In Himachal Pradesh:

The Divine land

By :- Puneet Kaur (073180)

&
Abhishek Kumar(073068)
 To open a fast food restaurant first it is important
to understand what is fast food,what are its
advantages & popularity factors
 Foods designed for ready
availability, use or consumption
and sold at eating establishments
for quick availability
or take-out
 Why fast food is so popular
 Cheap price.
 Fast service i.e. No delays or waiting at tables for the
food.
 You can make special requests to avoid calories such as
Mayonnaise & special sauces.
 Nutritional information is available.
 Tasty food.
 Easy portion control i.e. choose small, regular, junior or
single sizes.
 Products have reasonably good shelf life.
 On premises consumption and take away facilities.
 In 1972, $ 3 billion a year was spent on fast food -
today more than $110 billion is spent.
 McDonald's feeds more than 46 million people a day
- more than the entire population of Spain.
 fries are the most eaten vegetable in America
 McDonald's operates more than 30,000 restaurants
in more then 100 countries on 6 continents.
 Before most children can speak they can recognize
McDonald's.
 McDonald's represents 43% of total U.S. fast food
market.
Targeted section – people of miscellaneous age
groups

People surveyed – 30
Options:

(a) Everyday
(b) Once a week
(c) Thrice a week
(d) Once a month
(e) Don’t prefer

The majority of people surveyed had fast food at

least once in a month.
Options:

(a) Convenience
(b) Nutrition
(c) Price

The majority of people surveyed chose convenience over

the other two factors – price and nutrition.
Options:
(a) Yes, that is why I
have stopped
patronizing fast
food restaurants.
(b) Yes, but I still
prefer fast food.
(c) No, I don’t care.

The majority of people surveyed knew that fast foods

have a negative impact on their health, but still choose
to consume them.
 From the above results…

- Fast food is very popular among the

public due to them being both tasty
and convenient.
- They know that fast foods have a
negative impact on their health, but
still choose to consume fast foods at
least once a month.
Why is it a growing
market??????????
 Change in eating habits i.e. many
times people want to get a change from
their routine diet.
 Teenagers are less conservative in
eating habits and love to enjoy the food
at fast food outlets.
 Fast food outlets are becoming a venue
for treats and parties by the teenagers.
 Home delivery is made available.
 A fraction of women population prefer
to dine out rather than spending time
at home to prepare food.
 Based on the latest trends and figures.
 Proper research work done before making this
project.
 Restaurant design is made by proffessional
keeping all aspects in mind.
 Cost of building materials & other items are as
per the latest in the market.
 All the suppliers mentioned here are authorised
and reputed guaranteing timely deliveries.
Why Himachal Pradesh is an
ideal state for this
business????????????????
 Complete natural place with beautiful view
of mountains, trees and flora and fauna.
 Good condition of national highways.(well
maintained)
 Huge tourist inflow during peak season.
 Moderate tourist inflow during off
seasons.
 Friendly government policies.
 Cheap manpower.
 Shogi – National Highway
We visited different places
near Shimla but most of the
venues were already
surrounded by various fast
food outlets and were
renowned.

We got to know about Shogi

where land is available and
the nearby restaurants were
2Kms away.
We are going to target the
visiting tourists and people
interested in throwing parties
away from the hustle and bustle
of the cities, as they are potential
customers and can spend at
highly priced items.
 It is near to national highway.
 Nearest restaurants are 2 kms far. Most of
the time in the season all the covers are
occupied due to which the customers are
required to wait for their turn.
 No major diversion is available before shogi,
which ensures that all the tourists going to
Shimla will pass from this location.

 Surrounded by natural greenery acting as

attraction to tourists.
 More nature ,less commercialization.
Design options we
have………
 As per the area available we have
two options of designs in which the
number of covers varies.

 Option A - 56 covers
 Option B - 40covers
 Covers - 56
Total area-1500sq ft
 Covers - 40
Restaurant design Total area-1500sq ft
(B)
Promotional offers

 Special offers for families.

 Discounts for regular customers on the
food.

 Discounts will be given on Monday,

Tuesday , Wednesday and Thursday as
low business expected on these particular
days.
 .

Sitting
arrangements

Tables (rectangular) – 10
Chairs (wooden) _ 40

Tables rectangular – 10 (for 40 covers)

Chairs -- 40 (for 40 covers)

Rotating chair -- 01 (for billing counter)

 Cutlery & crockery
requirement(for 40
covers)
A.P. spoon 60 nos
A.P. Fork 60 nos
Pastry fork 60 nos
Serving bowl 60 nos
Budvase 11 nos
Ashtray 11 nos
Water glass 60nos
Menu card 15nos
Bill folder 15nos
Service tray 20nos
Cruet set 12sets
Sauce bowls 15sets
 SERVICE DEPTT.
 Restaurant manager - 10000
 Supervisor - 7000
 Cashier - 7000
 Waiters (3) - 3500(each)
KITCHEN
Head cook - 8000
Asst. cook (2) - 6000
Helpers (2) - 3000(each)
-------------------------------------------------------------
Security (1) - 4000

Total amount - 64500

Constructio
n cost

Total area-1500 q. feet

Current construction cost

is Rs 1200/sq. ft

Total construction cost is

1500*1200 = 1800000
(approx.)
Sr. No. ITEM AMOUNT(in INR)
01 Architect fee 20000/-
02 License fee 20000/-
03 Construction fee 1800000/-
04 Furniture 150000/-
05 Musical goods 15000/-
06 Interior cost 2,50,000/-
07 Kitchen equipment 3,50,000/-
08 Generator 30,000/-
09 Service equipment 20000/-
10 Advertising and publicity 10000/-
11 Maintenance 15000/-
12 Heating facility 30000/-
13 Telephone 2000/-
14 Fire extinguisher 2000/-
Total cost 2714000
Advertisement and
publicity
•Pamphlets/fliers will be
surrounded near the bus stand
and local shopkeepers.

•Special tie-ups will be sought

from local taxi drivers and
travel agents.

•Banners and posters will be

displayed with special
promotional offers.


Food material suppliers
•Shimla hills offerings pvt. Ltd:-Plot
No 92, Industrial Area,Shoghi, Shimla -
173219, Himachal Pradesh

•Shakti traders :- No. 35/1, Anaj Mandi,

Shimla, Himachal Pradesh - 171 001

•Shivambu international

•V. b. agro foods pvt. ltd. :-

Kalka Shimla Highway, Deonghat,
Solan, Himachal Pradesh

Contracts can be sought from near by local vegetable

suppliers for reasonable price of perishable raw materials.
 Plans for the future

Additional floors can be constructed in the

future with provision of banquet hall and
extra seating arrangements depending on
the growth of business.
Our heartiest thanks to our
teacher
Mr. Sanjeev Puri , whose
esteemed guidance helped
us to complete this project
with correct facts and
figures.
Referenc
es•Indian supplies.com

•Google images.com

•Incredible Himachal .com

•Incredible india.org

•. www.fastfood.com/

•Real fast food written by Nigel Slater

•www.agriculture.exportersindia.com

•www.shimlahills.com