5 WAYS TO IMPROVE USER

EXPERIENCE
With Content
 WHAT IS UX?

The user experience encompasses all parts of how your website’s

content affects someone’s visit
“User experience is not art - it’s science.”

–Quick Sprout
MORVILLE HONEYCOMB
Useful – your content must accomplish something

Useable – content should be practical, and tools must work

as intended

Findable – not only should your original content be findable

but your other content should be easily findable as well (good
navigation)

Accessible – if visitors can’t access your content they

won’t have a good experience

Credible – a user can only have a great experience if they

trust what they’re reading/using

Valuable – your website must accomplish something that

people value
 LINKS ARE NOT JUST FOR SEO,
THEY’RE FOR USERS
Links can answer questions. If it’s a really common question, you might write a
paragraph on it. But if you think only a minority of your readers might ask it, you can include a link
just for them.

Links logically lead readers to the next step. When you write something, you
must pick a scope (what you’re going to cover). Even if there’s a related topic that’s really
interesting, you might not have the space to cover it. Instead, a link can connect the reader to
another article, giving them the chance to continue exploring the topic.

Links build trust: Out of the 7 factors of UX, Credibility was one. Links to sources and
resources in a data-driven post make readers feel more confident about the information you are
providing.

Usually Clicks per link range from 1%-10%. If you added 10 extra internal links to a post, you’ll likely
get an extra 10-20% pageviews on average from a visitor. That’s a big difference.
YOUR MESSAGE COMES FIRST,
SO ELIMINATE DISTRACTIONS

Your message needs to be front and center. It’s what your visitors
are there to read. This falls under multiple UX categories but
mostly accessibility.

If you make content easily accessible, readers will continue to

read. If you make it difficult, many will either leave right away or
not be excited to visit another page on your site.
 CONSISTENCY IS MORE
IMPORTANT THAN CREATIVITY

In order to be credible, you must be consistent

In order to be usable, your layout and content must be

consistent

When a visitor returns at least a few times to your site, they

should know what to expect. They should be able to easily find
what they are looking for
 MAKE IMPORTANT ELEMENTS
BIG

“BIG” means visibile

In order for content to be as useable as possible, readers need to

be able to identify the most important parts easily

Make links from the important points in the article

 USE MORE CONTENT

Studies show that pages with 1,000 to 2,500 words tend to

experience the highest user engagement.

Allow the user to Watch Videos & View Images

Invite users to comment below the article, “ask a question” or

“ask for their opinion”
Thank you