The main image of the poster is of a
male and female, which I presume are
the main characters in the film. The
woman seems to be out of it, frightened
and expressionless. However, the man
in the photo is totally the opposite and
seems to be much more relaxed , sitting
casually and playing his guitar as if
serenading the woman. He is gazing at
the woman as if he has deep feelings for
her, but it is not clear whether it is as a
friend or as a lover. The background is
exotic, and seems to be somewhere like
the Caribbean of the couple having a
picnic on the beach, which seems quite
romantic. Overall, all of the features of
the poster make the audience assume
that they are a couple.
Once I analysed the image of the poster
and went onto the film title, it is obvious
that the film is romantic, and seems a bit
like a romantic comedy. Also, the selling
line which says ‘REMEMBER THE DATE’ is
witty but funny at the same time.
Especially, as the storyline of the film is
about a woman who loses her memory
and therefore keeps forgetting who
(Adam Sandler) is.
A selling line is used to give the audience an
insight as to what the film is about.
Colloquial language is used in the selling
line ‘friggin’, but complements the theme of
the film well. The use of the word ‘friggin’
makes the audience perceive the film as if it
is a romantic comedy. I would presume that
the target audience of the film are 15 – 30
year olds.
The design of the poster is consistent
with the choice of colours and fonts. The
predominant colours used in the poster
are red, white and black. As the theme of
the poster is consistent, it results in a
much more professional looking poster.
The poster seems clear, and simple but
effective, and is not cluttered. The use of
one image results in a professional looking
poster, and the colours of the image
contrast well against the fonts and colours
used, thus resulting in the poster being
effective in grabbing the audiences
attention.