SBI Business Challenge

THE TASKFORCE
Adarsha Kar | Agniv Dhar | Jayeeta Ghosh

7 crore individuals in the working-
age (15-59 years) are expected to
enter the labour force by 2023
84.3 per cent or 5.9
crore will be in the age
group 15-30 years.
India is set to reach 1
billion internet users
by the year 2025.
The number of
smartphone users in
India was estimated to
reach over 760 million
in 2021
Digital Banking market
is expected to grow at
a CAGR of over 22%

Suggestions:
• Encourage existing customers to use YONO App.
• Tie-up with online ecommerce platforms (Co-operative marketing).
₹ •
•
YONO advertisement in bank branches.
Adverts in specific and OTT platforms viewed by youths like
• Free cash/credit vouchers to frequent YONO users. ATL (sports channels and Hotstar)
• Fluid on-boarding process (Automation & User-friendly). • Hire a popular youth as brand ambassador.
• Ease of navigation.
• Better cyber security features (double layered password protection). • Social media marketing and SEO must be specifically utilised
• Account closing option (attempts to retain the client and understand the with custom adds.
BTL
reason for closure) • Adverts should be to the point highlighting the ease of use
• Prompt feedback and constant assistance feature. and security features.
• Quick access in-app homepage with customized frequently used services.

Fintech companies are technologically superior and

Tier-1 and Tier-2 cities are the primary segment because of
digital penetration.
Target the new account holders and young customers who are
quickly able to accept the digital platform.
S provide prompt service. A majority of millennials (73%)
would opt for new financial service offering from Google,
Amazon or Apple than their own nationwide bank. A
T diverse product offering will be beneficial in such a case.

Position itself as a platform for paperless banking and an

organisation for the future. P
Thank You !