BUSINESS PRESENTATION SKILLS

To :Ms Fatima Farooq

By :Tashfeen
Bilal
Absar
Salman
Mujahid
 TARGET MARKET STRATEGY
Context:
> INTRODUCTION:
> EXPLANATION
-Market Scope Strategy
-Market Entry Strategy
-Product Strategy
-Promotional Strategy
-Distribution Strategy
-Pricing Strategy
> CONCLUSION
 INTRODUCTION
Q:What Is Target Marget ?

• Advertising to people
• For specific products
• Placing infront of people
• Having certain characteristics
• Focusing a certain group of people

And the techniques used to plan these are called TARGET

MARKETING STRATEGY.
 MARKET SCOPE STRATEGY
1. Single Market Scope

2. Multi Market Scope

3. Total Market Scope

 MARKET ENTRY STRATEGY
1. First In Strategy

2. Early Entry Stretagy

 PRODUCT STRATEGY
• Product Positioning Strategy

• Product Repositioning Strategy

• New Product Strategy

 PROMOTIONAL STRATEGY

• Promotional Mix:
Nature Of Product
Durability
Risk
Purchasing Amount
• Media Selection Strategy:
Newspaper
Billboards
Flyers
Internet
Radio
 DISTRIBUTION STRATEGY
• Distribution Scope Strategy:
Sole Distribution
Intensive Distribition
Selective Distribution
• Muiltiple Channel Strategy:
Complementary Channel
Competitive Channel
 PRICE STRATEGY
1. Maintaining The Price

2. Reducing The Price

3. Increasing The Price

 TYPES OF TARGET MARKETS
1) The Consumer Market:
Individuals and households who buy goods for their
own use or benefit are part of the consumer market. Drug
and grocery items are the most common types of consumer
products.
2) The Industrial Market:
 Individuals, groups or organizations that purchase your
product or service for direct use in producing other products
or for use in their day-to-day operations.
3) The Resellers Market:
Middlemen or intermediaries, such as wholesalers and
retailers, who buy finished goods and resell them for a profit.
FURTHER DIVISION OF TARGET MARKET
Geographic: Decide if your business is going to do business on a local,
regional, national or international level. Identify the geographic region
where your market is located. Identify specific boundaries within which
you will do business.
Demographic: Potential customers are identified by criteria such as
age, race, religion, gender, income level, family size, occupation,
education level and marital status.
Psychographic: Many businesses offer products based on the
attitudes, beliefs and emotions of their target market. The desire for
status, enhanced appearance and more money are examples of
psychographic variables.
Behavioristic: Products and services are purchased for a variety of
reasons such as, brand, loyalty, cost, how frequently and at what time of
year customers in a segment use and consume products.
 Example
Market Scope Strategy:
‘KIDS’ Were The Target Market
No Other Product
Total Market Scope
Market Entry Strategy:
First Entry Strategy
Product Strategy:
New Product Positioning Strategy
Promotional Strategy:
Nature Of Product
Target Market Defined
FAST TO COOK,GOOD TO EAT
Distribution Strategy:
Intensive Distribution Channel
Pricing Strategy:
Price Maintaining Strategy
Price Was Set By Focusing Social
Class ‘MIDDLE CLASS’
 CONCLUSION
The principle of target market strategy is that
the products and services needs of individual
customers differ. These strategies helps
targeting the customer who will consume the
products and services offered.
These strategies provides a better way to
understand different customer and their
different needs . Providing us a better way to
develop products in an efficient manner.
THANK YOU ALL FOR
LISTENING……….
ANY QUESTIONS PLEASE ….