1 INTRODUCTION1.1 COMPANY PROFILE
Gupta Paints And Chemical is one of the largest automotive paint company in West Bengal andit operates in three states namely West Bengal,Orrisa and Jharkhand and has one paintmanufacturing facilities in Kolkata and is setting up a new larger modern plant in KolkataThe company has come a long way since its small beginnings in 1982. Two brothers who werewilling to mark their foot in the world of paint industry and thus ended up setting up a partnership firm. Over the course of 27 years, Gupta Paints and Chemical became a leadingmarket player in the unorganized paints industry in Kolkata and periphery. Driven by its strongconsumer-focus and innovative spirit, the company has been the market leader in paints since1982. Today it is double the size of any other unorganized paint company in Kolkata. GuptaPaints And Chemical manufactures a wide range of paints for Decorative and Industrial use.Vertical integration has seen it diversify into products such as Automotive Paints, synthetic paints, automotive and synthetic primers, stoving paints and thinners.Satish Gupta and Ashish Gupta are the two brothers who started the company.Satish Gupta whoafter finishing his studies joined his family business and Ashish Gupta who was pursuing chartedaccountant course, in the mean time they met vikram sarkar who was earlier working withShalimar paints who motivated them to venture out into paint industry. This was how thecompany was started and now the company plans to expand its horizon by becoming a nationallevel player in the paint industry.
-► To be a vibrant and growth oriented Automotive paint Company.► To be of national player in the paint industry.► To be committed to attain sustained excellence in performance, safety, standards,Customer care and environment management.► To be provide a fillip to the development of the region.
SIKKIM MANIPAL INSTITUTE OF TECHNOLOGY, MAJITAR, RANGPO -737132( EAST SIKKIM)