target audience.AceBucks: Facebook users earn AceBucks by playing games and taking surveys, then cashing them in for real-life prizes like Wii systems and iPods. Create your own survey or game to promote your business, theninvite others to play.15.Five Moneymaking Opportunities on Facebook: Mashable! lists several moneymaking strategies availableon Facebook, advertising and otherwise.16.Facebook's Secret Rate Card: This article explores which Facebook advertising methods are worth your money and effort, and which aren't.17.Could Facebook Change Web Advertising?: Listen to this NPR (National Public Radio) report to uncover the newest trends in Web advertising.18.How to Effectively Advertise on Facebook: Trendcatching's post explores some of the more lucrativestrategies advertisers have used to tap into the Facebook market.19.How Does Facebook Figure into Your Online Advertising Campaign?: This article is a must-read for business owners who are thinking about incorporating Facebook marketing into their own advertisingcampaigns.20.Social Networks Find Ways to Monetize User Data: Learn how to make money off of your Facebook friends(it's not as sleazy as it sounds) with the tips and analyses provided here.21.Digging into Facebook's Ad Future: CNET News.com believes that Facebook has the capabilities tobecome an "advertiser's paradise," despite some social-networking sites' inability to make serious profits.22.Promote Your Cause on Facebook in Six Easy Steps: TechSoup shows nonprofits how to use Facebook for self-promotion.23.Facebook Ads: Facebook's official advertising page strives to prove how social ads, profile pages and paidads can increase a company's business.24.
Free Marketing Opportunities
The beauty of using Facebook as a marketing tool comes from the endless ways in which you can advertise your business for free. Once you've set up a free account, use your creativity to maximize these features.
: All Facebook members get their own profile page when they sign up. Use this as your canvasto upload pictures, logos and other information about your company.25.
: Use the site's Groups feature to network with your target audience. You can join existing groups or create one just for your business to amp up the buzz about its services.26.Facebook Marketplace: College kids use the site's Marketplace to scout out used couches and findroommates, but a savvy business owner can advertise services and product sales, as well as search for new employees.27.
: Ignoring the Networks question when you create your company's profile could lose it a lot of business. List your business's city, industry, neighborhood and any other relevant information to letpotential customers and business partners know where they can find you.28.Facebook Badge: Facebook describes its Badge feature as "a customizable way to share your Facebookinformation on other Web sites." Creating your own Badge will link Facebook friends to your company'sWeb site.29.Events: Instead of printing out flyers and mailers the next time you want to advertise an event, use the freeFacebook Events app to get the word out.30.FunWall: Mass emails are so yesteryear. If you want to keep in close contact with your Facebook friends,use the FunWall to create a message or send a greeting to everyone at once.31.
Top Friends Network
: Reward your top friends by sending them a virtual drink or writing on their FunWalls. As a marketing tool, the Top Friends network serves as another way to group your contacts,keep an eye on your target demographic, and quickly and effectively reach out to your company's bestcustomers.32.
: Send secure, private messages to your clients on Facebook with the Inbox app. You can still sendout mass messages, but only to the contacts you select.33.
: Mashable!callsFacebook's Notes application a blogging feature because of the way users postlinks, messages, photos and other information that they want to share with friends. Even if you maintain ablog elsewhere, give your Facebook friends an exclusive peek into your company's news and behind-the-scenes schedule by posting here.34.
: The contact importer helps you "find your friends on Facebook." If you want to find out if your clients or other work-related contacts use Facebook but think it's a little lame to come right out andask, upload your contacts from AIM, Gmail, Outlook, Apple Mail and more to find out if they're online.35.Share Partners: When you publish updates to your company blog or Web site, add the link or a link and aphoto to your Facebook profile using the Share Partners app.36.
Tools and Applications
Facebook add-ons allow you to customize your profile page and build up virtual relationships with clients andcustomers. Check out these tools and applications that will give your marketing plan a boost.Facebook Social Ads: Pinpoint your company's Facebook friends and friend wannabes by creating a socialad that reveals itself to visitors of your profile and friends of friends of friends ... you get the idea.37.Facebook Pages: A more business-savvy name for Profile, the Facebook Page now includes all kinds of add-ons so that you can post videos, logos, pictures and other marketing info.38.Facebook Polls: Businesses can effectively find out what their target audiences are thinking by utilizing thispolling service on Facebook.39.Facebook Beacon: Connect your company's Web site to your customers' Facebook profiles with theBeacon action alerts. By integrating just three lines of code, your customers can choose to let their friendssee what they viewed and bought on your company's Web site and more.40.Facebook Insights: Through charts and mapping devices, companies can accurately track their "presenceand promotion on Facebook."41.Facebook Platform: If you want stand out from the thousands of other Facebook advertisers, create your own tools and applications with Platform. This system helps Facebook users design interactive apps so thatvisitors and friends can easily explore what your company has to offer.42.FeedBurner : Advertise your company's blog or podcast with the FeedBurner app for Facebook. A feed willappear on your profile, so visitors to your page are instantly updated with new postings, videos and more.43.Gydget: Small companies, bands, nonprofit groups and other organizations should try out Gydget, "a44.
The Facebook Marketing Toolbox: 100 Tools and Tips to Tap the Face...http://www.insidecrm.com/features/facebook-marketing-toolbox-012308/2 of 607/04/2010 16:27