Amazons margins
are shrinking, which is resulting in even losses. In India, Amazon had a loss of $359 crs
in the year 2013-14.
2. Tax Avoidance issue: Amazon has attracted negative publicity on account of Tax
Avoidance in countries like U.S & UK. Most of its revenue is generated from these well
established markets.
3. High Debt: In many developing nations Amazon is still struggling to make the business
profitable thereby affecting the overall profitability of the group resulting into High
debt.
4. Product flops – Amazon launched the fire phone in the US which was a big flop. At the
same time, Kindle fire did not pick up as strongly as Kindle did. Thus, there were several
product flops which caused a dent in Amazon’s deep pockets.
Opportunities
1. Backward Integration: Amazon can come up with its In-house brands in different
product categories. They can also differentiate their offering. This will help them make
profits in highly competitive E-commerce market.
2. Global Expansion: Expansion mainly in Asian & developing economies will help Amazon
because those are the markets with low competition in E-commerce industries & are
not saturated like developed economies.
3. Acquisitions: By acquiring E-commerce companies it can decrease the competition
level & also can use the specialized capacity of the other company.
4. Opening physical stores outside U.S: By doing this Amazon can help the customers to
engage with the brand, resulting in increase in repeat purchases & increase in loyal
customer base
Threats
1. Low entry barriers of the industry: Low entry barriers affect the current player’s
business as more & more company means tough competition, price wars, shrinking
margins & losses resulting into questioning the sustainability of the players.
2. Government regulations: Not having clarity on the issues related to FDI in multi brand
retail, has been a big hurdle in the success of the E-commerce players in many
developing nations.
3. Local competition – India has Snapdeal & who are local E commerce retailers and are
taking away majority of the market. Similarly, there are many local players who take
bites from the market share thereby making it hard for a big player like Amazon to
make profits.
Top Competitors
• Flipkart
• PayTm
• Myntra
• Snapdeal
Marketing campaigns :
• Amazon India YouTube - https://www.youtube.com/user/amazondotin
• #MomBeAGirlAgain- https://www.youtube.com/watch?v=NjBxoN4spKo
• #ApniDukaan- https://www.youtube.com/watch?v=V3AF_pexVYY
• #SabAmazonWaale- https://www.youtube.com/watch?v=hT0G-TpaBOk
Products and services:

Amazon.com has a number of products and services available, including:
• AmazonFresh
• Amazon Prime
• Amazon Web Services
• Alexa
• Appstore
• Amazon Drive
• Echo
• Kindle
• Fire tablets
• Fire TV
• Video
• Kindle Store
• Music
• Music Unlimited
• Amazon Digital Game Store
• Amazon Studios
• AmazonWireless
News and Important points:
• It is dipping its toes in this $12 billion market by being an online marketplace,
hosting and enabling 500 sellers like MirchiMart, Universal and AXA PDA Lounge.
• What has worked for Amazon is its large product catalogue competitive pricing, good
customer orientation, a culture of innovation, deep pockets (it has about $11.5
billion in cash and marketable securities) and branding.
• Globally, Amazon offers products in 40 categories and two million sellers, and draws
about 100 million buyers.
INDIA
• In India, Amazon is currently offering 13 product categories
• eBay, which has been in India for about a decade, has 30,000 sellers, Amazon has
500 currently.
• 1,50,000 sq ft warehouse on the outskirts of Mumbai.
• downloads/streaming, software, video games, electronics, apparel, furniture, food,
toys, and jewelry. The company also produces consumer electronics—notably
the Amazon Kindle e-book reader and the Kindle Fire tablet computer—and is a
major provider of cloud computing services
• latest acquisitions : IVONA Software, GoodReads Liquavista
• Begun with books, movies, and TV shows’ video products in the country
• Amazon runs third party market place because FDI in e-commerce is not allowed
same with e-bay
• Major competitors e-bay flipkart in india, alibaba in china.
• Their main strategy is low cost leadership
Procter & Gamble
Name Procter & Gamble
Industry Beauty(31.8%), Grooming(28.1%), Health Care(17.6%), Fabric & Home
care and baby(11.5%), Feminine(10.2%) & Family Care(0.8%)
Key people David S Taylor (Chairman, CEO, President), Madhusudan Gopalan (CEO,
India), Marc S. Pritchard (Chief Brand Officer)
Headquarters Cincinnati, Ohio, USA; Andheri, Mumbai (India headquarters)
Employees 92000
Revenue USD 66,832 Mn
Purpose/Vision Provide branded products and services of superior quality and value that
improve the lives of the world’s consumers, now and for generations to
come. As a result, consumers will reward us with leadership sales, profit
and value creation, allowing our people, our shareholders and the
communities in which we live and work to prosper.
Principles Respect for all individuals, Interests of the company and the individual
are inseparable, strategically focused our work, innovation is the
cornerstone of our success, value for mastery, seek to be the best,
externally focused, mutually interdependency is a way of life
(https://us.pg.com/policies-and-practices/purpose-values-and-
principles/)
Core Values Integrity, Leadership, Ownership, Passion for Winning, Trust
Company Overview
The Procter & Gamble Co (P&G) is one of the world's largest consumer goods companies. It
manufactures, markets, and sells various beauty, health, fabric, home, baby, feminine, family,
and personal care products. These products include conditioners, shampoos, male and female
blades and razors, toothbrushes, toothpastes, dishwashing liquids, detergents, surface
cleaners and air fresheners. In addition, it offers baby wipes, diapers and pants, paper towels,
tissues and toilet papers. P&G markets these products under various brands such as Head &
Shoulders, Tide, Ariel, Olay, Pantene, Pampers, Gillette, Vicks and Oral-B. It merchandises
these products through grocery stores, baby stores, specialty beauty stores, high-frequency
stores, online channels, pharmacies, drug stores and department stores. The company has a
direct presence in several countries across Asia Pacific, Europe, the Middle East and Africa
(EMEA), South and Central America and North America. P&G is headquartered in Cincinnati,
Ohio, the US.
The company reported revenues of (US Dollars) US$66,832 million for the fiscal year ended
June 2018 (FY2018), an increase of 2.7% over FY2017. In FY2018, the company’s operating
P&G Indian Brands
SWOT Analysis
Strength Weakness
Brand Equity, Economies of scale, Excellent R&D Organization structure causes
(creativity in the most mundane things. e.g. Gillete, slow decision making, Low
Multi National and multi product line presence, high organic growth, Slow
gross profit margin, fantastic distribution channel, replenishment of its brand
known for its marketing strategies portfolio
Opportunity Threat
Rural markets, increase organic growth, Increasing Intense competition, Increased
purchasing power of consumers, Mergers and local/unbranded competition,
Acquisitions private labels
Recent/Popular Campaigns
Gillette takes on toxic masculinity in new ad for the #MeToo era

(https://www.youtube.com/watch?v=KgwI4JkWcsA)
The campaign, which asks men to “shave their toxic masculinity”, has generated debate and
sparked backlash from several of the brand’s consumers. After years of advertising with the
tagline “the best a man can get”, personal care products brand Gillette is now encouraging its
male consumers to do better.
A new ad campaign by the brand reflects the MeToo era and tackles toxic masculinity, bullying
and sexism. The video features a number of news clips about the #MeToo movement and
scenes of men bullying and harassing women, with a voiceover asking, “is this the best a man
can get?”
Thank you Mom campaign
(https://www.youtube.com/watch?v=sUg6s-uIp1w)
It all began when P&G sponsored the US team at the Winter Olympics 2010. Except, instead
of focusing on the jocks, the company aligned itself to their mothers, calling itself the 'proud
sponsor of moms'. It helped 250 women from across America make it to Vancouver to see
their children compete. Rounding the marketing effort off was an 'aww'-inspiring commercial
about mothers and their sacrifices which ended with the message 'To their moms, they will
always be kids.' Of course, it being the notoriously hardnosed P&G, there was a lot more at
play than cutesy lovable commercials and warm fuzzy sentimentality. By end 2010, the FMCG
giant claimed $100 million in incremental sales and a 39% increase in brand recall. Enough to
make P&G believe it had a winning platform, one that could potentially become a truly
international poster child for 'purpose driven branding', a favorite subject with senior
management at the company. It promptly opted for a 10-year global sponsorship of the
Olympic games. And it was quick to realize that the idea was a lot bigger than just a single
event — even one with the size and scale of the Olympics. After conversations with moms —
P&G's primary target audience across the world — similar patterns began to emerge.
Share the load campaign

(https://www.youtube.com/watch?v=wJukf4ifuKs)
Ariel, removing the stains of gender inequality has managed to build a social property,
#ShareTheLoad and brought in an amalgamation of their brand identity and an ideology of
their belief, thus crafting an initiative that sprints beyond just social media marketing. Taking
a small thought that echoed through the minds of people in a way, making it relevant on a
very social level- “Can’t men do laundry?” A contemplation that was pondered upon a globe
level after the campaign reached that level after it was launched in India, Pakistan,
Bangladesh, and Sri Lanka, but the thought leaped further as it went viral in 22 countries in
16 languages.
#ShareTheLoad did not boast of ideas through its content, but beautifully emphasized on one
of the aspects of gender equality through. Seemingly fitting in their content for an audience
who could resonate with the thought and induced them to ponder upon it, Ariel raised an
issue before it became a norm on social media by brands.
Whisper touch the pickle campaign

(https://www.youtube.com/watch?v=5s8SD83ILJY)
The 30-second film shows a girl touching a jar of pickle accidentally, while her grandmother
looks on. The girl then touches the jar intentionally while the grandmother smiles on.
Encouraged by her grandmother and more of her grandmother’s friends, the film then shows
the girl going on to break a few more taboos for girls on their periods. She is seen wearing
whites and being active in sports, while the elderly women are cheering for her. Periods,
though a natural monthly process for all mature girls and women, is often a very strenuous
ordeal for them in many parts of the country. Apart from the pain and fatigue experienced by
most girls and women, they are also expected to follow stringent norms (read taboos) during
their periods.
P&G recent news
As P&G in-houses more media should other brands follow suit?

(https://www.marketingweek.com/2019/01/18/procter-gamble-in-house-media-buying/)
Hair care brands tress up for beauty boom; entry-level products fuel growth
(https://www.business-standard.com/article/companies/hair-care-brands-tress-up-for-
beauty-boom-entry-level-products-fuel-growth-119010200970_1.html)
Procter & Gamble upbeat about Indian market as biz grows in double-digits
(https://www.business-standard.com/article/companies/procter-gamble-upbeat-about-
indian-market-as-biz-grows-in-double-digits-118080101635_1.html)
P&G Home turns profitable after 4 years; sales still lower than in FY14
(https://www.business-standard.com/article/companies/p-g-home-turns-profitable-after-4-
years-sales-still-lower-than-in-fy14-118110500026_1.html)
Colgate Palmolive
Category Consumer Products
Sector FMCG
Tagline/ Slogan Colgate World of Care
Colgate toothpaste brand is one the most respected brands in
USP the world
Introduction
Colgate-Palmolive is an American multinational consumer products company focused on the
production, distribution and provision of household, health care, and personal care products.
Colgate is a household name in India with one out of two consumers using
Colgate toothpaste. CPIL is the market leader in the Indian oral care market with a market
share of 51 per cent in the toothpaste segment, 48 per cent in toothpowder segment and 30
per cent in the toothbrush segment
History
In 1806, devout Baptist English immigrant soap and candle maker William Colgate
established a starch, soap, and candle factory on Dutch Street in New York City under the
name William Colgate & Company. In 1833, he suffered a severe heart attack, stopping his
business's sales; after a convalescence he continued with his business. In the 1840s, the
company began selling individual cakes of soap in uniform weights. In 1857, Colgate died
and the company was reorganized as Colgate & Company under the management of his
devout Baptist son Samuel Colgate, who did not want to continue the business but thought it
would be the right thing to do. In 1872, he introduced Cashmere Bouquet, a perfumed soap.
In 1873, the company introduced its first Colgate Toothpaste, an aromatic toothpaste sold in
jars.[3] In 1896, the company sold the first toothpaste in a tube, named Colgate Ribbon
Dental Cream (invented by dentist Washington Sheffield). Also in 1896, Colgate hired
Martin Ittner and under his direction founded one of the first applied research labs.[4] By
1908, they initiated mass sales of toothpaste in tubes. William Colgate's other son, James
Boorman Colgate, was a primary trustee of Colgate University (formerly Madison
University).
In Milwaukee, Wisconsin, the B.J. Johnson Company was making a soap entirely of palm oil
and olive oil, the formula of which was developed by B.J. Johnson in 1898. The soap was
popular enough to rename their company after it — Palmolive. Around the start of the 20th
century, Palmolive, which contained both palm and olive oils, was the world's best-selling
soap. Extensive advertising included the radio programs The Palmolive Hour (1927-1931)
and Palmolive Beauty Box Theatre (1934-1937). A Missouri-based soap manufacturer known
as Peet Brothers, who were originally from Wisconsin, merged with Palmolive to become
Palmolive-Peet. In 1928, Palmolive-Peet acquired the Colgate Company to create the
Colgate-Palmolive-Peet Company. In 1953, Peet was dropped from the name, leaving only
Colgate-Palmolive Company, the current name.
Colgate-Palmolive STP
Segment Products and services for daily needs
Target Group Every household especially the middle class
Positioning A company which makes products for caring for its consumers
Product Portfolio
1. Colgate Dental Cream 2. Colgate Total 12
3. Colgate Sensitive 4. Colgate Max Fresh
5. Colgate Cibaca 6. Colgate Active Salt
7. Colgate Plax 8. Colgate 360
9. Colgate Zig Zag 10.Colgate Toothpowder

Brands
11. Halo Shampoo 12. Palmolive Naturals
13. Palmolive Aroma 14.Palmolive Thermal Spa
15. Aroma Hand Wash 16.Palmolive Shave Cream
17.Palmolive Charmis
The above mentioned brands are the prominent products under

the Colgate-Palmolive product portfolio.
Colgate-Palmolive SWOT Analysis

1. It is one of the biggest brands in the personal care consumer
products industry
2. It has over 38000 employees globally
3. One of the market leaders globally with excellent R&D
4. Colgate focuses on four core businesses: Oral Care, Personal
Strengths
Care, Home Care and Pet Nutrition
5. Colgate has excellent reach and distribution and its products
are available in over 200 countries
6. Excellent advertising and brand visibility of products with a
strong customer loyalty for brands
1. Market share is limited due to presence of other strong
Weaknesses FMCG brands
2. Fake brands are supplied under their brand names
1. Tap rural markets and increase penetration in urban areas
2.Mergers and acquisitions to strengthen the brand
Opportunities
3.Increasing purchasing power of people thereby increasing
demand
1. Intense and increasing competition amongst other FMCG
companies
Threats
2.FDI in retail thereby allowing international brands
3. Competition from unbranded and local products
Colgate-Palmolive Competition
Below are the top 7 Colgate-Palmolive competitors:
1. Marico
2. L'Oréal
Competitors 3. Nirma Ltd
4. HUL
5. ITC
6. Procter and Gamble7. Dabur
Recent news & campaigns

https://www.colgateinvestors.co.in/news
https://economictimes.indiatimes.com/industry/cons-products/fmcg/colgate-india-appoints-
new-md/articleshow/70277594.cms
https://www.moneycontrol.com/news/business/earnings/colgate-q1-profit-toothpaste-volume-
4219751.html?classic=true
https://www.moneycontrol.com/news/business/earnings/colgate-standalone-june-2019-net-
sales-at-rs-1084-86-crore-up-4-18-y-o-y-4219821.html?classic=true
Indian Oil Corporation Limited
Introduction
Indian Oil Corporation Limited (IOCL), commonly known as Indian Oil is an Indian state
government owned oil and Gas Company headquartered in New Delhi. It is the largest
commercial oil company in the country, with a net profit of INR 19,106 crore (USD 2,848
million) for the financial year 2016–17. It is ranked 1st in Fortune India 500 list for year 2016
and 137th in Fortune's ‘Global 500’ list of world's largest companies in the year 2018. As of
31 March 2017 Indian Oil's employee strength is 33,135.
Indian Oil accounts for nearly half of India's petroleum products market share, 35% national
refining capacity (together with its subsidiary Chennai Petroleum Corporation Ltd., or
CPCL), and 71% downstream sector pipelines through capacity. The Indian Oil Group owns
and operates 11 of India's 23 refineries with a combined refining capacity of 80.7 MMTPA
(million metric tonnes per annum). On 19 November 2017, IOC, in collaboration with Ola,
launched India’s first electric charging station at one of its petrol-diesel stations in Nagpur.
Indian governments’ National Electric Mobility Mission Plan launched in 2013 aims at
gradually ensuring a vehicle population of 6 to 7 million electric and hybrid vehicles in India
by 2020.
Indian Oil Corporation Limited (IOCL)

Parent Company IOCL
Category Oil & Gas
Sector Energy & Power
Tagline/ Slogan The energy of India
Indian Oil Corporation (IOCL) is India's most well renowned
USP
brand
IOCL STP
Corporates, countries, individuals looking to fulfil energy
Segment
needs
Enterprises looking for energy for production, people for petrol
Target Group
diesel for vehicles and domestic uses
Positioning IOCL provides energy, fuel and gas to entire India
IOCL SWOT Analysis
1. IOCL is India's largest commercial enterprise with a strong
brand name
2. Indian Oil has petroleum products, fuels, lubricants,
petrochemicals etc.
Strengths
3. Operates many refineries in India
4. Huge distribution network through retailing makes Indian
Oil a popular brand name
5. Accounts for a majority share in the petroleum products
market and substantial share in refining capacity and
downstream sector pipelines capacity in India
6. IOCL has over 35,000 employees
7. Loyalty programs like XTRAPOWER Fleet Card Program is
aimed at Large Fleet Operators
8. IOCL's pipeline in India spans more than 11,000km making

it one of the largest globally
9. Strong branding and marketing exercises through TVC,

sponsorships, print, online ads etc. make Indian Oil a top brand
1. High competition from other oil companies means limited
market share growth
Weaknesses
2.Bureaucracy affects the operations of a government
controlled company like IOCL
1. IOCL can tap on increasing demand and higher fuel/oil
prices
2. Increasing natural gas market for industries and
transportation
Opportunities 3. Global expansion with tie-ups with international oil
companies
4. Acquisition of smaller companies can further strengthen the

position of IOCL
1. Government regulations can slow down business
2. High Competition means limited market share for IOCL
Threats
3. NGOs and environment focused companies can be an
obstacle in business
IOCL Competition
Below are the top 4 IOCL competitors:
1. Bharat Petroleum
Competitors 2. Hindustan Petroleum
3. ONGC
4. Riliance Industries limited
Recent News
https://www.iocl.com/aboutus/Press_release.aspx
Maruti Suzuki
Introduction
Maruti Suzuki India Limited, formerly known as Maruti Udyog Limited, is an automobile
manufacturer in India. It is a 56.21% owned subsidiary of the Japanese car and motorcycle
manufacturer Suzuki Motor Corporation. As of July 2018, it had a market share of 53% of the
Indian passenger car market. Maruti Suzuki manufactures and sells many popular cars as
given below. The company is headquartered at New Delhi. In May 2015, the company
produced its fifteen millionth vehicle in India, a Swift Dzire. Maruti Udyog Limited was
founded by the Government of India in 1981, only to merge with the Japanese automobile
company Suzuki in October 1982. The first manufacturing factory of Maruti was established
in Gurgaon, Haryana, in the same year
Popular products
Model Launched Category

Wagon R 1999–present Hatchback
Swift 2005–present Hatchback
Dzire 2008–present Sedan
Eeco 2010–present Minivan
Alto K10 2010–present Hatchback
Ertiga 2012–present Mini MPV
Alto 800 2012–present Hatchback
Celerio 2014–present Hatchback
Ciaz 2014–present Sedan
Baleno 2015–present Hatchback
S-Cross 2015–present Mini SUV
Vitara Brezza 2016–present Mini SUV
Maruti Suzuki
Parent Company Suzuki Motor Corporation
Category Sedans, Hatchbacks, SUV’s
Sector Automobiles
Tagline/ Slogan Way of life; Count on us
Maruti has car models in every segment with a wide price
USP range to choose from, apart from being the most reliable name
in Indian automobile market
Maruti STP
Segment Complete automobile segment including sedans & SUV’s
Indian urban and semi-urban middle class and upper middle
Target Group class
Positioning Maruti is India’s No.1 automobile brand with strong legacy
Maruti SWOT Analysis
1. Maruti Suzuki is the largest passenger car company in India,
accounting for around 45% market share
2. Over 12,000 people are employed with Maruti
3. Good advertising, product portfolio, self-competing brands
4. Largest distribution network of dealers and after sales

service centres
5. Strong brand value and strong presence in the second hand

car market
Strengths
6. Having different revenue streams like Maruti finance,
Maruti Insurance and Maruti driving schools
7. Over 700,000 units sold in India annually including 50,000

exports
8. Maruti Suzuki launched NEXA showrooms to cater to its

premium cars market
9. The company has been recognized by several awards in the

automobile segment in India
1. Inability to penetrate into the international market
Weaknesses
2. Employee management, strikes, worker wage problems have
affected Maruti's brand image in the past
1. Developing hybrid cars and fuel efficient cars for the future
can be an opportunity for Maruti Suzuki
2. Maruti can target tapping emerging markets across the world

Opportunities
and building a global brand
3. Fast growing automobile market and increased purchasing

power
1. Government policies for the automobile sector across the
world
2. Ever increasing fuel prices

Threats
3. Intense competition from global automobile brands and
cheaper brands can hurt Maruti Suzuki's business
4. Substitute modes of public transport like buses, metro trains
etc
Maruti Suzuki Competition
1. Honda Motors
2. Toyota Motor Corporation
3. Nissan Motors
4. Hyundai Motors
5. Fiat
6. Mitsubishi Motors
Competitors
7. Chevrolet
8. Tata Motors
9. Skoda Auto
10. Volkswagen
11. Ford Motor Company
12. Volvo
Latest news
https://www.marutisuzuki.com/corporate/media/press-releases
Ola Cabs
Introduction
Ola Cabs (stylised as OLΛ), is an Indian transportation network company (TNC) offering
services that include peer-to-peer ridesharing, ride service hailing, taxi and food delivery. The
company is based in Bengaluru, Karnataka, India and was developed by ANI Technologies
Pvt. Ltd. As of May 2019, Ola was valued at about $6.2 billion. A variety of venture
capitalists including Softbank have large stakes in the company.
Ola Cabs was founded on 3 December 2010 as an online cab aggregator in Mumbai, and is
now based in Bangalore. As of 2018, the company has expanded to a network of more than
10, 00,000 vehicles across 169 cities. In November 2014, Ola diversified to incorporate auto
rickshaws on a trial basis in Bengaluru. After the trial phase, Ola Auto expanded to other
cities like Delhi, Pune, Chennai and Hyderabad starting in December 2014. In January 2018,
Ola extended into its first overseas market, Australia, and in New Zealand in September
2018. In March 2019, Ola began its UK operations introducing Auto Rickshaws in UK.
OlaCabs
Parent
Company ANI Technologies Pvt Ltd
Category Service provider for taxi hiring (Aggregator)
Sector IT & Technology
Tagline/
Slogan Chalo Niklo
USP Standardized customer experience & Price transparency
OlaCabs STP
Segment People who mobile from one place to another for any purpose
Target Group Customers who are in need of cabs instantly
Positioning Using technology to bring the higher efficiency and customer experience
OlaCabs SWOT Analysis
1. First mover advantage as a taxi aggregator in India
2. Acquisition of Taxi For Sure made it No. 1 in India
3. Top of the mind service
4. High awareness due to aggressive TV, online and print media

Strengths marketing
5.Huge customer base & due to network effect it is increasing
6. Rapid expansion and online application
7. Multiple rounds of VC investments have made the brand financially

strong
1. Drivers are the face of the company and hence their misbehaviour
directly affects the brand image
Weaknesses
2. While the demand is huge, amount of cash burning is huge and
monetization is very difficult
1. Unorganized market is huge (~90%) and hence potential is high
2.Increasing internet penetration & smart phone users

Opportunities
3. Rising disposable income
4. Shifting of consumers towards convenience creates huge demand
5. Acquisition of smaller players

1. Rising competition
2. Uber has deep pocket and hence can burn cash heavily
3. Presence of many national players

Threats
4. Absence of clear government regulations in developing countries
5. Future is unclear due to lack of regulations and Customer loyalty is less

in this industry
OlaCabs Competition
Below are the top 5 OlaCabs competitors:
1. Uber Cabs
2. Meru cabs (India)

Competitors
3. Easycabs
4. Unorganized players (Auto rickshaws/Taxis)
5. Carpooling services
Recent News
https://www.olacabs.com/media/in
VISA
Introduction
Visa Inc. is an American multinational financial services corporation headquartered in Foster
City, California, United States. It facilitates electronic funds transfers throughout the world,
most commonly through Visa-branded credit cards, gift cards, and debit cards. Visa does not
issue cards, extend credit or set rates and fees for consumers; rather, Visa provides financial
institutions with Visa-branded payment products that they then use to offer credit, debit,
prepaid and cash-access programs to their customers. In 2015, the Nelson Report, a publication
that tracks the credit card industry, found that Visa's global network (known as VisaNet)
processed 100 billion transactions during 2014 with a total volume of US$6.8 trillion. Visa is
the world's second-largest card payment organization (debit and credit cards combined), after
being surpassed by China Union Pay in 2015, based on annual value of card payments
transacted and number of issued cards.
VISA
Parent Company VISA Inc
Category Credit Card Company, Consumer Finance
Sector Banking & Financial Services
Tagline/ Slogan Go with Visa; More people go with Visa
USP Strong global presence
VISA STP
Segment Credit card users looking for payment solutions
Target Group Retail consumers from the urban areas
Positioning Credit and financial solutions
VISA SWOT Analysis
1. Largest market share in the world
2. Strong supply chain and branding through advertising
3. Has over 7000 employees and over 8500 branches globally
4. Visa’s global network (known as VisaNet) processed 62
billion transactions
Strengths
5. VISA has been sponsoring a lot of major global sporting
events
6. Visa launched "Currency of Progress," an effort to better
educate the world about how digital currency advances
economic empowerment and business efficiency worldwide
1. High exposure to risk and fraud
Weaknesses
2. Litigation risks
1. Cashless economies in developing and emerging economies
Opportunities
2. Digital currency
1. Stringent economic policies world over
Threats
2. Highly competitive environment
VISA Competition
Competitors 1. Mastercard
Recent News
https://www.visa.co.in/about-visa/newsroom.html
Mphasis
Introduction
Mphasis is an IT services company based in Bangalore, India. The company provides
infrastructure technology and applications outsourcing services, as well as architecture
guidance, application development and integration, and application management services. It
serves financial services, telecom, logistics, and technology industries. Mphasis was ranked
#7 in India IT companies and overall #165 by Fortune India 500 in 2011.[2] In April 2016,
Hewlett Packard Enterprise sold the majority of its stake in Mphasis to Blackstone Group LP
for around US$1 billion
Products/Brands
Mphasis is a service company, so it doesn’t have products of it own. The markets served by
the company are financial services and insurance, healthcare, manufacturing, government,
transportation, communications, and consumer and retail industries.
SWOT Analysis
 Low cost advantage

 Broad range of research and development services
 Strong Brand Equity as its position as an HP company
Strengths
 High quality standards
 Currently has employed strength of 38000 with presence in 14
countries
Weaknesses  Margin pressure increased due to increase in direct sales

 Company has good opportunity since the sector is growing
Opportunities  Can diversify in brand product category and consulting services
 Huge potential in domestic market
 Slowdown in US economy as major client base is from US
Threats  Attrition and Employee loyalty
 Increasing cost of Human capital
Recent News
https://www.moneycontrol.com/news/business/for-mphasis-move-to-digital-is-the-tailwind-
that-will-drive-its-growth-4317491.html
https://www.mphasis.com/home/corporate/news-events.html
Carborundum Ltd.
Introduction
Carborundum Universal Ltd (CUMI), a part of Murugappa Group, is one of the largest and
oldest conglomerates in India. CUMI is the leading manufacturer and developer of abrasives,
ceramics, refractories, aluminium oxide grains, machine tools, polymers, adhesives and
electro minerals in India. CUMI is the only abrasive manufacturer with the diversification
The company has subsidiaries in India, Russia, South Africa, Australia, China, Thailand and
Canada.
Products and brands
Some renowned brands include BSA, Hercules, Ballmaster, Ajax, Parry’s, Chola, Gromor,
Shanthi Gears and Paramfos
SWOT Analysis
• The company provides value for money to the customers through

their better quality and innovative products.
• The company treats customers with respect and concern
• The company has got strong R& D department, which have a
policy that 6% of total sales every year should be from new
products. R &D enables the company to have an edge over
competitors in the new product development.
Strength • The company has got professionally managed sales team with
strong back up of reputed dealers.
• ISO 9001: 2008 certification also helps in obtaining some orders
as well as maintaining the standard of the company.
• The greatest strength of the company comes from the employees
who are efficient, energetic and sincere. Dynamic top level
management backs them. There is no barrier between
management and workers.
• The salinity of water has to be improved.
• The roads within the company are to be developed so that men
Weakness and materials can be moved easily.
• Promotion is based on the seniority not on performance
• The company can introduce more of its products in the market.

• The company can produce new and improved products with less
labour and advanced technology.
• More mines have to be developed.
Opportunities
• Globalization and liberalization can make its products globally
acceptable.
• The company can employ best brains from top business and
technical institutions for better working and management.
• CUMI faces stiff competition from world majors and local
Threats
players.
• Power and other equipment are expensive.
• The demand for abrasives has fallen down because of industrial
and economy slowdown.
• European financial crisis.
Recent News
https://www.cumi-murugappa.com/ceramics/ic/news-events/
https://economictimes.indiatimes.com/Carborundum-Universal-Ltd/stocksupdate/companyid-
13909.cms
Coverfox Insurance Company
Introduction
Coverfox Insurance Broking Pvt. Ltd. provides insurance brokerage services online. It offers
two wheeler, car, term, health, travel, life, and general insurance products. The company was
incorporated in 2013 and is based in Mumbai, India
Coverfox not only helps one to compare features and prices of an insurance policy and buy
the best policy, but also provides expert help if one ever wants to make a claim or renew the
policy.
Founders: Varun Dua, Devendra Kumar Rane
Key Investors: Innoven Capital, Accel Partners, SAIF Partners
Investment so far: $58.59Mn
SWOT Analysis
 Large Variety of Products
 Insurance products + Consultant Services
Strengths  Strong investors
 Marketing campaigns: Recently signed Tapsee Pannu for the same.
 Low awareness & motivation amongst general population to avail
insurance & services.(only 3.9% have insurance)
 Slow Adaptation to avail online services related to insurance amongst
Weaknesses general population
 High Bounce rate : 70%(people visiting the first page and returning
without converting to sale) Competitor average is 55%
 Prospective Acquisition by Paytm
 Growing Digitalization
Opportunities  Growing GDP in India
 Increasing Insurance Awareness(expected to reach $280 billion in 2020)
 Increasing awareness to online platforms offering insurance
 Strong local competitors providing offline services such as LIC with

already a huge customer case and online competitors such as
Threats PolicyBazaar.
 Changing market laws and insurance environment
Recent News:
 Paytm may acquire Coverfox for around $120 million if the deal goes through
 Coverfox has plans to set up office in Hyderabad
 Coverfox Receives INR 40 Cr From Existing Investors In Ongoing Series C Round
 Previously collaborated with Aditya Birla Group in BizLabs Fintech, an accelerator-
like platform for Indian startups
 Coverfox Learn – Platform that publishes insurance related knowledge
 Coverfox to unveil ‘customized’ micro-insurance products soon; Coverfox.com CEO,
Premanshu Singh: “We aim to grow 500% in next FY, enter new categories like cyber
insurance”
 https://www.owler.com/company/coverfox
 https://www.ibef.org/industry/insurance-sector-india.aspx
 shodhganga.inflibnet.ac.in : SWOT for insurance
 https://www.coverfox.com/infographics/
 https://www.alexa.com/siteinfo/coverfox.com
UDAAN
Introduction
Udaan is a Bangalore based B2B trading platform, akin to Alibaba in China. It’s a
Collaborative landscape that empowers traders, wholesalers, retailers and manufacturers in
India through technology. The technology here refers to their website and app interface which
is similar to that of e-retailers like amazon and Flipkart. It is merely a solving credit
underwriting problem, payment, logistics, sales, and marketing. The ecommerce start-up has
more than 150,000 buyers and sellers from 29 states on its platform.
The relatively new start-up recently raised a funding of Rs.140 crore to make its total
Funding to be about Rs.1600 crore since inception. In September 2018, the company had
become the fastest Indian start-up to reach unicorn status, in merely 26 months of
registration. It had secured $225 million (Rs 1,575 crore) in its Series C round from Russian
internet billionaire Yuri Milner’s DST Global and Lightspeed Global Growth, at a valuation
of $1 billion.
SWOT Analysis
Strength • Highest market share in B2B trading industry.
• Fastest unicorn status of any startup in India.
• Excellent funding rounds to stimulate growth for the coming years.
Weakness • Relatively new player, founded in 2016, so the organisation structure is
vague.
• Traders have a mind-set barrier to do trading business through online
website.
Opportunities • Targeted at SME industry which is expected to boom in India.
• Urban penetration and expansion across categories.
Threats • E-retailers continue to build their oligopoly in the market with little
room for trading platforms.
• Differentiation in the product is minimal from the competitors and
customer retention could be a task.
JIGSERV DIGITAL
Introduction
Jigserv Digital is a start-up which specialises in multi-channel digital advertising, marketing
& creative services. They help you leverage multiple channels like Search, Social &
Display to achieve the best results from the digital media spends with their proprietary
platform. With a technology + creative + business gene pool, they strive to best understand
the business requirement and help the client’s brand win on digital. The company was
founded by 3 ISB alumni in 2008. The major clients of Jigserv include IIM Bangalore, ISB
YLP program, Pearson professional exams, Columbia University, Sharekhan, Iskcon etc.
SWOT Analysis
• Good pool of clients, both in India and abroad (US & UK).
Strength • Have a good creative core team, and the revenue has grown
exponentially in the recent quarters.
• The company is trying to be a general digital marketing company but it
has the built a niche around educational institutions which may hamper
Weakness growth
• Lot of competitors in the digital marketing medium has affected the
margins severely
• Digital marketing industry is on the rise with the advent of micro
Opportunities segmentation and targeting advertisements.
• Greater pool of clients can be attracted as JigServ grows
• Low entry barriers in the digital marketing ecosystem can enable
Threats plethora of competitors
• Low brand image of JigServ may restrict general clients
Recent News
The company has about 50 employees currently that manage the business. The company has
tripled its revenue from $3 Million to about $9 Million in a span of a couple of years and
hence is looking for expanding its work force.
COFFEE DAY
Introduction
Coffee Day is the parent company of the chain Cafe Coffee Day. They started their
operations in 1993 with a highly optimised and vertically integrated coffee business which
ranges from procuring, processing and roasting of coffee beans to retailing of coffee products
across various formats. The other subsidiaries of Coffee Day include:-
Coffee day hotels and resorts: Along with our three resorts, in 2014, Coffee Day Hotels
& Resorts acquired a minority stake in the Barefoot Resort in the Andaman and Nicobar
Islands.
Way2Wealth Securities: The core businesses of Way2Wealth can be classified into four
major categories. The broking and commission businesses comprise equity, commodity, and
currency brokerage, among a number of other services; while the distribution business
consists of financial products distribution, the Margin trade financing is for premium clients
for their market activities.
Tanglin: Tanglin is currently developing and operating a Special Economic Zone in
Bengaluru and a technology park in Mangalore. The former is Global Village, a 114-acre
IT-focused SEZ in Bengaluru. The latter is Tech Bay, approximately 21-acre, riverfront
property.
Sical: Sical combines numerous aspects of logistics, namely port handling, road and rail,
logistics, container freight stations and mining to provide integrated logistics solutions.
SWOT Analysis
• Have the highest market share and penetration in the coffee business.
• Coffee industry, both retail and processing, is projected to grow at a
Strength
high rate.
• Company sold its stake in Mindtree and its IT park to reduce debt.
• Company has weak leadership post the demise of the founder.
• Company is surrounded with lot of bad news
Weakness • Company has high debt
• Company has diversified into lot of businesses without proper
knowledge about the various industries.
• Coca Cola is in talks to buy a stake in Coffee Day at a valuation
Opportunities between 8,000 - 10,000 crore. This could be a major opportunity to bring
a uptick in the business.
• Company faces the threat of identity crisis amidst its founder’s death
• Starbucks and Tata Coffee is a strong competitor, which is growing its
Threats
market share as well as its value share by projecting itself as the premium
brand.
Recent News
The founder of Coffee Day, V.G. Siddhartha recently committed suicide over not being able
to generate profit for the shareholders of coffee day. The stock of coffee day has been
tumbling; from a high of over 300, it has come to around the 60 mark.
The company had a lot of debt, but it recently sold its IT Park to control its debt. This has
reignited some momentum in its stock. The company is expected to grow profitably if it
focuses on its core business.
ZEE MEDIA
Introduction
Zee Media is an Indian news media company owned by Essel group. Zee Media owns 14
news channels across 6 languages with a viewership of 327 million people, and digital reach
to 421 million people. It includes national news channel Zee News and newspaper daily. Its
online properties include zeenews.com and dailynewsandanalysis.com
The Zee Media Company is separate from Zee Entertainment Enterprises which is
responsible for ZeeTV, DishTV, Venus movies etc. Zee Media only looks after the news
channels.
SWOT Analysis
• Has considerable penetration and brand image in an industry which has
Strength significant barriers to entry.
• Brand image of Zee is good.
• Company has weak leadership post the resignation on the MD.
Weakness • Company has high debt and a negative return on equity for past 3 years.
• Promoters have pledged 93.55% of their holding
• Mukesh Ambani is planning to buy a stake in Zee
Opportunities • Brand image could be leveraged to partner with various industries such
as film industry.
• Company faces the threat from the growing digital space over television.
Threats • Company must innovate to cater to the evolving needs of consumers to
get back to being profitable.
Recent News
The MD of Zee Media, Venkatramani, an almunus of IIM Ahmedabad and Harvard
Business School, quit the company in July 2019.
Droom
Droom is India’s first and only online marketplace for buying and selling new and used
automobiles. At over 65% of the automobile transactions market share online, Droom is the
largest auto portal in India. Droom is the only fully transactional online platform enabling
end-to-end transaction between buyer and seller. Our Full Circle Trust Score, Buyer’s
Protection, Orange Book Value, Droom History and Eco Inspection addresses all the buyers'
pain points and hassles involved in the stressful process of buying or selling a used vehicle.
The platform offers broad catalogue of vehicles and deals in all automobile categories -
everything from bicycles to planes
Products/Brands
Droom only provides services or acts as an online platform to sell or buy vehicles of any
kind, starting from cycles to 4 wheelers. It doesn’t sell its own range of products. However,
we can find its official merchandises in the online site.
Recent News
https://droom.in/news
https://droom.in/in-the-press

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Marketing Club, MaSh

Headquarters Atlanta USA

Our mission is:

• Leadership: The courage to shape a better future

Coco Cola in News

• Share a Coke this Diwali

• Share a Coke Campaign

• Coca-Cola | The Wonder of Us :60

• Coca cola Creates First Ever Drinkable Advertising Campaign

Vision & Mission:

Nestle CSR Activities:

Recent News and Campaigns about Nestle:

Some pointers from IIMB Alum working in Nestle:

Primary drivers: Revenue

• Ability to Create Strong Brands • Dependency on Tobacco Business

• Positive Outlook for FMCG • Advertising Regulation

News, popular campaigns, awards etc.

Automotive: 2K Nexa Autocolor Deltron, Delfleet, Bilux, Aspa

Interior Wall Paints: Distempers Emulsions Enamels

Doors and Window Paint: Clear Finish

• Territorial Presence • Declining Cash reserves

• New Facilities • Environmental Regulations

Recent and popular campaigns/News

People add colour to homes in latest Asian Paints film:

Asian Paints says that rooms are not showrooms:

Asian Paints delivers on-time painting message with 'tick-tock' jingle:

Marico CSR Activities:

Recent News and Campaigns about Marico:

Some pointers from IIMB Alum working in Marico:

Mondelez India Foods Pvt Ltd

Name Job Title Board

MAJOR PRODUCTS & SERVICES

Cadbury Dairy Milk Cadbury Bournvita Cadbury Choclairs Gems

Britannia Industries Ltd

5Star’s Ramesh-Suresh star in a sweet musical, essay lost-in-taste benefits

Cadbury Bournville re-launches as the ‘perfect unwind partner’

Glenmark Pharmaceuticals Limited

Name Glenmark Pharmaceuticals Limited

B E Saldanha, Director , Non Executive Board

D R Mehta, Director , Non Executive Board

Bernard Munos , Director , Executive Board

The company primarily operates through a single segment: pharmaceuticals. Glenmark's

Glenmark's formulation business develops formulations in the therapeutic areas of

Glenmark's other subsidiaries include Glenmark Pharmaceuticals (Europe) R&D Ltd.,

• Prudent geographical mix covering • High debt level

• In the US generics space, a lot of • Increased USFDA scrutiny across

Global brands and its country of origin:

Beck's launches in India with BBH as creative AoR

AB InBev gets new marketing and innovation chief

$100 Billion+ merger between ABI and SAB Miller in 2017

10 principles are at the heart of the company - https://www.anheuser-

Leadership Principles of Amazon:

Products and services:

News and Important points:

Gillette takes on toxic masculinity in new ad for the #MeToo era

Share the load campaign

Whisper touch the pickle campaign

As P&G in-houses more media should other brands follow suit?

3. Colgate Sensitive 4. Colgate Max Fresh

5. Colgate Cibaca 6. Colgate Active Salt

7. Colgate Plax 8. Colgate 360

9. Colgate Zig Zag 10.Colgate Toothpowder

13. Palmolive Aroma 14.Palmolive Thermal Spa