www.michigandaily.

com Feb 1, 2010 - Feb 28, 2010

Dashboard Comparing to: Feb 1, 2009 - Feb 28, 2009
Previous: Visits Visits

30,000 30,000

15,000 15,000

0 0

Feb 1 Feb 8 Feb 15 Feb 22

Site Usage

270,142 Visits 57.48% Bounce Rate

Previous: 225,291 (19.91%) Previous: 69.72% (-17.54%)

701,741 Pageviews 00:02:39 Avg. Time on Site

Previous: 476,714 (47.20%) Previous: 00:01:43 (53.67%)

2.60 Pages/Visit 46.57% % New Visits

Previous: 2.12 (22.76%) Previous: 65.17% (-28.54%)

Visitors Overview Map Overlay

Previous: Visitors Visitors

30,000 30,000

15,000 15,000

0 0

Feb 1 Feb 8 Feb 15 Feb 22

Visitors
152,705 Visits
0 252,330

Traffic Sources Overview

Referring Sites
106,068.00 (39.26%)
Search Engines
95,096.00 (35.20%)
Direct Traffic
67,298.00 (24.91%)
Other
1,680 (0.62%)

1 Google Analytics
 Content Overview

Pages Pageviews % Pageviews

Feb 1, 2010 - Feb 28, 2010 152,297 21.70%

Feb 1, 2009 - Feb 28, 2009 101,184 21.23%

% Change 50.51% 2.25%

/section/sports

Feb 1, 2010 - Feb 28, 2010 18,487 2.63%

Feb 1, 2009 - Feb 28, 2009 14,904 3.13%

% Change 24.04% -15.74%

/section/opinion

Feb 1, 2010 - Feb 28, 2010 12,302 1.75%

Feb 1, 2009 - Feb 28, 2009 8,899 1.87%

% Change 38.24% -6.09%

/section/news

Feb 1, 2010 - Feb 28, 2010 10,768 1.53%

Feb 1, 2009 - Feb 28, 2009 7,226 1.52%

% Change 49.02% 1.23%

/content/antonio-bass-profile

Feb 1, 2010 - Feb 28, 2010 9,965 1.42%

Feb 1, 2009 - Feb 28, 2009 0 0.00%

% Change 100.00% 100.00%

2 Google Analytics
www.michigandaily.com Feb 1, 2010 - Feb 28, 2010
Visitors Overview Comparing to: Feb 1, 2009 - Feb 28, 2009
Previous: Visitors Visitors

30,000 30,000

15,000 15,000

0 0

Feb 1 Feb 8 Feb 15 Feb 22

152,705 people visited this site

270,142 Visits
Previous: 225,291 (19.91%)

152,705 Absolute Unique Visitors

Previous: 161,816 (-5.63%)

701,741 Pageviews
Previous: 476,714 (47.20%)

2.60 Average Pageviews

Previous: 2.12 (22.76%)

00:02:39 Time on Site

Previous: 00:01:43 (53.67%)

57.48% Bounce Rate

Previous: 69.72% (-17.54%)

46.57% New Visits

Previous: 65.17% (-28.54%)

Technical Profile

Browser Visits % visits Connection Speed Visits % visits

Internet Explorer Cable

Feb 1, 2010 - Feb 28, 2010 98,142 36.33% Feb 1, 2010 - Feb 28, 2010 106,775 39.53%

Feb 1, 2009 - Feb 28, 2009 107,526 47.73% Feb 1, 2009 - Feb 28, 2009 83,157 36.91%

% Change -8.73% -23.88% % Change 28.40% 7.08%

Firefox T1

Feb 1, 2010 - Feb 28, 2010 88,217 32.66% Feb 1, 2010 - Feb 28, 2010 67,368 24.94%

Feb 1, 2009 - Feb 28, 2009 83,480 37.05% Feb 1, 2009 - Feb 28, 2009 56,982 25.29%

% Change 5.67% -11.87% % Change 18.23% -1.40%

3 Google Analytics
Safari Unknown

Feb 1, 2010 - Feb 28, 2010 57,167 21.16% Feb 1, 2010 - Feb 28, 2010 53,468 19.79%

Feb 1, 2009 - Feb 28, 2009 26,745 11.87% Feb 1, 2009 - Feb 28, 2009 41,203 18.29%

% Change 113.75% 78.26% % Change 29.77% 8.22%

Chrome DSL

Feb 1, 2010 - Feb 28, 2010 22,000 8.14% Feb 1, 2010 - Feb 28, 2010 37,411 13.85%

Feb 1, 2009 - Feb 28, 2009 4,564 2.03% Feb 1, 2009 - Feb 28, 2009 37,656 16.71%

% Change 382.03% 302.00% % Change -0.65% -17.15%

Mozilla Compatible Agent Dialup

Feb 1, 2010 - Feb 28, 2010 1,713 0.63% Feb 1, 2010 - Feb 28, 2010 3,294 1.22%

Feb 1, 2009 - Feb 28, 2009 385 0.17% Feb 1, 2009 - Feb 28, 2009 4,269 1.89%

% Change 344.94% 271.06% % Change -22.84% -35.65%

4 Google Analytics
www.michigandaily.com Feb 1, 2010 - Feb 28, 2010
Traffic Sources Overview Comparing to: Feb 1, 2009 - Feb 28, 2009
Previous: Visits Visits

30,000 30,000

15,000 15,000

0 0

Feb 1 Feb 8 Feb 15 Feb 22

All traffic sources sent a total of 270,142 visits

24.91% Direct Traffic Referring Sites

106,068.00 (39.26%)
Previous: 20.31% (22.68%)
Search Engines
95,096.00 (35.20%)
39.26% Referring Sites Direct Traffic
67,298.00 (24.91%)
Previous: 31.07% (26.36%)
Other
1,680 (0.62%)
35.20% Search Engines
Previous: 48.62% (-27.59%)

Top Traffic Sources

Sources Visits % visits Keywords Visits % visits

google (organic) michigan daily

Feb 1, 2010 - Feb 28, 2010 82,901 30.69% Feb 1, 2010 - Feb 28, 2010 12,841 13.50%

Feb 1, 2009 - Feb 28, 2009 100,175 44.46% Feb 1, 2009 - Feb 28, 2009 7,233 6.60%

% Change -17.24% -30.98% % Change 77.53% 104.48%

(direct) ((none)) the michigan daily

Feb 1, 2010 - Feb 28, 2010 67,298 24.91% Feb 1, 2010 - Feb 28, 2010 1,672 1.76%

Feb 1, 2009 - Feb 28, 2009 45,749 20.31% Feb 1, 2009 - Feb 28, 2009 1,212 1.11%

% Change 47.10% 22.68% % Change 37.95% 58.90%

facebook.com (referral) michigandaily

Feb 1, 2010 - Feb 28, 2010 22,576 8.36% Feb 1, 2010 - Feb 28, 2010 503 0.53%

Feb 1, 2009 - Feb 28, 2009 4,263 1.89% Feb 1, 2009 - Feb 28, 2009 193 0.18%

% Change 429.58% 341.66% % Change 160.62% 200.19%

annarbor.com (referral) 19 kids and counting the duggars

Feb 1, 2010 - Feb 28, 2010 15,841 5.86% Feb 1, 2010 - Feb 28, 2010 461 0.48%

Feb 1, 2009 - Feb 28, 2009 0 0.00% Feb 1, 2009 - Feb 28, 2009 0 0.00%

% Change 100.00% 100.00% % Change 100.00% 100.00%

mgoblog.com (referral) michigan daily newspaper

5 Google Analytics
Feb 1, 2010 - Feb 28, 2010 9,577 3.55% Feb 1, 2010 - Feb 28, 2010 360 0.38%

Feb 1, 2009 - Feb 28, 2009 1,775 0.79% Feb 1, 2009 - Feb 28, 2009 132 0.12%

% Change 439.55% 349.97% % Change 172.73% 214.13%

6 Google Analytics
www.michigandaily.com Feb 1, 2010 - Feb 28, 2010
Map Overlay Comparing to: Feb 1, 2009 - Feb 28, 2009

Visits
0 252,330

270,142 visits came from 194 countries/territories

Site Usage

Visits Pages/Visit Avg. Time on Site % New Visits Bounce Rate

270,142 2.60 00:02:39 46.64% 57.48%
Previous: Previous: Previous: Previous: Previous:
225,291 (19.91%) 2.12 (22.76%) 00:01:43 (53.67%) 65.21% (-28.48%) 69.72% (-17.54%)

Country/Territory Visits Pages/Visit Avg. Time on % New Visits Bounce Rate

Site

United States

February 1, 2010 - February 28, 2010 252,330 2.65 00:02:44 44.77% 56.33%

February 1, 2009 - February 28, 2009 198,915 2.23 00:01:53 61.92% 67.25%

% Change 26.85% 19.27% 45.16% -27.69% -16.25%

Canada

February 1, 2010 - February 28, 2010 3,700 1.66 00:01:16 76.05% 74.30%

February 1, 2009 - February 28, 2009 5,250 1.25 00:00:29 90.21% 88.06%

% Change -29.52% 33.28% 158.62% -15.69% -15.63%

United Kingdom

February 1, 2010 - February 28, 2010 2,528 1.57 00:01:03 78.96% 79.07%

7 Google Analytics
February 1, 2009 - February 28, 2009 4,357 1.23 00:00:23 93.71% 91.28%

% Change -41.98% 28.03% 174.00% -15.75% -13.37%

Australia

February 1, 2010 - February 28, 2010 753 1.70 00:01:35 84.20% 76.89%

February 1, 2009 - February 28, 2009 1,255 1.16 00:00:23 91.71% 92.19%

% Change -40.00% 45.80% 319.09% -8.20% -16.59%

Germany

February 1, 2010 - February 28, 2010 720 1.84 00:01:34 72.78% 70.83%

February 1, 2009 - February 28, 2009 1,241 1.37 00:00:44 88.40% 85.41%

% Change -41.98% 34.18% 113.54% -17.67% -17.07%

China

February 1, 2010 - February 28, 2010 661 3.72 00:04:00 57.79% 42.21%

February 1, 2009 - February 28, 2009 367 1.49 00:01:05 82.29% 81.20%

% Change 80.11% 150.82% 266.88% -29.77% -48.02%

India

February 1, 2010 - February 28, 2010 628 1.90 00:01:59 89.49% 75.80%

February 1, 2009 - February 28, 2009 1,021 1.15 00:00:21 94.32% 91.19%

% Change -38.49% 65.49% 463.92% -5.12% -16.88%

Spain

February 1, 2010 - February 28, 2010 610 1.77 00:01:54 32.13% 75.08%

February 1, 2009 - February 28, 2009 425 1.29 00:00:27 85.65% 85.88%

% Change 43.53% 37.19% 324.84% -62.48% -12.58%

Philippines

February 1, 2010 - February 28, 2010 425 1.47 00:01:39 83.53% 78.35%

February 1, 2009 - February 28, 2009 553 1.44 00:00:45 92.77% 88.25%

% Change -23.15% 2.20% 118.52% -9.96% -11.21%

Japan

February 1, 2010 - February 28, 2010 325 1.77 00:01:47 57.85% 67.69%

February 1, 2009 - February 28, 2009 358 2.79 00:01:20 77.09% 78.21%

% Change -9.22% -36.60% 32.72% -24.97% -13.45%

1 - 10 of 194

8 Google Analytics
www.michigandaily.com Feb 1, 2010 - Feb 28, 2010
Content Overview Comparing to: Feb 1, 2009 - Feb 28, 2009
Previous: Pageviews Pageviews

50,000 50,000

25,000 25,000

0 0

Feb 1 Feb 8 Feb 15 Feb 22

Pages on this site were viewed a total of 701,741 times

701,741 Pageviews
Previous: 476,714 (47.20%)

570,367 Unique Views

Previous: 391,547 (45.67%)

57.48% Bounce Rate

Previous: 69.72% (-17.54%)

AdSense Performance

43,386 AdSense Page Impressions

Previous: 0 (0.00%)

$11.82 AdSense Revenue

Previous: $0.00 (0.00%)

44,523 AdSense Unit Impressions

Previous: 0 (0.00%)

Top Content

Pages Pageviews % Pageviews

Feb 1, 2010 - Feb 28, 2010 152,297 21.70%

Feb 1, 2009 - Feb 28, 2009 101,184 21.23%

% Change 50.51% 2.25%

/section/sports

Feb 1, 2010 - Feb 28, 2010 18,487 2.63%

Feb 1, 2009 - Feb 28, 2009 14,904 3.13%

% Change 24.04% -15.74%

9 Google Analytics
/section/opinion

Feb 1, 2010 - Feb 28, 2010 12,302 1.75%

Feb 1, 2009 - Feb 28, 2009 8,899 1.87%

% Change 38.24% -6.09%

/section/news

Feb 1, 2010 - Feb 28, 2010 10,768 1.53%

Feb 1, 2009 - Feb 28, 2009 7,226 1.52%

% Change 49.02% 1.23%

/content/antonio-bass-profile

Feb 1, 2010 - Feb 28, 2010 9,965 1.42%

Feb 1, 2009 - Feb 28, 2009 0 0.00%

% Change 100.00% 100.00%

10 Google Analytics