Institute Of Advance Management, GOA
Conference and Exhibition Management
Now a day’s conference and exhibition is rising day by day all over the worldIt gives potential revenue to the hospitality and tourism sector which is good for thedevelopment of Nation. In India which is growing more and more revenue in tourismand hospitality, they raising their rank in every year know India is on 26 by the reportof WTO (World Tourism Organization) in the year of 2007 India has on 44 in theranking table. That shows the demand of foreign tourist increasing for the Indiatourism sector; it is the only country of south Asia is booming in Hospitality sector,which is more demanding in other service field. India is famous is organizing event inheritage sites in different region in India because it have lots of heritage site,property and agrological sites in all over the India from East to West North to South,like the seven wonder of the world Taj Mahal(Navhind Times,2008).Conference and exhibition is running with MICE (Meeting Intensive Conference andExhibition) there is no destination can beat India in “Variety” Whether the conferencedelegates prefer hills or beaches, rainforest or desert, adventure or culture. Indiaoffers wide range of business opportunities for foreign business houses in differentsector such as telecommunications, banking, insurance, oil and petrol andeducation. It has many conventional centre are available in all major city, which isprovide luxury international facilities (Ice India, 2008).
A)Characteristic of buyers
There are different type of buyer in the hospitality industry they are Corporate,Association and Government buyers. In this case conference organizer those whoare hiring the conference venue and give the better service as per the event decide.The conferences delegates are coming for the conference on the month of September are buyer corporate as well Association buyer.
In this case corporate buyer looking for the quality of presentations which delegatesexperiences, the majority of attending the meeting were male, middle or senior manager or sale staff aged form 25 to 50. Usually corporate organisation are