SYSTEMS AND OPERATIONS
Established in 1997, LG Electronics India Pvt. Ltd is a wholly owned subsidiary of LGElectronics, South Korea. In India for a decade now, LG is the market leader in consumer durables and recognized as a leading technology innovator in the information technologyand mobile communications business. LG is the acknowledged trendsetter for theconsumer durable industry in India with the fastest ever nationwide reach, latest globaltechnology and product innovation.One of the most formidable brands, LGEIL has an impressive portfolio of Consumer Electronics, Home Appliances, GSM mobile phones and IT products. LG ElectronicsIndia Pvt. Ltd was established in January, 1997 after clearance from the ForeignInvestment Promotion Board (FIPB). LG set up a state-of-the art manufacturing facility atGreater Noida, near Delhi, in 1998, with an investment of Rs 500 Crores. This facilitymanufactured Color Televisions, Washing Machines, Air-Conditioners and MicrowaveOvens. In 2004, LGEIL also up its second Greenfield manufacturing unit in Pune,Maharashtra that commences operations in October 2004. Covering over 50 acres, thefacility manufactures LCD TV, GSM Phones, Color Televisions, Air Conditioners,Refrigerators, Microwave Ovens Color Monitors.LG has been able to craft out in ten years, a premium brand positioning in the Indianmarket and is today the most preferred brand in the segment.
LG’s PUSH INTO RURAL MARKETS
LG has increased its branch numbers to 23 in the year 2002 from 18 in the previous year.To further penetrate the rural market, it has posted 93 area managers across the country.The spreading of the networks also helped in taking quick decisions. LG has improvedthe interaction with the dealers. In its bid to enter the rural market in a big way, LG