Professional Documents
Culture Documents
of Coca Cola
Presented By :
Sounak Chakraborty
Abhishek Sahu
Channels of Distribution
What’s the
value Direct Retailer Wholesaler
Agent/Broker Agent/Broker
added from Channel Channel Channel Channel Channel
each Producer
Producer Producer Producer Producer
Intermedia
ry?
Agents or Agents or
Brokers Brokers
70.4%
• Venezuela was the only
100% country in which Pepsi was
bigger than Coca Cola
• In 1996 Cisneros Group
switched from bottling
21.5% Pepsi to Coke
• In the last quarter of 1996
Pepsi had only 15.5%
market share
The Distribution
Channel at
Coca-Cola
Retailers
Super-
markets,
Kiosks Consumers
Airlines
Bottler
Clubs,
Bars
Restaur-
ants,
Hotels
Vending
machines
Distribution Channel at the Bidadi
Plant in Bangalore
Targeted Customers
In & around
Bidadi Bangalore City
Plant
Hebbal
Depot
Delivery
Trucks
Distribution Strategy
adopted by Coke
Distribution Push
Strategy
Distribution Pull
Strategy
The Journey of an
Empty Coca-Cola
Bottle
Bidadi
Manufactur
ing
Plant
Packed
&
Resent
to the
stores
Recycle of a PET
Bottle of Coca-Cola
and the various uses
of it.