THE SCORPIO

• DEVELOPING A WORLD
CLASS PRODUCT

• PRAKASH SHARMA
M&M IS READY FOR COMPETETION

• NOT ABLE
• ONLY SINGLE PRODUCT
• NO VARITY OF PRODUCT
• NO VARITY WITHIN THE PRODUCT
• DIFFERENT BRAND IMAGE
• RURAL AREA PRODUCT
• BRAND AWAERNESS
• MADE FOR INDIA ,WHAT ABOUT DEVELOPED
NATIONS
 STEPS SHOULD BE TAKEN BY
M&M
 LAUNCH NEW PRODUCTS
 BRAND RECALL
 MAKE GOOD BRAND – CONSUMER
RELATIONSHIP
 CHANGE ITS OLD IMAGE
 OFFER INTERNATIONAL STANDARED OF
AUTO RETAIL
 ADVERTISING & PROMOTIONS
 A COMPNY SHOULD BE READY TO SPEND
BETWEEN 10% OR 20% OF NET SALES TO
BUILD ITS BRAND. YOU CANNOT AFFORD TO
SPEND LESS THAN THAT IF YOU REALY WANT
TO BUILD A BRAND
M&M FOCUSING ON INDIAN URBAN
MARKET
 NO PRODUCT FOR URBAN MARKET
 TO COMPETE AGAINST GLOBAL PLAYERS
 MARKETS WERE STAGNATING
 TO BUILD A GLOBAL BRAND
 M&M ON DRAMATIC SHIFT?
 NO
 DOMINATE IN RURAL & SEMI-URBAN
MARKET.
 GROWTH IN URBAN MARKET.
 INTIAL AIM TO DOMINATE IN UV
MARKET OF INDIA.
 WANTS BECOME A GLOBAL NICHE
PLAYER.
SCORPIO & INDIAN CONSUMER
SCORPIO ACHIEVED GREAT SUCCESS IN INDIA
 DUE TO ITS SIZE

 LATEST TECHNOLOGY

 AFFORDABLE PRICES

 POWER

 LUXERY

 FUEL EFFICIENCY

 CAR PLUS
EFFECT OF GROWING AFFORDIBLITY IN
INDIAN CAR MARKET
B CATEGERY CONSUMERS WILL MOVE
TOWARDS SCORPIO.
SMALL & MID SIZE CAR BUYERS WILL
CHOSE SCORPIO.
DECRIMENT IN BRAND.
INCRIMENT IN DEMAND.
COMPETITOR WILL INCREASE.
COMPETE WITH MNCs

 SUCCESS OF SCORPIO.
 GOOD BRAND IMAGE IN RURAL AND
SEMI-URBAN MARKET.
 LAUNCH NEW UV LIKE HAWK.
 CONTINUE WITH ‘CAR PLUS’
DEFINATION.
 FUTURE INNOVATION
• THROUGH ADVERTISING CREATE A GOOD
IMPRESSION ON APPEARANCE AND STYLING.
• STRONG DISTRIBUTION PRESENCE IN METROS
AND URBAN AREAS.
• OFFER INTERNATIONAL STANDERDS OF AUTO
RETAIL.
• MAINTAIN PSYCHOLOGICAL PRICE STRATEGY.
• COME WITH LATEST TECHNOLOGY.
• MAPING CUSTOMER REQUIREMENTS.
THANX