Alfonso, Cardenas, Cua, Intal, Lubation, Madelar, Veracruz

1
Alfonso, Cardenas, Cua, Intal, Lubation, Madelar, Veracruz | LS 127

Friday, February 12, 2010
1

1

2
Business Plan!
Business Implementation!
Strategy Evaluation!
Future Prospects!

3
THE BUSINESS PLAN

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IE S
RAT E G
k e t
Mar
ST
g e t
Tar

12
t i o n
T EG IES
r i bu
ist
ST RA
D
n s
otio
I E S
rom
RA
T E G
e P
ST
n l i n
O
13
★DESIGN.MANUFACTURE.SELL

14
!"#$%&##'()*%%$%+'
!"#$%&'(")$"*+"
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E L I N E
AL TI M
I G I N Get Featured /
OR PR Campaign

15
Pinoy Inkorporated
!"#$%&##'()*%%$%+'
and Sabon ni Juan
R&D and Market

!"#$%&'(")$"*+" Featured in Unang
,$-.&+)+'" Finalizing !"#$%$&'"&())$%*"
Research !"#$%&$'"()(*'+"*,"-'" Hirit and PDI and
!""/)01)"$2".1$'%,3$4" .,+/%'*'0" +(,-$%$%*"&./01&"
Operations and
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Star
Production
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Bazaars, Direct
!""#$%$$&"'())*+,"
Selling & Grants
E L I N E
AL TI M Accreditation,
A C T U Collaboration &
Partnerships

16
KEY
RESULTS

17
•!standardization! •!increase total revenue !

•!Guides! •!maximized Net Income!
•!Calibration! Sales and •!Minimize COGS by 10%!
•!Supplier Evaluations! •!Minimize Expenses by
income!
•!Archives of Good 25%!
product!
•!Zero Complaint!
Design
Quality Development /
Assurance! Innovation!
•!new variants and designs!

•!improve formulation!
•!reduction of
rejects! •! Increase
•!efficient Advertising volume of
production line! Production! and Online site visitors.!
•!consistency! Selling!
•!LEAN
MANUFACTURING!

17
•!•!•! standardization! increase total revenue

revenue!!!!
•!standardization!
standardization!
standardization! •!•!•!
•!increase total
increasetotal
increase revenue
totalrevenue
G
•!•!
G •!G
•! G uides!
uides!
uides!
uides! •!•!•! maximized
•!maximized
maximizedNet
maximized Net
Net Income!
Income!
NetIncome!
Income!
CC
•!•!•!C
•! alibration!
Calibration!
alibration!
alibration! Sales
Sales and
and
Salesandand •!•!
M•!
M •!M
M inimize
inimize
inimize COGS
COGS
inimizeCOGS
COGSby by
by 10%!
10%!
by10%!
10%!
Sales
S
•!•!•!S
S•! upplier
Supplier
upplier Evaluations!
Evaluations!
upplierEvaluations!
Evaluations! income!
income!
•!
•!•!
M M•!M
M inimize
inimize Expenses
Expenses
inimizeExpenses
inimize Expensesby by
by
by
income!
income!
•!•! •!A
A•!
A rchives
Archives
rchivesof
rchives of
of Good
Good
ofGood
Good 25%!
25%!
25%!
25%!
product!
product!
product!
product!
•!•!•! Zero
•!Zero
Zero Complaint!
Complaint!
ZeroComplaint!
Complaint!
Design
Design
Design
Design
Quality
Quality
Quality
Quality Development
Development////
Development
Assurance! Development
Assurance!
Assurance!
Assurance! Innovation!
Innovation!
Innovation!
Innovation!
•!•!•!
newnew
•!new
newvariantsvariants
variants and
and
variantsand designs!
designs!
anddesigns!
designs!
•!•!•! improve
•!improve
improve formulation!
formulation!
improveformulation!
formulation!
•!•!•! reduction
•!reduction
reductionof
reduction of
ofof
rejects!
rejects!
rejects! Increase
rejects!
Advertising •!•!•!•!Increase
Increase
Increase
•!•!•! efficient
•!efficient
efficient
efficient Advertising
Advertising
Advertising volume of
production line! Production!
Production!
Production!
Production! and Online
volume
volumeof
volume of
of
production
productionline!
production line!
line! and
and Online
andOnline
Online site
site
site visitors.!
visitors.!
sitevisitors.!
visitors.!
•!•!•! consistency!
•!consistency!
consistency!
consistency! Selling!
Selling!
Selling!
Selling!
•!•! L•!L
L•! EAN
LEAN
EANEAN
MANUFACTURING!
MANUFACTURING!
MANUFACTURING!
MANUFACTURING!

18
Business Implementation

18
What are the results of

our business ?
What did we
accomplish ?
What changed in
our plans ?
Why did it
differ ?
Business Implementation

19
A N T
L
d
E L
ne
R EP U T IC
T E
an
E C RA P
INS HE
Pl
M A T N G
AR O E N I
I T
SOAP FORMULATION
WH
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Ac !!"#$%&&#'
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al !!-#+.*#&'
!!/012&%#3$4'
()567'

20
DESIGNS

21
Single Bars
d
Set of 3
ne
an Set of 5
Pl
Packages
Ac
tu
al

22
d
ne
an
Pl
TARGET MARKET
Ac
tu
al

23
PR EVENTS

24
sabonnijuan.multiply.com
ONLINE STRATEGY

25
d
ne
f o n Re
an
o f fer
50% st 35
Pl
us
?B
fir ! !! Th urk log
P l
a p s en us? us?
s o disc get
Discount Schemes
ou a
nt!
Gifts for only

P99 and P89!
Buy 5 soaps and more to get
up to 10% off!
Ac
tu
al

26
d
ne
Pl
an
375 pcs of Soaps to be sold @ 150 Php
56,250 PhP Sales with 23,426 Php Net Income
SALES and PROFIT
730 pcs of Soaps SOLD @ 99 PhP

Ac 68,903 PhP Sales with 32,861 Php Net Income
tu
al

27
G E
E NTA
P ERC
ES
SAL
Direct Bazaars Online

27
G E
E NTA
P ERC
ES
SAL
50% 6%
44%
Direct Bazaars Online

28

29
FINANCIALS

30

31
NET INCOME
November 2009 to January 2010
November 2009 :
(1,705) Php
December 2009 :
25,962 Php
January 2010 :
8,604 Php

31
NET INCOME
30000
November 2009 :
22500 (1,705) Php
15000 December 2009 :

25,962 Php
7500
0
January 2010 :
8,604 Php
-7500 Jan-10
Dec-09
Nov-09

32
CASH FLOW
November 2009 :
10,253 Php
December 2009 :
33,597 Php
January 2010 :
7,956 Php

32
CASH FLOW
40000
November 2009 :
30000 10,253 Php
December 2009 :
20000 33,597 Php
10000 January 2010 :

7,956 Php
0 Jan-10
Dec-09
Nov-09

33
ASSETS & EQUITY

November 2009 :
40,405 Php
December 2009 :
63,591 Php
January 2010 :
64,602 Php

33
ASSETS & EQUITY

70000
November 2009 :
52500 40,405 Php
December 2009 :
35000 63,591 Php
17500 January 2010 :

64,602 Php
0 Jan-10
Dec-09
Nov-09

34
Projected vs Actual

34
Projected vs Actual
70000
52500
ASSETS
35000
O ME 17500
NC CASH FLOW 40000
30000
N ET I 0
22500 Nov-09 Dec-09 Jan-10
95% 30000
69%
15000 200%
20000
7500
0 90% 10000
Jan-10 Nov-09
-7500 Dec-09 Dec-09 0
Nov-09 Jan-10
35
PROFITABILITY RATIOS

35
Nov ’09 Dec ’09 Jan ’10
Net Profit Margin 0.00% 47.58% 59.98%
Return on
Investment (ROI) 120%

35
Nov ’09 Dec ’09 Jan ’10
Return on

35
Nov ’09 Dec ’09 Jan ’10
Return on

35
Nov ’09 Dec ’09 Jan ’10
Return on

36
Strategic Evaluation
PRODUCT INNOVATION

37
External Factor Evaluation

37
Weight Rating Weighted Score
Trend for Nationalistic Novelties 0.25 4 1.00
Establishment of the Filipino Identity 0.20 3 0.60
Globalization 0.15 2 0.30
Major Brands 0.30 4 1.20
Global Recession 0.10 2 0.20
Trend for Nationalistic

3.30
Novelties

37
Trend for Nationalistic Novelties 0.25 4 1.00
Establishment of the Filipino Identity 0.20 3 0.60
Globalization 0.15 2 0.30
Major Brands 0.30 4 1.20
Global Recession 0.10 2 0.20
Trend for Nationalistic

3.30
Novelties

38
Internal Factor Evaluation

38
Great Gift Idea 0.25 4 1.00
Hybrid of Functions 0.15 3 0.45
Nationalistic Appeal 0.25 4 1.00
Expensive 0.10 1 0.10
Limited Resources of the company 0.05 1 0.05
Easy to Imitate 0.20 2 0.40
TOTAL 3

38
Great Gift Idea 0.25 4 1.00
Hybrid of Functions 0.15 3 0.45
Nationalistic Appeal 0.25 4 1.00
Expensive 0.10 1 0.10
Limited Resources of the company 0.05 1 0.05
Easy to Imitate 0.20 2 0.40
TOTAL 3

39
Competitve Profile Matrix

39

SOAP Factory SOAP Farm
Weighted Weighted Weighted Weighted

Weight Rating Rating Rating Rating
Score Score Score Score
Advertising 0.20 2 0.4 1 0.20 1 0.2 1 0.2
Product Quality 0.15 4 0.6 3 0.45 3 0.45 3 0.45
Price
0.15 4 0.6 4 0.60 4 0.6 4 0.6
Competitiveness
Customer Loyalty 0.10 3 0.3 3 0.30 2 0.2 2 0.2
market Share 0.10 4 0.4 3 0.30 2 0.2 1 0.1
Global Expansion 0.15 4 0.6 2 0.30 1 0.15 1 0.15
E-commerce 0.15 1 0.15 1 0.15 2 0.3 2 0.3
TOTAL 3.15 2.3 2.1 2

39

SOAP Factory SOAP Farm
Weighted Weighted Weighted Weighted

Weight Rating Rating Rating Rating
Score Score Score Score
Advertising 0.20 2 0.4 1 0.20 1 0.2 1 0.2
Product Quality 0.15 4 0.6 3 0.45 3 0.45 3 0.45
Price
0.15 4 0.6 4 0.60 4 0.6 4 0.6
Competitiveness
Customer Loyalty 0.10 3 0.3 3 0.30 2 0.2 2 0.2
market Share 0.10 4 0.4 3 0.30 2 0.2 1 0.1
Global Expansion 0.15 4 0.6 2 0.30 1 0.15 1 0.15
E-commerce 0.15 1 0.15 1 0.15 2 0.3 2 0.3
TOTAL 3.15 2.3 2.1 2

40
Boston Consulting Group Matrix

Determining statues of different product lines

40
Boston Consulting Group Matrix

Determining statues of different product lines

41
Balanced Scorecard
THE INNOVATION IMPERATIVE STRATEGY
Financial Customer Internal Learning
Good Research
(Market+Technical)

41
Balanced Scorecard
Good Research
(Market+Technical)

41
Balanced Scorecard
Good Research
Innovation
(Market+Technical)
Improve Soap
Making Skills

41
Balanced Scorecard
Good Research
Innovation
(Market+Technical)
Improve Soap
Making Skills

41
Balanced Scorecard
Good Research
Innovation
(Market+Technical)
Improve Soap
Making Skills

41
Balanced Scorecard
Good Research
Unique Product Innovation
(Market+Technical)
Design
Improve Soap
Making Skills
Efficient
Production
Process

41
Balanced Scorecard
Good Research
(Market+Technical)
Design
Improve Soap
Making Skills
Efficient
Production
Process
Improved
Historical Data
Management

41
Balanced Scorecard
Good Research
(Market+Technical)
Design
Improve Soap
Making Skills
Efficient
Quality
Production
Products
Process
Improved
Historical Data
Management
Lesser
Expense

41
Balanced Scorecard
Good Research
(Market+Technical)
Design
More
Customers Improve Soap
Making Skills
Efficient
Quality
Production
Products
Process
Improved
Historical Data
Management
Lesser
Expense

41
Balanced Scorecard
Good Research
Higher Pricing Innovation
Unique Product (Market+Technical)
Design
More
Making Skills
Efficient
Quality
Production
Products
Process
Improved
Historical Data
Management
Lesser
Expense

41
Balanced Scorecard
Good Research
Design
More
Making Skills
Efficient
Quality
Production
Products
Process
Improved
Historical Data
Management
Lesser
Expense

41
Balanced Scorecard
Good Research
Design
More
Making Skills
Efficient
Quality
Production
Products
Process
Improved
Historical Data
Management
Lesser
Expense

41
Balanced Scorecard
Good Research
Design
More
Making Skills
Efficient
Quality
Production
Products
Process
Improved
Historical Data
Management
Lesser
Expense

41
Balanced Scorecard
Good Research
Design
More
Profitability Customers Improve Soap
Making Skills
Efficient
Quality
Production
Products
Process
Improved
Historical Data
Management
Lesser
Expense

42
Lessons Learned
Ba
ck-
up
Su
pp
lier
s
I N G
TIM
Inventory
43
FUTURE OF SABON ni JUAN

43
Growing the Business Innovation
Plans Collaboration
FUTURE OF SABON ni JUAN

44
Growing the business

./0+
123*))*'3*+
!"#$%&'%()*+
,*'$"-*+
183&*'$+ 4&5*-+
9'$*-'%)#+ 0&#$-&("67'+

45

46

47

48

49
Online Marketing

50
PR and Advertising
2010 2011 2012
Facebook Ads,
Advertising Friendster Ads Facebook Ads Facebook Ads
Email Advertising
Promo Free Shipping, Limited Edition National Holiday

discounts , Blog & Soaps & Trade Sales, Limited Edition
Activities Plurk about us Discounts & Trade Discount
Social Networking
Social Networking Social Networking
PR Activities Sites, Newspaper
Sites Sites
Feature

51
Gawad Kalinga Partnership

52
2010 2011 2012

1 new soap making 5 new product 5 new formulation ; 5
process ; 2 new product formulation; 5 new soap new soap designing
R&D formulations, 4 new soap designing techniques ; 1 techniques ; 2 non-
design techniques non-soap production line soap lines
Supplier 3-4 suppliers for raw 4-6 suppliers for raw 4-6 suppliers for raw
Network materials materials materials
Distribution Bazaars, Online, Direct Bazaars, Online Online, Consignment,

Network Selling Consignment Own Store
Partnership with GK Partnership with GK Partnership with GK

Production Village Village Village
2-3 personnel for

Personnel No personnel required No personnel required
store

52
2010 2011 2012

1 new soap making 5 new product 5 new formulation ; 5
process ; 2 new product formulation; 5 new soap new soap designing
R&D New Product and Optimization Innovation
formulations, 4 new soap designing techniques ; 1 techniques ; 2 non-
design techniques non-soap production line soap lines
Supplier 3-4 suppliers for raw 4-6 suppliers for raw

Lowering of Supplier’s 4-6 suppliers for raw
Bargaining Power
Network materials materials materials
Distribution Bazaars, Online, Direct Bazaars, Online Online, Consignment,

Rapid and Massive Expansion
Network Selling Consignment Own Store
Partnership with GK Partnership with GK Partnership with GK

Production Village Strategic Partnerships
Village Village
2-3 personnel for

Personnel No personnel required Low
Nooverhead
personnel required
store

53
SALES Potential
Year 2010 to Year 2012

53
SALES Potential
2010 2011 2012
Units 3,028 3,937 5,906
Revenue PhP 299,820 PhP 389,765 PhP 708,664

53
SALES Potential
2010 2011 2012
Units 3,028 3,937 5,906
50%
Revenue PhP 299,820 PhP 389,765 PhP 708,664
30%
12%
2010
0
2011
2012
54
Sales and Revenue Growth

2010

54
Sales and Revenue Growth

2010
800000
600000
400000
200000
Net Income
0
Cash Flow
Equity
55
Future cast : 2010 to 2012

55
2010 2011 2012
Return on
Investment (ROI) 65.83% 83.74% 15.58%

55
2010 2011 2012
Return on
Investment (ROI) 65.83% 83.74% 15.58%

55
2010 2011 2012
Return on
Investment (ROI) 65.83% 83.74% 15.58%

55
2010 2011 2012
Return on
Investment (ROI) 65.83% 83.74% 15.58%

56

57

57

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Alfonso, Cardenas, Cua, Intal, Lubation, Madelar, Veracruz | LS 127

Alfonso, Cardenas, Cua, Intal, Lubation, Madelar, Veracruz | LS 127

Alfonso, Cardenas, Cua, Intal, Lubation, Madelar, Veracruz | LS 127

Friday, February 12, 2010

THE BUSINESS PLAN

Friday, February 12, 2010

Friday, February 12, 2010

Friday, February 12, 2010

Friday, February 12, 2010

Friday, February 12, 2010

Friday, February 12, 2010

Friday, February 12, 2010

Friday, February 12, 2010

Friday, February 12, 2010

Friday, February 12, 2010

Friday, February 12, 2010

!"#$%$&'() *+)$ ,-.$ /'+$ !0#$1232$ 4-56#7$8'09:$

Friday, February 12, 2010

R&D and Market

!"#$%$&'() *+)$ ,-.$ /'+$ !0#$1232$ 4-56#7$8'09:$

Friday, February 12, 2010

Friday, February 12, 2010

•!standardization! •!increase total revenue !

•!new variants and designs!

Friday, February 12, 2010

•!•!•! standardization! increase total revenue

Friday, February 12, 2010

Friday, February 12, 2010

What are the results of

Friday, February 12, 2010

Friday, February 12, 2010

Friday, February 12, 2010

Friday, February 12, 2010

Friday, February 12, 2010

Friday, February 12, 2010

Friday, February 12, 2010

Gifts for only

Friday, February 12, 2010

730 pcs of Soaps SOLD @ 99 PhP

Friday, February 12, 2010

Direct Bazaars Online

Direct Bazaars Online

Friday, February 12, 2010

Friday, February 12, 2010

Friday, February 12, 2010

Alfonso, Cardenas, Cua, Intal, Lubation, Madelar, Veracruz | LS 127

15000 December 2009 :

Alfonso, Cardenas, Cua, Intal, Lubation, Madelar, Veracruz | LS 127

Alfonso, Cardenas, Cua, Intal, Lubation, Madelar, Veracruz | LS 127

10000 January 2010 :

Alfonso, Cardenas, Cua, Intal, Lubation, Madelar, Veracruz | LS 127

ASSETS & EQUITY

Alfonso, Cardenas, Cua, Intal, Lubation, Madelar, Veracruz | LS 127

ASSETS & EQUITY

17500 January 2010 :

Alfonso, Cardenas, Cua, Intal, Lubation, Madelar, Veracruz | LS 127

Alfonso, Cardenas, Cua, Intal, Lubation, Madelar, Veracruz | LS 127

Alfonso, Cardenas, Cua, Intal, Lubation, Madelar, Veracruz | LS 127

Nov ’09 Dec ’09 Jan ’10

Net Profit Margin 0.00% 47.58% 59.98%

Alfonso, Cardenas, Cua, Intal, Lubation, Madelar, Veracruz | LS 127

Nov ’09 Dec ’09 Jan ’10