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Conference and Exhibition Management

Conference and Exhibition Management

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Published by Aman Bhattacharya

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Published by: Aman Bhattacharya on Mar 06, 2010
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Institute Of Advance Management, GOA
Conference and Exhibition Management
1
AssignmentOnConference and Exhibition ManagementHT32410Assignment “B”Topic:-
The event is being organized by the University of Bright People in September. Theconference is titled Heritage and the Future and will last 3 days. Delegates areexpected to include students, academics and industrialists with maximum numbersexpected to be 350. Delegates at this event will be on varying budgets. The event isto be held in India.a
) Explain the characteristics of this type of conference buyer, and identify the criteria which shouldbe used to select a suitable conference venue. You should draw on academic theory to support your arguments.b) Identify 3 venues which meet the identified criteria. Select one of these venues for your conference, giving reasons for your choice.c) Devise an appropriate event programme, including dates, timings, catering, social programme,added value and any additional facilities and services required.d) Outline a budget for the event, indicating both costs and revenue generation (e.g. delegate fees,sponsorship). Costs can be estimated, if actual figures cannot be sourced.e) Explain how the event will be marketed to potential delegates.f) Identify an appropriate evaluation strategy to determine the success of the event. This strategyshould be based on academic theory, and should aim to gather information from the full range of stakeholders involved.
Type: -
Report
Word count: - 2641Local Tutor: -
Ms. Pushpita Savant.
 Module Tutor: -
Ms. Joan Meclatchie.
 Matriculation Number: -
N080 15092
Name: -
Aman Bhattacharya
 
Institute Of Advance Management, GOA
Conference and Exhibition Management
2
Contents
 Topic Page No
.
Characteristic of buyers ------------------------------------------------04
Corporate buyers
Association buyers
Delegate characteristic for the conference
Conference delegate looking in venueJaipur is the best venue for the event ------------------------------06Planning for the Conference -------------------------------------------07
schedule and TimingBudgeting --------------------------------------------------------------------08
fixed cost and variable costMarketing --------------------------------------------------------------------10Evaluation strategy-------------------------------------------------------11Conclusion ------------------------------------------------------------------12Referencing -----------------------------------------------------------------13
 
Institute Of Advance Management, GOA
Conference and Exhibition Management
3
Introduction
Now a day’s conference and exhibition is rising day by day all over the worldIt gives potential revenue to the hospitality and tourism sector which is good for thedevelopment of Nation. In India which is growing more and more revenue in tourismand hospitality, they raising their rank in every year know India is on 26 by the reportof WTO (World Tourism Organization) in the year of 2007 India has on 44 in theranking table. That shows the demand of foreign tourist increasing for the Indiatourism sector; it is the only country of south Asia is booming in Hospitality sector,which is more demanding in other service field. India is famous is organizing event inheritage sites in different region in India because it have lots of heritage site,property and agrological sites in all over the India from East to West North to South,like the seven wonder of the world Taj Mahal(Navhind Times,2008).Conference and exhibition is running with MICE (Meeting Intensive Conference andExhibition) there is no destination can beat India in “Variety” Whether the conferencedelegates prefer hills or beaches, rainforest or desert, adventure or culture. Indiaoffers wide range of business opportunities for foreign business houses in differentsector such as telecommunications, banking, insurance, oil and petrol andeducation. It has many conventional centre are available in all major city, which isprovide luxury international facilities (Ice India, 2008).
A)Characteristic of buyers
There are different type of buyer in the hospitality industry they are Corporate,Association and Government buyers. In this case conference organizer those whoare hiring the conference venue and give the better service as per the event decide.The conferences delegates are coming for the conference on the month of September are buyer corporate as well Association buyer.
Corporate buyer 
In this case corporate buyer looking for the quality of presentations which delegatesexperiences, the majority of attending the meeting were male, middle or senior manager or sale staff aged form 25 to 50. Usually corporate organisation are

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You need to do lots of research work because day by day the research get expired.
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