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Introduction to Advertising

Introduction to Advertising

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Published by Aamir Shehzad
Introduction to Advertising
Introduction to Advertising

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Categories:Types, Business/Law
Published by: Aamir Shehzad on Jun 05, 2010
Copyright:Attribution Non-commercial

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07/19/2013

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Introduction toAdvertising
1
 
Chapter 1: Introduction to Advertising2
Outline
The mandate for effectivenessWhat makes an ad effective?The world of advertisingThe five players of advertisingThe evolution of advertising
 
Chapter 1: Introduction to Advertising3
Be able to:Discuss the elements of effectiveadvertisingDefine advertising and identify itstypes and rolesIdentify the five players in theadvertising worldExplain the evolution of the adindustry and the current issues it faces
Objectives

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