Brandie M.

Piper
Professional Experience
KSDK-TV, St. Louis, Mo. (April 2017 present)
Digital Marketing Manager
Use social media to promote the station, its people, and their stories through
targeted approaches that maximize the results within the given budget.
Organize, coordinate, write copy for, promote, and execute digital contests
and sweepstakes that engage our viewers with our digital platforms and
newscasts.
Work with on-air talent to create individualized strategies that helps grow
their digital presence.

University of Missouri-St. Louis (July 2015 present)

Adjunct Instructor
COMM 3370 Social Media in Public Relations
COMM 1150 - Intro to Public Relations

Monsanto Co. (May 2015 March 2017)

Digital Content Writer
Write high-quality, engaging stories for Monsantos consumer-facing websites
that connect target audiences with agriculture.
Submit stories to the legal team and work with them to finalize digital copy.
Work with the social media team to draft copy for social media posts and help
monitor Monsantos online reputation.
Teach best practices for writing interesting, engaging digital content to
employees who do not have a communication background.
Edit blog posts written by scientists to ensure its consumer-friendly.
Assign and manage content created by partner agencies.

KSDK-TV, St. Louis, Mo. (July 2011 May 2015)

Digital Producer
Worked under constant deadlines to write and produce original online news
content, feature stories, photo galleries, and videos for KSDK.com, focusing
on issues important to customers.
Responsible for managing, monitoring, and maintaining social media
platforms to ensure KSDK-branded messages were presented, and engage
with customers to promote brand loyalty and seek feedback on news stories.
Created and executed daily social media objectives and strategies.
Used digital experience and knowledge to overcome obstacles.
Collaborated with reporters to compose web-exclusive content and copy-edit
prose.
Aggregated and organized digital media to present key messages.
Shot still photography to produce photo galleries for high-profile local events.
Edited raw video stories to accompany text on web pages.
 Coordinated with show producers to promote KSDK.com during daily
broadcasts.
Planned online content for local events, including Race for the Cure, local and
national elections, and severe weather.
Brainstormed strategies with the digital team to achieve a variety of web
traffic goals.
Tracked and measured web traffic in real time to determine peak hours to
post most appropriate stories.

Education
Master of Arts in Public Relations, Webster University
Bachelor of Arts in Communications, University of Missouri-St. Louis

Software & Skills

Wordpress, SharePoint, HootSuite, Spredfast, TweetDeck, Google Analytics,
Microsoft Office, EDIUS, ENPS, Brightcove, Adobe SiteCatalyst, iMovie, Adobe
Photoshop.
Excellent ability to write hard news, features, essays, and press releases
clearly and concisely.
Experienced in search engine optimization, copy editing, and social media,
including Facebook, Twitter, SnapChat, YouTube, Instagram, Medium,
Periscope, Google+, and Flickr.
Strong AP-style writing skills with daily experience working quickly and
accurately under pressure and time constraints.
Ability to use critical thinking skills, prioritize work, and allocate time under
deadlines and pressure.

References available upon request.