Presents:

The Fifth Annual

Undergraduate Business Conference

The Social Aspect of Business and Power of Community

April 24th, 2010

McCormick Tribune Center

Northwestern University, Evanston, IL
 Letter From The UBC Team

Dear Friends,

Welcome to the fifth annual Undergraduate Business Conference! Each year, we

focus on a topic that is relevant to today’s business-oriented students and create a
forum to facilitate education and discussion. We invite leading businesspeople,
create panels on theme sub-topics, and give our attendees something completely
unique: a forum designed by undergraduates, for undergraduates, at no cost.

This year, our theme, the social aspects of business and power of community, seeks
to focus on emerging sector of the economies that we live in. New ways to connect
with people, demographics, and organizations have rapidly emerged over the past
several years. As this has happened, companies have evolved to leverage these
developing platforms. This has created a new group of individuals who are working
to innovate and alter business in order to better serve the communities in which we
live. Today is about the positive potential of these businesses to not only be
profitable, but also transform the world as we know it.

We would like to thank our Keynote Speakers, Andrew Mason and Paul Finnegan,
for taking the time to share their experiences with us today. They have
demonstrated an amazing ability to build strong businesses while also focusing on
the social responsibility that comes with these positions. We are also grateful to the
Business Institutions Program (BIP) and the Lehman Grant, given in memory of
Sherman R. Lewis Jr. WCAS '58, whose generosity and support have helped make
today’s conference possible.

This conference thrives on the hard work of students in ISBE, and their dedication is
very much appreciated.

Sincerely,

The Undergraduate Business Conference Team

 Conference Schedule

TIME EVENT LOCATION

10:30am – 11:00am Registration McCormick Tribune

Center: Lobby

11:00am – 12:00pm Keynote: Andrew Mason, McCormick Tribune

CEO Groupon, Inc. Center: Auditorium

12:00pm – 1:00pm Lunch McCormick Tribune

Center: Lobby

1:00pm – 1:30pm First ISBE Breakout Session McCormick Tribune

Center: Classrooms*

1:30pm – 2:00pm Second ISBE Breakout Session McCormick Tribune

Center: Classrooms*

2:00pm – 3:00pm Keynote: Paul Finnegan, McCormick Tribune

Co-CEO Madison Dearborn Center: Auditorium

3:00pm – 3:30pm Closing Remarks McCormick Tribune

Center: Auditorium

* Note – Please see description of breakout sessions for specific locations

 Keynote Speakers

Andrew Mason, CEO, Groupon, Inc (Northwestern grad, 1999)

Andrew Mason is the founder of Groupon as well as The Point, the

collective action platform from which Groupon was born. Andrew's
mostly unremarkable existence began in Pittsburgh, PA; he moved
to Chicago in 1999 to attend Northwestern University. Andrew
graduated with a degree in music, the uselessness of which served
as a chief inspiration to not be useless. Out of college, Andrew
became a software developer by no ambition of his own, but via a
series of acquaintances offering to give him money to do
incrementally harder stuff on computers. Excited by the power of
technology to change the world, Andrew developed Policy Tree, a
policy debate visualization tool, and won a scholarship to attend
the University of Chicago Harris School of Public Policy in 2006. In
school for only 3 months, the flighty Andrew dropped out after
receiving an unexpected offer to fund the idea that would become
The Point.

Paul Finnegan, Co-CEO, Madison Dearborn Partners

Chairman, Teach For America – Chicago

Mr. Finnegan has more than 27 years of experience in private

equity investing with a particular focus on investments in the
communications industry. Mr. Finnegan is a member of the Board
of Overseers of Harvard College and Past President of the Harvard
Alumni Association. He is also a member of the Board of Dean's
Advisors at the Harvard Business School and of the Leadership
Council of the Harvard School of Public Health. Mr. Finnegan is a
member of the Board of Directors of the Chicago Council on Global
Affairs. He is the Chairman of Teach For America in Chicago, a
member of Teach For America's National Board, and the Chairman
of the Community Works Advisory Committee of the Evanston
Community Foundation.
 Breakout Sessions

Financial Services Group

 Introduction to Portfolio Construction and Stock Selection
o Time: 1:00pm – 1:30pm
o Location: McCormick Tribune Center Room 2-101

ISBE Analytics
 BCG Competitive Strategy Case Study – Using data to analyze the
impact of changes to a competitive business landscape
o Time: 1:00pm – 1:30pm
o Location: McCormick Tribune Center Room 2-107

Northwestern Business Review

 Spring Issue Launch Presentation – Overview of spring magazine, new
website and the publication process at NBR
o Time: 1:30pm – 2:00pm
o Location: McCormick Tribune Center Room 2-101

Minorities in Business
 Presentation and case study on the intersection between corporate
success and social responsibility
o Time: 1:30pm – 2:00pm
o Location: McCormick Tribune Center Room 2-107

Corporate Relations, Human Capital

 Guest Speaker: Tracie Thomas – How to use networking to your
advantage when searching for a job
o Time: 1:30pm – 2:00pm
o Location: McCormick Tribune Center Room 2-131
 About ISBE

The Institute for Student Business Education (ISBE) was originally founded in 1996
as The Nugget Group, an investment and business club at Northwestern University.
Its founding members established a five-figure private investment company, taking
advantage of the group’s extensive financial research. The Nugget Group was
featured twice on CNN, highlighting the success of the portfolio’s performance. The
Nugget Group has continued to expand as is now a multi-tiered financial education
platform called the Financial Services Group (FSG).

The Nugget Group was formally reorganized as the Institute for Student Business
Education (ISBE) in 2006. ISBE has continued to develop the founders’ visions to
provide accessible and experiential business education for undergraduate students
nationwide.

In April 2006, the group launched the Northwester Business Review (NBR), a
national undergraduate business magazine. Working to bridge commerce with
college life, NBR initially targeted circulation to 50 top-tier universities. Within one
year, NBR doubled its circulation and began accepting content from campus
partners. At the same time, ISBE developed Minorities in Business (MIB). Since its
founding, MIB has increased minority involvement in ISBE by 400% as well as
created a series of events featuring prominent minority business leaders.

ISBE has continued to grow and now is divided into five product groups, NBR, MIB,
FSG, as well as ISBE Analytics and Northwestern Undergraduate Sports Business
Research. Additionally, we are supported by our internal functional groups that are
comprised of Human Capital, Corporate Relations and Marketing. Together these
groups work to expand the business opportunities of undergraduate students at
Northwestern.

Using the current student groups as a foundation, ISBE hopes to further expand its
offerings in the upcoming years.

Interested in getting involved? Contact us at ISBE@theisbe.org

 ISBE Sponsors

The Undergraduate Business Conference is made possible by an

endowment gift from Lehman Brothers in memory of Sherman R.
Lewis Jr. WCAS '58, and Vice Chairman of Lehman Brothers.
 Your road to business education.
www.theisbe.org

| Analytics | Financial Services Group | Northwestern Business Review |

| Northwestern Undergraduate Sports Business Research | Minorities In Business |

| Corporate Relations | Human Capital | Marketing |