CSR

your company & corporate social responsibility

More closely aligning a brand with a good cause, creating one, or making
change as it relates to sustainable development is a higher priority today.

The thinking goes: Doing good is good for business. But with everyone
joining the fray, how can brands differentiate and best create awareness for
their eco- and social-cause efforts? Bottom line:

What works? What doesn't?

(strategy magazine)
But what we learned from past mistakes is to take the time to do it right the
first time, and make sure it's embedded within the business.
VP communications, Loblaw
 Our Aim

The brand that have the most positive influence on peoples’ lives

Our Vision

Help people realize the infinite possibilities that the future of communications hold

Our Belief

Technology & telecom. means nothing if it doesn’t makes peoples’ lives easier

Our role

Making it easier for people to reach their purpose

 Our Aim

The brand that have the most positive influence on peoples’ lives
Think Home Depot, which has introduced an “Eco Options” label to help
customers identify 2,500 environmentally friendly products, from front-
load 4 washing machines, natural insect repellents and cellulose insulation
to programmable thermostats, compact fluorescent light bulbs and certified
wood. Ron Jarvis, the retailer’s vice president of environmental
innovation, describes Eco Options as a “further testament to Home Depot’s
commitment to sustainability and to helping its customers choose ways to
have less of an impact on the environment”in a recent DMN
Newswirearticle.
Leadership
Active
Relevance What does it all mean?

Transparency
Effect
 Relevant +

Passive Active

Relevant -
 Relevant +

CITC Abdul latif

Jameel

your
company
education

broadcast

Passive your Active

company

Al barakah
Bil shabab
Zein
Ramadan

Relevant -
 Relevant +

Intermediate

Passive Active

Immediate

Relevant -
Where do we go from here?
1. Immediate: create awareness on our current CSR

2. Intermediate: play a bigger role in CSR

1.immediate
We already have our CSR activities that we need to bring to
peoples’ awareness
First problem:
We are facing cynical audience
‫عن أبي هريرة رضي هللا عنه قال ‪:‬سمعت رسول هللا صلى هللا عليه وسلم يقول ‪) :‬‬
‫سبعة يظلهم هللا في ظ ّله يوم ال ظل إال ظله‪ :‬إمام عادل‪ ،‬وشاب نشأ في عبادة‬
‫هللا‪ ،‬ورجالن تحابا في هللا اجتمعا عليه وتفرقا عليه‪ ،‬ورجل ذكر هللا خاليا ً‬
‫ففاضت عيناه‪ ،‬ورجل قلبه معلق بالمساجد‪ ،‬ورجل تصدق بصدقة فأخفاها حتى‬
‫ال تعلم شماله ما تنفق يمينه‪ ،‬ورجل دعته امرأة ذات منصب وجمال فقال‪ :‬إني‬
‫أخاف هللا رب العالمين( أخرجه البخاري ومسلم‬
2. intermediate
‫ار ِس ًّرا َو َعالَ ِن َي ًة َف َل ُه ْم‬ ‫ه‬
‫َ‬ ‫َّ‬
‫ن‬ ‫ال‬‫و‬‫َ‬ ‫ْل‬
‫ِ‬ ‫ي‬‫َّ‬ ‫ل‬ ‫ال‬ ‫ب‬
‫ِ‬ ‫ُم‬
‫ه‬ ‫َ‬
‫ل‬ ‫ا‬ ‫و‬
‫َ‬ ‫مْ‬‫َ‬ ‫أ‬ ‫ون‬
‫َ‬ ‫ُ‬ ‫ق‬‫ف‬‫ِ‬ ‫ُن‬
‫ي‬ ‫ين‬
‫َ‬ ‫ذ‬
‫ِ‬ ‫َّ‬ ‫)ال‬
‫ِ‬
‫ون(‬ ‫ف َع َلي ِْه ْم َوالَ ُه ْم َيحْ َز ُن َ‬ ‫أَجْ ُر ُه ْم ِعن َد َرب ِِّه ْم َوالَ َخ ْو ٌ‬
‫(‪ )274‬سورة البقرة‬
‫قال النبي صلى هللا عليه‪) :‬الدال على الخير كفاعله(‬
‫رواه الترمذي وصححه االلباني‬
The idea:
What if your company can lead society into serving itself. A campaign where people
can all come together to do good for society in ways they have done before and ways
they never thought of before.