Professional Documents
Culture Documents
Concentration, dedication, hard-work & application are essential but not only the
Kumar Jha, Deputy General Manager, for providing me the opportunity to undertake
training at this plant. I am highly indebted to Mr. R.P. Sharma, Subject Expert, who,
given his knowledge and expertise was ever ready to answer our queries. Also I
would like to thank S. Sarabjit Singh Bajwa, Superintendent, for constant support and
cooperation throughout the process of training. This learning process would have been
Mohali.
1
DECLARATION
I, Amrinder singh hereby declare that the project entitled ,Co-operative Marketing
project for M.B.A, Degree from Mata Gujri College, Fatehgarh Sahib is the
Original work done by me and the information provided in the study is authentic to the
best of my knowledge
This study has not been submitted to any other institution or university for the award of
any other degree.
2
ABSTRACT
has been slow and productivity and output as not been up to standard as India has
shown immense potential in the past. This research was carried out to find out
whether Markfed can be used to develop India agriculture. Through this report I have
looked at some of the problems that are facing India agriculture today and whether
Markfed can solve those problems have also looked in to points that stand in the
have also focused on areas such as the benefits that farmers can gain by embracing
that it is possible to provide agricultural areas with good Marketing of Markfed And
also farmers can gain access to databases that contains necessary information about
proper farming.
3
TABLE OF CONTENTS
Acknowledgement………………………………………………….1
Declaration…………………………………………………………2
Abstract……...………………………………………………..……3
Table of Contents……...……………………………………..……4
Chapter 1
Chapter 2
Review of Literature………………………………………………38
Chapter 3
Chapter 4
Chapter 5
Bibliography…………………………………………………….…60
Appendix……………………………………………...……………61
4
CHAPTER 1
INTRODUCTION ABOUT CO-OPERATIVE MARKETING
The Punjab State Co-op Supply & Marketing Federation Ltd. known as “Markfed”
was registered in 1954. At the time of registration, it began with one bicycle, three
meteoric volumes and has grown to become the largest marketing co-operative in
Asia with an annual turnover of over Rs.11600 Corers during 2013-2014 with 1932
employees. Markfed operates through 17 District offices over 100 Branch offices in
Markfed’s net worth as on 31.03.12 is Rs.70 Crore and the number of members has
expanded to 3051 . Markfed has emerged as a very solid and stable organization
Markfed has been awarded National Productivity Awards in various fields like
a few.
Several innovative incentive schemes have been introduced for the benefit of the
farmers and the member co-operative societies. Markfed has also introduced an
Markfed has been regularly distributing its profits as dividend to its members,
contributing to co-operative development and the Common Good Fund. A fair amount
existing plants.
5
1.1 Co-operative Movement in India
The history of co-operative movement in India is more than a hundred years old.
However, for the purpose of this study, the co- operative movement in India has been
divided into two periods i.e. Pre-independence period and Post-independence period.
In India, the co-operative movement owes its origin to agriculture and allied
farmers,
during the latter part of the 19th century created an environment of co-operative
for pooling their meagre resources for solving common problems relating to credit,
inputs and marketing of agricultural produce. The experience gained in the working of
co-operatives led to the enactment of Co-operative Credit Societies Act, 1904. This
act was restricted to credit co-operatives and provided for the constitution of societies.
Act, 1912 was enacted. The Act provided for organizing co-operative for providing
activities like purchase and sale unions, marketing societies, non-agricultural sector,
appointed to study the state of, and make recommendations for future of co-operatives
in the country. The committee recommended for building a strong three-tier structure
in every province with primaries at the base level, the central co- operative banks at
the middle and provincial co-operative banks at the apex level to provide short-term
6
and medium-term finance. The committee emphasized on ensuring co-operative
registrar and his staff. The suggestions of the committee were basically related to
credit co-operatives
provincial subject; and the provinces were authorised to make their own co-operative
laws. The first provincial act, the Bombay Co-operative Societies Act 1925
committees were also set up to provide stimulus to the growth of co- operative
the need for group marketing than individual marketing, The Central Banking Enquiry
Committee (1931) stressed on the need for organized marketing, and The XI
societies with membership from more than one province, the Government of India
enacted the Multi-Unit Co-operative Societies Act, 1942 which dealt with
than one province. Since then, various other committees were set up to look into
the problems of co-operatives and made suggestions for them to play an important
significance and were given a vital role in the various plans formulated by the
7
The First Five Year Plan (1951-56) emphasized on adoption of the co-operative
development during this period was setting of Gorewala Committee popularly known
as All India Rural Credit Survey Committee in 1951 which in its report recommended
federations, district and primary marketing societies, linking credit with marketing,
etc. The Second Five Year Plan (1956-61) favoured building co-operative sector as a
non-credit societies, membership in co-operatives from each family, etc. In 1958, the
apex body of co- operative marketing. The Third Five Year Plan (1961-69) focused
organization in various fields of economic life like agriculture, small industries and
processing, marketing, housing, transport, etc. Various national institutes were set
India, etc. Committees set up during the plan period like The Mirdha Committee in
1965, recommended that all the membership of the agricultural co- operative
regarding two-tier structure of marketing societies, viz. apex societies at the state
8
level and primary societies at the mandi level, use of co-operatives as the principal
agents for procurement, etc. The Fourth Five Year Plan (1969-74) focussed on
co-operatives and to make policies favouring small cultivators. The All India Rural
Credit Review Committee, 1969 set up during the period recommended the
dairy and minor irrigation co- operatives, etc. NationaBank for Agriculture and
co-operative banks to enhance credit flow to the agriculture and rural sector. The
Multi-State Cooperative Act Societies (MSCS) of 1984 was also enacted during the
Sixth Five Year Plan to facilitate the organization and functioning of multi-state
societies thereby revoking the earlier Multi- Unit Co-operative Societies Act of
1942. The Seventh Five Year Plan (1985-90) suggested development of primary
rural areas, etc. The Eight Five Year Plan (1992-97) emphasized on giving more
self-managed, self-regulated and self-reliant institutions. From the Ninth Five Year
The Multi-State Cooperative Societies Act 1984 was modified and replaced by The
9
MSCS Act, 2002. In 2002, the Government formulated a national co- operative
policy for the all-round development of co-operatives and also formed a ministerial
policy. The task force suggested a single law instead of parallel laws in states and
legislative assemblies should not be allowed to hold office of any co- operative
society. During the Tenth Five Year Plan (2002-2007), states were recommended to
take follow up action on The Multi State co- operatives Act, 2002 for functional
and financial autonomy of co- operatives. In 2004, the Government of India set up a
task force under the chairmanship of Prof. A. Vaidyanathan to suggest action plan
for reviving rural co-operative credit institutions and necessary legal measures for
years of its existence. The Eleventh Five Year Plan (2007-12) focused on adopting
a revival package for restructuring and strengthening of the rural co-operative credit
institutions.
was established in 1958 as an apex body of the state marketing federations, and
handles much of the domestic and most of the export marketing for its member
organizations. At the state level, there are apex (State) co-operative marketing
federations which serve the state as a whole. Their members are both the primary
co-operative marketing societies and the central co-operative unions of the state.
The main function of these is to coordinate the activities of the affiliated societies
and conduct such activities as inter and intra-state trade, procurement, distribution
10
of inputs and essential consumer goods, dissemination of market information and
level, there are central co-operative marketing unions. Their main job is to market
the produce brought for sale by the primary co-operative marketing societies that
are members of these unions in addition to the individual farmer members. At the
base level, there are primary co-operative marketing societies which market the
produce of the farmer members in that area. Thus, a network of co-operatives at the
local, state, and national level assists in agricultural marketing in India. The
NAFED
(3-tier pattern)
Farmers
11
1.3 Marketing Practices Of Markfed
The marketing function in MARKFED is performed by the marketing division. The
products to the consumers and the farmers at the competitive rates. The marketing
division helps the processing units producing different products to find markets for
their products. The MARKFED markets its products under the brand name SOHNA.
1.3.1 Product
The product mix of MARKFED includes various genres of products. The product mix
animal feed and rice. The product mix of MARKFED keeps on changing as per the
needs of consumers and farmers. The current product mix of MARKFED is presented
in figure
1.3.2 Price
The prices of the products of MARKFED are fixed keeping in view the prices of
competitive products and cost structure. Whereas the prices of controlled inputs like
urea are fixed as per policy of the government. The consumer products at the retail
outlets of the federation are sold in retail at rates lesser than MRP to the employees.
1.3.3 Place
The MARKFED delivers its products through various distribution channels like C&F
agents, distributors and retailers or combination of some of them depending upon the
requirement of a particular market. The federation also has its retail outlets and the
co-operative societies that are used as a mode of distribution. The federation has
12
1.3.4 People
People form a very important part of a federation. The MARKFED promotes welfare
incentive, welfare facilities and training facilities to increase efficiency and improve
productivity.
1.3.5 Process
The products of the federation are provided to the consumers and farmers at
appropriate time through various distribution channels. In the case of inputs, farmers
are also explained about the usage of products through various training camps
and has proper welfare facilities like drinking water, sitting arrangements etc. in its
premises. The 22 district offices of the federation cover the entire state of Punjab
done both at the federation and district offices. But the infrastructural facilities which
1.4 Exports
India due to its exceptional work in the field of exports. It helps farmers by procuring
their produce and organizing exports. A vast range of products of MARKFED have
found markets in the foreign countries like UAE, UK, US, Canada, Germany, Poland,
products and unbranded products and is also a nodal agency for exports of fruits,
vegetables and foodgrains and also organises food festivals in the USA, UK, Canada
13
and Dubai on a regular basis to promote its products. The MARKFED started export
of wheat in the month of April, 2001 and has emerged as one of the leading exporters
basmati rice, etc. are very popular in foreign countries. The exports of processed food
i.e. Saag increased from 10,50,360 cans valuing Rs. 231.75 lac in 2000-01 to
21,869,20 cans valuing Rs. 1123.16 lac in 2018-19 whereas export of basmati rice
farming facilities, soil testing services, packaging testing laboratory, etc. for the
The activities of the MARKFED (AEZ) primarily consist of activities carried under
potato crop, basmati crop and proposals submitted under NHM programme.
I. Potato Crop
In 2001, the MARKFED was appointed as nodal agency for Potato
AEZ for the state of Punjab by the Government of India throughAPEDA. The
productivity and quality of crop and to develop necessary infrastructure for promoting
the export of crop. The zone entails partnership of farmers, processors, exporters, the
State and the Central Government agencies to coordinate for end to end development
of potatoes and its processed output from farm to consumers. The MARKFED helps
farmers by procuring potatoes and organizing their exports. The objective of the
project is to provide remunerative returns to the farmers and also to help them in
14
producing quality which is at par with international market. In order to explore the
initiatives like the study of quarantine pest of potato, organizing global GAP
(INM/IPM), training camps for the farmers to address their problems related with
quality and yield improvement and disbursement of freight subsidy amount to the
the year 2002. The main objective of AEZ is to provide remunerative returns to the
Mallout to provide water and soil services to the farmers at their door steps even in
the remote areas of Punjab. MARKFED provides such service to add to the welfare
productivity of the farm land. MARKFED has added one mobile soil testing
the MARKFED in addition to soil testing services. Since 1969, MARKFED was
providing free services for analysis of sample but from January, 2001 onwards it
was decided to chargeRs.10/- as a token fee for each sample against the
15
MARKFED‟s expenditure of Rs. 16/- per sample. During the year 2010-11, 19,487
life of the product, protects it from hazards of transportation and handling, and acts as
a sale booster. The MARKFED purchases packaging material worth Rs. 10 crore
every year for its processing units in the state. So, in order to improve the quality and
to check losses due to usage of sub-standard packing material, the MARKFED set up
well-equipped with modern equipments. About 3,000-3,500 samples are tested in the
complexes of the MARKFED. Other bags tested include samples of B.T. jute bags,
HDPE bags, cattle feed samples, private brands, also services are provided on
commercial basis to other co-operative and private organizations. Thus, laboratory has
transit losses.
with the best of technology and has received various certifications. The laboratory is
nutritional facts, food colour, flavour testing, heavy metals, water testing, etc. The
sectors availing testing service of lab are cereal, pulses and oilseed (raw & processed),
confectionary, beverages (alcoholic and non-alcoholic), milk & milk products (raw
and processed), fruits and vegetables (raw & processed), honey and sugar based
16
UT/States of India.The laboratory also imparts training on equipment handling and
University, Ludhiana.
\analyzing this data to make it into actionable information, driving the results
information system that continuously captures the voice of the customer through the
Time factor was the main limitation for the study as the project was restricted to
small period.
The sample taken for research was concerned only for 50 customers rather than
The research was limited only to the Fatehgarh Sahib distt so the result can’t be
Since the project has to be completed within a short period of time the
Some of the premium segments could not be met due to time lack and by not
obtaining prior appointment due to tight schedule of the respondents
17
1.2 INTRODUCTION ABOUT INDUSTRY PROFILE
The Punjab State Co-op Supply & Marketing Federation Ltd. known as “Markfed”
was registered in 1954. At the time of registration, it began with one bicycle, three
meteoritic volumes and has grown to become the largest marketing co-operative in
Asia with an annual turnover of over Rs.11600 Crores during 2013-2014 with 1932
employees.
Markfed operates through 17 District offices over 100 Branch offices in Mandi Towns
and 9 processing and trading units. Markfed’s net worth as on 31.03.12 is Rs.70 Crore
and the number of members has expanded to 3051. Markfed has emerged as a very
solid and stable organization committed to the service of the farmer community of the
State of Punjab.
Markfed has been awarded National Productivity Awards in various fields like
co-operative marketing activities, food processing, cattle feed production etc., to name
a few.
Several innovative incentive schemes have been introduced for the benefit of the
farmers and the member co-operative societies. Markfed has also introduced an
18
Markfed has been regularly distributing its profits as dividend to its members,
contributing to co-operative development and the Common Good Fund. A fair amount
of existing plants.
through supply of reliable high quality inputs and services as well as efficient
1.2.3 ACTIVITIES
19
Support Price (MSP) policy / Price Support Scheme. The food-grains business
1. Wheat- During the year 2013-14, Markfed procures wheat on behalf of Govt. of
India and is also responsible for supply of wheat under Atta and Daal Scheme of
Punjab Govt.
2. Paddy- Markfed plays a vital role in paddy procurement in the state. The milling of
paddy is done under the Custom milling Policy of Food Civil Supplies & Consumer
1. Fertilizer
Markfed has been appointed as a nodal agency for procurement & distribution of
DAP fertilizers through cooperatives since last three years. It holds a market share of
45% in the state of Punjab. The state always relies on Markfed for the rescue of
Punjab Farmer. Markfed distributes about 8.00 Lac MT urea and 3.50 Lac MT DAP
annually.
2. Agro-Chemical
Mohali, to formulate about 29 pesticides mostly ISI marked. This unit is ISO:
9001-2015 certified. It has tied up with leading MNC Syngenta and D.I.Dupont for
providing quality agrochemical products. Apart from this the department is providing
20
3. Cotton
basis for Spinning Mills and has purchased 8687 Cotton Bales upto July 2013.
Markfed takes pride in having its own Agro based processing units for manufacturing
SOHNA brand Vanaspati, Refined Oils, Processed & Canned foods and Rice besides
Cattle feed. Markfed’s SOHNA brand has become a household name for these
world-class products. Markfed Canneries which has obtained certification for ISO
9001 and Global HACCP This certification by world recognized body ensures trust,
confidence among overseas buyers who are very conscious about inspections, safety
and hygiene standards followed by the manufacturing unit. Global HACCP would
ensure complete documentation of the processes followed by the plant to eliminate all
risk factors. Markfed produces world-class products which have carved a niche for
The cannery unit was set up in the year 1972 and is producing Ready To Eat canned
food products like Sarson ka Saag, Daal Makhni, Chatpata Chana, Karhi- Pakora
Palak Paneer, Black Chana, Mushroom Matar, Alu Methi, Alu Palak, Lobia, Karahi
Paneer etc. Besides this, the bottled food products i.e. Tomato Ketchup, Tomato
Puree, Mixed Fruit Jam, Vinegar, Honey and Fruit Drinks are also produced. This is
mainly an export-oriented unit and about 80% of ethnic food is exported to countries
like America, Europe, Middle East, Australia etc. Based on requirements, the unit also
supplies these materials to Indian Army through Army Purchase Organization (APO).
21
Unit has recently started packaging and marketing of spices & Spinach puree in 2013
on pilot basis.
This Plant was started in the year 1971 to promote Oil Seed Farming and to provide
cooking medium to rural & urban markets. MVAI Khanna produces range of Edible
refined oils & Vanaspati including Cotton Seed, Sun Flower, Mustard and Soybean
Oils. The unit also manufactures Kachi Ghani & Paki Ghani Mustard Oils. For better
To promote sale of quality cattle feed, Markfed has two units which manufacture
cattle feed for Dairy Farmers and these are located at Kapurthala and Gidderbaha.
In the year 2009-10 the capacity of both the plants was been enhanced from 100 TPD
to 150 TPD
The animal feed manufactured here is popular in Punjab, Haryana, HP, J&K,
Rajasthan and Delhi and sold through dealers & cooperative societies.
Markfed has 3 rice mills with 4-ton paddy milling capacity per hour each. Three units
Basmati rice which is known for its quality throughout the world and this unit has
Pakistani Basmati, B-386, PB-1121, PB-1 and Sharbati varieties of Basmati. Basmati
22
1.2.4 International Operations
procuring their produce and organizing exports. A vast range of products from
Markfed have found markets in the Middle East, UK, USA, Canada, Australia, New
Zealand etc.
About 2.5 million cans of Ready to eat delicacies containing farm fresh Sarson Ka
Saag, Chatpta Chana, Rich Creamy Dal Makhni and other delicious Punjabi delicacies
& other Indian vegetable curries are exported around the world.
Markfed has been declared the nodal agency by APEDA (through Ministry of
Commerce & industries) for setting up the AEZ (Agri-Export Zone) to facilitate
Potato export from Punjab. The zone entails partnership of farmers, processors,
exporters, the State and the Central Government agencies to coordinate for end to end
facilitate export of Potato to European Union various activities have been undertaken:
Organizing Farmer training camp for rectification of problems faced by farmers for
23
1.3 INTRODUCTION ABOUT COMPANY PROFILE
Mohali, to formulate about 25 pesticides mostly ISI marked. This unit is ISO:
9001-2015 certified. It has tied up with leading MNC Syngenta and D.I.Dupont for
providing quality agrochemical products. The plant is solely responsible for pesticide
throughout Punjab.
The plant consists of two units – liquid plant and dust plant. The liquid plant
manufactures the pesticides in liquid form whereas the dust plant formulates
pesticides in the form of powder. Various kinds of formulations take place which shall
be mentioned later on in this report. It also has a testing laboratory for quality testing
which is done in accordance with the standards set by the BIS (Bureau of Indian
Standards).
Pesticides are manufactured in concentrated forms with purity above 90% and hence
cannot be used directly by the farmer. So this technical grade material is converted
into usable concentration which is safe for crops and has a prescribed dosage. To
yield stable suspensions are called wettable powder suspensions. These are
usually more effective than dust as dust is poorly retained on the surfaces.
24
retained. The particles of suspension adhere well to the surfaces and they do not
Requirements-
ingredient.
To increase the retention on plant surfaces, special stickers are added. The raw
materials are dispersing/suspending agents, wetting agents and inert fillers like silica
and hydrophilic diluents i.e. hydrated aluminium oxide, synthetic calcium silicate.
2. Dusting Powder (DP) – The technical grade material is mixed with inert i.e. soap
stone, clay, etc and pulverized to particle size of 200 mesh. In grinding process
pesticide particles are coated by diluents. The powder is dusted over the required
surface.
Example - Melathion 5% DP
3.Soluble Powder (SP) – The technical grade material is itself soluble in water. It is
diluted with fillers which are also water soluble. In this formulation, suspending
wetting agents are not required or are required in very small quantity. The technical
25
4.Soluble Liquid (SL) – Technical material that is soluble in water can be used as
such after mixing them with water soluble organic solvents or water. Such chemicals
are salts of organic acids with different bases and some organophosphorus
5.Granules (GR) – Granulated formulations are widely used for the control of soil
inhabiting and above ground level pests. The most important method in preparation of
and subsequent screening. Kaoline and Betonites are used as diluents. For granulation
in addition to diluents and pesticides various binding agents based on synthetic raisin
are used.
The most widely used formulations have grain size from 0.2mm. Their application is
The technical grade material is in the form of liquid or solid which is diluted with
inert filler solvents which are mainly petroleum solvents i.e. Kerosene, Heavy
Aromatics, etc. The combination so formed is insoluble in water to make in the form
26
1.3.3 PRODUCTS OF MARKFED AGROCHEMICALS
used to control annual grasses and broad leaf weeds. The crops for which it is used are
It is a post emergent herbicide for control of phalaris minor as well as certain broad
leaf weeds of wheat.
27
3. Markclodina(Clodinafop Propargyl 15% WP) –
It is a pesticide used to control broad leafed weeds as well as some annual grasses for
the crops of wheat and paddy.
28
5. Markpower(Sulfosulfuron 75%+ Metsulfuron 5% WG) –
It is a selective weedicide used for control of different weeds on crops such as wheat
and sugarcane.
crops such as maize and sugarcane and on turf such as golf courses and residential
29
7. Markchlor(Butachlor 50% EC) –
It is used as a selective pre emergent herbicide. It is widely used in India for the
protection of paddy.
Pretilachlor is used to control annual grasses, broad-leaved weeds and sedges in rice
and works by inhibiting cell division.
30
9. Markglypho(Glyphosate 41% SL) –
31
11. Marktap(Cartap Hydrochloride 4% GR)
It is an insecticide with moderate persistence and it is mainly used against leaf miners,
32
13.Markpyriphos(Chlorpyriphos 20% EC) –
Chlorpyriphos (CPS) is a pesticide used on crops, animals, and buildings, and in other
settings, to kill a number of pests, including insects and worms. Chlorpyriphos was
33
15.Markdelta(Deltamethrin 2.5% WP) –
This insecticide is used as protection of wheat and paddy stored in godowns against
various insects.
pests, in public health, and protecting stored products from insects. The compound
has been commercially available since 1961 and has become controversial because of
its prevalence in urban waterways and the fact that its toxicity extends well beyond
34
17. Markseed(Tebuconazole 2% DS) –
Markvax is broad spectrum systemic fungicide, very effective in the control of fungal
35
19.Markzole(Propiconazole 25% EC) –
seed and aesthetic or athletic value, wheat, mushrooms, corn, wild rice, peanuts,
almonds, sorghum, oats, pecans, apricots, peaches, nectarines, plums, prunes and
lemons.
36
1.3.4 Toxicity Labels
identifying the level of toxicity (that is, the toxicity class) of the contained pesticide.
The scheme follows from the Insecticides Act of 1968 and the Insecticides Rules of
1971.
37
CHAPTER 2
REVIEW OF LITERATURE
committees like review committee, reports of the working groups, study teams on
cooperatives marketing.
Society should serve as a Centre for general economic improvement. Apart from
the nearest cooperative marketing organization; supply farmers with their production
needs.
All India Rural Credit Survey or Gorwala Committee (1954) was appointed by the
Reserve Bank of India in 1951, has recommended that “Linking of Credit with
headed by V.L. Mehta was appointed in September 1959 and submitted its report in
May 1960. Arrangements for linking credit with marketing should be strengthened.
the producers
38
M. L. Dantwala Committee (1964) Government of India appointed a committee on
and give recommendations for ensuring sound and speedy development of agricultural
marketing on cooperative basis. The committee gave its interim report in 1966 with
major recommendations such as- for the future pattern of organization two-tire
structure of marketing societies, apex societies at state level and primary societies at
mandi level. State Trading Corporation and Food Corporation of India should
distributed through coop marketing society. The State Bank of India should give
contract farming etc. The Ministry of Agriculture, GoI, in consultation with the State
infrastructure and policy required for internal and external trade for the XI Five Year
39
Plan 2007-12 have suggested to develop agricultural marketing and market related
infrastructure namely rural Primary Markets / Rural Periodic Markets / Rural Haats
and setting up of new wholesale markets, Terminal Markets under PPP mode,
Farmers Markets
CHAPTER 3
RESEARCH METHODOLOGY
various steps that all generally adopted by a researcher in studying his research
problem with the logic behind them. The scope of research methodology is wider than
Through this research I will try to establish a positive relation between agriculture
Farmer and Markfed how Markfed Co-operative Marketing can be used and the
To Know What can Markfed provide to solve farming problems and how?
To know the features that attracts the customer to visit the markfed ?
40
3.2 METHODLOGY
methods are mostly personal in character. Surveys are best suited for getting primary
data. the research obtains information from the respondents by interviewing them.
For my primary research, I will conduct a survey of markfed agro chemicals mohali .
To do this I will develop a questionnaire with a range of questions to get a useful set
41
3.3 RESEARCH DESIGN: -
I have used Descriptive Research design tool to study the impact of workplace
studies, which are concerned with specific predictions, with narration of facts and
1. Research Design.
3. Research Instrument.
4. Statistical Analysis.
42
SAMPLING TECHNIQUE: - Convenient sampling.
The method adopted here is random sampling method. A Random sample is one where
each item in th3e universe has as an equal chance of known opportunity of being
selected.
Questionnaire:
define objective. It is the outline of what information is required and the framework on
which the data is built upon. Questionnaire is commonly used in securing marker
Collection of data:
One of the important tools for conduction market research is that availability of
necessary and useful data. Date collection is more of an art than a science. The methods
of marketing research are in a way the methods of data collection. The sources of
Internal sources:
43
Every company has to keep certain records such as accounts, reports etc. these records
working.
External sources:
available, the organization will have to depend on external sources. Of data are.
a) Primary data:
The data collected for a purpose in original and for the first time is known as
primary data. The researches collect this data to study a particular problem.
Here the primary data is data collected through questionnaire by directly meeting the
customers
b) Secondary Data:
The data, which is collected from the published sources i.e., not originally
collected of the first rime is called secondary data. Here the secondary data is data
collected from the company’s brochures, pamphlets, catalogs and the website
44
CHAPTER 4
The total sample size for the conducted survey was 50. All farmers are belongs
different village in district fatehgarh sahib. The farmer have also different different
qualification The sample was asked to fill out carefully made questionnaires that
were developed to answer the research questions .I asked frequently question to the
farmers which are presents during the training programme in to the Co-operative
society Rajindergarh , fatehgarh sahib and they help me to conduct the survey on the
basis of research about the MARKFED are use full to developing the farmers .
All farmers are fully support me and they give there best to fill my questionnaires
research survey which help me to complete my research work .in this research I am
very thankful to Sectary Shamsher Singh sahib who help me to arrange to conduct the
45
The sample size is 50 Farmers in Co-operative Society Rajindergarh , Fatehgarh
Sahib. Selected on the basis of convenient sampling. The Analysis and Interpretation
1: What do you think is the current condition of the agricultural sector of India?
Good; we are producing enough for ourselves and are exporting as well
Intention: For my first question I wanted to find out what the general public thought
Result: From my survey I discovered that a half the sample thought that the
condition of agriculture in India was in a moderate state. Not much nor less
46
Excellent; we are really
doing well
5%
30% l
Good; we are producing
15% enough for ourselves
and are exporting as
well
Moderate; nothing fancy
50% but we are ok
Intention: This question was asked to find out if people knew how important
47
3:What do you think is the main problem with Co-Operative marketing today
in India?
Inefficient technology
Other: _________________________
Intention: This question was asked to find out how informed the general public was
about Co-opeartive..
Result: This question indicated that the major problems with Co-Opeartive today are
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4: Do you agree that MARKFED help to develop agriculture?
Agree
Disagree
Intention: By this question I tried to find out how many people thought it is possible
Result: This question revealed that everyone believed that it was possible to link IT
and agriculture.
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5: IS FRAMER SATISFIED WITH MARKFED SERVICES?
HIGHLY SATISFIED
MODERATILY SATISFIED
SATISFIED
UNSATISFIED
Intention: This question was asked to find out to who many farmers are satisfied
Result: In this fig. show that the 50% farmers are satisfied, 24% farmers are
moderately satisfied, and 20% farmers are unsatisfied and rest 6% of the farmers are
highly satisfied.
50
6%
20%
24%
50%
Excellent
V.Good
Good
Poor
Intention: This question was asked to find out to the services of co-Operative
Marketing? .
Result:In this fig. show that 40% farmers are saying the is good, 34% farmer
services of co-Operative Marketing say v.good, 20% farmers are saying the is
poor and services of co-Operative Marketing 6% farmers are saying the services of
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6%
20%
34%
40%
Intention: This question was asked to find out towhich company help to supply more
fertilizers in Markfed ? .
Result:In this fig. According to Sectary Shamsher Singh 40% Supply IFFCO, 34%
are Supply NFL, 20% are Supply UTTAM and 6% are supply other.
52
16%
40%
20%
34%
Intention: This question was asked to find out the co-operative bank proper utilize
the fund
Result:In this fig. Show that 99.99% farmer say that banks has proper utilize the
53
no
0.01%
yes
no
yes
100%
Yes
No
Intention: This question was asked to find out the co-operative marketing is able to
Result:In this fig. Show that 79% people are able to attract by co-operative
54
yes no
21%
79%
10.Is NABARD are provide to new schemes to the farmers are help full or not?
Yes
No
Intention: This question was asked to find out the NABARD are provide to new
Result:In this fig. Show that 87% people are able to attract by co-operative marketing
55
yes no
13%
87%
CHAPTER 5
Through my research I was able to find out that the general public did think that there
are only 65% customers who are satisfied from the Markfed services . it was possible
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the sample surveyed responded that it was possible to use markfed to develop new
There are areas where markfed can provide valuable information that can change the
face of India agriculture.30% of the sample thought that farmersits difficult to adopt
new techniques which are determine by Markfed & 65% of the sample thought that
85% of the sample thought farmers would accept the the information recived from
Markfed give the new ideas did not contradict with the old ones.
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2.Insufficient Godwons – Most of the societies do not have sufficient
centre.
funds, false entries of sales, etc., are the common malpractices existing in
marketing societies.
most cases does not come up to the standard necessary for conduct of
5.2 RECOMMENDATION
1.Financial and Technical Assistance – The activities of marketing
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2.proper Storage Facilities – The marketing cooperative societies must
have proper storage facilities in order to spread the sales over the entire
consumers.
see that the marketing societies are not dominated by traders. The
Registrars should evaluate the working and take steps to ensure that
Involved .
regional and state levels. The state government should provide training
democratic lines.
5.3 CONCLUSION
Mohali. The plant not only works for profit, but also for regulation of prices. Its sole
purpose is to serve the farmers of Punjab by providing them with quality pesticides at
a reasonable price. The production takes place tirelessly to quench the need of
59
pesticides by the agricultural community. The plant makes use of the latest techniques
and machinery to achieve this. The plant creates a balance between man power and
automation to ensure smooth functioning. The plant maintains its quality by regular
inspections and adequate testing. The plant has an excellent quality control laboratory
which has the latest instrumentation s and a team of experts who leave no stone
unturned to ensure quality of the products. The plant is apt to fight any sort of
environment to work in. Appreciable work is being done at the plant to improve the
BIBLOGRAPHY
1. Saravanan, Raj. "Mobile Phone Applications for Agricultural Extension in India" (PDF).
FAO. Retrieved 10 May 2018
http://www.fao.org/e-agriculture/sites/default/files/uploads/kb/2015/03/mextension_india
_saravanan_raj_.pdf
60
2. Chand, Ramesh. "NITI Policy Paper No.1/2017 : Doubling of Farmers income
Rationale, Strategy Prospects and Action Plan" (PDF). National Informatics Center
(India). p. 21.
Retrieved 10May 2018.http://agricoop.nic.in/sites/default/files/NITI%20Aayog%20Polic
y%20Paper.pdf
Appendix
1: What do you think is the current condition of the agricultural sector of India?
Good; we are producing enough for ourselves and are exporting as well
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Moderate; nothing fancy but we are ok
3:What do you think is the main problem with Co-Operative marketing today
in India?
Inefficient technology
Other: _________________________
Agree
Disagree
Excellent
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V.Good
Good
Poor
Yes
No
11. Is NABARD are provide to new schemes to the farmers are help full or not?
Yes
No
____________________________
Signature of farmer
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