KNOWLEDGE MANAGEMENT: A STRATEGY TO

REALIZE DA’WAH AS FARDH KIFAYAH

By:
Junaiza binti Jarjis
Assoc. Prof. Dr. Mohd. Fauzan bin
Noordin
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INTRODUCTION
• Knowledge management has been recognized worldwide as a systematic
and premeditated business optimization strategy which classifies,
creates, represents, and disseminates information essential to
organizations that improves employee performance and corporate
competitiveness.

• Seldom will people see knowledge management as a da’wah method

that does the same to facilitate adoption of insights and Islamic rulings.

• This study rediscovers knowledge management through the Qur’anic

verses that illustrate knowledge management practices which is so
much relevant to Islamic da’wah. It applies not only to profit-making
organizations but also to the cultivation of human capital. It illustrates
how Islamic knowledge management practices can encourage
participatory learning.

• This study adopts library research as its method. The main source of
data is the Holy Qur’an, where the translation by Abdullah Yusuf Ali is
the foundation for analyzing the Qur’anic texts.
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Other religion
Da’wah
MISSIONARY ISLAM
RELIGION

NON-
MISSIONARY
DA’WAH
(da’awa)

“to summon” or “to invite”.

‘call to Islam’ (Monutty, 1989;
FARDH AL-AYN Kasmani et al., 2008), and
‘invitation to Islam’ (Husin,
DA’WAH 1998).

FARDH ISLAH
AL-KIFAYAH
KM ‘means to improve, rectify,
correct or repair.’ Naik
(2005)
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Knowledge Management
• Till date, no specific definition – because of range of processes it
covers and the various knowledge taxonomies that exist.

• Having processes as its focal point, the definition can be in relation

to:
▫ capturing knowledge (Gomez, 2007; McCall, et. al., 2008)
▫ applying knowledge for decision-making activities (Jennex, 2007)
▫ storing and organizing information (“Keywords and Definitions for IO”,
¶42)

• The basic framework of knowledge management comprises of 4

extensive concept that are knowledge acquisition, knowledge
storage and organization, knowledge dissemination and knowledge
application (Clark, 2004).
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Knowledge Management (KM)

KM Concept KM Processes
Knowledge acquisition Knowledge discovery, knowledge
creation, knowledge acquisition

Knowledge storage and Knowledge classification, knowledge

organization verification and validation, knowledge
codification, knowledge calibration

Knowledge application Modeling knowledge, knowledge

integration, knowledge maintenance

Knowledge dissemination Knowledge sharing, knowledge

dissemination
KM : ‘having the right information at the right time for the right
person’ (Firestone, 2009)
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SIGNIFICANCE OF THE PROBLEM

• Year 2020 will be the point where Malaysians move towards becoming a
developed nation.
▫ Religion is one of the factors that contribute to Malaysia’s current stability
(Abdul Manan et. al., 2001).
▫ The first of the five national principles of Malaysia stresses on ‘believe in God’
(“Malaysia Rukun Negara, ¶3).

• JAKIM has outlined one of the objectives of the development of Islam in Malaysia
as to improve the quality of human life (Abdul Manan et. al., 2001). It covers both
the aspects of individual and social quality. It ranges from morality, attitude, and
behavior to the quality of a lifestyle such as economy, social, politic and so forth.
▫ From this underlying view, da’wah in Islam can be perceived as a tool to
expedite the effort of Malaysia in becoming one of the developed nations.

• As Islam is the national religion, Malaysia has given her people infinite
opportunity to do da’wah. Not everyone grabs this chance to perform as
the cadre of da’wah.
▫ The common reason = lack of knowledge and practice.

• Hence, few selected bodies are appointed to justify this scenario and to
cover the responsibility that should be carried by all.
▫ E.g. PERKIM, YADIM, MAIM, NUIM, and MPWIM.
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SIGNIFICANCE OF THE PROBLEM

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(cont.)
• Hence, this study attempts to demonstrate how knowledge management
can be a tool to assist the work of da’wah as a fardh al-kifayah.

• It will also endeavor to rediscover knowledge management practices

through the Qur’anic verses that are so much relevant to Islamic da’wah.

• The study will next show how Islamic knowledge management practices can
encourage participatory learning by the reinforcement of the Prophetic
traditions.

• This is hoped to put forward the solution to existing cultural barrier in

applying knowledge management through the use of information
technology.
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Knowledge Management in Qur’an

1. Knowledge sharing
2. Knowledge broker
3. Best practice replication
4. Storytelling
5. Narrative
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KM IN THE QUR’AN
• Knowledge sharing

Quran Chapter &

Translation
Verse Number
Maryam : 43 “O my father! To me hath come knowledge which hath not
reached thee: so follow me: I will guide thee to a way that is
even and straight.”
Al-Baqarah : 215 “They ask thee what they should spend (In charity). Say: Whatever
ye spend that is good, is for parents and kindred and orphans and
those in want and for wayfarers. And whatever ye do that is good, -
(Allah) knoweth it well.”
Al-Baqarah : 217 “They ask thee concerning fighting in the Prohibited Month. Say:
"Fighting therein is a grave (offence); but graver is it in the sight of
Allah to prevent access to the path of Allah, to deny Him, to prevent
access to the Sacred Mosque, and drive out its members.”
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KM IN THE QUR’AN (cont.)

• Knowledge broker
▫ A knowledge broker is an ‘intermediary who connects individuals to
knowledge providers’ (Competitive Intelligent Glossary, p.1).

• “And cover not Truth with falsehood, nor conceal the Truth when
ye know (what it is)” (The meaning of the holy Qur’an, Al Baqarah:
42).

• “And before thee also the messengers We sent were but men, to
whom We granted inspiration: if ye realize this not, ask of those
who possess the Message” (The meaning of the holy Qur’an, An
Nahl: 43).
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KM IN THE QUR’AN (cont.)

• Best Practice Replication
▫ where the ‘highest standard of excellence that is associated with a
product, process or service within an industry’ is determined (Foo, et. al.,
2007).

• “O ye who believe! Fasting is prescribed to you as it was prescribed

to those before you that ye may (learn) self-restraint.” (The
meaning of the holy Qur’an, Al Baqarah: 183).

• “There can be no difficulty to the Prophet in what Allah has

indicated to him as a duty: It was the practice (approved) of Allah
amongst those of old that have passed away, and the command of
Allah is a decree determined”. (The meaning of the holy Qur’an, Al
Ahzab: 38)
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KM IN THE QUR’AN (cont.)

• Storytelling
Quran Chapter &
Translation
Verse Number
An-Nisaa: 164 “Of some Messenger We have already told thee the story; of
others We have not, and to Musa Allah spoke direct.”
Al-Maidah: 27 “Recite to them the truth of the story of the two sons of
Adam…”
Al-A’raf: 175 “Relate to them the story of the man to whom We sent Our
Signs, but he passed them by: so Satan followed him up, and
he went astray.”
Yunus: 71 “Relate to them the story of Nuh. Behold! he said to his
people: "O my People! if it be hard on your (mind) that I
should stay (with you) and commemorate the Signs of Allah,
yet I put my trust in Allah…”
Table 4.0: Narrative evidences in Qur’an
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KM IN THE QUR’AN (cont.)

• Narrative
• Narrative and storytelling - no difference in knowledge
management but they are usually listed as two different items.
• Storytelling recounts the past events, a narrative explains and
describes on the future episodes that have not yet occur or things
which are explicitly implicit.

Quran Chapter & Verse Number Narration of

Al-Qariah: 1-11 Day of Judgement, Hereafter.

Al-Ghashiya: 1-7 State of people entering hell.

Al-Ghashiya: 8-16 State of people entering paradise.

Al-Qadr: 1-5 The night of power.

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KM IN DA’WAH

REGULAR ISLAMIC
ISLAMIC WEBSITES KNOWLEDGEBASE
CoP :
MUSLIMS

• An online information • a knowledge

system. management system, be it
• The system usually has online or not, consists of
preplanned feedbacks in ‘unplanned (innovative)
order to foresee stimuli. responses to surprise
stimuli’ (Koulopoulos,
1999).

Must take ownership and

nourish the knowledge
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KM IN DA’WAH (cont.)
4 KM Framework Qur’anic Concept Qur’an Chapter and Verse
Acquisition To learn Taubah:122 ; Taha:114;
To read (iqra’) Yusuf: 22; An-Nisaa:162;
Al-Alaq: 1.

Application To practice (‘amal) Ali Imran: 133, 195;

An-Nisaa :40, 124;
Al-Maidah:39.
Storage and Qur'an arrangement Al-Furqan: 32;
organization To arrange own affair Yunus: 108; Al-An’am: 66.
Dissemination Sharing, Al-Baqarah: 621;
Disseminate (tabligh) An-Nisaa: 85

Qur’anic concepts for Islamic Knowledge Management

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KM IS SUNNAH
• The key to knowledge management derived from the Prophetic
tradition which is the Prophet’s saying: “Convey (my teachings) to
the people even if it were a single sentence,” (Sahih Bukhari, Book
4, Vol.56, No.667).

• To motivate good behaviors, Islam assures that if the action of a

person is followed by others, the former will get reward as much as
the latter (The meaning of the holy Qur’an, An-Nisaa: 85; Sahih
Muslim, Book 34, No.6466).

• Only by sharing what is known to the former will guide to the

practice of the latter. As a consequence, knowledge sharing is
definitely a sunnah that will bring reward to the sharer.

• There is also a warning from Allah the Almighty for those who
reluctant to share their knowledge (The meaning of the holy Qur’an,
Ali Imran: 71).
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CONCLUSION
• Concepts of KM are all relevant to Islamic da’wah.

• Practicing it could get rewarded by the Almighty.

• Islamic knowledge management framework ease da’wah practices.

• A beneficial tool to start with since da’wah has many forms.

• Future researches such as the type of knowledge management

systems in da’wah and knowledge management tools for effective
da’wah movement can be considered.
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REFERENCE
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Thank you.

Any respond?