Top left third-This

TV Choice
area is visible when Main Feature-a medium close-
the magazine is part up of a well known celebrity
Price-in this case, a of a stack on the used to attract the target
key feature or USP of bookstore shelf. audience through their
the magazine with knowledge of a popular
the word ‘only’ programme: often a soap
acting as a puff. opera.
Date-up to date
Skyline – text across the top of a page

Bright colours - to attract the

Masthead-The proper name for audience. Used for young audiences
the title of a magazine of and at the cheapest end of the adult
newspaper market.
Feature Headline-the largest
text for the main story,
designed to grab the target
Pug-this works like a sticker and is audience’s interest.
designed to look as though it was
stuck on after the page was printed.
Any lettering should therefore not
stick out of the pug.

Bar code - this is an ugly but necessary Cover Line-leads us into a story
part of a cover and is often disguised that will be developed inside
or creatively placed in an unusual way. the magazine.

Polaroid's- these pictures look like they

have been printed and stuck on Halo outline - making
afterwards, like a pug. The way the figures this picture stand out
seem to burst out of the frame of the from other features.
pictures is eye-catching and unusual. Secondary features - these programmes attract the audience but not
as much as the main feature, which appeals to the core target
audience.
 Offer - a great way to sell
magazines because the
audience will think they can
get something cheap.
Radio times Skyline – text across the top of a page

Web address
Main feature - a medium close-
up of a well known celebrity
used to attract the target headline - the largest text for
audience through their the main story, designed to
knowledge of a popular grab the target audience’s
programme: often a soap opera. interest.
Date and area - up to
Banner - a thin rectangular date; different parts of
background designed to look like a the country have
tape stuck over or wrapped around different TV schedules
the magazine
Price in this case, a key feature
or USP of the magazine with the
word ‘only’ acting as a puff.
Secondary features - these
programmes attract the audience but
not as much as the main feature, Bar code - this is an ugly but
which appeals to the core target necessary part of a cover and is
audience. often disguised or creatively
placed in an unusual way.

Cover line - leads

Feature headline - the largest text us into a story
for the main story, designed to that will be
grab the target audience’s interest. developed inside
the magazine.