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Profit and Loss Projection (12 Months)

IvyFrog.com

Fiscal Year Begins Oct-08

Y
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-09

RL
8

-08

9
9

-09
-09

09
08

9
B/A

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v-0

p-0
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l-0

A
r-
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c

%
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Ma
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YE
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Se
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Ja
%
Revenue (Sales)
Service Fee (10%) 400 66.7 800 66.7 1,200 - 3,200 44.4 5,000 33.3 10,000 33.3 20,000 40.0 50,000 45.5 75,000 51.7 100,000 52.6 250,000 33.3 300,000 33.3 815,600 37.0
Advertising (On site) 200 33.3 400 33.3 2,000 - 4,000 55.6 10,000 66.7 20,000 66.7 30,000 60.0 60,000 54.5 70,000 48.3 90,000 47.4 500,000 66.7 600,000 66.7 1,386,600 63.0
Category 3 0.0 0.0 - 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0 0.0
Category 4 0.0 0.0 - 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0 0.0
Category 5 0.0 0.0 - 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0 0.0
Category 6 0.0 0.0 - 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0 0.0
Category 7 0.0 0.0 - 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0 0.0
Total Revenue
(Sales) 600 100.0 1,200 100.0 0.0 7,200 100.0 15,000 ### 30,000 100.0 50,000 ### 110,000 100.0 145,000 100.0 190,000 100.0 750,000 100.0 900,000 100.0 2,202,200 100.0

Cost of Sales

Advertising Chanel 1 10,000 2500.0 10,000 1250.0 10,000 833.3 10,000 312.5 10,000 ### 10,000 100.0 10,000 50.0 2,000 4.0 2,000 2.7 2,000 2.0 2,000 0.8 2,000 0.7 80,000 9.8

Advertising Chanel 2 2,500 1250.0 2,500 625.0 2,500 125.0 2,500 62.5 2,500 25.0 2,500 12.5 2,500 8.3 2,000 3.3 2,000 2.9 2,000 2.2 2,000 0.4 2,000 0.3 27,500 2.0

Advertising Chanel 3 2,500 - 2,500 - 2,500 - 2,500 - 2,500 - 2,500 - 2,500 - 2,000 - 2,000 - 2,000 - 2,000 - 2,000 - 27,500 -

Advertising Chanel 4 2,500 - 2,500 - 2,500 - 2,500 - 2,500 - 2,500 - 2,500 - 2,000 - 2,000 - 2,000 - 2,000 - 2,000 - 27,500 -

Advertising Chanel 5 2,500 - 2,500 - 2,500 - 2,500 - 2,500 - 2,500 - 2,500 - 2,000 - 2,000 - 2,000 - 2,000 - 2,000 - 27,500 -

Advertising Chanel 6 2,500 - 2,500 - 2,500 - 2,500 - 2,500 - 2,500 - 2,500 - 2,000 - 2,000 - 2,000 - 2,000 - 2,000 - 27,500 -

Advertising Chanel 7 2,500 - 2,500 - 2,500 - 2,500 - 2,500 - 2,500 - 2,500 - 2,000 - 2,000 - 2,000 - 2,000 - 2,000 - 27,500 -
Total Cost of Sales 25,000 4166.7 25,000 2083.3 25,000 - 25,000 347.2 25,000 ### 25,000 83.3 25,000 50.0 14,000 12.7 14,000 9.7 14,000 7.4 14,000 1.9 14,000 1.6 245,000 11.1

Gross Profit -24,400 ### -23,800 -1983.3 -25,000 - -17,800 -247.2 -10,000 -66.7 5,000 16.7 25,000 50.0 96,000 87.3 131,000 90.3 176,000 92.6 736,000 98.1 886,000 98.4 1,957,200 88.9

Expenses
Salary expenses 7,000 1166.7 7,000 583.3 7,000 - 7,000 97.2 7,000 46.7 7,000 23.3 7,000 14.0 7,000 6.4 7,000 4.8 7,000 3.7 7,000 0.9 7,000 0.8 84,000 3.8
Payroll expenses 1,050 175.0 1,050 87.5 1,050 - 1,050 14.6 1,050 7.0 1,050 3.5 1,050 2.1 1,050 1.0 1,050 0.7 1,050 0.6 1,050 0.1 1,050 0.1 12,600 0.6
Outside services 2,500 416.7 2,500 208.3 2,500 - 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 7,500 0.3
Supplies (office and
operating) 500 83.3 0.0 - 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 500 0.0
Repairs and
maintenance 0.0 0.0 - 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0 0.0
Advertising 0.0 0.0 - 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0 0.0

Car, delivery and travel 0.0 0.0 - 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0 0.0

Accounting and legal 0.0 0.0 - 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0 0.0
Rent 0.0 0.0 - 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0 0.0
Telephone 0.0 0.0 - 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0 0.0
Utilities 0.0 0.0 - 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0 0.0
Insurance 0.0 0.0 - 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0 0.0
Taxes (real estate,
etc.) 0.0 0.0 - 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0 0.0
Interest 0.0 0.0 - 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0 0.0
Depreciation 0.0 0.0 - 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0 0.0
Other expenses
(specify) 0.0 0.0 - 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0 0.0
Other expenses
(specify) 0.0 0.0 - 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0 0.0
Other expenses
(specify) 0.0 0.0 - 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0 0.0

Misc. (unspecified) 0.0 - 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0 0.0
Total Expenses 11,050 1841.7 10,550 879.2 10,550 - 8,050 111.8 8,050 53.7 8,050 26.8 8,050 16.1 8,050 7.3 8,050 5.6 8,050 4.2 8,050 1.1 8,050 0.9 104,600 4.7

Net Profit -35,450 ### -34,350 -2862.5 -35,550 - -25,850 -359.0 -18,050 ### -3,050 -10.2 16,950 33.9 87,950 80.0 122,950 84.8 167,950 88.4 727,950 97.1 877,950 97.6 1,852,600 84.1

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