GLOBALIZATION

&
ADVERTISEMENT…
..
Group Members:
Syed Hassan Askari
Khawaja Naveed Haider
Raja Qasim Jamil
Mohammed Abdullah
POINTS TO DISCUSS
• What is Globalization
• What is Advertisement
• Globalization and Advertisement
• Purpose Of Advertisement
• Methods Of Advertisement
• Conclusion
GLOBALIZATION
• What is Globalization?
It’s a process of interaction and integration among the
people, companies and the governments of different nations.

We can also say that it’s a process driven by the

international trade, investment and aided by information
technology.
• Formation Of World Trade Organization
• Role Of China In Globalization
• It’s being predicted that after 2010, the next super power
and biggest economy will be China.
• Products Of China All Over The World.
ADVERTISEMENT
• Advertising is a form of communication
whose purpose is to inform potential
customers about products and services
and how to obtain and use them
• Many advertisements are also designed to
generate increased consumption of those
products and services through the creation
and reinforcement of brand image and
brand loyalty.
GLOBAL ADVERTISING
There are two terms in Global Advertising
which are as follows:

1. Advertising has gone through five

major stages of Development

2. Three Points For Global Advertisement

Advertising has gone through five
major stages of Development

• Domestic
• Export
• International
• Multi-national
• Global
Three Points For Global
Advertisement
• Building a brand while speaking with
one voice
• Developing economies of scale in the
creative process
• Increasing the company’s speed of
implementation
PURPOSE OF
ADVERTISEMENT
• To attract new buyers and try to expand
customer base
• To compete in the market
• To create an organization’s recognition among
consumers
• To bring into notice the changes, special offers
or current developments of the interest of the
consumers
• To increase the sale of a particular product
• To carry out public relations and public service
program
GALLERY
 VIDEO CLIP AND PICTURES

China Mobile Ltd is the largest cellular

company in the world. If we talk about
Globalization and Advertisement
collectively, we’d get to know that
where ever the company exist in the
world, there’s a same advertisement
which had shown in the clip. This clip
shows the Globalization and
Advertisement to the best level.
china mobile pakistan.flv
 VIDEO CLIP AND PICTURES

Toyota is also the very well known

brand of General Motors Ltd Japan.
The largest motor company of the
world. They recognized themselves
globally. Now there’s no any country in
this world where Toyota is not
available.

Ad.dat
METHODS OF
ADVERTISEMENT
• Television
• Radio
• Billboards
• Newspapers
• Magazines
• E-Mail
• Telemarketing
• Web Pages
• Mobile Vans
TELEVISION
• The most popular source of advertisement
is Television. It has a vital role in
Globalization.
 BILLBOARDS
• Billboards are also the good
source of advertisement. It is
usually placed on the Road,
So that people on their
vehicles could see the
promotion of the product.
E-MAIL
• The most advanced type of advertisement
is E-Mail. It also plays an important role in
Globalization. Internet users can get ads
on their email addresses. By this type of
adv., we can communicate with 1000s of
people.
WEB PAGES
• This kinds of ads can only be found in web
site. Other website owners advertise their
website or product on others website
where there are large no of visitors. It’s
very useful for the advertisers.
• www.yahoo.com has more than 10,00,000
visitors in a day.
CONCLUSION
• Economic Growth
• Trade Expansion
• Elimination Of Local Market