BAY T R E E

publi shi n g

Spring 2010
B
ay Tree Publishing combines the efforts of the husband and
wife publishing team, David and Mary Lee Cole. We began
working in publishing in the 1970s, Mary Lee as an editor and
David as production manager in a small Northern California start-up.
In the years since, Mary Lee has combined a career in educational
program development, teaching, and coaching writers (she has a Ph.D.
in education). David has divided his time between publishing, writ-
ing, and marketing, cultivating experience in every aspect of the
book publishing business. We are authors as well as publishers, so
we understand the concerns and expectations that writers bring to
the publishing experience. Above all, we have a passion for books,
language, the written word, and the process of communication that
bridges author and reader.
To meet the challenges of 21st century publishing, we offer a full
line of publishing services, including co-publishing, writer coaching,
e-books, and online access. We look forward to discussing these
options with you.

Contact us at:

Bay Tree Publishing

1400 Pinnacle Court #406
Point Richmond, CA 94801

phone 510/236-1475
email dcole@baytreepublish.com
NEW

Invisible Energy
Strategies to Rescue the Economy
and Save the Planet
David B. Goldstein
Foreword by Robert F. Kennedy, Jr.
Upending most conventional ideas about
energy use and the economy, Invisible
Energy shows how expanded efforts toward
efficiency—supported by new technolo-
gies and governmental regulations—can
drastically reduce greenhouse emissions.
Arguing that the economy has been hob-
bled for last 35 years by negative climate
and energy policies, this book shows how
improved efficiencies will promote greater
economic growth, not less, providing sig-
nificant economic benefits both to con-
sumers and a wide range of businesses.

About the Author

David B. Goldstein, Ph.D. is Energy Program Co-Director for the Natural
Resources Defense Council and a MacArthur (“genius award”) Fellow.

Review
Dr. Goldstein's book is a must read for all who care about climate change and
want to understand what changes must be made in our energy policy to deal with
global warming while maintaining a growing U.S. and worldwide economy.
—Dian Grueneich, Commissioner, California Public Utilities Commission

$19.50, paperback, 224 pages 6” X 9” ISBN-13: 978-0-9819577-0-8

BAY TREE PUBLISHING • 510.236.1475 • baytreepublish.com

NEW
Coping with the Emotional
Impact of Cancer
Become an Active
Patient and Take Charge of
Your Treatment

Neil A. Fiore, Ph.D.

Foreword by Harold H. Benjamin, Ph.D.

Drawing on his experience as a thirty-year

survivor of a “terminal” cancer diagnosis
and his training as a licensed psychologist,
Neil Fiore provides practical tools for:
• managing the shock of cancer diagnosis
• lessening stress and worry
• combating depression
• preparing your body for treatment
• living a rich full life with cancer despite
the fear and possibility of recurrence
Wise and compassionate, this book shows patients and their families how to
work with medical caregivers, communicate with each other, and overcome feel-
ings of helplessness.

About the Author

Neil Fiore is a founding member of the National Coalition for Cancer Survivor-
ship, the author of The Now Habit and Awaken Your Strongest Self, a Vietnam
vet, and a licensed psychologist and coach in private practice.

Review
Neil Fiore is a long term survivor. Coping with the Emotional Impact of Cancer is
a book that may save your life. Don't enter an oncologist's office without it.
—Rachel Naomi Remen, M.D.
Author, Kitchen Table Wisdom and My Grandfather's Blessings

$18.95, paperback, 288 pages, 6” x 9” ISBN 978-09720021-8-9

BAY TREE PUBLISHING • 510.236.1475 • baytreepublish.com

NEW

Guest House
A Novel by Barbara K. Richardson

“The people living in Guest House are as particular and real—

and flawed—as our neighbors, our friends, ourselves. In this remarkably
This being human is a guest house.
generous novel Barbara Richardson chronicles not only the betrayals and
sorrows of the human heart, but the love and hope and caring that heals it.”
— Molly Gloss, author of The Hearts of Horses Every morning a new arrival …”
—Rumi

On a summer afternoon, Melba

Burns witnesses a nightmare collision.
The wreck ends Melba’s desire for suc-
cess at any cost. She retreats into her
beloved old farmhouse trying to find
a simpler peace. But peace has never
met Melba’s stunning new roommate
JoLee Garry, a magnet for messes and
Guest House trouble. JoLee brings a series of unex-
A Novel pected guests who transform Melba’s
BARBARA K. RICHARDSON
fruitful solo life into something differ-
ent, darker and richer.

About the Author

Barbara Richardson earned her MFA in Creative Writing at Eastern
Washington University, where she studied with Ursula Hegi, Nance Van
Winckel, and John Keeble. Her work has appeared in Northwest Review,
Cimarron Review, Quarterly West, Spokane Woman, Rough Draft and Dia-
logue.

Review
“The people living in Guest House are as particular and real—and flawed—as
our neighbors, our friends, ourselves. In this remarkably generous novel Bar-
bara Richardson chronicles not only the betrayals and sorrows of the human
heart, but the love and hope and caring that heals it.”
— Molly Gloss, author of The Hearts of Horses

$14 paperback, 224 pages, 5.25" X 8" ISBN 13: 978-0-9819577-1-5

BAY TREE PUBLISHING • 510.236.1475 • baytreepublish.com

NEW
Cults,Terror, and
Mind Control
Raphael Aron
Though differing in appearance and pur-
pose, cults and terrorist organizations nev-
ertheless share many of the same essential
dynamics. Both exploit the basic human
need to belong; both feed on feelings of
alienation and marginalization so common
in the world today. In addition, both use
similar mind control techniques to control
members and maintain adherence.
With examples from numerous groups
and first-hand accounts of individuals
who survived their involvement, this
book explains:
• the nature and history of cults and
terrorist groups
• how cults and terrorist groups share the same psychological dynamics
• who is vulnerable
• what is mind control
• the attraction of these groups and difficulty in leaving

About the Author

Raphael Aron is the Director of the Gateway Family Counseling Centre in
Melbourne, and Director of Cult Counseling Australia

Review
Raphael Aron challenges our ideas about the role of mind control and the part
that it plays in cults and terrorist groups—and provides an interesting new take
on how terrorism might be countered.”
—Professor Clive Williams MG, Centre for Policing, Intelligence and Counter
Terrorism at Macquarie University, Australia
$19.95, paperback, 224 pages, 6” x 9” ISBN 13: 978-0-9801758-2-0

BAY TREE PUBLISHING • 510.236.1475 • baytreepublish.com

Backlist

A Patient’s Guide to
Chinese Medicine

Dr. Shen’s Handbook

of Herbs and
Acupuncture $3DWLHQW¶V*XLGHWR
Joel Harvey Schreck
&KLQHVH
0HGLFLQH
Chinese herbal medicines are
increasingly popular as alternative
medical therapies and are now avail-
able everywhere in the country. This
book, a “patient’s guide,” provides
an A-to-Z list of herbal remedies by 'U6KHQ¶V+DQGERRNRI
ailment. The detailed information
on herbal properties, preparation,
+HUEVDQG
dosage, and effectiveness make this $FXSXQFWXUH
an easy-to-use handbook for getting -RHO+DUYH\6FKUHFN
optimum help from traditional Chi-
nese herbs and practices.

About the Author

Joel Harvey Schreck, L.Ac. (aka Dr. Shen) is a licensed acupuncturist with
more than twenty years in private practice. His popular “Dr. Shen” line of
herbs is sold in natural foods stores, including large chains, and online.

$18.95, paperback, 288 pages 6” X 9” ISBN: 978-0-9801758-0-6

BAY TREE PUBLISHING • 510.236.1475 • baytreepublish.com

Backlist
Saving Energy, Growing Jobs
How Environmental Protection Promotes Economic
Growth, Profitability, Innovation, and Competition

David B. Goldstein
Foreword by Senator Olympia J. Snowe

Saving Energy, Growing Jobs shows that well-con-

ceived environmental regulations create more
jobs, lead to more efficient designs, and provide
less expensive products. It offers a new paradigm
for the economy and the environment in which
the nation (and the world) can preserve its re-
sources and promote prosperity at the same time.
This ground-breaking book:
•Profiles the unexpected success of early energy
regulations
•Shows how markets work and how they fail
•Exposes both the myths of environmentalists
and anti-environmentalists
•Provides a model for well-designed environmental policies
•Offers guidelines for transforming the current political debate
Proposing that environmental protection can drive innovation, Goldstein outlines
incentives and regulations that can speed the process.

About the Author

David B. Goldstein, Ph.D., is Energy Program Director for the Natural Resources
Defense Council and a MacArthur (“genius award”) Fellow.

Review
“David Goldstein provides us with a compelling combination of facts and analysis
that all point to one truth: environment and business have never been more com-
patible. Saving Energy, Growing Jobs is a must-read regardless where you reside on
the political spectrum.”
—Senator Dianne Feinstein

$18.95 paperback, 336 pages, 6” X 9” ISBN: 0-9720021-6-2

BAY TREE PUBLISHING • 510.236.1475 • baytreepublish.com
Backlist
Psychiatrist on the Road
Encounters in Healing and Healthcare
Lawrence H. Climo, M.D.
When he was laid off at age 65 by the men-
tal health clinic where he served as a senior
clinical psychiatrist, Lawrence Climo wasn’t
ready to retire. He set out on the road, lit-
erally and figuratively, taking temporary as-
signments at medical facilities around the
country.
Recounting both the inner and outer jour-
ney, the stories in this book convey wisdom
and compassion. Climo writes, “I found
myself reconnecting with some familiar and
some not-so-familiar insights into my field
and myself. I remembered the obvious and
humbling insight into the mystique of psy-
chiatry. That mystique, I recognized with
refreshing clarity, is not about psychiatry. It
isn’t even about the psychiatrist or psychiatric treatment. It’s about healing. I also
came to appreciate that the power of words resides less in their meaning than in
the magic of the stories they tell.”

About the Author

Lawrence H. Climo, M.D. has been a psychiatrist for more than forty years, the last
five as a locum tenens or itinerant practitioner. A Yale graduate, he is Board Certi-
fied (American Board of Psychiatry and Neurology). He was awarded the Bronze Star
Medal for military service in Vietnam

Review
“… a deeply humane and wise meditation on the factors that either contribute
toward or impede healing. Like the after work glass of sherry, this book should be
sipped not gulped.”
—James Sacksteder, Associate Medical Director, Austen Riggs Center

$18.95 paperback, 224 pages ISBN 978-0-98017581-3-1

BAY TREE PUBLISHING • 510.236.1475 • baytreepublish.com
Backlist

Pay for College Without

Sacrificing Your Retirement
A Guide to Your
Pay for
Financial Future

College Tim Higgins

Every year the cost of college goes up,
Without Sacrificing Your and families struggle to meet these ris-

Retirement
ing costs. Pay for College Without Sacrific-
ing Your Retirement offers help for taking
on the double challenge of paying for
A Guide to Your Financial Future your children’s college education and
Tim Higgins saving for your retirement. It shows
families at all income levels how to
maximize your resources, evaluate col-
leges and financial aid opportunities,
avoid crushing student debt, make the
tax system work for you, and save for retirement.

About the Author

Tim Higgins is a Certified Financial Planner™ professional and Certified
College Planning Specialist. He manages his own financial advisory practice
in a suburb of Boston. You can find him online at www.collegeplusretire-
ment.com.

$18.95, paperback, 288 pages, 6” x 9” ISBN 978-09720021-8-9

BAY TREE PUBLISHING • 510.236.1475 • baytreepublish.com

Backlist

Them and Us
Cult Thinking and the Terrorist Threat
Arthur J. Deikman, M.D.
Foreword by Doris Lessing
Them and Us shows the connection between classic cult
manipulation and the milder forms of group pressure that
can be found in churches and schools, mainstream political
movements and corporate boardrooms. In her foreword,
Doris Lessing discusses the ways that cult thinking affects
contemporary society.
Arthur J. Deikman, M.D. is a professor of psychiatry at
the University of California, San Francisco
$17.95 paperback, 240 pages, 6" X 9" ISBN: 0-9720021-2-X

Take Back Your Life

Recovering from Cults and Abusive Relationships
Janja Lalich and
Madeleine Landau Tobias
Cult victims and those who have suffered abusive relation-
ships often suffer from fear, confusion, low-self esteem, and
post-traumatic stress. Take Back Your Life explains the seduc-
tive draw that leads people into such situations, provides
insightful information for assessing what happened, and
hands-on tools for getting back on track. Written for the
victims, their families, and professionals, this book leads
readers through the healing process.
Janja Lalich, Ph.D., is Associate Professor of Sociology at California State University,
Chico. Madeleine Tobias, M.S., R.N., C.S., is the Clinical Coordinator and a psycho-
therapist at the Vet Center in White River Junction, Vermont.

$19.50 paperback, 376 pages, 6" X 9" ISBN: 0-9720021-5-4

BAY TREE PUBLISHING • 510.236.1475 • baytreepublish.com

Backlist

Losing the Way

A Memoir of Spiritual
Longing, Manipulation,
Abuse, and Escape

Kristen Skedgell

A riveting and finely crafted true story,

Losing the Way recounts how the daughter
of East Coast intellectuals was recruited
into a well-known right-wing Bible cult, The
Way International, where she was manipu-
lated, betrayed, and abused. In the end, she
was rescued by the “worldly” mother she
rejected. Skedgell shows how easily an ide-
alistic young person can be swept away by
a spiritual quest, and she skillfully exposes
the quiet malevolence lurking beneath the
religious exterior of a false leader.

About the Author

Kristen Skedgell is a Clinical Social Worker at a maximum-security correctional
facility and a writer.

Review
“How is it that a woman determined to be good—virtuous—can make such an unholy
mess of her life? In pursuit of grace, Kristen Skedgell gave herself to one devil after
another. She lost her way in life, but not on the page, and her account of finding
her way back home, back to the self she denied and betrayed, has something to
teach all of us.”
—Kathryn Harrison, author of The Kiss

$18.95 paperback, 288 pages, 6” X 9” ISBN: 978-9720021-9-6

BAY TREE PUBLISHING • 510.236.1475 • baytreepublish.com

 Backlist
Get Hired Now!™
A 28-Day Program for Landing the Job You Want

C.J. Hayden and Frank Traditi

Foreword by Wendy S. Enelow
In a world where 85 percent of available jobs are never adver-
tised, Get Hired Now! provides hands-on techniques to help
job-seekers tap into the hidden job market. At the heart of the
book, a systematic, structured 28-day program helps readers
identify job search strategies, determine the next important
step, and stay motivated in the face of frustration and rejection.

C.J. Hayden is a Master Certified Coach and author of the bestselling Get Clients Now!™.
Frank Traditi is a career strategist and executive coach with more than 20 years of experience
in management, sales, and marketing for Fortune 500 companies.

$17.95 paperback, 320 pages, 6 X 9, index, CIP, ISBN: 0-9720021-3-8

The Case for Affirmative Action in

University Admissions

Bob Laird
Foreword by the Rev. Jesse L. Jackson
While affirmative action policies have lost support in recent years,
they continue to play a vital role in creating equal educational
opportunities for minority students. This book explains the criti-
cal role of affirmative action in establishing fairer, more diverse
institutions and explains the guidelines that will govern affirma-
tive action policies in education in the immediate future.

As Director of Undergraduate Admission at the University of California, Berkeley for six

years and an admissions professional for twenty-five, Bob Laird has labored in the eye of
the storm surrounding admissions.

$26.95 hardcover, 304 pages, 6" x 9" ISBN: 0-9720021-4-6

BAY TREE PUBLISHING • 510.236.1475 • baytreepublish.com