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Evolving Mobile Applications & Usability 2008

Evolving Mobile Applications & Usability 2008



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Published by iamchrisli
4-6 June 2008 -- Creating Innovative Applications, Improving Usability, and Capitalising on Mobile Device Developments
4-6 June 2008 -- Creating Innovative Applications, Improving Usability, and Capitalising on Mobile Device Developments

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Published by: iamchrisli on May 12, 2008
Copyright:Attribution Non-commercial


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Evolving Mobile Applications and Usability 2008
Creating Innovative Applications, Improving Usability, and Capitalisingon Mobile Device Developments
Your Expert Speaker Panel:
Martin Duval
Director, 'Orange Start Up Programme'
BluenoveJohanna Sarviharju
Director, User Experience
BlykRoberto Minerva
Head of Business Applications Area
Telecom ItaliaBernd Hoogkamp
Head of Mobile Community
TeliaSonera International CarrierAlan Duric
Chief Technology Officer
TelioAlard Weisscher
Customer Insight Specialist
VodafoneBojan Lekovic
Strategy and Innovations Manager,Mobile Devices
KPNColin Blanchard
Security Risk and Compliance Lead
BTDr Oliver Schmitt
Mobile Data Marketing and Sales Manager
Pierfranco Rodi
Senior Researcher
Telecom ItaliaAdrien Pitrat
Usability Expert
Bouygues TelecomRoland Schwaiger
Senior Project Field Manager
Deutsche TelekomTim Haysom
Chief Marketing Officer
OMTPAlistair Hill
M:MetricsDavid Pollington
Senior Manager, Terminals Research
VodafoneKilian Schlöder
Project Field Manager
Deutsche TelekomKaisa Niemelä-Oksala
Principal Consultant
OmniteleFranklin Selgert
Senior Innovation Manager
KPNFredrik Backner
Director, Content Business Development
TeliaSoneraMathias Fraisse
Product Expertise Manager
Bouygues Telecom
With new players entering a fiercelycompetitive market, now is the timeto develop and implement a strategythat embraces innovation andmaximises mobile usability.
Conference Highlights:
on delivering corporate open innovation
on delivering a rich mobile experience
on optimising web 2.0
on open platforms and security issues
on growing mobile together with young people
on increasing customer usability bylaunching white label clients
on deploying DVB-H mobile TV in the Netherlands
Key Benefits of Attending:
the pros and cons of developing innovativeapplications on various platforms
how to design and develop applications thatoptimise usability
standardisation and security issues
the gap between the perception and realityof the current mobile user experience
on new and existing technologies
new strategies to improve the mobile web experience
Media Partners:Including a Half-Day Interactive Workshop
Working with Various Platforms to DevelopGround-Breaking Mobile Applications
telecoms series
Madrid, Spain4th–6thJune 2008
INTELLIGENT TELECOMS BILLING AND CRM FORUM 20087-9 April 2008 Prague, Czech Republic
marcus evans
event will explore the telecom industry’s shift to IP and itsimpact on billing and CRM systems. We will address the key challenges affectingthe market and present case studies that combine billing functions with CRMactivities, therefore providing a holistic approach to solutions. This will ultimatelyaffect telcos’ ability to remain competitive in the market. Delegates will essentiallylearn how to turn the challenges of converging new services into competitiveadvantages by optimising CRM activities and billing processes simultaneously.
MOBILE BACKHAUL STRATEGIES8-10 April 2008 Amsterdam, Netherlands
marcus evans
conference will provide a technical insight into mobiletelecommunication backhaul planning in a logical and in-depth manner. We willexamine key backhaul technology options (such as the migration to IP, Ethernetand next generation microwave technologies) now available to operators andwhich ones deliver the best cost-control option for maintaining and developingnext generation networks.
NEXT GENERATION MOBILE MESSAGING FORUM 20089-11 April 2008 Amsterdam, Netherlands
marcus evans
Next Generation Mobile Messaging Forum 2008 will explorethis emerging area in the industry and discuss the business opportunities thatexist here for market players. After the boom in mobile messaging which stillaccounts for as much as 20% of mobile operators and service provider profits,operators need to develop strategies to leverage the opportunities beingpresented by IP and 3G technologies and to migrate to the next generation ofmobile messaging services. The
marcus evans
Next Generation MobileMessaging Forum 2008 provides attendees with a unique opportunity to hearcutting edge presentations from industry leaders who are entering the marketarmed with enhanced next generation communication services and strategies,guaranteed to be the paragon for growth in the telecoms services arena.
MVNO EXECUTIVE FORUM7-9 May 2008 Barcelona, Spain
This conference is the 3rd in the
marcus evans
MVNO series and will showpotential MVNOs how to enter the market successful and current MVNOs how tocreate a profitable and sustainable business model. This event will provide insightinto the operator business case for hosting MVNOs, developing successfulpartnerships and explore the role of the MVNE in making the MVNO model work.It will assess the variety of MVNOs operating in the market and illustrate throughcase studies how they achieved the success they have to date. Moreover, theconference will discuss how to successfully differentiate your service offering todrive uptake and profit.
MOBILE PAYMENTS FORUM16-18 June 2008, Madrid Spain
This forum aims to provide a wider view of the mobile payments industry goingbeyond the technology facilitating its deployment. Leveraging the expertise of keyplayers in the mobile payments industry, the
marcus evans
Mobile PaymentsForum 2008 will assess the m-payment market and opportunities for massdeployment in 2008.
TELECOMS CRM, CEM AND USER EXPERIENCE 200818-20 June 2008 Prague, Czech Republic
marcus evans
case study driven conference will provide a platform fortelecom operators and service providers to discuss key strategies that will enablethem to reduce churn, increase retention and customer loyalty, and minimisecosts associated with CRM activities. We will explore the evolving market anddiscuss innovative strategies to interact and engage with a more sophisticatedcustomer base. We will also examine best practices for measurement, analysisand data management strategies in addition to overcoming organisational andintegration challenges.
For further information on any of the above events please get in touch with
Sumreen Rizvi
on sumreenr@marcusevansuk.com
Working with Various Platforms to DevelopGround-Breaking Mobile Applications
13:30 Coffee and Registration13:50 Workshop Leader's Opening Remarks14:00
Comparing Available Application Platforms
Assessing the strengths and weaknesses of each platformLearning which platforms facilitate the best user experienceUnderstanding which platforms pose the biggest challenges toapplication developmentDeveloping cutting edge applications on top of each availableplatform14:40
Analysing the Role of New Market Players
Exploring the Android platformHow is application development likely to be affected?Developing in an open platform environmentThreats and opportunities15:20 Coffee Break15:40
Application Development Strategies on SpecificPlatforms
SymbianWindows MobileLinux Mobile16:20
Application Development Strategies on SpecificPlatforms (continued)
Java MES60Android17:00 Workshop Leader's Closing Remarks and End of Workshop
Day 1
4th June 2008Forthcoming Events
Day 2
5th June 2008
08:30 Coffee and Registration09:00 Chair's Opening Remarks
Opening Address
Capitalising on a New Application Environment
Assessing the evolving mobile landscape (e.g. Nokia Ovi, AppleiPhone)Delivering what end users really wantExploring new ways to profit from existing mobile applicationsLessons learnt from the success of music and music phones
Kaisa Niemelä-Oksala
Principal Consultant
Operator Perspective
Understanding the Android Technology and its PotentialImpact
Examining how the introduction of the Android platform canimpact the mobile marketAssessing how the technology can change the way servicesare providedAndroid usage examples
Roberto Minerva
Head of Business Applications Area
Telecom Italia
10:30 Morning Coffee and Networking10:50
Operator Perspective
Examining the Evolution of Social Networking Sites and theImpact on Mobile Applications
Assessing the growing usage of social networking sitesUnderstanding the changing demands and importance to mobileusersCreating mobile applications that encourage more usage of themobile webDelivering a holistic experience for end users
Bernd Hoogkamp
Head of Mobile Community
TeliaSonera International Carrier
Operator Case Study – Orange
Delivering 'Corporate Open Innovation'
Understanding the 'Open Innovation' philosophyExploring the 'Orange Start Up Programme'Developing an innovative mobile/web 2.0 ecosystemClosing the gap with external innovation
Martin Duval
Director, 'Orange Start Up Programme'
Open Mobile Operating Systems
Dealing with OS segmentationDoes open mean unlocked?Understanding the security implicationsThreats and opportunities of new entrants
Tim Haysom
Chief Marketing Officer
12:50 Luncheon13:50 Coffee and Networking14:20
Operator Perspective
Examining Virus Protection and Security Issues onMobile Handsets
Examining the advancements in mobile technology and therisks they presentCoping with an open platformPreventing mobile key loggers, spyware and malwareEffect on enterprise users
Colin Blanchard
Security Risk and Compliance Lead
Operator Perspective
Integrating Mobile Functionalities into the Open Web 2.0World
Combining voice calls, SMS and other features with upcominginformation channelsAssessing network abstraction, open interfaces and IMS asunderlying infrastructuresUnderstanding what community members really wantIntegrating communication features in today's text based communities“Saturday Night Swarming” case study
Roland Schwaiger
Senior Project Field Manager
Deutsche Telekom
15:40 Afternoon Tea and Networking16:00
Operator Perspective
Assessing IMS and its Impact on Mobile Devices
IMS developments and the impact on mobile devicesAddressing the availability of IMS enabled phones – will they exist?Moving towards VoIPAssessing the impact on WiMax licensed 3G devices
Alan Duric
Chief Technology Officer
Operator Perspective
Using On Device Portals for Mobile Content Presentation
Moving beyond WAPAssessing the market opportunities for ODPsOvercoming challenges of consumer uptake of mobile servicesFull mobile web browsing vs. specifically designed mobile portals
Mathias Fraisse
Product Expertise Manager
Bouygues Telecom
Operator Perspective
Striving for Simplicity with an Increasingly Complex MobileInterface
Keeping it simple and lean (e.g. the re-design of the MMS)Adapting full web browsing to different phone specificationsAssessing the limits of user personalisationSimplifying user interactions using new technologies (e.g. multi-modalinteractions)
Adrien Pitrat
Usability Expert
Bouygues Telecom
18:00 Chair's Closing Remarks and End of Day One
Business development opportunities
Does your company have services, solutions or technologies that the conferencedelegates would benefit from knowing about? If so, youcan find out more about the exhibiting, networking and branding opportunitiesavailable by contacting our sponsorship division.
James Driscoll
on +46 8 678 6040,email: jamesd@marcusevansse.com
Booking Line
Tel: + 44 (0) 20 7647 2390Fax: + 44 (0) 20 7647 2249

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