Petro Cards for the Indian Customers

Customer Relationship Management

Deepa
What are Petro Cards ?
Petro Card is a plastic card, with a embedded
microprocessor chip that accepts, stores and send
information. PetroBonus is a unique programme
offering convenience as well as security of paying for
fuel with the added oppurtunity to collect valuable
rewards and exclusive benefits.
PetroBonus Programme
 India’s most trusted loyalty progamme for
fuel, Bharat Petroleum’s PetroBonus today has
over 1.6 million Members across the country.

Launched in September 29 1999, first time

provided the Indian consumer, with the assurance
of quality service in fueling.
“Earn while you spend
For customers the key benefits of
the Petro Card are: cashless
convenience,
acceptance at over 4300 outlets
across the country,
Quality assurance at Pure for Sure
outlets,
managing and tracking of fuel
spends.
PetroBonus outlets
PetroBonus outlets have
Convenience Stores -‘
In&Out’,
Open from early morning to
late evenings.

Members can conveniently

do a cashless shopping using
their
Petro Card to pay for their
purchases at the In&Out
Store and earn rewards points
for these purchases too.
Rewards
Every time you buy with the Petro Card you earn
"Petromiles" which can be exchanged for a wide range
of exciting rewards. For detailed list of rewards 
All Rewards Schemes
Other Redeemable options…
Amway Vouchers

Lifestyle Vouchers
Petro miles Calculator
 Premium Customers
PetroBonus Holiday Bonanza, Million Miles Offer and
much more.
PetroBonus often ties up with the leading Brands to
bring members money saving offers, special invites to
block buster premiers, exclusive passes to major
sporting events and much more.
Creates a faster awareness !
Targeting the “ Initiators”
Benefits of the Petro Cards
1. detailed financial reporting at the end of each month (i.e.
amt of fuel consumed, mileage etc)
2.credit facilities up to 30 days interest free
3. monitoring of vehicle fuel performance on a monthly basis
4. improved control over your expenditures
5. know where and when your vehicles fuel
6. free personal accident cover of Rs.50,000 for the card holder
7. point based loyalty scheme for Individuals (accumulated
points to be exchanged against petrol, diesel, lubricants or
car washing)
Credit Limits

Rs 3000
●

Rs 10000
●

Rs 15000
●
Thank You
Deepa.chandirrasekar@gmail.com