COMPANY PRESENTATION

By Kombucherie Pvt Ltd

Bangalore, India
www.dadshack.in
Dad’s Hack Kombucha
a healthy adult non-alcoholic drink
for social occasions
• Dad's Hack Kombucha is a modern take on an ancient tea-based
elixir that leaves you feeling relaxed & energized

• Our kombucha is an excellent alternative to alcoholic and soft drinks.

Low in sugar and caffeine.

• Along with giving you good time, it is also good for health, digestion
and detox.

• By putting a non-alcoholic drink in a beer bottle, we remove the

psychological barrier in the consumers mind and now they can be
cool in the party while still maintaining their balanced, conscious
lifestyle

• It is a super healthy, guilt-free adult beverage which you can

confidently say cheers with

COMPANY PRESENTATION 2
Dad’s Hack is a story of a Dad
that wants to have it ALL
Those of you who are dads (or moms), will attest to the
fact that we are getting older.
I'm no different, I enjoy my food and drinks but my body
has been sending me signals that I need to tweak my
habits a bit and focus on gut health.

I found the hack to my unhealthy and hectic lifestyle,

that fits in great with an active social life and helps me
avoid FOMO.
Kombucha brewing started as a passion. Once friends
and family started asking for more, I turned this into a
business. Changing peoples lives one drink at a time.
Keeping the authentic home brewed flavour on a
commercial scale involves a series of hacks every day! Cheers! Zeshan, the Dad
COMPANY PRESENTATION 3
What our customers say

COMPANY PRESENTATION 4
Key Unique Selling Points
Brand name and story
focused rather than product 2 years in the market with
100+ business customers,
features and benefits
1,000+ D2C customers
50,000 bottles sold
Small batch commercial
microbrewery – adapted
international brewing EBIDTA positive
standards to the Indian
environment Packaged in glass bottles
Fermented organic tea and aluminum cans at
based kombucha with different price points for
multiple sales channels,
added natural juices and consumers and
syrups in 6 simple and well occasions
recognizable flavours

COMPANY PRESENTATION 5
Our Growth and Achievements
Organic double digit growth in Growing national
sales and customers presence and
• MOM sales of 3,000 to 5,500 customer base
bottles in 6 months
• Reached monthly GMV of 10 lakhs
Loyal direct consumer base within 10 months
• 50% of returning customers online
• 12% order conversion
• 50% add-to-cart rate and 98% check
out rate
• All with no paid marketing Production and packaging
innovation
Tested new markets • Moved from home brewing to
and channels semi-automated small batch
microbrewery
• Tested approach in other Tier 1
#1 kombucha in Horeca • Production capacity expanded 3x
and 2 cities and identified target
• Only second kombucha in India
channel in Bangalore geo markets with kombucha
to be offered in cans
ready customers
• 60+ Horeca outlets with regular
• Started expansion into new
repeat weekly/monthly orders in
last 12 months focus digital and offline channels
• Ranked in Top 10 organic
beverage start-ups in 2022 by
Silicon India

COMPANY PRESENTATION 6
Go-To-Market Strategy and Plans
National expansions – new markets and channels
• Online D2C growth with digital marketing Channel focus Horeca Online Online Events Corporate
Retailers D2C
• Offline and hyper delivery channel growth in key Geo focus
focus metro cities
Home Pilot
• New channels: modern retail, QSR, vending Market: ✔ ✔ ✔ ✔ ✔
machines, hotels Bangalore
Test in other
Product and packaging innovation cities:
(Chennai, Pune, ✔ ✔ + + ✔
• New flavours, new variations Mysore, Mumbai,
Hyderabad, Delhi,
• Brand collaborations like hempboocha Gurgaon, Kochi)

• New product categories: health shots, National ✔ ✔

popsicles, confectionary, hard kombucha
Brand building
• Consumer events
• PR and promotion/sampling campaigns

COMPANY PRESENTATION 7
Our Customers and Channel Partners

COMPANY PRESENTATION 8
Market and Competition
Kombucha is the fastest growing functional beverage category
globally
• Global kombucha market continues to grow at double digit rates and expected to
cross $6 billion by 2028 from the current market value of $2 billion
• Growth started in the 90’s in the US market which in last 30 years reached sales of
over $ 1 billion
• Top 3 US kombucha brands have 40% market share with investment from private
equities and beverage companies like Coca Cola

India with its history of ethnic fermented drinks and food is the next
big market for plant-based fermented drinks like kombucha
• Fermented / probiotic drinks market in India expected to reach INR 280 cr in
2028 from the current INR 95 cr
• Based on competition sales data kombucha sales will reach INR 40 cr sales
in 2023
• Multiple small local home brewed products, few strong regional brands
looking to build national presence and D2C / retail focused brands
• 2 kombucha brands featured on Shark Tank India

COMPANY PRESENTATION 9
Revenue Model and Projections
Continue profitable growth but at an accelerated pace 202 7 9,00,000

• EBIDTA positive since the beginning: >70% gross margin

• In Q1 FY23-24 generated as much revenue as in the first FY 21-22 202 6 5,40,000

• Accelerate growth through capital injections to drive the next stage

Unit sales volumes

202 5 2,52,000
national level growth

202 4 1,02,000
Continue to expand indirect B2B Channels while invest in D2C
sales 202 3 66,000

• Currently 80% sales from Indirect (cafes, restaurants, bars, Big Basket,
marketplaces) and 20% Direct (website, aggregators like Swiggy and 202 2 42,000

Zomato, events, offices like Sequoia and Goldman Sachs)

Offer multiple price points and margins to cater to various

customers and channels
• 330ml glass bottle at 199 INR and 250ml can at 149 INR
• In process of developing a product at target 99 INR
• Margins for indirect channels: 20-35%

COMPANY PRESENTATION 10
Funding requirement for the next 18 months
Business Development & Team
Growth
to drive sales and presence

1. Experienced Horeca sales team

for existing products

2. National distribution set up Business Development and

(next 6 months)

Team Growth, ₹ 43
3. Display equipment
lakhs Brewery
Priority 1

4. Retail listing fees

expansion, ₹
97 lakhs
Marketing
1. Merchandising and brand activations in
B2B outlets
2. Events marketing and sponsorship INR
3. Digital & performance marketing budgets
4. Marketing team
2.2
5. PR campaigns crores
Brewery expansion
to support business

1. Capacity expansion Marketing, ₹

growth and NPD

2. Bottling and canning automation lines 55 lakhs

Priority 2

(in 2024)

3. Production facility upgrade

Working capital Working capital, ₹

20 lakhs
1. Raw materials
2. Packaging materials
3. Horeca and retail outstandings

COMPANY PRESENTATION 11
 Team of seasoned entrepreneurs and domain experts
Core Management / Founders Executive Team of 12
Brand Business Development
Marketing / Channel Growth

Operations &
Accounts & Logistics
Admin
Manufacturing

ZESHAN RAHAMAN EWA JOHAR Advisors / Ambassadors

Founder, Master Brewer Growth Strategy Director
Suresh Reddy Jayanti Bhattacharya
20+ years of business experience 20+ years of experience as Financing / Growth Marketing & PR
incl. taking over and running a strategy consultant and start-up / International Telecoms CXO India Hemp and Co
family business, brand advisor in GTM strategies,
turning around a bar in Goa channel management, pricing
during a sabbatical and then Rahul Johar Raghavendra
and digital growth
entering the retail space with a Involved in setting up and scaling Distribution
Nutritional / Product
multi-brand leather store Johars Group
of start-ups in India and Asia Development
Distribution House

COMPANY PRESENTATION 12
We at Dad’s hack Kombucha are on a mission to revolutionize the
beverage industry. Our commitment is to bring the finest quality, naturally
fermented Kombucha to health-conscious individuals everywhere.

Our products are made with love and care using only the freshest, most
natural ingredients. We believe that our Kombucha is more than just a
beverage; it is a lifestyle. It is an expression of our commitment to our
customers' health and well-being.

Our company is built on the principles of transparency, sustainability, and

authenticity. We believe in being open and honest about the ingredients
and processes that go into our Kombucha. We strive to minimize our
impact on the environment and to support local communities.

We are not just a brand; we are a community of like-minded individuals

who share a passion for healthy living. We believe in the power of nature
and its ability to heal and nourish us. Our Kombucha is a testament to
that power.

At Dad’s Hack Kombucha, we are committed to providing our customers

with the highest quality product and the best possible service. We are
dedicated to continually improving and innovating, so that we can offer
you the very best Kombucha experience.

Join us in our mission to create

a healthier, happier world, one bottle of Kombucha at a time.

COMPANY PRESENTATION 13