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Introductions
What I Like about Craven«.
 


 
  




Context

Beam was contracted by Craven District Council in January 2010 to research, design and
produce a strategy for achieving excellent Sustainable Art & Design in the Public Realm
within Craven by March 2010. The strategy was to include a vision, objectives and
recommendations for policy, and needed to address the need to embed Sustainable Art &
Design in the Public Realm within the Council¶s day-to day-business, including its emerging
Local Development Framework ± for Craven outside the Yorkshire Dales National Park.
 


 
  




Consultation Summary

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Session Plan

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1. Gather ideas and advice from stakeholders to guide our work
2. Explore the meaning of µpublic art¶ and µsustainability¶ in the context of Craven
3. Help make the strategy particular to the nature & needs of Craven
4. Test a Provisional Draft Vision


+4

What do we mean by«.
 %

3

Sustainable Development?

The core criteria for Craven District Council¶s Art and Design in the Public Realm strategy, is
for it to be sustainable in terms of the key principles of Sustainable Development in the UK .
There are four priority areas (under three inter-linking strands) for immediate action, shared
across the UK, these are:

‡Economy - Sustainable Consumption and Production

‡Environment - Climate Change and Energy
‡Environment - Natural Resource Protection and Environmental Enhancement
‡Society - Sustainable Communities
 %

3

Sustainable Communities?

—ustainable communities are places where people want to live and work, now and in the
future. They meet the diverse needs of existing and future residents, are sensitive to their
environment, and contribute to a high quality of life. They are safe and inclusive, well
planned, built and run, and offer equality of opportunity and good services for all.

Department of Communities and Local Government (DCLG).

 %

3

Art & Design?

hilst there is a clear distinction between what could be defined µaesthetic culture¶ (art &
design), in truly sustainable communities there is also the key principle of our µshared culture¶
(local tradition and identity). Any full definition of art & design should be deemed to include all
aspects of this cultural spectrum:

A long-forgotten principle of the 1948 Universal Declaration of Human Rights (key principle
27.1), states: :veryone has the right to freely participate in the cultural life of the community,
to enjoy the arts and to share in scientific advancement and its benefits.
 %

3

Art & Design?

As described by the Department for Culture Media & Sport (DCMS), cultural & creative
industries, cover the full range of todays art and design disciplines. DCMS describe these as:

‡Architecture
‡Public Art
‡Design
‡Crafts
‡Performing arts
‡Film and video
‡Television and radio
‡Music
‡Computer and video games
‡Advertising
‡Publishing
‡Software
‡Designer fashion
 %

3

Public Realm?

àublic Realm relates to all those parts of the built environment where the public has free
access. It encompasses: all streets, squares, and other rights of way, whether predominantly
in residential, commercial or community/civic uses; the open spaces and parks; and the
epublic/private spaces where public access is unrestricted. It includes the interfaces with key
internal and private spaces to which the public normally has free access.

Òffice for the Deputy Prime Minister (ÒDPM) Living Places: Caring for Quality (2004)
 %

3

Public Realm?

|owever, free access to our public realm can also be considered to be not just part of the
built environment, but can form part of our natural environments. It can also be none-physical
- being experienced individually through the global (and increasingly local) technology of
media and/or web-based social networking ± or via active community events & participation.
%

3

Craven?
 %

3

Craven - outside the Yorkshire Dales National Park?

 


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‡ —ustainable (Development / Communities)
‡ Art & Design (& µCulture¶?)
‡ àublic Realm
‡ Craven District (with / without YDNà?)

Others / Feedback?
 


 
  




Core Brief ± Evidence Base

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‡Identify regional, national and international guidelines & policy

‡Identify local policy documents

‡Complete a mapping and audit exercise of existing public art in Craven



5á ! 4
What is our evidence base?
 !

National Policy

The Government has 30 Public Service Agreements (PSA¶s), each with supporting indicators,
to set out priorities to 2011. In terms of sustainable art and design in the public realm, the
Stronger Communities and a Better Quality of Life strand (PSA 21)
has the most direct bearing:

PSA 21 Cohesive, Empowered and Active Communities - Department of Communities &

Local Government (DCLG) is guided by six indicators:

‡People who believe those from different backgrounds get on well together in their local area
‡People who have meaningful interactions with people from different backgrounds
‡People who feel that they belong to their neighbourhood
‡People who feel they can influence decisions in their locality
‡A thriving third sector - voluntary action
‡People who participate in culture or sport
 !

National Policy

DCMS has agreed a new set of Departmental Strategic Òbjectives (DSÒ¶s)6They are
designed to complement the Public Service Agreements. The objectives for 2008-
2011 are set out below:

‡Encourage more widespread enjoyment of culture, media and sport

‡Support talent and excellence in culture, media and sport
‡Realise the economic benefits of the Department¶s sectors
‡Successful and inspirational Òlympic and Paralympic Games with legacy
!

National Policy
 !

National Planning Policy Statements

Delivering Sustainable Development PPS1 ± Good design. See: y Design (2000)

Planning for Town Centres PPS6 ± High Quality. See àlanning for Town Centres (2005)
Sustainable Development in Rural Areas PPS7 ± Innovative Housing
Local Development Frameworks PPS12 ± Design, Access and Local Conditions
Transport PPG13 ± Including street design. Also see àlaces —treets and Movement: guide to
design bulletin 32 (1998)
Planning for Òpen Space PPG17 ± Networks of high quality open space
 !

Regional Policy

Yorkshire Forward¶s Regional Economic Strategy and its Renaissance Programme identifies
µgreat places¶ as central to the prosperity of Yorkshire & Humber. Urban renaissance, provides
a major contribution to the creation and sustaining of great places.
 !

Regional Policy

In Òctober 2009, the York and North Yorkshire Cultural Strategy 2009-14 was launched by
the Y&NY Cultural Partnership. The Partnership is made up of key partners and
stakeholders. The strategy¶s four priorities are:

‡Celebrating the culture of Y&NY - put area firmly on the festival map and put culture at the
heart of the renaissance of our urban centres
‡Discovering the outdoors - establish area as a national and international destination for
cycling and active adventure
‡Developing our creative and cultural businesses - creativity at the centre of a strong York
and North Yorkshire economy
‡Experiencing culture in communities - culture and volunteering central
 !

National Guidelines

hat success would look like:

More and better collaborative work

Regional hubs supporting development
Òutdoor arts work linking Cultural Òlympiad
Evidence base of participation and investment
Case studies and tool kits
Identified routes for emerging artists/producers
Knowledge and strengthened partnerships
More diverse and disabled audiences and participants
Critical debate
Cross-sector partnerships - especially arts institutions
Greater investment in the sector, especially works of scale
Increased international market place
Plan for 2011-2014 identifying strategic development and priorities.
 !

National / Regional Guidelines

Drawn from national strategy, Turning Point Yorkshire & Humber is a project investigating and
recommending ways to strengthen our region¶s Visual Arts sector within a changing national
context. Its mission is to reflect concerns of visual artists, organisations and audiences and
manage the research and development phase of a Regional Strategy for the Visual Arts.
 !

Regional Guidelines

Òbjectives for a new Regional Design Review Service for Yorkshire and the Humber are:

‡High quality Design Review service for schemes of regional significance

‡Review design of schemes at early stage of development to address design quality
‡Provide a Regional Design Review Hub for exemplar, integrated provision of design
‡Provide other forms of design support including review of design aspects of Planning
Strategies etc
‡Achieve the status of a CABE affiliated panel
‡Deliver economic impact for the region through creation of Great Places
 !

Regional / Local Guidelines

Public Art Sustainability Assessment (PASA) is a free interactive assessment tool which aims
to promote sustainable practice in public art for all artists and commissioners. It has been
developed by Chrysalis Arts to assist the process of analysing and evaluating projects.
!

‡ à—A 21 Cohesive, :mpowered and Active Communities
‡ DCM— Departmental —trategic Objectives
‡ àlanning àolicy —tatements ± Design Quality, Innovative |ousing, Open —pace
‡ Regional :conomic —trategy ± Great àlaces
‡ York & North Yorkshire Cultural —trategy ± Festivals/Culture/Outdoors/Volunteers
‡ Outdoor Arts Development àlan ± Cultural Olympiad / Works of —cale / Development
‡ Turning àoint Yorkshire & |umber ± Visual Arts Development
‡ Integreat Regional Design Review àanel ± :arly Design Review for àlacemaking
‡ àublic Art —ustainability Assessment ± àroject-by-àroject Appraisals

Others / Feedback?


.á ! 4
What is the current local policy?
 "
 
LDF

The Craven District Local Development Framework (LDF) comprises a range of documents,
including Development Plan Documents (DPDs) prepared in consultation with local
communities and set out the main policies for development in the District. Supplementary
Planning Documents (SPDs) can also form part of the LDF. Their aim is to add more detail.
Craven¶s Core Strategy scheduled for publication in autumn 2010 is a mandatory document
of the Local Development Framework Document. It will contain a vision of how the District is
seen at the end of the plan period, with objectives and policies to achieve this.
 "
 
Core Strategy

Progress on developing the Core Strategy involved a Shaping Places and Spaces
Conference originally in 2005; an Issues and Òptions Draft consulted on in 2006; a
Consultation Feedback orkshop in 2007 to inform the second draft; and a Core Strategy
Preferred option consulted period also in 2007. The Council are now modifying the Core
Strategy into a final draft, which considers:

‡Vision, Strategic Òbjectives & Settlement Strategy

‡Housing Strategy and Distribution
‡Economic Strategy and Distribution
‡Environment and Design
‡Transport

The Core Strategy (along with all other Local Development Documents) is subject to a
Sustainability Appraisal to ensure that adopted is sustainable in environmental, social and
economic terms.
 "
 
Settlement & Housing Strategy

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Provision made for 3,300 net additional dwellings 2006 - 2021, according to targets set.
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Economic Strategy

 

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37.5 hectares of employment land on a range of sites by 2021. The importance of sustainable
tourism for the local economy is recognised.
 "
 
Environment & Design Strategy

Rural landscape is one of the most important assets, and its protection is a key priority for the
Core Strategy, which will also seek to enhance the Districts built environment.
 "
 
Transport Strategy

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Investment in rail and road; address access to services & employment by sustainable modes -
all to be located within sustainable locations, close to existing transport
 "
 
Combined Approach

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—haping àlaces and —paces objective for the LDF. Agreed with The Community Strategy.
Locally specific; local distinctiveness and diversity; and address connectivity and sustainability
"
 
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 ± including:
‡ Vision, —trategic Objectives & —ettlement —trategy
‡ |ousing —trategy and Distribution
‡ :conomic —trategy and Distribution
‡ :nvironment and Design
‡ Transport

Others / Feedback?


7á ! 4
What mapping is available?
 a
22
Public Art

Bus µInterchange¶ ± c2002 Grassington. ales & ales architects with Chrysalis Arts and
Daedalian Glass.
 a
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Public Art

Drove Arch Hut & Tobys Fold ± Thornton-in-Lonsdale (Andy Goldsworthy)

 a
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Public Art

Millennium Project ± 2000 Thornton-in-Craven. Fiona Bowley.

 a
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Public Art

Gallery on the Green ± Settle (Various Artists)

 a
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Public Art

Artists in Transition ± 2001 Gargrave (Temporary), provided the focus for a Year of the Artist
collaborative project to create work inspired by the landscape and cultural life of Gargrave
(Chrysalis with with Finnish artists Anu Kiiskinen and Leif Strengell)
 a
22
Public Art

Training for Real - 2002 Malham (Temporary). Òffered artists opportunity of undertaking a paid
commission whilst being supported by Chrysalis through each stage of commissioning process.
Project developed in collaboration with Yorkshire Dales National Park. (Various Artists).
 a
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Public Art

Slow Art Trail ± 2009 Bolton Abbey (Temporary). ith support from Gaia Research, Chrysalis
Arts produced a brief for artists to respond to for installations follow the guidelines of
sustainability, low embodied energy. (Various Artists).
 a
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Public Art

Fred Trueman Statue Appeal ± Graham Ibbesson

 a
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Architectural


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 Architectural |ot —pots
 a
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Memorials

   

For the àolish bomber crew killed in a 1942 plane crash. One
survivor was saved by following a fox trail to a farmhouse in the blizzard ± hence the bronze.
www.buckdenpike.co.uk/cross.html
 a
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Ònline Database (Listed Buildings / ar Memorials)
 a
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Environmental

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 a
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Geological

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 a
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Ònline Database (Historic / Archaeological)
 a
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Cultural Òrganisations

The Living àlaces àartnership, with other key agencies and initiatives, is involved in compiling
detailed research and evidence to act as advocacy for supporting increased cultural
engagement within developing Local Area Agreements.
 a
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Cultural Òrganisations

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To inform this work, we would refer to ACE arts-based segmentation of English adults
comprising 13 distinct groups. The segmentation provides new insight into how and why
different kinds of people engage with the arts in England today.
a
22
‡ àublic Art
‡ Architectural / :nvironmental / Geological
‡ Other Online Databases
‡ Cultural Organisations ± AC: RFO¶s and Others
‡ Arts Audience —egmentation ± Culture Vultures / Fun, Fashion & Friends /
Mature :xplorers / Family & Community Focused / Retired Arts & Crafts / Older
|ome bound (?)

Feedback?
 


 
  




Core Brief - Vision & Òbjectives

2. A Strategy, including a Vision and Òbjectives

‡Identify gaps and opportunities for providing sustainable art and design

‡Identify examples of best practice

‡Prepare Draft Vision



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What are the gaps and opportunities?
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Bold yet Sensitive Architecture



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  àeak District National àark, Chatsworth

www.davidmellordesign.com
  

 
Iconic Art & Architecture


 
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www.eastbeachcafe.co.uk
  

 
Artists on Design Teams - Housing Innovation

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4  turned the traditional terraced street upside down. A bright
linear garden is at first floor level, accessed from the main living rooms.

www.urbansplash.co.uk/chimneypotpark
  

Innovative Community Òpen Space Projects

 |% New Manhattan community park created on a disused elevated railway

www.thehighline.org
  


 
Contemporary Landmarks - A Celebration of µPlace¶

  urnley àanopticon by Tonkin Liu

www.visitlancashire.com/panopticons
  


 
Rural Vernacular Artisans & Designer-Makers

Carmel Trail, Bidmin, by Mor Design

 3a

Community Radio Interpretation

  
Audio trail and podcast created by community radio station for Dales
National àark Authority and Friends of the —ettle Carlisle Railway.

www.drystoneradio.com
 3a

Virtual / New Media / Podcast Interpretation


% A fusion of thriller, opera and guided walk, by Douglas |odge. —et
amongst the skyscrapers of London¶s —quare Mile, this opera for one took the listener,
equipped with an mp3 player, on a walking audio adventure.

www.andwhilelondonburns.com
 á 

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Playful Arts Activism to Explore Planning Issues


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 an Open —ource festival of impromptu parks originated by U— artists Rebar.
àarking bays are temporarily converted into mini parks worldwide.

www.parkingday.org
 á 

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Creative Consultation - Public Interaction and Vox Pop

& $!  National Monument 2004, by architect Laurie

|awkinson, performer John Malpede, and artist :rika Rothenberg

:normous red megaphone occupied square in Lower Manhattan - A

modern day soapbox

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Photography & Aural History Collaborations


  Artist Dan Dubowitz collaboration with Ancoats Urban Village and
Manchester Transport Authority to temporarily install photography lightboxes and aural
history recordings onto Manchester àiccadilly Metro platform.

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Programme of Local Stone Carving & Sculpture

Little Sparta, Ian Hamilton Finlay

 
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Contemporary Art for Historic Places

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 Contemporary arts programme by
:nglish |eritage for elsay |all, Northumberland.

www.english-heritage.org.uk
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Challenging Temporary Public Art

& 
 Temporary installations at Trafalgar —quare, including this by artist Marc Quinn,
called µAlison Lapper pregnant¶ - a 4x life size marble sculpture. Lapper is highly respected
artist dealing in her own disability.

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 2


Lighting/Projection of Architectural & Environmental Assets

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 $+  was the temporarily bathing in coloured light projection on York Minster -
highlighting the detail above the central door. The installation by lighting artist àatrice Warrener
was part of a £1.8m plan to illuminate many York buildings.
 
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Major Òutdoor Arts

 

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  created by French company Royal De Luxe was the biggest piece of
free theatre ever seen in London, set against the city¶s magnificent landmarks in May 2006.
Over 4 days, a 42 ton mechanical elephant roamed the streets of central London in search of
the giant time-travelling girl.

www.thesultanselephant.com/about/royaldeluxe.php
 
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Sustainable Cultural Eco-Tourism Events

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$  on —kye was installed with illumination and sound in summer 2005. For 42
nights this award winning installation The —torr: Unfolding Landscape by artists NVA brought
an audience of 6,500 people, equipped with headlamps, guides and walking sticks to walk to
the top and experience the installation at midnight.

www.nva.org.uk
24
 á
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Further Funding of Popular Culture and Festivals

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 A biennial festival over 3 days with performances in
2009 at 10 venues, with 2,300 tickets sold.

www.skiptonpuppetfestival.co.uk
 á

 
A Supported Network with More Quality Community Initiatives




    àostcard Art in a phone box, —ettle

www.galleryonthegreen.org.uk
 á
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× For Art

Craven Adventure Centre

 á
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Integrated Arts in Rivers, Canal & Flood Defence Programmes

Settle and Giggleswick Area Riverside Improvement Project ± Down by the Riverside report
- access, signage, seating

‡Part of the wider scheme devised by Camlin Lonsdale.

‡Linkages with Gisburn Forest, Lancashire
‡Linkages with Settle Hydro
‡Links to the Yorkshire Dales National Park
 


 
&


More Environmental Programmes


# 

 :nvironmental Arts pilot by Chrysalis Arts. Image shows woodland
poetry installation by David Morley

www.chrysalisarts.org.uk/projects_slow_art_trail.cfm
 


 
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Partnering with National Park via new Arts Interpretation

Link to National Park Interpretation Strategy - Arts Interpretations of environmental and

geological assets ± such as Craven Fault, Norber :rratics, rivers etc
 

 

¶Vernacular¶ Programme of Local Stone Carving & Sculpture

Little Sparta, Ian Hamilton Finlay

 "


Major Commission

Subterranean Land Art, Rodins Crater, James Turrell

 a
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Roving µayfinding¶ Artist Residencies

Artist residency programmes exploring transport, Mapping and new

routes explored ± walking, cycling, public transport, Geo Caching
 #

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A65 / A59 / Dales Portals

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Breaking Boundaries ± Ashford Ring Road Public Art Project, Kent

 á
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Shared Commissioning

Forest of Bowland AÒNB

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Transport focused Community & Private Sector Programmes
  4 a
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ebsite / Mapping / Database / Call for Artists

Icons interactive mapping & Call for Artists / Artist Database - Sunderland



 2

More Support, Networking, & Crossover

More projects like Slow Art Trail & enhanced partnering with local arts organisations
  4 
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Intelligence & Professional CPD

Built-in evaluation, CPD programmes, lectures, site visits to all projects

  4 
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Art & Design Design Review

Integreat Design Review adaptation (with Living Places)


4
 
Generic

‡ Architecture - bold-yet-sensitive; iconic; innovative housing; artist on design

teams;
‡ àublic Realm - Innovative Community Open —pace; Creative Masterplanning
‡ àermanent Art & Design - Contemporary landmarks; artisan crafts
‡ New Media - Community Radio; àodcasts
‡ Creative Consultation - àlayful Arts Activism; àublic Interaction & Vox-àop;
àhotography/Aural |istory
‡ àlace —pecific àrogrammes - Contemporary Art for |istoric àlaces
‡ Temporary Arts - Challenging temporary public art; lighting & projection;
‡ :vents & Festivals - Major Outdoor Arts àrogramme; :co Tourism :vents

Feedback?

4
 
—pecific

‡ Capacity uilding - Further Funding of Culture & Festivals

‡ Community :nabling - —upported Community Arts Networks
‡ Capital àrojects - Craven Adventure Centre , —ettle Riverside etc
‡ —ustainable Arts Outreach ± More —ustainable àrogrammes; National àarks Arts
Interpretation
‡ Artisan - Local Vernacular & Materials
‡ Iconic Land Art - Major Commission
‡ Mapping & :xploration - Roving 'Wayfinding' Residencies
‡ Gateways - A59 / A65 'Dales àortals'
‡ Connections & ridges - Forest of owland —hared Commissioning; Northern
Rail / Northern Art partnering
‡ àrofile & Marketing - web resources & mapping
‡ Training & Artist Development - More —upport, Networking & Crossover
‡ àrofessional ± Intelligence & àrofessional CàD; Design Review Capacity

Feedback?


? 2

What Next?
 


 
  




Design Report - Recommendations for Policy



 4  

‡Research & Consult local policy documents and initiatives

‡Consult on the draft vision in accordance with Statement of Community Involvement

‡Prepare Detailed Recommendations

 


 
  




Design Report - Recommendations for LDF



 4 
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‡Amend the draft document(s) following consultation with the Council and the general public

‡Recommendations for LDF / Core Strategy

‡Prepare Interim Planning Statement

‡Prepare Final Strategy & Guide

á