Website Analysis

Name of Film: Not included features:

The heading of the film is positioned in the top left of the website, and is
in a white Helvetica font. The title does not stand out, and the white does
not contrast well against the other colours such as yellow. Surprisingly, the
title hasn’t been positioned somewhere more central, and against a
background which will contrast better to attract the audiences attention.
Most film websites tend to use the strap line featured on the poster on their
website which is not included on this website. Also, since the film is available on
DVD since January there is no direct link as to where it can be purchased or the
DVD cover which is common on film websites.

Navigational Bar:

The navigational
bar is placed on
the right side of
the website and is
fairly simple only
featuring three
links. An
interesting feature
of the navigational
bar is the ‘make
your mixtape’
which allows users
to create their own
mixtapes where
users can make
their own playlist
and then
download it.

Colour Scheme: Music Player:

The colour scheme of the website is consistent with that of the poster using
similar colours such as baby blue, white and yellow. Through using these
colours the film has established a form of identity the audience can recognise
immediately, especially since these are colours of summer, and film features
the word ‘summer’.
There is an iTunes music player in the bottom right page of the
website, which is a code and convention that many film websites
use. Also, most websites tend to embed the music player in a
discrete part of the website, usually in corners which is also the case
here.
 Name of Film:
Actor Names:
The film title has been placed right in the middle of the website, which
The actor names are featured along the top of the website
will attract the viewers attention immediately, especially since the black
and also use the black and red font which keeps the theme
and red font contrasts so well against the white background. In the title,
of the website consistent and maintains the identity of the
the ‘O’ in proposal is designed like a wedding ring which is a witty title
film established.
which has created a form of identity for the film.

Competition:
Not Included Features:
There is a competition that
viewers can enter and win, There are features missing on
which some websites feature as the website such as a music
an incentive for viewers to go player, navigational bar and
watch the film as the question the DVD release date which is
asked tends to be about the surprising as the film is
film. relatively old.

Main Image:
The main image of the website complements the website well as the room the
photo is taken in was white, as is the rest of the website. The result is the website
looking suave, simple but ye so effective. The overall clean look of the website is
effective, and the use of two colours and a white background work extremely well
together. The image is of Sandra Bullock holding an engagement ring, as if forcing
the man to marry her, the engagement ring is the key to the image as the film is
called ‘The Proposal’.
Billing Box:
The billing box uses a grey coloured font, which does not
attract too much attention but is legible which is what a
billing box should do as it is more a code and convention
that film websites include rather than to attract the
viewers attention to it.
 Actor Name:
Other Reviews: DVD:
The actor names along the top of the website which
The website also features is pretty common with most film websites. The actor As the film was released a while back there
reviews of the film by many names are in the same orange colour and Helvetica is a collectors edition, which is not
other websites on the book font, which is helping to maintain the websites surprising considering that it is one of the
icon, which once again is theme. most highly rate rom-coms of all time.
consistent with the theme of
the website. If viewers are
interested in watching the Music Player:
film and want to read some
reviews, then the website has There is a music player
made it easier for them. Also, featured at the bottom
since the film was a huge and uses a jacket as the
success, it is boasting about icon which is consistent
the positive reviews by with the other icons
featuring it on the website. used on the website
such as a book and
paper clip. If viewers
wish to switch off the
Review: audio they can.

There is a link to a
review on USAToday of
Viewer Involvement:
the film which can
persuade the viewers
Viewers can share
on the website to
personal experiences
watch the film on DVD
similar to what the
or at the time in the
character experiences
cinema.
within the film

Games: Colour Scheme:

Name of Film:

The website also features a The colour scheme is a vital part of the
The film title is placed in a discrete place which is surprising, as most film
game called ‘memory website and is consistent using only a few
websites tend to want the film title to catch the viewers attention. The reason as
match’ which colours to establish an identity for the film.
to why the tile is placed in such an odd place may be due to the fact that the
complements the storyline The use of orange and blue complement and
website is different from any other website I’ve looked at, and does follow codes
well as the character contrast each other well, resulting in the
and conventions but chooses to be different in certain ways such as the
suffers from memory loss. website being legible and aesthetically
placement of the film title.
appealing.