REVIEW JURNAL INTERNASIONAL KOMUNIKASI BISNIS

Dosen Pengampu : Bapak Hasrun Afandi Umpu Singa, S.E, M.M

Diajukan untuk memenuhi tugas Mata Kuliah Komunikasi Bisnis

Oleh :
Eko Suwarno 2003031016

PROGRAM STUDI AKUNTANSI SYARI’AH

FAKULTAS EKONOMI DAN BISNIS ISLAM
INSTITUT AGAMA ISLAM NEGERI METRO
TAHUN 2023
 A. Result Of Review Of Research Data Source
HPWS Analysis
Author/Year/Journal Research
Variabels and Method and Results
Name/Search Engine Indicators Tool Sample
Influential
Rivandi Integrated Quantitative Customers Based on the
Rachman/2021/International Marketing , survey of the results of data
Journal Of Economic, Communicatio method, Dodolan analysis, it can
Business And Accounting n (X) selected Kopi shop in be concluded
using a non- the City of that Integrated
Research/Publish or perish
probability Surakara, Marketing
(Google Schoolar) Indicators:
with 272 Communication
Clear mesagge sampling respondents. has a positive
method with
content, influence on
simple linear
attractive regression the stages of
appearance, data analysis purchasing
attractive types techniques. decisions. The
of incentives, corporate
easy to follow, image indicator
various prizes, has the most
news dominant
credibillity, influence, while
the attractive
companny
incentive type
image, indicator has
shopping the lowest
atmosphere, coefficient
attracting
attention,
information on
target, ease of
information,
ease of
interaction,
word of
moauth, way of
delivery, and
clear
information.

The purchase
decision (Y)

Indicators:
go to the
coffee shop,
buy products in
the coffee
shop, payment
methods
A. Hasil Review Sumber Data Penelitian
Penulis/Tahun/Nama Variabel dan Metode/Alat Sampel
Indikator Analisis
Hasil
Jurnal/Mesin Pencari Penelitian
Influential
Rivandi Komunikasi Kuantitatif, Pelanggan Berdasarkan
Rachman/2021/International Pemasaran dengan kedai hasil analisis
Journal Of Economic, Terpadu (X) survey non- Dodolan data dapat
Business And Accounting probability Kopi di Kota disimpulkan
Indikator: sampling Surakarta bahwa
Research/Publish or perish
Isi pesan yang dengan dengan 272 Integrated
(Google Schoolar) jelas, tampilan responden. Marketing
teknik
menarik, jenis analisis data Communication
insentif menarik, regresi linier berpengaruh
mudah diikuti, sederhana. positif terhadap
hadiah tahapan
beragam, keputusan
kredibilitas pembelian.
berita, citra Indikator
perusahaan, corporate image
suasana memiliki
belanja, menarik pengaruh yang
perhatian, paling dominan,
informasi sedangkan
mengenai indikator jenis
target. , insentif yang
kemudahan menarik
informasi, memiliki
kemudahan koefisien yang
interaksi, word paling rendah.
of mouth, cara
penyampaian,
dan informasi
yang jelas.

Keeputusan
Pembelian

Indikator:
Mendatangi
coffe shop,
membeli produk
di coffe shop,
metode
pembayaran