Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
5Activity
0 of .
Results for:
No results containing your search query
P. 1
Making a mark - An Introduction to Trademarks for SMEs

Making a mark - An Introduction to Trademarks for SMEs

Ratings: (0)|Views: 117 |Likes:
Published by nedivanova
This guide is the first in a series of guides on “Intellectual Property
for Business.” It is devoted to trademarks, a central element in the
marketing and branding strategy of any company.
This guide seeks to explain trademarks from a business perspective.
Its approach is practical and explanations are illustrated with
examples and pictures to enhance the reader’s understanding.
Small and Medium-sized Entreprises (SMEs) are encouraged to use
the guide with a view to integrating their trademark strategy into
their overall business strategy. WIPO welcomes feedback to further
refine the guide to ensure that it adequately meets the needs of
SMEs worldwide.
This guide is the first in a series of guides on “Intellectual Property
for Business.” It is devoted to trademarks, a central element in the
marketing and branding strategy of any company.
This guide seeks to explain trademarks from a business perspective.
Its approach is practical and explanations are illustrated with
examples and pictures to enhance the reader’s understanding.
Small and Medium-sized Entreprises (SMEs) are encouraged to use
the guide with a view to integrating their trademark strategy into
their overall business strategy. WIPO welcomes feedback to further
refine the guide to ensure that it adequately meets the needs of
SMEs worldwide.

More info:

Published by: nedivanova on Mar 03, 2010
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

08/22/2014

pdf

text

original

 
W
ORLD
I
NTELLECTUAL
P
ROPERTY
O
RGANIZATION
An Introduction to Trademarksfor Small and Medium-sizedEnterprises
Intellectual Propertyfor Business Series
M
AKINGA
M
ARK
1
Number:
 
WIPO Copyright (2006)No part of this publication may be reproduced or transmitted in any formor by any means, electronically or mechanically, except as permitted by law,without written permission from the owner of the copyright.
Disclaimer:
The information contained in this guide is not meant as a substitutefor professional legal advice.Its purpose is to provide basic information on the subjectmatter.
   w   w   w .   w     i    p    o .     i    n    t     /    s    m    e     /
Publications in the “Intellectual Property for Business”series:1.
Making a Mark:An Introduction to Trademarks for Small and Medium-sizedEnterprises.WIPO publication No.900.
2.
Looking Good:An introduction to Industrial Designs for Small and Medium-sizedEnterprises.WIPO publication No.498.
3.
Inventing the Future:An introduction to Patents for Small and Medium-sizedEnterprises.WIPO publication No.917.
4.
Creative Expression:An introduction to Copyright for Small and Medium-sizedEnterprises.WIPO publication No.918 (forthcoming).All publications available from the WIPO e-bookshop at:
www.wipo.int/ebookshop
 
1
This guide is the first in a series of guides on “Intellectual Propertyfor Business.”It is devoted to trademarks,a central element in themarketing and branding strategy of any company.This guide seeks to explain trademarks from a business perspective.Its approach is practical and explanations are illustrated withexamples and pictures to enhance the reader’s understanding.Small and Medium-sized Entreprises (SMEs) are encouraged to usethe guide with a view to integrating their trademark strategy intotheir overall business strategy.WIPO welcomes feedback to furtherrefine the guide to ensure that it adequately meets the needs ofSMEs worldwide.Nationally customized versions of the guide could be developed incooperation with national institutions and local partners,which areencouraged to contact WIPO to obtain a copy of the guidelineson customization.
Kamil Idris,Director General,WIPO
Preface

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->