CHAPTER 1

1
1.1 INTRODUCTION
Kantar IMRB is a market research survey company and business consultancy firm. The
Headquarter is in Mumbai. Kantar IMRB India is located in more than 15 countries which
carried out various activities across the world.

The company Kantar IMRB was established on 1970 and working under market research
society of India(MRSI). Kantar IMRB provides market research services across various
places such as South Asia, Middle East and North Africa in various divisions such as
industrial, customer satisfaction, quantitative, qualitative, retail, industrial, business to
business and social and rural research. KANTAR IMRB’s is also offering syndicated
research that include the Market, the National Food Survey as well as Web Audience
Measurement and project i-cube reports.

Kantar IMRB is having 1200+ employees across all India, KANTAR IMRB is provides
best and accurate details of market research in India and the value of the industry is
estimated to be worth a minimum of $ 187 million. Kantar IMRB is a very old market
research company in India. Kantar IMRB has been responsible for establishing the first
and only household panel, the first television audience measurement system and the first
radio panel in the country and has played a key role in the development of market research
in India. Kantar IMRB is rated best market research company and it works under market
Research Society of India (MRSI) for several years.

KANTAR IMRB is mainly focused on consumer markets, industrial marketing, business

to business marketing, social marketing, and rural marketing. Kantar IMRB is a highly
reputed market research and consumer consulting organization. Kantar IMRB partners its
clients across the entire brand life cycle through a unique mix of innovation and analytical
thinking to design customized solutions that deliver the greatest impact.

2
Kantar IMRB’s provides solution on doing various survey activities as well as add value,
innovation so that help the clients make proper decision. Kantar IMRB also have
syndicated services and specialist divisions as well as kantar IMRB helps the clients in
improving marketing and consumer strategies. Kantar IMRB has created products and
frameworks for global clients using the expertise and knowledge of emerging markets.

Kantar IMRB mostly focus on innovation and maintaining standard so that the image and
brand of the company will be on top.

Kantar IMRB has ability to blend innovation and analytical thinking to design custom
solutions for its clients as well as making contact and rewarding relationships. Perhaps, this
is why its top five clients have been with the company for over 25 years.

Kantar IMRB is an eight-time recipient of “Agency of the Year”; Kantar IMRB’s footprint
extends to 49 offices across the world, servicing clients in 67 countries.

3
1.2 OBJECTIVE OF THE STUDY
1. What are the various problems of survey method.

2. how to conduct a survey.

4
CHAPTER 2

5
 2.1 HISTORY OF KANTAR IMRB

Year of
Name of Division Areas of Expertise Scope of Work
Establishment
Quantitative custom  Responsible for a wide range of
Quantitative and syndicated data analytics
1971
Research Wing research, National  Comprises the bulk of IMRB's
Foods Survey custom research
Ethnographic,  Integrates insights
Probe Qualitative
1979 qualitative custom from anthropology, psychology
Research
research and the social sciences
Media and Panel Market Pulse, TGI,  Tracks over 70,000 households
1992
Group custom media research purchase behavior
 Runs WAM, India's Web
Business and
ICube, ITops, WAM, Audience Measurement service
Industrial Research 1994
B2Bconsulting  Brings out industry/ sector
Division
specific reports
 Focuses on stakeholder
Customer Customer and researcher-employees, vendors,
Satisfaction Employee satisfaction shoppers
1994
Management and surveys, Loyalty  Tracks employee
Measurement Programs satisfaction and stakeholder
loyalty levels
New tools that help
 Provides brand and
understand brands, and
Brand Science 1996 communications consulting and
communication in an
advisory services
Indian context
Data processing,  Handles operations in data
advanced analytics, processing, charting, statistical
Abacus Market
2001 market research analysis, database management
Analytics
software, survey and updating, Excel Macro
programming Creation and Quality Testing
 Provides customized software
and platforms for data collection
Market research
and analysis
software, data fusion,
Mind Tech Systems 2001  Provides software support for
CASS (computer aided
television audience
survey systems)
measurement, and retail
purchase data collection

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2.2 VISSION OF KANTAR IMRB

Focus on
client
services

MISSION
Empowered Cost
employees AND effective
VISSION

Inovative
research
stratagies

7
IMRB is the vision of Mr. Subhas Ghoshal, the legendary head of HTA. We are born out
of conviction that good advertising can only be built on sound consumer insight. Kantar
IMRB is the University of the Indian market research. We are one of the top 20 Market
Research companies in the world.

Kantar IMRB add real value when it comes to client. Kantar IMRB is in developing stage
and provides solutions to its client as well as it also focuses on innovation and learning.
Kantar IMRB is having a sustainable and healthy working environment for employees as
well as for its clients so that they can work effectively. Kantar IMRB is having largest team
of researchers and analysts in various regions with 26 offices in 12 countries. In every
offices of kantar IMRB is equipped with specialized units by research methods and industry
sector. Kantar IMRB is having 4.4 million customer interactions every year.

The perspective and approach of kantar is unique and refreshing. And we provide the best
and accurate data and analysis as well as solutions as per client requirement. With the help
of qualitative and quantitative tools we provide a good service to our client. Our company
is designed in India for India, our measures and scales are created to maximize sensitivity.
Kantar IMRB also work in many projects such as TGI, Web-I, IMRB Retail, Market Pulse,
ITops and ICube.

Kantar IMRB is mainly focused on customer satisfaction and providing the best and
accurate details to clients so that information helps them in various ways or development
for the company. Our passion is to drive your business growth by combining consumer
understanding and brand knowledge with intuition and innovation.

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2.3 ACHEIVEMENTS OF KANTAR IMRB

Kantar IMRB is a highly reputed market research and consumer consulting organization.
Kantar IMRB partners its clients across the entire brand life cycle through a unique mix of
innovation and analytical thinking to design customized solutions that deliver the greatest
impact.

Kantar IMRB prides itself on developing and setting industry standards and continued
focus on innovation. This ability to blend innovation and analytical thinking to design
custom solutions for its clients has led to strong and rewarding relationships. Perhaps, this
is why its top five clients have been with the company for over 25 years.

Kantar IMRB is an eight-time recipient of “Agency of the Year”; Kantar IMRB’s footprint
extends to 49 offices across the world, servicing clients in 67 countries.

The University of Indian Market Research

1981 - India’s first and only Household Panel

1986 - India’s first TV Ratings System

1989 - Created the socio-economic classification

1996 - India’s first IT and Internet studies ICube and ITops

2005 - Launch of Wallet Monitor

2007 - Radio Audience Measurement (RAM)

2010 - Revised SEC system

2010 - Web Audience Measurement (WAM)

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-Agency of the year award in 2006 the first year of institution of MRSI. Won the award in
all the subsequent years as well.

-Presenting cutting edge research for several years at international forums including
ESOMAR & won awards.

-Won WPP’s Atticus award jointly with JWT

2.4 VARIOUS SECTORS IN WHICH KANTAR IMRB

WORKS

SR NO SECTORS

1 Shoppers and retailers

2 Finance /Banking /Insurance

3 Cars

4 Telecom

5 FMCG

6 Energy and environment

7 Construction and building

8 Education and training

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9 Health care

10 Engineering

11 Travel and tourism

12 Real estate

13 Chemical and petroleum

14 Agriculture and agro-product

15 IT Hardware & Software

16 Alcohol

17 E-governance

18 Chemicals & Petroleum

19 Internet

20 Processed Food

21 Social & Rural

22 Steel & Other Metals

23 Distribution/Retail Trade

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2.5 COMPANY STRUCTURE

The headquarter of kantar IMRB is in Mumbai, India. Its parent company is Hindustan
Thompson Associates, which in turn is owned by Martin Sorrell's WPP Group plc. Within
WPP, IMRB is aligned with the Kantar Group, an umbrella network of global market
research companies that together account for over $2 billion in revenues and form the
world’s second biggest market research conglomerate.

In India, IMRB have its five main department such as Ahmedabad, Mumbai, Kolkata,
Chennai and Bangalore and it supported by 15 other regional for collection of surveys and
data. Overseas, IMRB functions through its associates AMRB-MENA in the Middle East

12
and North Africa, with offices in Algiers, Dubai, Jeddah, Casablanca and Cairo; and
LMRB, with offices in Colombo and Sirius, headquartered in Dhaka.

Kantar IMRB mainly focus customer satisfaction and providing the best data to their
clients. The structure of the organization is very flexible in nature and you can easily
suggest anything to your superior if you have any suggestion. The working conditions is
also very good and you can also work in field for collecting the data.

You can easily customize your questionnaire for collecting the data and optimizing the
accuracy of the data.

2.6 SERVICES
2.6.1 ADVERTISING AND PROMOTION RESEARCH

Advertising Research:

Advertising research derives its importance from the fact that today, a huge chunk of any
organization’s marketing expenditure is spent on advertising. A good advertisement can do
wonders to an organization’s top line; a bad one can tarnish its image for several years to
come. The advent of globalization has actually left only a nominal significance for national
boundaries.

Promotion Research:

Promotion has been defined by many marketers as the most significant of the four Ps of
marketing. A marketer may create a great product, price it reasonably enough and place it
in outlets all over the country, but unless he has promoted it well, the consumer would not
even ask for it. Promotion research helps an organization foresee the outcome of all such
activities, it wishes to undertake.

Media Research:

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Often interpreted as being synonymous with audience measurement, particularly in the
case of newspapers and magazines, media research is much more than that. Selecting the
right media of communication is of paramount importance to every marketer.

2.6.2 BRAND RESEARCH

Usage and Attitude Studies:

Brands today are operating in an extremely dynamic market. As the marketplace changes,
clients need to evaluate a brand's position compared to the competition. IMRB
International designs usage and attitudes studies that provide quintessential information to
lay the foundation for successful strategic marketing. IMRB studies also serve as useful
benchmark tools, allowing clients to measure their performance across all the parameters
important to the category, and target specific areas to track over time.

Name Tests:

What's the most appropriate name for a product? What does a name connote to a consumer?
Naming research answers these and other important questions. IMRB International has
been associated with the christening of a number of leading brands.

Segmentation and Profiling Studies:

Segmentation and profiling is critical in targeting specific groups and understanding the
purchase behavior of those consumers who represent the greatest sales opportunities. Key
groups are identified, based on a number of different criteria including attitudes,
psychographics, motivations and barriers, usage habits, loyalty, etc. Once the segments
have been identified, analysis is conducted to provide insight into the purchase behavior
and demographics of each such group.

2.6.3 CHANNEL AND RETAIL RESEARCH

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Mystery Shopping:

Mystery Shopping is the best, most objective way to gain information about customer
service and satisfaction, condition of the store / showroom and employee performance
across locations. Mystery shopping services also provides the opportunity to covertly
examine the performance of competitors and the operative prices for competition. IMRB
International provides effective consulting on Mystery Shopping that includes operational,
incentive-based, competitive and telephone-based mystery shopping.

Retail Audits:

IMRB International provides professional auditing services for manufacturers and retailers
across the Indian sub-continent. IMRB has more than 20 years of on-site auditing
experience.

Location Research:

In order to beat competition, marketers constantly have to look for differentiators which
can make their brand 'visible' and 'acceptable' to the consumers. Until now product and
price were the sole differentiators but over the years, brands have realized the significance
of 'point of sale' as a brand building tool. In this way the role of the store is also getting
redefined. ‘Location’ has become a key factor to reach consumers. IMRB International
provides tailor made solutions to meet customers’ location related requirements.

2.6.4 PRICING RESEARCH

Gabor Granger:

Customers are asked if they would buy a product at a particular price. The respondents are
exposed to the price in a randomized manner and are again asked if they would buy or not.

15
The technique helps understand the price elasticity for the product by working out what
levels of demand would be expected at each price point.

Price Sensitivity Monitor (PSM):

This technique helps one identify the acceptable range of prices in the minds of the
consumer and determine whether the price is set too low (creating suspicion about quality)
or too high (offering poor value for money).

Conjoint Analysis:

Conjoint Analysis is a technique that allows one to understand how people make trade-offs
between different products and services and the values they place on different features.

Brand Price Trade-Off (BPTO):

BPTO is a variation of the Conjoint Technique, where several brands are shown at once
and the customer chooses the preferred option. The BPTO determines the impact of price
increases and decreases on the sales of the brand, provides the response to competitors'
changes in price and provides an analysis of gains and losses.

2.6.5 CORPORATE AND EMPLOYEE RESEARCH

Corporate Image Studies:

In today's world of keen competition, a company is evaluated not just by its products but
to a great extent by the imagery it conjures. With the consumer becoming more educated,
this aspect is gaining importance by the day.

Corporate image of a company is the sum total of its image among its various internal and
external publics - consumers, employees, shareholders, suppliers and dealers, the financial
community and even the government. The image of the company among industry

16
federations and workers' unions etc. is also important in understanding the equity of the
company. A comprehensive Corporate Image study helps understand one’s strengths and
weaknesses as compared to the other corporates.

IMRB International has handled Corporate Image studies for a number of leading
corporates in the country.

IMRB International's specialist division CSMM is the sole licensee for Walker Information
Network processes for Corporate image studies. Good company image eventually leads to
increase in sales, profits and market share.

2.6.6 STRATEGIC MARKET RESEARCH

Concept:

IMRB International plays an important role in the ‘concept’ stage by helping to establish a
clear understanding of the consumer and the market through Market mapping, Demand
estimation and Feasibility studies.

Development:

IMRB International can help create and refine all aspects of product development, working
quickly and in line with the demands of rapid development cycles - Refining product,
Positioning, Naming, Visual Identity and Web Interface. Usability research can help
eliminate confusion, increase intuitive usefulness and ease navigation and increase trust.

Communication:

IMRB International can help ensure that the message a product or service is intending to
send to consumers is actually what they perceive. In addition, multilingual insights can
guide you around potential linguistic and cultural minefields. IMRB provides crucial
information about ideal packaging, communication strategy and merchandising strategy.

17
Relationship:

IMRB International can help provide a very effective on-going link to consumers and
markets and impart a deep understanding of market and consumer changes through
Customer Satisfaction research, Trend research studies and Redesigning.

2.6.7 PRODUCT RESEARCH

IMRB has decades of experience in product testing. This experience has been drawn upon
to create tools for product testing. IMRB has access to a wide array of techniques:

 MDS, correspondence analysis or the Bi plot to visualize the results of a test involving a
large number of tests.

 Correlations analysis, run factor analysis or cluster attributes to understand relationships

within attributes.

 Penalty analysis, regression and structural equation modeling are employed to

understand the impact on overall liking. Penalty analysis is a simple and effective way of
prioritizing the areas for improvement. Structural equation modeling can provide an insight
into the drivers of liking and the manner in which impressions are formed.

2.6.8 PACKAGING TESTING

 IMRB over the years has been involved in package testing and development for several
FMCG clients. IMRB’s expertise spans the following broad areas.

 Basic Pack Evaluation to make pack choice decisions

 Measuring the contribution of the pack in driving the brand’s vision

 Pack Optimization Studies – Evaluating, decoding and measuring the impact of pack
elements such as colors, fonts, graphics, shape and size. The packaging test protocol at

18
IMRB involves integrated qualitative and quantitative modules to provide a holistic
solution to support all facets of pack related decision-making.

2.6.9 MYSTERY SHOPPER INSIGHTS (MSI)

Mystery shopping is now being used by many organizations to evaluate them in-store
service standards and conformity to the processes. Trained shoppers anonymously evaluate
the infrastructure, processes, service delivery, customer service, operations, employee
integrity, merchandising and product quality. They independently audit processes & staff,
giving constructive actionable input for improvement of service delivery.

2.6.10 CUSTOMER SATISFACTION RESEARCH

It is very important to determine the customers' perception of quality for products and
services provided. It is a known fact that customers rarely complain - they just don't come
back. Customer loyalty is considered worth ten times more than the price of a single
purchase. Moreover, researchers claim that if a customer doesn't like the product or service,
he will tell on an average eleven more people about his experience. This illustrates the
importance of ensuring customer satisfaction.

 Customer satisfaction research is increasingly becoming an essential ingredient of any

program aimed at maintaining the existing customers and revenue, increasing the customer
database and enhancing brand value. Conducting customer satisfaction research by a third
party organization has an advantage that the responses obtained are more reliable. It
eliminates the errors due to perception and stereotyping of in-house researches. This is
because in third-party research, the customer-vendor relationship does not get affected.
However, the costs involved in outsourcing such research work to external agencies must
be duly considered.

19
 Customer Satisfaction Management & Measurement (CSMM) is an independent,
specialist unit of IMRB International. CSMM is also an exclusive member of the Walker
Information Global Network (WIGN) in the Indian subcontinent. CSMM has many proven
methodologies and processes for customer satisfaction research.

20
2.7 BRANCHES

21
2.8 CLIENTS

22
23
24
Chapter 3

25
3.1 TYPES OF SURVEY
There are various types of survey methods are available while conducting or collecting
data. Survey is a method of collecting data and data can be collect by so many methods
such as pen paper, latest technology (mobile phone, tablet).

The main purpose of doing survey is collecting the data and finding the solution as well as
to understand the opinion of consumer.

Types of survey based on deployment methods:

1. Online surveys:

Online survey is a best way of doing survey. With the help of latest technologies, you can
easily collect data only and conduct survey. You can easily safe your time and money
because online survey is flexible in nature. Analysis of survey is also done online and it is
very easy to use. Prepare the questionnaire and share the sheet to the respondents to collect
the data. Respondent can easily fill the form at any particular time. You can easily collect
accurate data with the help of various application or tools.

Online survey is good in collecting data at a very less time and that also save lots of time.

2. Paper surveys:

Paper survey is a survey in which you need to print the questions in the paper and by
meeting personally to the respondent you can collect the data. Paper survey takes lot of
time to collect the data and it is very costing way of doing survey.

3. Telephonic Surveys:

26
Telephonic survey is a survey in which the list if the respondent is already available and
with the help of the list you need to call them and collect the data. It is also a best way of
doing survey and time effective.

You can also cross check the data by using telephonic survey.

4. One-to-One interviews: One-to-one interview is also known as personal interview and

this is also an accurate way of collecting the data but it is a costly way of collecting data
and it takes so much time to collect the data.

3.2 HOW KANTAR IMRB CONDUCT SURVEY

1. Identify the audience. In every survey, identification of proper audience plays an
important role and the success of the survey is also depending on the audience otherwise
there is no use to doing survey without identifying the target audience.

It is also important to check out the previously surveys been done so that you can easily
find out some aspect of that survey and how you will conduct the survey. So the first step
is to identify the audience for example what age group, gender, class, area and location.

2. Find a survey provider. Survey provider includes all the agencies or any companies
who do market survey in various areas. KANTAR IMRB is a company who provides
various services when it comes to survey and research. You can easily design your
questionnaire in kantar IMRB and the data collection should be done by kantar IMRB.

Kantar IMRB mainly focus on the need of client and as per that they use to collect the data
and analysis the data.

Customer satisfaction is an important factor for kantar IMRB.

3. Conduct the survey. Conducting a survey is also an important factor and it include
length of a survey, short and survey and sweet and best. Conducting a survey includes

27
various things such as making questionnaire and conducting the surveys by various ways
and using tools and application.

The data should be collect in a very appropriate way so that the data analysis should be
done perfectly.

4. Create context for the survey. Context of the survey includes various things such as
where to publish, how to publish and what to publish.

In this stage you have the data and the data can publish in various ways as you want and
the data should be stored properly.

5. Cross checking the data. KANTAR IMRB use to cross check the data that they had
collected for their clients by various ways such as

A. Cross call to the respondent

B. Visit to respondent address for verification

C. Location tracking

D. Audio recording during interview

5. Evaluate your research. Evaluating of research is a most important thing and after
evaluating the findings must be accurate so that the clients can take proper decision as per
the survey.

3.3 RULES THAT MUST BE FOLLOWED WHILE

CONDUCTING SURVEY
3.3.1 STARTING POINT

28
You need to start travel from starting point. The traveling or starting point can be any point
such as intersection of two boundaries, corner, street etc. “S” representing the starting point
and all lines representing streets, roads, paths, etc.

EXAMPLES OF STARTING POINT LOCATIONS

29
3.3.2 TRAVEL CLOCKWISE

Always travel in clockwise direction. As you travel clockwise from the starting point,
always make an arrow on the map to indicate your path of travel. Marking your path helps
you in various ways such as you will every street, corner, areas. The mark will always help
you to remain focused while you are in the field.

EXAMPLES OF MARKING CLOCKWISE PATH OF TRAVEL

30
3.3.3 MAKE RIGHT TURNS

So when you travel in clockwise so always make sure that you every time you must have
to take right. For example, when you come to a road, street, or trail, make a right turn and
travel that road, mapping or listing structures on the right side. If you travel on a road that
comes to a dead end, turn around so you travel in the opposite direction on the same road,
still mapping and listing units on your right. Your path of travel along a street is not
influenced or changed if the street is designated as a one-way street for traffic

EXAMPLES OF PATH OF TRAVEL INVOLVING RIGHT TURNS

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3.3.4 MAKE U-TURNS AT SEGMENT BOUNDARIES

When you reach a to a particular place where the road or boundaries are segmenting so,
always make sure that you must have to take U turn and go back by using right hand
direction. This enables you to travel the other side of the road. Be careful that this does not
cause you to stray from the segment boundaries. In most cases, U-turns will occur only on
streets that are intersected on both sides of the street, streets that are dead ends, or streets
that terminate at the segment boundary. If you encounter a situation where the segment
boundaries are not decipherable, have changed, or no longer exist, call your supervisor for
assistance.

EXAMPLES OF U-TURNS AT SEGMENT BOUNDARIES

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3.3.5 DO NOT BREAK STREET SECTIONS

A street section is the portion or section of a street that is between two intersections or
between an intersection and the end of a street. This means that if you start at an intersection
of two streets and travel along a street, you will continue on that same street until the street
dead ends or you encounter another intersection—one that completely crosses the street,
or one that intersects to your right. If the intersecting street intersects only on the left side
of the street on which you are traveling, that intersection does not break the street section.

It is important that street sections be traveled continuously so that the staff performing
quality control at later stages can replicate your path of travel. Right-hand turns within
themselves do NOT break street sections, although you might have to bypass a right-hand
turn in order not to break a street section. Making a U-turn at an inappropriate time or
making a left-hand turn constitutes breaking a street section.

EXAMPLES OF CONTINUOUS TRAVEL OF STREET SECTIONS

33
3.4 STRENGTH AND WEAKNESS OF SURVEY
Strength of survey

1.Easy to administer

2.Cost-effective but cost depends on survey mode

3.it can be done by online such as mobile devices, mail, email or telephone.

4.Conducted remotely can reduce or prevent geographical dependence

5.you can easily collect accurate data from large number of respondents.
6.Numerous questions can be asked about a subject and giving extensive flexibility in data
analysis

7.With survey software, advanced statistical techniques can be utilized to analyze survey
data to determine validity, reliability, and statistical significance, including the ability to
analyze multiple variables

8.A broad range of data can be collected (e.g., attitudes, opinions, beliefs, values, behavior,
factual).

9.Standardized surveys are relatively free from several types of errors

34
Weakness of survey

1.Respondents may not feel encouraged to provide accurate, honest answers

2.Respondents may not feel comfortable providing answers that present themselves in an
unfavorable manner.

3.Respondents may not be fully aware of their reasons for any given answer because of
lack of memory on the subject, or even boredom.

4.Surveys with closed-ended questions may have a lower validity rate than other question
types.

5.Data errors due to question non-responses may exist. The number of respondents who
choose to respond to a survey question may be different from those who chose not to
respond, thus creating bias.

6.Survey question answer options could lead to unclear data because certain answer options
may be interpreted differently by respondents. For example, the answer option “somewhat
agree” may represent different things to different subjects, and have its own meaning to
each individual respondent. ‘Yes’ or ‘no’ answer options can also be problematic.
Respondents may answer “no” if the option “only once” is not available.

7.Customized surveys can run the risk of containing certain types of errors

3.5 INSTRUMENT AND TOOLS USED FOR SURVEY

A. Tablet

B. Pen paper

35
Chapter 4

36
4.1 LEARNING
An internship is an opportunity to test drive a career without making any serious
commitments. It provides you with experiences, lessons, and the tools you’ll need to get a
full-time gig in the future.

It is often a great choice because it gives you a feel for work without being thrown into the
deep end straight away. This provides you with the opportunity to grow and learn before
fully entering the working world.

(New and improved skills and how to apply them)

Kantar IMRB is a company where you can learn so many things such as opening yourself
when you are collecting data in field and how to tackle any kind of problems. How to
communicate and dressing style as well as how to survive in a very rough situation.

Kantar IMRB use to provide us only 400 for a day in outer station and it include food,
shelter and travelling cost. We had managed our all expenses and stayed 7 days and night
in Baroda as well as in Surat also.

(Professional communications)

Communication play an important role when you are in an organization. Its shows your
personality as well as your behavior. In kantar IMRB i learned how to communicate with
the manager, sub ordinate as well as with any particular person in the organization.

Professional communication is very important when it’s come to your attitude and
performance.

We need to report every day and we must have to follow the format given from the
company and as per that we used to submit our targets.

37
Your communication should be appropriate when you are talking with your incharge or
superior person and that will impact a good or bad impression as per your communication
so you must have to talk professional.

(Networking is important)

While collecting the data I met with so many peoples such as retail shops owner, employees
from various organization, hacker, college student and some business man so when am
communicating with them so I found that relationship and networking is a very important
thing in whole life.

Making networks and relationship will help you to do your work more smoothly and in a
very short period of time. Networking and communicating is a best way to achieve your
goals.

(Taking constructive criticism well)

Naturally, no one likes to be criticized and performance evaluations can be quite scary.
You will probably make a few mistakes and receive constructive criticism about your work
from both your colleagues and your boss.

Always remind yourself that it’s not personal. It is for your own good and growth and it
will improve the quality of your work.

(Work hard no matter what you’re doing)

When I was working in kantar IMRB so we use to report at 12:30 pm that we are in field
now and we have to do 7 survey in a day and that was our target.

So we use to complete our target till 9:00 pm cause after 9 pm we are not allowing to do
any survey. And it was a good experience in various places such as Surat, Baroda,
Gandhinagar and Ahmedabad.

38
(Independence)

In our whole SIP project so we use to go in various places such as Surat, Baroda,
Gandhinagar and Ahmedabad so sometimes we have to stayed in hotels and guest house
and sometimes we have to take our own way to find out the solutions of any problem.

(Making connections)

Making connection with target audience as well as with company is very important and we
performed so well for the company and still we are in connection with some peoples and
company members and that will also help us in placement.

These people can provide guidance, advice and help you in future job searches. Keep them
in the loop on where you are in your career, and offer to help them whenever you can.

4.1 LOCATION OF SURVEY

A. Baroda

B. Surat

C. Ahmedabad

D. Ahmedabad

4.2 PROJECT ASSIGNED BY KANTAR IMRB

A. G-board

B. Centrum

C. ICube

D. Pan mall Fresh

4.3 NUMBER OF SURVEY’S COMPLETED

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Total 60+ surveyed is completed on 45 days of internship

SR NO. NAME OF THE NAME OF THE RESPONDENT

PROJECT
G-Board
1. Pardar panday
G-Board
2. Hitesh sha
G-Board
3. Biraj kujur
G-Board
4. Patel rajesh
G-Board
5. Pinkal bumia
G-Board
6. Rahul Chauhan
G-Board
7. Manish kewlani
G-Board
8. Vipul sarwar
G-Board
9. Ritesh jain
G-Board
10. Saurabh jariayaparmar
G-Board
11. Nikhil savant
G-Board
12. Manish makwana
G-Board
13. Meet patel
G-Board
14. Bobby sane
G-Board
15. Sayantan pal
G-Board
16. Bhargav dixit

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 G-Board
17. Bhavesh pirmani
G-Board
18. Ashish ary
G-Board
19. Darsh patel
G-Board
20. Minaj nagar
G-Board
21. Girish Agarwal
G-Board
22. Sachin patel
G-Board
23. Vishwa raj
G-Board
24. Divakar singh
G-Board
25. Pintu baba
G-Board
26. Ashish Solanki
G-Board
27. Viraj vadher
G-Board
28. Rajesh kirani
G-Board
29. Jaivir sinh
G-Board
30. Harjit singh
G-Board
31. Minil soni
G-Board
32. Akash padhiyar
G-Board
33. Gaju bhai
G-Board
34. Raju bhai

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Chapter 5

42
5. Recommendation
Kantar IMRB provides a good internship with so many learning but I want to suggest you
something that if you housing facility to inters who are working in other cities so that
should be so beneficial for them. Otherwise whatever the facility they provide to the inters
was so good.

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Chapter 6

44
Conclusion
In today’s world people use various latest technology and software to conduct and analysis
the data. Such as tablet, mobile phones, google doc and etc.

Old technique of conducting or collecting the data takes so much time and energy as well
as it is very hard to analysis the data and it takes so much time.

But now a day you can easily collect and data and easily forward the data for analysis in a
very short period to time with the help of internet. Storing data is also very important and
as well as you can easily record a part in tablet for better quality of data.

Cross check and location tracking are also available in latest technology.

KANTAR IMRB is a good example and they use all the new technology for collecting data
and analysis the data.

In previous time people use pen paper method to take a survey but now with the help of
tablet you can save papers and protect the environment. Analysis of the data and conducting
survey to large amount of respondents becomes so easy.

Technology is upgrading now a days and with the help of online portals and devices so it
takes few times to collect the data.

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Chapter 7

46
Bibliography

https://imrbint.com

https://www.slideshare.net

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