Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
19Activity
0 of .
Results for:
No results containing your search query
P. 1
100 Facebook Marketing Tool

100 Facebook Marketing Tool

Ratings: (0)|Views: 730 |Likes:
Published by tagkur singh

More info:

Published by: tagkur singh on Apr 07, 2010
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

06/28/2011

pdf

text

original

 
EmailAddressSearch
HOMESALESMARKETINGCALL CENTERSRESEARCHWEBCASTSCOMMUNITYVENDOR DIRECTORYRSS
HOME/RESEARCH/ARTICLES/
FEATURE ARTICLE
177 diggsThe 15-Minute Guide to CRM 2.0Increasing Enterprise VisibilityThe 20 Worst Venture CapitalInvestments of All TimeTop CRM Providers Compared
The Facebook Marketing Toolbox: 100 Tools andTips to Tap the Facebook Customer Base
Learn to use Facebook as an advertising platform.
By
Inside CRM Editors
In the last couple of years,Facebookhas gone from a college photo-sharing site to a burgeoning business- networking platform for self-promotion, advertising and multimedia interaction. With new appsand add-ons, Facebook users can send each other a virtual drink,create and host events, advertise their businesses through socialads, and more. When Charlie Gibsonhostedthe debate for the 2008presidential candidates along with Facebook, the little networking sitebecame a powerhouse in the online-marketing community.If you're thinking of tapping into the Facebook crowd for somehigh-profile advertising, take a look at this list of 100 tools and tipsthat will help you maximize all of the applications and opportunitiesthat Facebook has to offer.
Why Facebook?
Why has Facebook become the go-to networking site for marketers?Check out these articles to read up on the rise of this networkinggiant.Inside Facebook: This blog is devoted to "tracking Facebookand the Facebook Platform." You'll find useful stats, marketingtips and more.1.Facebook's Ads Page: This page explains how Facebook provides business owners with self-servicesolutions, market-research solutions and integrated solutions when it comes to advertising.2.Should You Advertise on Facebook?: This article helps U.K.-based businesses decide whether or not theyshould advertise on Facebook.3.The Value of Facebook: Even in its earlier days, Facebook was considered a hot commodity in the industry.This post uncovers why there's good reason for all the hype.4.What's the Big Deal About Facebook's Social Ads?: This article discusses why Facebook's social ads aresuch a hit.5.$240 Million! Think of All the Beer We Can Buy!: When Microsoft shows a $240 million interest in your company, you know you've made it. Advertisers will also want to take note.6.Why Is Facebook Suddenly So Popular Among We Geezers?: A CNET blogger wonders how Facebook'spopularity has stretched from its original base of the under-25 crowd.7.Ten Reasons Why Facebook Is So Popular : This tongue-in-cheek article explains exactly why Facebook issuch a popular site.8.How Did Facebook Become So Popular?: This blogger tracks Facebook's rise to social-networking stardomand its technique of "utilizing one of the most powerful viral marketing strategies ever conceived."9.Facebook: More Popular Than Porn: Time magazine's Web site discovers that Facebook is more popular than porn sites among college students.10.Fifteen Reasons Facebook May Be Worth $15 Billion: Back when Microsoft decided to invest $240 millionin Facebook, it also declared the social-networking site to be worth around $15 billion total. The reasons for the site's popularity still hold true in 2008.11.The Impact of Facebook's Platform: This article from ReadWriteWeb compares Facebook founder MarkZuckerberg to a young Steve Jobs and applauds Facebook for opening up its company to developers andadvertisers.12.
Advertising
Learn about current and future advertising opportunities on Facebook by reading these posts.Sponsored Groups: Sponsor your own group on Facebook by purchasing a link that hosts ad content,message boards and more.13.Mini-Feed: When it first came out, members weren't sure if they wanted to be updated each time a friendadded new photos, changed their status or even wrote on someone else's Wall. As an advertiser, though,you can track your Mini-Feed to find out what your friends have been up to and more closely study your 14.
CRM Comparison Guide
 COMPARE THE TOP 15 CRMVENDORS & SOLUTIONS. Seewho delivers and who doesn't!
INDUSTRY WHITE PAPERS
YOUR SOLUTION:
SelectOne
YOUR COMPANY SIZE:
SelectOne
TOP RESEARCH
 
TOP INDUSTRY RESEARCH
SAP Business All-In-One Fast-StartProgramSustained Growth Through OperationalExcellence: Spotlight on OperationsSAP UpgradesReinventing the Business WorkspaceClean Up Your Pipeline
The Facebook Marketing Toolbox: 100 Tools and Tips to Tap the Face...http://www.insidecrm.com/features/facebook-marketing-toolbox-012308/1 of 607/04/2010 16:27
 
target audience.AceBucks: Facebook users earn AceBucks by playing games and taking surveys, then cashing them in for real-life prizes like Wii systems and iPods. Create your own survey or game to promote your business, theninvite others to play.15.Five Moneymaking Opportunities on Facebook: Mashable! lists several moneymaking strategies availableon Facebook, advertising and otherwise.16.Facebook's Secret Rate Card: This article explores which Facebook advertising methods are worth your money and effort, and which aren't.17.Could Facebook Change Web Advertising?: Listen to this NPR (National Public Radio) report to uncover the newest trends in Web advertising.18.How to Effectively Advertise on Facebook: Trendcatching's post explores some of the more lucrativestrategies advertisers have used to tap into the Facebook market.19.How Does Facebook Figure into Your Online Advertising Campaign?: This article is a must-read for business owners who are thinking about incorporating Facebook marketing into their own advertisingcampaigns.20.Social Networks Find Ways to Monetize User Data: Learn how to make money off of your Facebook friends(it's not as sleazy as it sounds) with the tips and analyses provided here.21.Digging into Facebook's Ad Future: CNET News.com believes that Facebook has the capabilities tobecome an "advertiser's paradise," despite some social-networking sites' inability to make serious profits.22.Promote Your Cause on Facebook in Six Easy Steps: TechSoup shows nonprofits how to use Facebook for self-promotion.23.Facebook Ads: Facebook's official advertising page strives to prove how social ads, profile pages and paidads can increase a company's business.24.
Free Marketing Opportunities
The beauty of using Facebook as a marketing tool comes from the endless ways in which you can advertise your business for free. Once you've set up a free account, use your creativity to maximize these features.
Profile Page
: All Facebook members get their own profile page when they sign up. Use this as your canvasto upload pictures, logos and other information about your company.25.
Groups
: Use the site's Groups feature to network with your target audience. You can join existing groups or create one just for your business to amp up the buzz about its services.26.Facebook Marketplace: College kids use the site's Marketplace to scout out used couches and findroommates, but a savvy business owner can advertise services and product sales, as well as search for new employees.27.
Networks
: Ignoring the Networks question when you create your company's profile could lose it a lot of business. List your business's city, industry, neighborhood and any other relevant information to letpotential customers and business partners know where they can find you.28.Facebook Badge: Facebook describes its Badge feature as "a customizable way to share your Facebookinformation on other Web sites." Creating your own Badge will link Facebook friends to your company'sWeb site.29.Events: Instead of printing out flyers and mailers the next time you want to advertise an event, use the freeFacebook Events app to get the word out.30.FunWall: Mass emails are so yesteryear. If you want to keep in close contact with your Facebook friends,use the FunWall to create a message or send a greeting to everyone at once.31.
Top Friends Network
: Reward your top friends by sending them a virtual drink or writing on their FunWalls. As a marketing tool, the Top Friends network serves as another way to group your contacts,keep an eye on your target demographic, and quickly and effectively reach out to your company's bestcustomers.32.
Inbox
: Send secure, private messages to your clients on Facebook with the Inbox app. You can still sendout mass messages, but only to the contacts you select.33.
Notes
: Mashable!callsFacebook's Notes application a blogging feature because of the way users postlinks, messages, photos and other information that they want to share with friends. Even if you maintain ablog elsewhere, give your Facebook friends an exclusive peek into your company's news and behind-the-scenes schedule by posting here.34.
Contact Importer 
: The contact importer helps you "find your friends on Facebook." If you want to find out if your clients or other work-related contacts use Facebook but think it's a little lame to come right out andask, upload your contacts from AIM, Gmail, Outlook, Apple Mail and more to find out if they're online.35.Share Partners: When you publish updates to your company blog or Web site, add the link or a link and aphoto to your Facebook profile using the Share Partners app.36.
Tools and Applications
Facebook add-ons allow you to customize your profile page and build up virtual relationships with clients andcustomers. Check out these tools and applications that will give your marketing plan a boost.Facebook Social Ads: Pinpoint your company's Facebook friends and friend wannabes by creating a socialad that reveals itself to visitors of your profile and friends of friends of friends ... you get the idea.37.Facebook Pages: A more business-savvy name for Profile, the Facebook Page now includes all kinds of add-ons so that you can post videos, logos, pictures and other marketing info.38.Facebook Polls: Businesses can effectively find out what their target audiences are thinking by utilizing thispolling service on Facebook.39.Facebook Beacon: Connect your company's Web site to your customers' Facebook profiles with theBeacon action alerts. By integrating just three lines of code, your customers can choose to let their friendssee what they viewed and bought on your company's Web site and more.40.Facebook Insights: Through charts and mapping devices, companies can accurately track their "presenceand promotion on Facebook."41.Facebook Platform: If you want stand out from the thousands of other Facebook advertisers, create your own tools and applications with Platform. This system helps Facebook users design interactive apps so thatvisitors and friends can easily explore what your company has to offer.42.FeedBurner : Advertise your company's blog or podcast with the FeedBurner app for Facebook. A feed willappear on your profile, so visitors to your page are instantly updated with new postings, videos and more.43.Gydget: Small companies, bands, nonprofit groups and other organizations should try out Gydget, "a44.
ON-TARGET:
MARKETING
SALES
CALL CENTERS
The Facebook Marketing Toolbox: 100 Tools and Tips to Tap the Face...http://www.insidecrm.com/features/facebook-marketing-toolbox-012308/2 of 607/04/2010 16:27
 
stand-alone viral-promotions tool" that you can add to your Facebook page and also encourage others tointegrate with their own pages Update fans and clients with details about upcoming events, networkingopportunities, sales and product launches.Ether : Charge by the phone call when you list your Ether number on Facebook with this ingenious app. Byadding the button to your Facebook page, you can advertise your expertise and invite friends to call you for advice.45.Jobster : Attract new talent from the Facebook pool by integrating a Jobster button with your profile. Your company can build its own job network, submit a listing in the Jobster network and more.46.QOOP: QOOP helps you create promotional items like T-shirts and mugs from digital photos. Facebookusers can use the QOOP app to share the items by letting friends view and purchase your marketingcreations.47.Oodle Classifieds: Organize your company's advertisements, job postings and classifieds on Facebook withthe Oodle app.48.
Targeting the Right Demographic
Before you decide to tackle the entire Facebook market, try narrowing down your strategy by researching each of Facebook's demographics.Big Brands and Facebook: Demographics, Case Studies and Best Practices: This slideshow from Forrester breaks down Facebook's primary demographics by age, country and other dividers to give advertisersinsight into effective marketing campaigns.49.Facebook Polls Launches Tonight: Marketing Research Paradise: This article details the ways in whichFacebook's Polls app can help your company get in touch with its target demographic.50.Could Facebook Become the New MySpace: Many have speculated over the relationship betweenFacebook and MySpace.com, and this article explores the specific demographics of each.51.Facebook by the Numbers: This article is from May 2007, but readers can still use the post as a guide tostudy Facebook's age demographics.52.Facebook Users Up 89 Percent Over Last Year; Demographic Shift: Find out how Facebook's overalldemographic has changed from its inception to today.53.Facebook's Most Popular Apps So Far : Want to know where to slip in ads and find your company'saudience? Find out which apps people are using the most on Facebook.54.Facebook Goes Beyond College, High School Markets: Even if your company's target audience isn't madeup of college students, Facebook is still a viable marketing platform. This article explains why.55.Facebook Market Research Secrets: Discover the sneaky way to perform market research by usingFacebook's tools.56.Facebook: The Future of Market Research?: This market research analysis holds that "sites [likeFacebook] are providing useful business solutions not only to advertisers, but also to market researchcompanies and marketing services companies." Read the whole article to find out why.57.Facebook Provides Fascinating Glimpse Into Society, Media Demographics: This analysis of Facebook'sadvertisers also gives tips on how to look for marketing clues from your target audience.58.Social-Networking Demographics: This article tracks the general demographic stats of social networkingsites like Facebook.59.Exercise for the Reader: Facebook Member Stats: The author of this post decided "to pull together somestats on relative numbers of members from each country." Find out the results by reading the entire article.60.
How-to Guides
Follow these how-to guides to navigate the limitless marketing possibilities and tailor your own Facebookmarketing strategy.Six Ways to Market on Facebook: This article should help those business owners who are still relativelynew to the Facebook world. Simple tips include "host an event and post it" and "post news articles."61.Inside//Out: Facebook: This blogger gives great tips on how to effectively market your company onFacebook without disrupting the advertiser-customer relationship.62.Tips to Marketing on Facebook: Writer Janet Meiners considers some of the basic but effective marketingtools that Facebook has to offer.63.Facebook Marketing. It Can Be a Good Thing: BusinessWeek's article about Facebook marketing considersthe pros and cons of placing ads on the networking site.64.Eight Marketing Ideas from Facebook Groups: The Influential Marketing Blog dissects seven differentFacebook groups and general event groups to find out what works and what doesn't when promoting your event or business.65.Ten Killer Facebook Marketing Tips: From sending virtual gifts to adding friends, this article explains whycertain Facebook actions are great self-promoters.66.Facebook Usage and Marketing: Check out this guide for tips on how to make Facebook's apps work for you and your business.67.How to Create a Successful Facebook Group: If your business wants to create a group on Facebook toreach a bigger audience, use these tips to gain a large following of fans.68.Target Niche Audiences With Facebook Advertising: AllBusiness.com publishes this post to help advertisersunderstand the pros and cons of using Facebook as a marketing platform.69.How Marketers Use Facebook: This upbeat article has some useful tips to introduce marketers into theworld of Facebook.70.Facebook Marketing: Social Networking at its Best: You don't have to go all out with social ads andbeacons to use Facebook as a marketing tool. This article explains the benefits of setting up your profilepage and networking with new friends.71.How to Use Facebook Status for Marketing Purposes: Instead of letting friends know that you're "sleeping"or "at work," use the Status feature to clue customers in on what big business idea you're working on.72.
Small Business Strategies
Even if you don't have the budget to promote a presidential election with ABC, your small business can benefitfrom Facebook's marketing strategies. Find out how with this list of tools and tips.Networking: Use Facebook as a Marketing Tool: This article focuses on how entrepreneurs can useFacebook as a self-promotion tool and turn social networking into professional networking.73.Top Five Viral Facebook Techniques: Learn how to make the most of referrals, giveaways and other simpleapps with the tips in this article.74.
The Facebook Marketing Toolbox: 100 Tools and Tips to Tap the Face...http://www.insidecrm.com/features/facebook-marketing-toolbox-012308/3 of 607/04/2010 16:27

Activity (19)

You've already reviewed this. Edit your review.
1 hundred reads
1 thousand reads
Caivy liked this
Raj Patel liked this
Piyush Rathi liked this
Catalin Burdusa liked this
klca liked this
klca liked this
iulia liked this
Paula Powell liked this

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->