Empirical studies exploring internal corporate weblogs remain scarce, especially when they focus on Small and Medium Enterprises. Weblogs seem ideal for experts broadcasting their expertise to a large audience, but they are also suited for 'ordinary' people who want to share stories with a small group. Companies have identified an untapped potential in weblogs contributing to their business goals.
Empirical studies exploring internal corporate weblogs remain scarce, especially when they focus on Small and Medium Enterprises. Weblogs seem ideal for experts broadcasting their expertise …